Retail Dude

Truly Global eComm. – Ebay India launches Global Easy Buy

Prateek — Wed, 14 Oct 2009 05:20:50 +0000

So everyone is in recovery mode now after such a long and dark tunnel of recession we are able to see the rays of light coming toward us from the end of it. We are in a transition, and retailers are looking for a platform to jump quickly on the other side. While US retailers [...]

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Vantage Marketing: Social Networks

sudip — Sun, 09 Aug 2009 18:32:55 +0000

Dear Readers, As rightly said by Prateek and carrying it forward, the social commerce moves are definitely undergoing a facelift and change. The change is also evident on how the cookie crumbles when it comes to marketing and business development. India over the decade has seen the boost of growing entrepreneurs which is a direct equivalent to [...]

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New Shortcut to reach Customers – Social Commerce

Prateek — Thu, 06 Aug 2009 06:22:22 +0000

It is considered as a part of CRM but actually it will empower retailers to uplift their bottom lines. The new trend is here and it’s known as Social Commerce. It’s not long back when we heard about e-commerce and m-commerce, many retailers are still experimenting and evaluating these concept. And this Social commerce is [...]

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Coffee and More!

sudip — Mon, 03 Aug 2009 18:15:51 +0000

Hello Readers, A sudden brew in the coffee mug of India spurred this article! India forever has been a contemporary tea drinking nation than anything else. Although coffee was predominantly popular down the southern states, the up class nature of coffee bars made it popular across the country. What clicked with all the retailers was the [...]

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Carving a Niche in a Mass Market Segment

vivin — Fri, 24 Jul 2009 18:51:53 +0000

For Hard Rock Café, corporate social responsibility isn’t a primary marketing strategy – it’s an extra piece of the puzzle in the global business that helps strengthen the company’s brand.

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Expansion or Consolidation?

rajeev — Thu, 16 Jul 2009 09:05:48 +0000

As all of us know that entire world’s economy is ailing because of recession. Companies are not able to beat the slowdown and are registering negative growth consistently. Though there is a glimpse of recovery but same is being look on as a temporary phenomenon as everyone is having pessimistic notion of the future. To [...]

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IT in Retail

sudip — Mon, 29 Jun 2009 18:38:31 +0000

The “I” is now synonymous with the retailers, having accepted the change needed in the hour to “Integrate” processes of the business with “Information” technology. With the increase in the scale of operations of retailers and the globalization of the whole business, Indian retail could only bank upon Information technology to come to its rescue. [...]

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Re-boom in Retail ?

rajeev — Mon, 29 Jun 2009 05:36:58 +0000

Retail was synonymous to word Boom in India before Recession. But like all other sectors, it also felt the heat of recession. Now when India Inc. is recovering, it again seems to be the sector which is regaining its position with maximum pace. Many retailers feel that Retail was not that much affected by recession. It was [...]

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Poll 0012: Will Govt. increase FDI in Retail in Budget’09 ?

rajeev — Sat, 27 Jun 2009 07:16:24 +0000

Hello Readers, We have opened our new Poll. Please feel free to give your response. Our new Poll topic is: “Will Govt. increase FDI in Retail in Budget’09 ?” Readers can post there views and comments on this topic as a comment to this thread. Thank You, -Team : RetailDude

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A unique Pricing Strategy – “Chota Pepsi and Coke”

rajeev — Sat, 27 Jun 2009 07:06:14 +0000

It was hot summer of Chennai which made me realize of this unique pricing strategy of Cola Companies. Few days back while quenching my thirst in a local cola shop in Chennai, I discovered how these Cola companies have strategically shift there pricing by selling 200ml of soft-drink at the cost of 300ml. I had [...]

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