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	<title>The Travel PR Blog</title>
	
	<link>http://www.thetravelprblog.com</link>
	<description>Neil MacLean on Travel, PR, blogs and social media</description>
	<pubDate>Tue, 25 Nov 2008 22:22:46 +0000</pubDate>
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	<language>en</language>
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		<title>Thummit: when everyone really is a critic</title>
		<link>http://feedproxy.google.com/~r/ReputationPlus/~3/FdaaB3yTfZw/</link>
		<comments>http://www.thetravelprblog.com/2008/11/25/thummit-when-everyone-really-is-a-critic/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 22:22:46 +0000</pubDate>
		<dc:creator>Neil Maclean</dc:creator>
		
		<category><![CDATA[Travel PR]]></category>

		<category><![CDATA[travelpr]]></category>

		<guid isPermaLink="false">http://www.thetravelprblog.com/?p=479</guid>
		<description><![CDATA[While researching restaurant reviews for the Sunday Times - and by researching I mean spilling gravy down my shirt - a manager would often stop by and ask how everything was. &#8220;Fine&#8221; I would say. &#8220;Read about it on Sunday,&#8221; I would think. &#8220;Thanks,&#8221; I would say.
If it had been awful - if maggots had [...]]]></description>
			<content:encoded><![CDATA[<p>While researching restaurant reviews for the Sunday Times - and by researching I mean spilling gravy down my shirt - a manager would often stop by and ask how everything was. &#8220;Fine&#8221; I would say. &#8220;Read about it on Sunday,&#8221; I would think. &#8220;Thanks,&#8221; I would say.</p>
<p>If it had been awful - if maggots had been playing in the venison stew - I would be itching to pull the trigger, to tell the world while I was still pulling on my coat. But sadly there was no way to actually publish a restaurant review directly from the table.</p>
<p>Well, now there is.<span id="more-479"></span><br />
<a title="Thummit" href="http://thummit.com/" target="_blank"><br />
Thummit</a> (US only just now as far as I can see - and still very much in beta) will let you text a restaurant review to your friends while the rancid sauce au poivre is still congealing round your pork. No more waiting to get home to boot up the pc and write a review. Now, if you get a gruff word from the waiter, you can deliver a thumbs down while he is still sashaying back to his station.</p>
<p>Oh the power.</p>
<p>As a consumer, I love the idea but it is a potential nightmare for restaurants. Staff used to be told to look out for reviewers, sad diners with dandruff making copious notes about the chicken supreme. Now they need to watch out for every customer with a potential grudge and predictive text. And that could be most of them.</p>
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		<item>
		<title>Lights, camera, sell a holiday! Google’s research into online travel buying</title>
		<link>http://feedproxy.google.com/~r/ReputationPlus/~3/EFZHf49E68M/</link>
		<comments>http://www.thetravelprblog.com/2008/10/23/lights-camera-sell-a-holiday-googles-research-into-online-travel-buying/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 13:55:05 +0000</pubDate>
		<dc:creator>Neil Maclean</dc:creator>
		
		<category><![CDATA[Travel PR]]></category>

		<category><![CDATA[travelpr]]></category>

		<guid isPermaLink="false">http://www.thetravelprblog.com/?p=473</guid>
		<description><![CDATA[Google&#8217;s travel team in the United States has just posted a recording of their travel research webinar from earlier this month. YouTube: Research Road Trip: A Traveler&#8217;s Road to Decision. The sound quality is terrible: it sounds as if contractors are working overhead. But there are nuggets for anyone interested in online travel buying behaviour [...]]]></description>
			<content:encoded><![CDATA[<p>Google&#8217;s travel team in the United States has just posted a recording of their travel research webinar from earlier this month. <a title="Google travel webinar" href="http://www.youtube.com/watch?v=pILBl3bOvR0&amp;sdig=1&amp;fmt=18" target="_blank">YouTube: Research Road Trip: A Traveler&#8217;s Road to Decision</a>. The sound quality is terrible: it sounds as if contractors are working overhead. But there are nuggets for anyone interested in online travel buying behaviour across the pond. We can hardly be surprised online video is gaining influence with 15%  using video as part of their trip planning process, mostly via YouTube. Interestingly, consumers trust both professional and user content with &#8220;videos made by people like me&#8221; rating 59% on the trustworthiness scale compared to 47% for professional clips uploaded by travel firms. Google travel&#8217;s recommendation is to think about adding video to your efforts. Mine is more specific: set up a channel on YouTube, populate it with good quality video and establish programmes with suitable awards to encourage customers to upload their own. And by the way, it&#8217;s not just about sealing sales: customers are still gleaning information/inspiration even after they have booked their holiday.</p>
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		<item>
		<title>Cunard upgrades a blogger for the QE2’s final crossing</title>
		<link>http://feedproxy.google.com/~r/ReputationPlus/~3/2wcVYZdsaJk/</link>
		<comments>http://www.thetravelprblog.com/2008/10/16/cunard-upgrades-a-blogger-for-the-qe2s-final-crossing/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 07:55:11 +0000</pubDate>
		<dc:creator>Neil Maclean</dc:creator>
		
		<category><![CDATA[Travel PR]]></category>

		<category><![CDATA[travelpr]]></category>

		<guid isPermaLink="false">http://www.thetravelprblog.com/?p=458</guid>
		<description><![CDATA[I love this kind of story. Media consultant and journalism professor Juan Antonio Giner writes the Innovations in Newspapers blog. He is also a fan of the QE2 (he certainly is now). When he booked a berth on the final Atlantic crossing, he decided to set up a blog to chart its passage. Good idea? [...]]]></description>
			<content:encoded><![CDATA[<p>I love this kind of story. Media consultant and journalism professor <a title="Juan Antonio Giner" href="http://www.innovation-mediaconsulting.com/memberDetailPage.php?section_ID=34&amp;soc_ID=97" target="_blank">Juan Antonio Giner</a> writes the <a title="Innovations in Newspapers" href="http://www.innovationsinnewspapers.com" target="_self">Innovations in Newspapers</a> blog. He is also a fan of the QE2 (he certainly is now). When he booked a berth on the final Atlantic crossing, he decided to set up a blog to chart its passage. Good idea? He thought so and <a title="the story of QE2:The Last Crossing blog" href="http://www.innovationsinnewspapers.com/index.php/2008/10/15/the-last-qe2-transatlantic-crossing/" target="_blank">pitched the plan</a> to several newspaper editors he knew over martini lunches. They didn&#8217;t bite, not interested, choked over their olives at the very thought, but Juan Antonio has had the last laugh. His ship&#8217;s blog, <a title="QE2:The Last Crossing" href="http://qe2thelastcrossing.blogspot.com/" target="_blank">QE2:The Last Crossing</a> has scored such good page views he has discovered the modest riches to be reaped from Adsense and, get this, Cunard were so pleased with his idea, they have granted him an upgrade to a top suite. The QE2 casts off later today with Juan Antonio blogging from the best club chair in the lounge. &#8220;Another martini, sir?&#8221;</p>
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		<item>
		<title>BA’s Highlife takes off without its passengers</title>
		<link>http://feedproxy.google.com/~r/ReputationPlus/~3/3C3OvNtPcKI/</link>
		<comments>http://www.thetravelprblog.com/2008/10/10/bas-highlife-takes-off-without-its-passengers/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 14:01:18 +0000</pubDate>
		<dc:creator>Neil Maclean</dc:creator>
		
		<category><![CDATA[Travel PR]]></category>

		<category><![CDATA[airlinepr]]></category>

		<category><![CDATA[travelpr]]></category>

		<guid isPermaLink="false">http://www.thetravelprblog.com/?p=456</guid>
		<description><![CDATA[I really like the look and feel of the new online version of Highlife, BA&#8217;s inflight magazine. Cedar and Reactive have done a stellar job. But where is the community? Where is the voice of the passenger? Where is the slightest sensation that this is anything more than a glossy magazine reworked in html and [...]]]></description>
			<content:encoded><![CDATA[<p>I really like the look and feel of the new online version of Highlife, BA&#8217;s inflight magazine. <a title="Cedar Com" href="http://www.cedarcom.co.uk/" target="_blank">Cedar</a> and <a title="Reactive" href="http://www.reactive.com/" target="_blank">Reactive</a> have done a stellar job. But where is the community? Where is the voice of the passenger? Where is the slightest sensation that this is anything more than a glossy magazine reworked in html and some lovely jpegs? <a title="The Boot" href="http://tims-boot.blogspot.com/2008/10/ba-opens-highlife-website-good-start.html" target="_blank">Tim Hughes</a> asks the same questions today over at The Business of Online Travel. To be honest, I can hardly feign surprise as I went to a meeting with BA at Cedar last year and brought up some of these same thoughts. There is a great opportunity here to engage with passengers but it looks like it has been booted into touch. I haven&#8217;t been privy to recent process but judging from that meeting, the chances of BA giving the public any kind of platform on the airline&#8217;s online property are pretty slim.</p>
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		<item>
		<title>Twitter Updates for 2008-10-06</title>
		<link>http://feedproxy.google.com/~r/ReputationPlus/~3/M35CR6x9g6Q/</link>
		<comments>http://www.thetravelprblog.com/2008/10/06/twitter-updates-for-2008-10-06/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 22:59:59 +0000</pubDate>
		<dc:creator>Neil Maclean</dc:creator>
		
		<category><![CDATA[travelpr]]></category>

		<guid isPermaLink="false">http://www.thetravelprblog.com/2008/10/06/twitter-updates-for-2008-10-06/</guid>
		<description><![CDATA[
bummer. Eight A&#8217;s with YSLOW and they still only gave me a total C. You can never win with the CDN suggestion - unless you are rich #

]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>bummer. Eight A&#8217;s with YSLOW and they still only gave me a total C. You can never win with the CDN suggestion - unless you are rich <a href="http://twitter.com/neilmac/statuses/947463731">#</a></li>
</ul>
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