Resmark | Resmark Systems

Group Payments: Quickly and Easily

Colleen Tvorik — Mon, 26 Jan 2015 17:59:52 +0000

Resmark Systems is creating a buzz amongst clients after the Tour Operator Software's release of a new online payments feature.

The addition of a Make Payment button on the Guest Details webpage allows customers to process secondary payments anytime, anywhere!

With this feature, users of the Resmark Activity Booking Software will benefit from:

Improved workplace efficiency
Payment security
Customer convenience and confidence
Minimization of overdue payments

Whitewater Excitement was one of the clients eagerly awaiting the release of this new online payment functionality. The rafting company has been guiding guests down California's American River since 1978. Whitewater Excitement president and owner Norm Schoenhoff believes the new payment feature will drastically aid his customers and office staff alike.

"I'm super excited about this feature being realized into the system. Resmark has hit a home run with this for sure!" said Schoenhoff.

Schoenhoff feels that where this payment feature will really be an asset to Whitewater Excitement customers is with large group reservations.

"The ability to have our group organizers give the members of their group a link to the online payment page in our reservation system and have each of them go there to make an individual payment for their trip is huge," Schoenhoff said.

"It will dramatically reduce the need for them to call our office and give their credit card information over the phone. It'll also reduce the workload of the group organizer taking the payments him or herself, making it more attractive for them to be the organizer of a big group."

Future development on this feature includes a customized message to a reservation contact when a payment is made.

Another handy feature in development is the ability to offer a link to the Guest Details page within Resmark's email marketing program.

For more information on how to setup the Make Payment button on your Resmark Tour Reservation System contact Resmark Support at 801-733-9548 or support@resmarksystems.com.

Resmark Welcomes New Client Alaska Galore Tours

Colleen Tvorik — Mon, 29 Dec 2014 18:27:18 +0000

Resmark Systems Tour Reservation Software welcomes a new client in Juneau, Alaska. Alaska Galore Tours and their partner Harv and Marv's Outback Alaska have set up their Resmark Tour Reservation System in time to hit the ground running at the start of new year!

Resmark looks forward to working with the Alaska Galore team through internal and online reservations, enhanced reporting, inquiry management and marketing assistance.

Owner Jamie Letterman noted that 2015 will mark the 10th season of chartering whale watching cruises for Harv and Marv's.

After going live with Book Now buttons just this week, Letterman and her staff are excited to see guests already having the opportunity to find available tours and book online.

As a Travel Booking Software, Resmark's intuitive reservation system specializes in a quick and simple mobile reservation process. In Juneau, Letterman and her staff are excited to take advantage of that aspect of Resmark.

"We are hoping for increased bookings, a more efficient process, better reports and guests being able to book whenever is convenient for them without having to call or email," Letterman said.

For additional information on how the Resmark Systems Activity Booking Software can offer a seamless reservation process - contact us online or call 888-RESMARK.

Electronic Gift Certificates: How Resmark Can Increase Holiday Sales

Colleen Tvorik — Tue, 25 Nov 2014 16:40:00 +0000

Have you begun your holiday marketing campaign? With Black Friday and Cyber Monday just around the corner, Resmark Systems can boost sales and increase your bottom line.

Last year, several Resmark clients reported a doubling of Cyber Monday profits through holiday sales and certificate promotions.

Resmark's electronic gift certificate and voucher feature is a powerful component to our Activity Reservation Software, allowing tour operators to set up and sell gift certificates online with ease!

To start selling, follow a few easy steps:

Within Resmark Setup, the first step to selling online gift certificates is to create a Custom Payment Type
Next create eGift Card/Voucher Templates for the different monetary amounts you'd like to sell
Once templates are created, you'll generate the HTML code for your development team to insert with the click of a button

Whether you've been preparing your holiday marketing strategy for months or haven't yet begun your Black Friday or Cyber Monday campaign, the following steps can lead to more certificate sales!

Prominently Display Gift Cards on Your Website

During the holidays, your website will likely see increased traffic. While we often focus on the placement of book now buttons, it's important to display a link to your gift certificate page where it catches a guests eye without scrolling.

For ideal placement, see how Western River Expeditions sells eGift Cards online.

Offer Discounted Gift Certificates

The Resmark Tour Reservation System allows you to sell and promote gift cards for a discounted price while allowing guests to redeem the certificate for a higher value. This is instrumental on Black Friday and Cyber Monday when customers are searching for a great deal.

To setup a BlackFriday/Cyber Monday special - highlight the discounted certificate templates and generate HTML code for your web team to integrate. Once the holidays are over - it's a simple as adjusting the templates back to full value.

Link to your Gift Certificates in Marketing Emails

Once you've created eGift Certificates it's time to market them during your holiday campaign. When include gift certificate information in Black Friday/Cyber Monday promotions - ensure your guests can easily make purchases by linking directly to your gift certificate page.

If you'd like to setup gift certificates for the holidays it's not too late!

Contact Resmark Support at 801-733-9548 or via email at support@resmarksystems.com.

Book Now: The Power of Website Booking Integration

Colleen Tvorik — Fri, 31 Oct 2014 23:41:00 +0000

The integration of your "Book Now" buttons is a key component to your Resmark Tour Operator Software and online reservation success. "Book Now" buttons should be easy for guests to find and offer a simple path to selecting an item.

Resmark offers two ways to integrate with your website: Embedding or Direct Linking.

The Embedded Calendar Method

If you have many activities and a unique page for each item, the Embedded Calendar integration method is a powerful tool and popular choice! With the Embedded Calendar, guests select an item or activity and are directly presented with the Resmark activity calendar. After selecting the number of seats or items, guests are presented a clear path to checkout and completion of a reservation.

Recently, Resmark development has simplified the embedding process. If you're interested in how this form of website integration might work for your company, please contact Resmark Support at 801-733-9548.

Check out the following companies currently utilizing the Embedded Calendar:

Direct Linking

The simplest way to integrate your Resmark Tour Reservation Software to your website is through Direct Linking. Companies who offer just a few activities or who offer multiple activities per web page may choose to Directly Link between their website and Resmark.

Direct Linking can be done in a variety of ways. Although many customers directly like to a page such as http://secure.moabadventurecenter.com/res - there are many other approaches to utilize Direct Linking, including:

Linking to one item
Linking to multiple items
Linking to an item type
Linking to a specific location

Check out these companies who are currently Directly Linking to their Resmark Booking System:

3 Additional Integration Tips

"Book Now" buttons should be placed prominently toward the top of a page where they catch the viewers eye without scrolling through text.
Since "Book Now" Buttons are a call-to-action, these buttons should be colored so they catch the viewer's eye and compliment your site's style while standing out from additional buttons and links.
When "Book Now" button integration is complete, be sure to review your site on multiple devices - including desktops, laptops, tablets and smart phones.

Contact Resmark Support at 801-733-9548 or support@resmarksystems.com for assistance in integrating your Resmark Tour Booking System to your website.

The World's Easiest Mobile Booking System for Tours & Activities

Brandon Lake — Fri, 15 Feb 2013 19:45:05 +0000

Resmark's new mobile booking system is taking off for tour companies everywhere! Statistics abound showing website visitation on smart phones and tablets increasing at an unprecedented rate. Travelers are continually using their phones to research and book hotels, check-in for flights, and now - book tours and activities.

Resmark has enabled tour operators to take advantage of this new mobile reality with a beautiful, intuitive, mobile-friendly online reservation process. The impact is huge. Some tour operators such as Moab Adventure Center have increased mobile reservations by over 400% using this new booking system from Resmark.

The mobile booking process is incredibly simple. Users select a date on an easy-to-use calendar, choose the number of participants, and checkout. Tour operators have the option to upsell additional items in the process if they wish.

Once someone has booked their tour, they receive a link that allows them to fill out additional information that the tour operator may require. This keeps the booking process on mobile very simple for the guest, but still allows the tour operator to collect the information they need from participants.

The process is not only easy for booking, it's also simple to setup for a new Resmark user. With a couple lines of code, booking buttons can be placed anywhere on a tour operator's website. Buttons can even be embedded on a partner's website such as another tour operator, travel agent, or a local hotel or campground.

Dylan Burt, from Navitat Canopy Adventures describes his experience with the Resmark Reservation & Marketing System. "I researched most every provider of reservations software on the market. I made the decision to use Resmark because it was the best at the time and I still believe it's the best. We have never had one complaint about our reservations process, in fact, we are always showered with praise about how user friendly it is."

Learn more about Resmark Systems »

New Booking Kiosk!

Colleen Tvorik — Thu, 20 Sep 2012 19:27:50 +0000

Located inside the Moab Adventure Center, this booking kiosk utilizes Resmark's newest online tour booking system to allow guests to book activities "self service" style.

The Resmark booking kiosk is much less expensive than traditional kiosks as it simply uses the touchscreen of an iPad to display available tours and allow guests complete a purchase. The reservation experience is designed to fit perfectly on the iPad screen, providing an easy and intuitive interface for users.

Moab Adventure Center decided to house the iPad in a large wooden cabinet to provide more prominence and the feeling of a kiosk, but the iPad or any tablet could be presented in a simple enclosure at a counter or on a wall as well.

This online booking kiosk offers a unique opportunity to capture the attention of guests who may not be ready to jump into a conversation about a tour or who may just prefer self service. With a growing trend towards self-service kiosks at airports and self-serve checkout at the grocery store, it's likely that more and more people will gravitate towards this method of purchase.

On busy days, the kiosk at Moab Adventure Center will act as an additional employee, allowing guests to bypass a line of people at the reservations desk. If a booking kiosk were housed outside the store, it could also serve as an after hours opportunity for people who stop by later in the evening to book a trip.

If you are interested in learning more about creating your own online booking kiosk or enclosures for your tablet , contact our support team at 801-733-9548.

Tour Reservation Software: Past Due Balances

Jenny Greenwood — Tue, 24 Jan 2012 22:49:16 +0000

Using Resmark Systems tour reservation software, you can run the Past Due Balances report daily or weekly to determine which reservations haven't paid in full or have a balance past due. Even if you collect payment in full at the time a reservation is made, it's still a good idea to run the Past Due Balances report.

To run the Past Due Balances report, open Resmark and log in.

Click Reports | Accounting | Past Due Balances.
Select the Division you want to filter the report on.
The As of date will return all reservations that have a balance due date before the date entered and a travel date after the date the report is run. This is a good way to remind people of their past due balance before their trip leaves.
The Show all receivables check box will override the As of date and show all reservations that have a balance due. This will include reservations with past due balances and balances not yet due. It is highly recommended that you cancel or collect payment for reservations that have already traveled with past due balances.
Check the Show overdue payments for departure date since to specify the travel date instead of using the date the report is run. If you have checked Show all receivables, all reservations that have a travel date after the date entered with a balance due, past or not, will be returned.
To include reservations that have paid more than the reservation balance, check the Include Credit Balances check box.
The Exclude Direct Bill check box will filter the report to exclude agency reservations marked as direct bill.
The Exclude reservations scheduled for full payment will filter the report to exclude any reservation that is scheduled for full payment regardless of the balance due date.

What information is returned in the results?

Customer Name - The customer name displayed is the person in charge of this reservation. If a reservation is under a travel agency, the travel agency name will show here.
Phone - The phone number is displayed so you can easily call the customer to collect payment.
Email - The email address is provided so you can email the customer notifying them of a past due balance or send them a reminder of their upcoming payment.
Reservation Number - Reservation number is a unique number assigned to each reservation.
Total - The total will show the total price for this reservation including all fees, options and taxes.
Paid - The paid column will show if they have paid a deposit or not. Reservations paid in full will not show on this report.
Due - The due column with show the total price for this reservation including fees, options and taxes minus any deposits paid.
Due Date - The due date is the date the balance is due. You can update the balance due date by opening the reservation and clicking the summary tab.
Days Overdue - The days overdue column will show how many days a balance is overdue based on the date entered in the As of field. If a balance is not overdue a negative number is shown.
Trip Date - The trip date is the date that your customer is traveling. If your customer is traveling multiple days the first travel date will show here.

To open a reservation listed, double click the reservation number.

Using Resmark tour reservation software will help you keep up-to-date on the payment status of all your reservations.

Tour Reservation Software: Accounts Receivable Reporting

Jenny Greenwood — Fri, 28 Oct 2011 21:13:59 +0000

Ever wonder how much cash flow you can expect in the next month or year? Using Resmark Systems tour reservation software you can see what your expected cash flow is to help you make financial decisions.

If you don't collect payment in full at the time a reservation is made, the AR Balance report is an effective way to determine your expected cash flow in the coming months. It will also show you reservations that have a past due balance. Balances are grouped by month to give you an idea of upcoming cash flow.

To run the AR Balances report, open Resmark and login.

Click Reports > Accounting > AR Balances.
Select the Division you want to filter the report on.
The As of Date will filter the report to only show reservations taken on or before the specified date. Reservations taken after this date will not be included on the report.
The Tolerance Level allows you to ignore AR Balances less than the amount specified. For example, if $3.00 is owed on a reservation you can enter 3.00 in the Tolerance Level to filter out reservations who owe less than $3.00.

What do the numbers mean?

Month - A month will display for every month containing any reservation has a balance due. All balances due during the month are grouped and totaled by month. This provides a guage as to how much cash flow to expect each month.
Paid - If a reservation has any payments applied, it will appear in the paid column in the month that the reservation balance is due, not the month the payment was taken. This provides some idea as to how much has been paid (if any) for reservations having a balance due. Reservations paid in full will not show on the report.
AR Balance - The AR Balance column will show the reservation balance due in the month the balance is due. This allows you to compare the Paid column verses the AR Balance column to help you assess your chances of receiving the remaining due. Generally, reservations containing some payment amount would be deemed as having a greater chance of being collected vs. reservations with no previous payments.
Running AR Total - The Running AR Total column is a running total of the AR Balance column. This provides an indication as to how much cash flow you will have received by a certain date (assuming all balances are collected).

Need more information?

If you need more information about what reservations are making up these numbers, click on the dollar amount in the AR Balance column. This will provide a detailed list of all reservations, including customer contact information. From there, you can click on a reservation number to open the reservation for further analysis.

Having tour reservation software that will help you make financial decisions is an important part of running a successful business. Learn more about Resmark Systems Tour Reservation Software to find out how Resmark can help your tour company.

Adventure Travel Marketing Summit Begins Today

Chip Broyles — Thu, 06 Oct 2011 13:21:09 +0000

Resmark's 2011 Online Travel Marketing Summit kicks off later today with the first installment of it's 5-part webinar series dedicated to the adventure travel industry and it's unique sales and marketing needs.

This year's summit has been dubbed "The Fall Super Series" because of the incredible lineup of guest speakers and panelists from around the country who specialize in sales and marketing within the world of adventure travel outfitters and tour operators.

Today's inaugural hour-long session is entitled "Travel Websites That Sell: 5 Ways to Kick Up Your Online Mojo" and already has well over 70 tour operators and outfitters from around the world tuning in 'enhance their mojo.' Yah, baby.

Brandon Lake, founder of Resmark Systems said, "Because of our unique connection to the outdoor travel world through our reservations and marketing software designed specifically for tour operators, we're able to bring these experts together for a fantastic webinar series that tour operators of all types can benefit from."

The series is free to all participants and consists of 5 hour-long sessions spread out over the next few weeks, the first one beginning today, at 1:00 PM Eastern time.

Anyone interested can sign up directly here or check out the description of the whole 5-part series on the Resmark Systems website by going to this link:

http://www.resmarksystems.com/travel-marketing/

Space is indeed limited, so get moving and get involved!

Tour Booking: Advertising Effectiveness

Jenny Greenwood — Sat, 01 Oct 2011 13:06:42 +0000

During the course of making a reservation with Resmark Systems tour booking software the question is asked, "How did you hear about us?" How can you use this information to improve your marketing efforts?

Running the Advertising Effectiveness report will help you determine how effective an advertising source is in terms of lead generation and sales and show you how cost effective your advertising source is.

To run the Advertising Effectiveness report, open Resmark and login.

Click Reports | Sales & Marketing | Advertising Effectiveness.
Select the Division you want to filter the report on.
Enter a From Reservation Date and To Reservation Date. This will filter the report to only show reservations or inquiries taken in the specified time frame.

What do the numbers mean?

Source - The source will display the items you have setup for advertising types and sources in marketing setup.
Leads - When a certain source is associated with an inquiry, it will be counted in the leads column of the report.
Sales - The sales column will display the number of reservations associated with a certain source. If a lead is converted to a reservation, it will appear in both the lead and sale columns.
Conversions - When a lead results in a reservation it is counted as a conversion. This column is calculated by Reservations divided by Leads. The number may be over 100% if some reservations did not start as leads.
Cost - The cost column will display the cost associated with providing this advertising type. Advertising costs are taken from marketing setup.
Revenue - Shows the item cost including options, fees and taxes less any discounts given.
ROI - Return on Investment is calculated as shown.

Using Resmark Tour Booking Software, you can easily track how effective your advertising campaigns are.

Tour Operator Tip: How to get a Plethora of Customer Reviews

Brandon Lake — Mon, 12 Sep 2011 16:42:00 +0000

Talking about your travels is much easier than reviewing the plumber who fixed the toilet yesterday. As tour operators, we should have no problem getting a plethora of reviews.

A recent post from KISS Metrics highlights 7 creative ways to get customer testimonials.

Facebook Reviews
Linked In Recommendations
Youtube Video Reviews
Local Search Directories
Niche Review Sites
Rewarding Customers Who Review
Google Alerts and Social Mentions

As tour operators, it is so easy to garner trip reviews and we should be collecting those reviews in as many locations online as possible, as well as consolidating them on our own websites.

But how do you do this consistently? It's critical that we have some form of automated, post-trip communication. Using Resmark Tour Booking Software, you can trigger an email right after a trip that solicits reviews of the travel experience. You certainly don't want to give them every review option in that email, but choose a couple that work well based on the experience they've had. Vary it up to get reveiws in all important locations.

If your travelers meet at your place of business, you might consider a review kiosk that defaults to the facebook reviews tab or a web cam where customers can talk about their experience. Perhaps offer an incentive for providing a review.

What are you doing to get reviews from your guests?

Would you say I have a plethora? Let's relive this for a moment...

Tour Operator Tip: Automated Lead Followup

Brandon Lake — Fri, 09 Sep 2011 16:38:00 +0000

Someone visits your website, requests an itinerary, a brochure or a guide to your area. You've generated a lead. Now what? Statistics show that nearly 50% of companies never follow-up with a prospect. They also show that over 80% of sales are made after the fifth contact. What are you doing to followup?

Resmark Systems provides tour operators a way to trigger emails based on certain events such as a new lead, a reservation, or a trip departure. Triggering emails automatically from within the tour booking system makes for consistent customer service and incredible return on investment.

Many of our clients often ask for email ideas. Here are a few to get you started on the road to greater sales conversion.

FOLLOWING UP WITH A LEAD - EMAIL IDEAS

Send a short personal email ending with a question about dates and trips.
List the top 10 things to do in your area. Be helpful. These might include your trips, but also other activities and places to visit.
Feature a specific trip that would be of interest to the potential guest (based on their location and trip type interests). Perhaps include an offer to book the tour online.
Share a personal experience that relates to the interest of your guest (using the dynamic content rules in Resmark).
Share guest stories (preferably told by the guest) that relate to the travel party type specified by the lead. For example, if someone has an interest in "coporate teambuilding," send a story from another guest that had a wonderful experience with their business group. These could be links out to a blog where your stories are collected.
Information about events and festivals. You can customize this content based on the dates of interest and location interest gathered during lead generation.
Inside tips and information about a destination of interest. The more people are educated about an area, they more likley their interest will be stronger.
Link to a facebook page that reveals a secret code when someone likes your company page. This allows you to continue building your relationship in other ways.
Discuss reasons why someone should choose your trip over another experience. Have fun with it and be creative. Realize that your competition is often not the tour opeartor down the road. Perhaps you also compete with Disneyland, a cruise or a beach vacation.
What common concerns do you hear constantly while making a reservation on the phone? Address these in advance with an email. Perhaps include a guest testimonial that addresses the concern.

Certainly, your followup emails will vary based on what you sell, but hopefully this short list helps get the ball rolling.

All too often, we don't follow-up enough with potential clients. Some interesting statistcs from JMJ Direct show that over 80% of sales are made after the 5th contact. If we have only 2 or 3 follow-ups in place, we're missing a huge opportunity. Remember that not every email is opened so it often takes several contacts and perhaps even some phone followup to close a sale.

Statistics will vary per industry, but one thing is certainly true. Automatiing a portion of our follow-up through tour operator software like Resmark makes all the difference in ensuring consistency.

What followup emails are working well for you?

Tour Operator Tip: 6 Ways to Measure Social Media ROI

Brandon Lake — Tue, 06 Sep 2011 15:36:52 +0000

Karen returns from an unforgettable South African adventure. She posts a new photo album on her facebook page, tweets a note about your company to her 827 followers, and replies to an emailed survey to give you some feedback about the trip. A few days later, in her newsfeed, she finds a recent post of a YouTube video featuring Patagonia, a new destination offered by your company, and the social parade marches on...

How do we quantify all that? It's easy to think in terms of "likes" or revenue generated, but a lot of areas are touched by guest interaction with social media. A chart from a recent study by Altimeter Group shows 6 areas we might include as objectives in our social media strategy.

Check out the full report here. Susan Etlinger outlines some excellent steps to help plan your business objectives and measurement program that lead to a desired and planned outcome.

Resmark Systems travel booking system can certainly be an incredible tool in your social media strategy. As you refine your plans, use Resmark to engage with your customers throughout the important travel phases of dreaming, planning, going and returning.

What's working for you in social media and how are you measuring it?

Resmark Systems Launches New Design Division

Chip Broyles — Fri, 15 Jul 2011 23:35:37 +0000

Spring has sprung, rivers are flowing, and change is all around. All of us here at Resmark Systems are excited to share with the entire outdoor adventure travel industry that we are proud to announce the creation of our new website design division, Resmark Interactive.

We've already gotten some great feedback from current Resmark clients, as well as outfitters around the country, regardless of what reservation system they use.

As the season progresses you're likely going to be hearing a lot more from the design team at Resmark Interactive, but in the mean time, here's a copy of a press release that should be going out later this week:

Resmark Systems Tour Operator Software Launches Resmark Interactive To Integrate Travel Websites Into Mobile Applications for Use on iPhone, Androids, iPads and Tablets

SALT LAKE CITY, UT, June 16, 2011 — Resmark Systems, the premier marketing and reservation software platform for tour operators in the adventure travel industry, in May launched Resmark Interactive, a new website design division specializing in developing web sites for use on iPhone, Androids, iPads and tablets.

Resmark Interactive's latest project was to translate the website of an adventure tour operator in Moab, UT, Moab Adventure Center, into a mobile interface that capitalizes on this growing market of mobile users.

Brandon Lake, Vice President of Marketing for the Moab Adventure Center, says, “For any company, travel-related or not, capitalizing on this market should be an absolute top priority.”

Chad Allen, lead designer at Resmark Interactive, notes, “By the end of 2013, more people will be browsing the web with mobile devices than with desktop computers. By understanding the psychology of how your customers interact with your company online, we are able to develop engaging online experiences built around ease of use, speed and simplicity.”

“Just because you can look at your website on a mobile device does not necessarily mean it's optimized for that interface. Simplicity, layout, and design all combine to make a website fit for a mobile environment,” says Allen.

Resmark Interactive is the design division of Resmark Systems, leading tour operator software and marketing solution provider for the adventure travel and tourism industry, with clients throughout the United States, Canada and the Caribbean. The companies range from multi-million dollar organizations with scores of internal users to smaller family-run business with only a few reservationists.

Rates for mobile web sites are $2,000 to $5,000 for a search engine ready site with limited functionality such as a contact form and web analytics; $5,000 to $10,000 for a customized experience for website visitors including additional functionality like photo galleries, social media integration, multiple forms and web analytics; $10,000 to $30,000 providing a competitive analysis, demographic research, and specific user scenarios devoted to individual web pages. These sites often provide brand development, photo and video integration, e-commerce services and more.

Social Media Strategies & Tools for Travel and Tour Operators

Brandon Lake — Fri, 01 Apr 2011 15:20:38 +0000

A couple weeks ago, I had the opportunity to participate in a Webinar with Jason Reckers from the Adventure Travel Trade Association. We reviewed our social media study "Travel, Tweets and Trends," which included participation from over 250 tour operators worldwide. We also discussed several concrete social media concepts working well for tour operators within Facebook, YouTube, TripAdvisor, Twitter and more. Here it is (note that you'll hear a bit of funkiness with the audio from time to time, but it quickly goes back to normal).

It should be noted that any suggestions in this Webinar should be integrated into a broader social media strategy. I think it's critical that as we approach this medium as tour operators, we have a clearly-defined purpose, specific goals, and key performance indicators that will measure our success and ROI.

One of the greatest challenges for tour operators is finding the time to do this. As we discuss in this Webinar, one of the most simple and powerful solutions for time-crunched tour operators is to get excited guests engaged in creating content for you. If you're interested in learning more about how tour operator software can integrate into your social media strategy and help automatically create user-generated content, we'd be happy to provide some additional ideas in a demo with Resmark Systems.

Note that the Travel, Tweets and Trends Social Media Study is available for purchase online. If you're an Adventure Travel Trade Association member or a Resmark Systems user, the study is offered free of charge.

What's working for your travel business in the world of social media?