Jeffrey Summers - Restaurant Coaching Solutions

How To Enhance Your Restaurant Marketing Using Great Video

Jeffrey Summers — Mon, 20 Jul 2009 04:29:02 +0000

Video can make a tremendous impact in your restaurant marketing results and should be a strategic part of any business that can effectively plan, coordinate and execute it to the point that it not only tells your story but connects you emotionally to your guests. Don’t forget video is social media so be engaging. These are [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

This Week’s Media Schedule

Jeffrey Summers — Sun, 05 Jul 2009 20:35:01 +0000

The question “How can restaurants effectively engage with guests through social media?” will be the focus of our next episode on BlogTalkRadio’s “Hospitality101″ (http://BlogTalkRadio.com/Hospitality101) with myself and co-host Gary Tripp on Tuesday, July 7th, from 2:00-4:00 p.m. C.S.T.. Our show features two of the restaurant industry’s most leading-edge experts and welcomes calls from listeners. Callers [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Top 10 Reasons Your Management Bonus Program Is Crap

Jeffrey Summers — Fri, 03 Jul 2009 18:55:16 +0000

1. You’ve created nothing more than another way for managers to game the system. 2. You’ve based it on absolutely nothing that makes any real impact on your business goals. 3. You’ve not grounded it in your businesses core values. 4. Your focus isn’t on growing better people but growing better profits. 5. You reward anyone who can blow [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

The Yin and Yang of Restaurant Marketing

Jeffrey Summers — Sat, 27 Jun 2009 18:15:22 +0000

I have long been an opponent of operators using coupons and discounts to try and build their businesses for multiple reasons. They accept lower margins as an accepted way of growing the business. They force you to compete solely on price. They focus on short term results. They create a situation (I compare it to [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

5 Ways to Improve Your Leadership Abilities Through Communication

Sharí Alexander — Mon, 22 Jun 2009 17:04:06 +0000

Harvard Business Publishing recently reported on “The 10 Most Common Leadership Shortcomings.” Below are five of the 10 shortcomings you can instantly avoid by improving your communication skills. Your leadership abilities (and your job) could depend on how effective you are at inspiring and communicating with your team. Lack of energy and enthusiasm. If you’re not [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Top 10 Reasons You Too Could Be A Restaurant Marketing Guru

Jeffrey Summers — Fri, 05 Jun 2009 19:30:05 +0000

1. You think that retail strategies work for restaurants. 2. You have never operated, owned, created, conceptualized or managed a restaurant, but know how to create a successful one simply because you eat out a lot. 3. You have experience working in a chain marketing department and had a really big budget. 4. You know how to brow-beat [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Jeffrey and Gary Host “Hospitality 101″ on BlogTalkRadio

Jeffrey Summers — Tue, 02 Jun 2009 04:44:38 +0000

The RCS Monthly Operator’s Conference Call is now “Hospitality101″ and will appear as a WEEKLY program on BlogTalkRadio. “H101″ as we call it, is a free, 1-hour, weekly informational program where myself and co-host Gary Tripp, cover all the issues that affect the restaurant industry as well as your questions about your specific business. We address [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Federal Card Check Update

Jeffrey Summers — Wed, 27 May 2009 00:34:02 +0000

There is a chance that at the federal level, an Employee Free Choice Act (EFCA) vote could occur in June and we believe it is important for your U.S. Senators to continue to hear from you regarding EFCA. This week U.S. Senator Tom Harkin (D-Iowa), a key proponent of EFCA, indicated that he may bring the original bill [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Resources for Restaurants and Social Media

Jeffrey Summers — Sun, 17 May 2009 20:09:34 +0000

Social Media is not a fad. In fact, we believe that not only will it continue to grow and evolve exponentially, but that it is also the soulmate that the food service industry has long been seeking. SM provides us with the ability to directly communicate and engage with our guests on a level of [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Post-Recession Thinking For Restaurant Operators

Jeffrey Summers — Wed, 06 May 2009 09:03:05 +0000

Stop being afraid of your environment or your market. Stop the spiraling toward commoditization. There are many fewer seats in many more markets now. Start to differentiate yourselves or you will fall into a second stage of category commoditization and there will be even fewer seats in even more markets. Continue the aggressive marketing posture the recession [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

My Daily Rant

Jeffrey Summers — Sat, 02 May 2009 19:04:56 +0000

Sorry, but I need to rant. I received a notification this morning on this ad that was posted on a writers job board. This kind of idiocy is what I talk about every single day. There is a ton of this out there. I see it every day. This time I was able to capture [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Don’t Just Survive…Thrive

Ken Peters — Fri, 01 May 2009 00:16:26 +0000

History Proves That Recession Marketing Increases Market Share And Profitability For the average business the instinctive recession-reaction is to spend less. In most cases the first thing cut is marketing. The problem? You need customers - Now! This is when marketing is more important than ever and cutting back could spell disaster. Interestingly, history shows that [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

Why Your Business Should Not Engage In Social Media - Yet!

Jeffrey Summers — Sat, 18 Apr 2009 22:09:52 +0000

Since launching our new Social Media Marketing Program for restaurant operators, we have been inundated with comments about how their current program isn’t working or how they have heard from ‘a friend’ that social media is this or that but probably isn’t for them. I tell some after listening to them talk about their business, [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

A Critique Of Domino’s Damage Control Video

Jeffrey Summers — Fri, 17 Apr 2009 19:00:51 +0000

A PR nightmare has come to life for the Domino’s corporation. After 2 idiotic employees posted a video on YouTube of them doing disgusting things to the food, Domino’s had to react quickly, and they did. At pretty much lightening speed, Domino’s President, Patrick Doyle, posted this video of his own to respond to the situation. I [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

8,634,718 Simple Things You Can Do Today To Grow Your Business And Succeed

Ken Peters — Mon, 13 Apr 2009 23:57:35 +0000

Any of this sound familiar… “10 Sure Fire Ways To Improve Your Google Ranking”, “3 Essentials For Effective Networking”, “7 Simple Steps To Boost Your Sales”, “100 Ways To Promote Your Business Online… For Free!”, “12 Web Site Mistakes To Avoid”, “50 Great Web Sites For Publishing Your Articles”, “Top 10 Secrets Of Search Engine Optimization”, [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

New I-9 Form Use Starts Today

Jeffrey Summers — Fri, 03 Apr 2009 17:25:47 +0000

U.S. Citizenship and Immigration Services announced that a revised Employment Eligibility Verification Form (I-9) is now available for use. All employers are required to complete a Form I-9 for each employee hired in the United States. Employers are required to start using the revised Form I-9 today, April 3. Click here to download a copy of the [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

T.E.A.M. Enagagement

Jeffrey Summers — Wed, 18 Mar 2009 23:51:58 +0000

Together Everyone Achieves More The problem: You don’t have the high-performance staff you need to grow your business long term. Your staff seems disengaged from your values and business objectives. They don’t have as much fun as they should and they are subsequently moody, irritable, just don’t smile, and consistently don’t take their jobs seriously enough [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

New Law Extends Net Operating Loss Carryback for Small Businesses

Jeffrey Summers — Mon, 16 Mar 2009 19:13:50 +0000

The Internal Revenue Service announced today that small businesses with deductions exceeding their income in 2008 can use a new net operating loss tax provision to get a refund of taxes paid in prior years. To accommodate the change in tax law, the IRS today updated the instructions for two key forms - Forms 1045 and [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

What The Heck Is Going On Around Here? Part II

GaryTripp — Wed, 04 Mar 2009 08:30:21 +0000

Choosing Your Mystery Shopping Provider With hundreds and hundreds of mystery shopping companies in the United States and more popping up every day, there are endless options when choosing a provider. Making this decision wisely can be the beginning of a whole new horizon of better employees, satisfied guests, a better reputation and increased profits. However, [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.

What The Heck Is Going On Around Here?

GaryTripp — Sat, 28 Feb 2009 18:01:38 +0000

Let me take you back in time for a moment if I may… You and the family are making your weekly Sunday visit to the local neighborhood diner. Good ole Mr. Johnson meets you at the door to welcome you, and the two of you converse about your morning while the kids frolic through the dining [...]

Email me: Jeffrey at RestaurantCoachingSolutions.com>
For a free consultation, call Jeffrey at 877-535-2324.