Suze Bragg and Sima Dahl join forces to deliver timely insights on the best marketing, social media and technology solutions for your business. Whether you're a newly minted entrepreneur or an industry veteran, you'll find tips and practical advice you can leverage in your business today. en-us http://www.expertBusinessSource.com/blog/430000243.html?nid=3218 Copyright 2009 Reed Business Information. Subject to its Terms of Use July 4, 2009 http://feedproxy.google.com/~r/RetailOnline/~3/YRfoo9q68Rw/690046269.html Today's blog is brought to you by Moeed Saeed, project manager with my client Total Attorneys where he leads development of their High Performanc...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/YRfoo9q68Rw" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/690046269.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/39wpRhtwp1E/1720046172.html We've been talking about branding lately and how the entire customer experience is an opportunity to reinforce your brand value. To that end, che...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/39wpRhtwp1E" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1720046172.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/d6SKfW_FZ08/1860045986.html Yesterday I attended the Social Media Online Marketing Masters Summit in Chicago. The ballroom at the Blackstone Hotel was packed with business o...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/d6SKfW_FZ08" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1860045986.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/jmiMBsGcA2E/1200045920.html Patrick Crane, VP of Marketing and Advertising for LinkedIn, recently addressed attendees at the Business Marketing Association annual conf...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/jmiMBsGcA2E" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1200045920.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/db7wb7ebB68/1150045915.html I had the pleasure of hearing Patrick Crane, VP of Marketing and Advertising for LinkedIn at a conference earlier this month. During his pr...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/db7wb7ebB68" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1150045915.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/BrM7txEmE0c/730045873.html Earlier this month Google rolled out a new feature to their popular Google Map product. The Local Business Center team announced a powerful new d...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/BrM7txEmE0c" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/730045873.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/iu4TUM2BPrE/1650045765.html Earlier I wrote about how to generate buzz for your business with Word of Mouth (WOM) marketing, and shared some notes from a breakfast meeting I...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/iu4TUM2BPrE" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1650045765.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/e5ZeJvl4RJU/730045673.html Last week I had the privilege of attending an intimate three-hour roundtable discussion with the father of Word of Mouth Marketing, Andy Sernovit...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/e5ZeJvl4RJU" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/730045673.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/2Kx3948iBcI/530045653.html Just last week we were chatting about social networking and your custom URL. If you plan on using social media and networking tools to deve...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/2Kx3948iBcI" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/530045653.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/lCWn9pLa6L8/190045419.html If you're tinkering with social media to develop your brand and grow your business, let me first say Hooray! While the jury on the true ROI of so...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/lCWn9pLa6L8" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/190045419.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/3JInOcOUYLc/1840045384.html When you go to a conference or networking event and collect a bunch of business cards, do you automatically add those people to your email list? ...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/3JInOcOUYLc" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1840045384.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/z3sf4g4UBSI/1830045383.html The next time one of your customers raves about your product or service, ask if you can quote them. A satisfied customer can be one of your be...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/z3sf4g4UBSI" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1830045383.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/tMTiMVORqnM/1530045153.html To wrap up our series on Article Marketing, I interviewed copywriter and Internet marketing consultant Allison Nazarian. She is best known for he...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/tMTiMVORqnM" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1530045153.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/L65RYoNaKl4/150045015.html As we continue our series on Article Marketing, let's answer this important question: How can I get published if I can't write? In a word: Out...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/L65RYoNaKl4" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/150045015.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/G8NAbc5yRoI/1390044939.html We've been talking about the power of article marketing to promote your brand and how to pick the best media outlets for your submission. Now let...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/G8NAbc5yRoI" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1390044939.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/Jnf1PXgfu9k/1100044910.html Earlier we talked about the power of Article Marketing to elevate your personal or business brand and ultimately drive sales. Here we discuss 5...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/Jnf1PXgfu9k" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1100044910.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/Kfhm1oB7UHA/1070044907.html Each month I write a column on marketing careers for the American Marketing Association International. I don't get paid and I'm not exactly getti...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/Kfhm1oB7UHA" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1070044907.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/lijokBCVIF0/1690044769.html Google Alerts are simply email alerts that enable you to monitor your brand, competition, industry media and any other topics of interest. You ty...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/lijokBCVIF0" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1690044769.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/ektrutGcSPw/1850043985.html If you've ever struggled to find the perfect color palette for your web site, banner ad or other digital property, then you'll appreciate the Col...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/ektrutGcSPw" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1850043985.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/KThRZcp9jfA/910043891.html Previously we've talked about the importance of updating your status on LinkedIn. I recommend you update your status at least once a week, and mo...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/KThRZcp9jfA" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/910043891.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/RqboJeNw8i0/340043834.html Going "green" is all the rage. Personal care brands like Tom's of Maine, Burt's Bees and Body Shop were always green, but now you can f...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/RqboJeNw8i0" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/340043834.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/eFtAlRSM6k0/1690043769.html When running an online ad, there are 4 types of frequency to decide upon: 1. Sponsorship - your ad runs only on specified pages 2.&nbsp...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/eFtAlRSM6k0" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1690043769.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/zB-ikBtP0Zk/1240043524.html This week's Quick Tip is about sharing files online with Google Docs. Google Docs is yet another free tool in the Google line-up and includes a w...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/zB-ikBtP0Zk" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1240043524.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/_4KHKAxYO5Y/870043487.html When you're creating an online campaign, there are 5 key metrics you should consider measuring: 1. Impressions - The number of times each ...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/_4KHKAxYO5Y" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/870043487.html?nid=3218 http://feedproxy.google.com/~r/RetailOnline/~3/UNROd7VvJgg/750043475.html E-Newsletters are one of the most valuable and economical tools that small-business owners have in their toolbox. Whether your company sells to c...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/UNROd7VvJgg" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/750043475.html?nid=3218