1. What is Search Generative Experience (SGE)? In May 2023, Google introduced its experiment with Generative AI in Search Labs, welcoming users to experience the next leap in SERP. In December 2023, it rolled out the […]
Read MoreProgrammatic advertising has revolutionized the way media is bought, adding transparency, efficiency and accuracy to media buying process. It allows advertisers to opt for different types of media buys and further consolidating them within a […]
Read MoreLet us start by aligning to a simple definition of what a 3rd party cookie is – A small piece of data that a website other than the one you’re currently visiting, stores on your […]
Read MoreCapturing attention has become a Herculean task in today’s fast paced digital landscape. Marketers face a constant struggle to break through the information overload and connect with potential customers at the right moment. Traditional Google […]
Read MoreMove over, banner ads and targeted pop-ups, there’s a new player in town, and its stats are enough to make any marketer salivate. Enter Gemini AI, Google’s latest language model, a behemoth of code that’s […]
Read MoreIntroduction In the ever-evolving landscape of digital advertising, staying competitive requires constant adaptation and innovation. One such innovation that has gained significant attention and traction in recent years is Supply Path Optimization (SPO). SPO is […]
Read MoreToday’s digital media-marketing industry has a target audience mainly comprising millennials and generation z. The user today expects digital content to be more interactive, multi-fold and holistic in nature. With Generative Artificial Intelligence (AI) causing […]
Read MoreGoogle has ushered in the next generation of Search with the launch of AI led Generative Search Experience in India. Here are our Top 10 Observations regarding how this could impact Search Behaviour within the […]
Read MoreA 2021 survey by the Internet and Mobile Association of India (IAMAI) found that 72% of Indian internet users are concerned about their privacy. The same survey found that 62% of Indian internet users have […]
Read MoreSince its inception, Digital advertising has been ever expanding with newer and newer media platforms and formats. From simple website banners, it has now evolved into a mainstream advertising channel that includes Display, Video, Audio, […]
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