rentBits Rental Marketing Blog

Rent.com Whitepaper - Maximizing Apartment ROI

Dan Daugherty — Wed, 01 Jul 2009 19:56:56 +0000

Rent.com recently released a whitepaper (source: AvalonBay) entitled, “Maximizing Apartment Marketing Return on Investment: How changes in renter behavior are affecting apartment marketing strategies”. I suggest you read the whole thing but below is a summary: 84% of renters think of searching online for an apartment - More than twice the number that think about using print ad in a newspaper [...]

Excellent Apartment Discussions via Twitter

Dan Daugherty — Fri, 19 Jun 2009 20:48:33 +0000

Twitter can be used as a wonderful learning tool if you participate in the right # (Hashtag Groups). For example, Lisa Trosien (@lisatrosien) puts on an Apartment Forum every Friday with the Hashtag #AptChat. She starts off the discussion with a question. For Example: and then leads to other questions. If you are interested in this discussion, you can search #AptChat in Twitter [...]

Google Books Releases Embed Feature - Trump Real Estate 101

Dan Daugherty — Thu, 18 Jun 2009 19:17:05 +0000

Google recently released a feature in Google Books that allows anyone to embed books into their website or blog. The move will dramatically increase distribution for the books on Google and will allow publishers to sell more. Example below: Social Bookmarking

Apartments.com Study - 90% of Renters Search Across Multiple Sites

Dan Daugherty — Mon, 15 Jun 2009 18:46:21 +0000

Earlier this year, Apartments.com conducted a national survey to more than 1,600 renters on their 2009 moving plans. One of the findings of this survey showed that about 90% of renters surveyed said they will search multiple apartment websites for their next apartment. The online rental industry will continue to become more fragmented. For advertisers, it is becoming [...]

rentBits Traffic up over 300% for Last 12 Months

Dan Daugherty — Sun, 14 Jun 2009 17:01:06 +0000

Compete.com says rentBits.com traffic has increased over 300% for the last 12 months. Last month, compete estimated rentBits unique visits to be around 166,000. Our internal numbers show our unique visitors are closer to 300,000 per month. Social Bookmarking

Win a Free Ticket to the NAA Conference in Vegas

Dan Daugherty — Wed, 10 Jun 2009 21:46:40 +0000

RentWiki is offering a free ticket to the NAA conference in Las Vegas. The winner of the Social Media Challenge will recieve a free ticket and the second place winner will receive 50% off. The tickets are going for $925 as of today. Go take the social media challenge, it is actually quite fun. Social Bookmarking

LevelOne Study - Social Media Does Not Work for Rental Leads

Dan Daugherty — Wed, 03 Jun 2009 17:34:08 +0000

LevelOne recently did a study on the impact of social media and lead generation for the rental space. Methodology: LevelOne reviewed all properties within their data base that had a unique email and toll free number applied to Twitter, Facebook and YouTube. Guest Cards appointed to these sources were compared to all other sources for those same properties. Here [...]

How Many Rental Leads are Generated During Non-Business Hours?

Dan Daugherty — Tue, 19 May 2009 17:05:02 +0000

At Rent Marketer, we collect a massive amount of data that helps us improve the efficiency of online rental advertising. One piece of data we recently collected was total leads that are generated after business hours? During our research, we found that 32.79% of phone and email leads come after the normal 8 - 5 business [...]

MyNewPlace Rolls out Mobile Apartment Search

Dan Daugherty — Wed, 06 May 2009 20:44:01 +0000

MyNewPlace recently rolled out apartment search for all mobile phones. The UI allows for: Complete search functionality of properties based on location and amenities Multimedia listing information with pricing, detailed descriptions and photos Mapped property locations Click-to-call functionality, allowing users to call a leasing office without dialing a number “Up until now searching for an apartment meant being stuck in front [...]

Zillow Real Estate Report - Not out of Woods Yet!

Dan Daugherty — Wed, 06 May 2009 17:13:23 +0000

Spencer Rascoff, the COO of Zillow was just on Fox Business News giving an overview of the real estate market. (link to video ). Here are some of the low lights: 1 in 5 American homeowners are underwater on their mortgage (20.4 million homes) In 2006 and 2007 the median down payment for a home was around [...]