http://myrepublicmedia.com/consumer_media_trends.aspx Generated by Atom.NET Copyright © 2008 2012-05-26T00:31:24-07:00 Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-28T12:04:11Z 2010-10-28T12:04:11Z 2010-10-28T12:04:11Z

According to new E-Reader Household data from Scarborough Research, the nine million adults within the four million households that own or plan to buy an e-reader device, 78% of adults in E-Reader Households read a newspaper in print or online during the past week, versus 71% of all adults. They are 11% more likely than the average adult to do so.

According to new E-Reader Household data from Scarborough Research, the nine million adults within the four million households that own or plan to buy an e-reader device, 78% of adults in E-Reader Households read a newspaper in print or online during the past week, versus 71% of all adults. They are 11% more likely than the average adult to do so. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T14:38:59Z 2010-10-22T11:57:47Z 2010-10-22T14:38:59Z

FedEx has debuted a new BlackBerry application and a mobile site to let customers ship, track and find bricks-and-mortar locations via their mobile device. Customers can access and manage their MyFedEx account via the application and Web site. The BlackBerry application is available for free in BlackBerry App World.

FedEx has debuted a new BlackBerry application and a mobile site to let customers ship, track and find bricks-and-mortar locations via their mobile device. Customers can access and manage their MyFedEx account via the application and Web site. The BlackBerry application is available for free in BlackBerry App World. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-26T14:09:05Z 2010-10-22T11:50:29Z 2010-10-26T14:09:05Z

Golf retailer Golfsmith has launched a new iPhone/iPod touch application that lets golfers buy golf supplies and equipment, anytime and anywhere, even from the 18th hole. Golfsmith tapped mobile commerce specialist Digby to create the customized mobile iPhone/iPod touch shopping experience for consumers.

Golf retailer Golfsmith has launched a new iPhone/iPod touch application that lets golfers buy golf supplies and equipment, anytime and anywhere, even from the 18th hole. Golfsmith tapped mobile commerce specialist Digby to create the customized mobile iPhone/iPod touch shopping experience for consumers. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-26T14:09:36Z 2010-10-22T11:24:55Z 2010-10-26T14:09:36Z

Unique users typically see a campaign only once or twice. As the holiday season approaches, retailers around the world will be revving up their online display campaigns. But will they be planning the most effective executions? According to campaign management firm MediaMind, about a third of all online display advertising by the retail industry occurs during November and December. But most campaigns reach individual web users only a single time.

Unique users typically see a campaign only once or twice. As the holiday season approaches, retailers around the world will be revving up their online display campaigns. But will they be planning the most effective executions? According to campaign management firm MediaMind, about a third of all online display advertising by the retail industry occurs during November and December. But most campaigns reach individual web users only a single time. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-26T14:10:05Z 2010-10-22T11:03:10Z 2010-10-26T14:10:05Z

About 45% of consumers don't have a specific business in mind when conducting a local search online. In fact, more local business searchers begin with general keyword terms in search queries. They have products and services in mind, but they are not sure where to make the purchase, according to a study released Monday from 15miles, the local, mobile and social marketing arm of TMP Directional Marketing.

About 45% of consumers don't have a specific business in mind when conducting a local search online. In fact, more local business searchers begin with general keyword terms in search queries. They have products and services in mind, but they are not sure where to make the purchase, according to a study released Monday from 15miles, the local, mobile and social marketing arm of TMP Directional Marketing. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T14:40:35Z 2010-10-22T12:02:56Z 2010-10-22T14:40:35Z

Forever 21 is driving consumers in-store by selling its entire collection via a mobile commerce-enabled application and site. The company updates the application with hundreds of new styles daily. The application is available for free download in the App Store.

Forever 21 is driving consumers in-store by selling its entire collection via a mobile commerce-enabled application and site. The company updates the application with hundreds of new styles daily. The application is available for free download in the App Store. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T14:40:44Z 2010-10-22T11:29:30Z 2010-10-22T14:40:44Z

Microsoft Corp. has struggled for the past two years in the mobile-phone market. But CEO Steve Ballmer says his company finally has a compelling story. On Oct. 11, Microsoft and its partners plan to announce the initial wave of handsets that will use Windows Phone 7, a thoroughly overhauled version of the company's cellphone operating system.

Microsoft Corp. has struggled for the past two years in the mobile-phone market. But CEO Steve Ballmer says his company finally has a compelling story. On Oct. 11, Microsoft and its partners plan to announce the initial wave of handsets that will use Windows Phone 7, a thoroughly overhauled version of the company's cellphone operating system. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T12:07:11Z 2009-04-21T17:13:12Z 2010-10-22T12:07:11Z

Alloy Access, in partnership with Excend Consulting Services, in a recent Hispanic Newspaper Audience study, says that young and educated consumers (usually known for usage of digital mediums) report continued readership and engagement with the Hispanic print medium. 57% of respondents who read their Hispanic newspaper are under the age of 35.

Alloy Access, in partnership with Excend Consulting Services, in a recent Hispanic Newspaper Audience study, says that young and educated consumers (usually known for usage of digital mediums) report continued readership and engagement with the Hispanic print medium. 57% of respondents who read their Hispanic newspaper are under the age of 35. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T12:07:11Z 2009-08-12T08:27:00Z 2010-10-22T12:07:11Z

According to early data from MORI Research, announced by the Newspaper Association of America, 59% of adults identify newspapers as the medium they use for planning, shopping and purchase decisions, making newspapers the leading advertising medium cited by consumers for these activities.

According to early data from MORI Research, announced by the Newspaper Association of America, 59% of adults identify newspapers as the medium they use for planning, shopping and purchase decisions, making newspapers the leading advertising medium cited by consumers for these activities. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T12:07:11Z 2009-08-12T08:36:37Z 2010-10-22T12:07:11Z

There have been years of study and discussion by, among others, the Magazine Publishers of America, along with a fair amount of debate about how magazines can better prove their advertising return on investment (ROI).

There have been years of study and discussion by, among others, the Magazine Publishers of America, along with a fair amount of debate about how magazines can better prove their advertising return on investment (ROI). Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T12:07:11Z 2008-05-22T19:00:47Z 2010-10-22T12:07:11Z

Because both marketers and consumers will have limited budgets, we'll see longer sales cycles, lengthier prepurchase dialogues with consumers, and less brand advertising. As a result, companies will focus on the following three goals and the related analytic indicators to track them. They are increased ROI, improved targeting and enhanced customer focus.

Because both marketers and consumers will have limited budgets, we'll see longer sales cycles, lengthier prepurchase dialogues with consumers, and less brand advertising. As a result, companies will focus on the following three goals and the related analytic indicators to track them. They are increased ROI, improved targeting and enhanced customer focus. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T12:07:11Z 2008-05-22T19:15:16Z 2010-10-22T12:07:11Z

Pregnant women and new moms engage in one-third more word-of-mouth conversations per day than women in general and almost two-thirds of their conversations include brand recommendations. Furthermore, most of the conversations are positive, considered highly credible and driven by the information on the Internet.

Pregnant women and new moms engage in one-third more word-of-mouth conversations per day than women in general and almost two-thirds of their conversations include brand recommendations. Furthermore, most of the conversations are positive, considered highly credible and driven by the information on the Internet. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T12:07:11Z 2008-05-22T19:14:50Z 2010-10-22T12:07:11Z

The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% year over year growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.

The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% year over year growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population. Republic Media http://myrepublicmedia.com/consumer_media_trends.aspx 2010-10-22T12:07:11Z 2008-05-22T19:15:38Z 2010-10-22T12:07:11Z

Green marketing is turning out to be surprisingly recession-proof. Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." If that pace holds all year, it will triple the number of green launches last year, which in turn was more than double the number in 2007.

Green marketing is turning out to be surprisingly recession-proof. Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." If that pace holds all year, it will triple the number of green launches last year, which in turn was more than double the number in 2007.