Expert Business Source - Marketing, Social Media & Technology Suze Bragg and Sima Dahl join forces to deliver timely insights on the best marketing, social media and technology solutions for your business. Whether you're a newly minted entrepreneur or an industry veteran, you'll find tips and practical advice you can leverage in your business today. en-us http://www.expertBusinessSource.com/blog/430000243.html?nid=3218 Copyright 2009 Reed Business Information. Subject to its Terms of Use November 10, 2009 Quick Tech Tip: Google Forms http://feedproxy.google.com/~r/RetailOnline/~3/zfO00P-6lIw/140050414.html In my last post about Email Calls to Action I referenced a cool Google tool that allows you to quickly create forms. The ability to create for...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/zfO00P-6lIw" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/140050414.html?nid=3218 Email: Ready, Set, Action! http://feedproxy.google.com/~r/RetailOnline/~3/-f6ro6a5GRs/130050413.html According to the June "2009 Marketing Trends Survey" by StrongMail Systems, 42 percent of nearly 1,000 global business leaders polled p...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/-f6ro6a5GRs" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/130050413.html?nid=3218 Quick Tips For Media Interviews http://feedproxy.google.com/~r/RetailOnline/~3/o930Ly_yobE/790050279.html Last week I was asked to give an interview by Chicago ABC Channel 7 reporter Leah Hope. She was doing a segment on job searching in a down econom...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/o930Ly_yobE" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/790050279.html?nid=3218 10 steps reps can use to help their accounts succeed online http://feedproxy.google.com/~r/RetailOnline/~3/oVr7K1DIHIA/270050227.html Many manufacturing sales reps want to help their accounts perform better online, but aren't sure where to start. Here are 10 steps to help be...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/oVr7K1DIHIA" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/270050227.html?nid=3218 Social Networks: Separate Professional From Personal? http://feedproxy.google.com/~r/RetailOnline/~3/zQO_U5zirYY/1430050143.html Yesterday I gave a SociConf&trade; presentation on networking in the digital age to business owners, sales professionals and what I call career s...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/zQO_U5zirYY" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1430050143.html?nid=3218 Peer-to-peer advertising: what is being said about you? http://feedproxy.google.com/~r/RetailOnline/~3/kVH4OKEJLxw/170050017.html Word of mouth, buzz marketing, building hype, brand evangalists...no matter what you call it, it's all the same. People who love you so much that t...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/kVH4OKEJLxw" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/170050017.html?nid=3218 New Tools For Prospecting From LinkedIn http://feedproxy.google.com/~r/RetailOnline/~3/KpOfB4oasZ4/1820049982.html This month LinkedIn, the social networking site for professionals, announced a cool new feature for Premium account holders called Profile Organi...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/KpOfB4oasZ4" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1820049982.html?nid=3218 Are You Socially Responsible? http://feedproxy.google.com/~r/RetailOnline/~3/8h0cKVRoWSQ/1650008365.html Subscribe to Retail Online Corporate social responsibility (CSR) started as little more than corporate philanthropy and their involvement in the...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/8h0cKVRoWSQ" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1650008365.html?nid=3218 15 Sites For Promoting Your Local Business http://feedproxy.google.com/~r/RetailOnline/~3/ed2LC8euP0U/50007205.html Subscribe to Retail Online As I was reading the daily news over coffee, I stumbled upon a great article listing 15 sites for promoting your busi...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/ed2LC8euP0U" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/50007205.html?nid=3218 Take The 21-Day Twitter Challenge http://feedproxy.google.com/~r/RetailOnline/~3/txHiN5FPzV8/790049879.html As reported in the Social Media Examiner, a new study by eMarketer shows that Twitter is growing faster than the marketing research firm previous...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/txHiN5FPzV8" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/790049879.html?nid=3218 The FTC Has Spoken: Pay Attention Or Pay The Price http://feedproxy.google.com/~r/RetailOnline/~3/mAANYRmwEnk/1560049756.html The Federal Trade Commission recently ruled in a 4-to-0 vote that bloggers being wooed by companies with cash or free product have to disclose th...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/mAANYRmwEnk" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1560049756.html?nid=3218 Tweet and they don't come http://feedproxy.google.com/~r/RetailOnline/~3/eK3vCBRT1gg/1050049705.html Companies are hopping on Twitter and Facebook at record paces; figuring they have to be there because that's where their customers are spending tim...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/eK3vCBRT1gg" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1050049705.html?nid=3218 Socializing Email: Extend Reach, Drive Conversion http://feedproxy.google.com/~r/RetailOnline/~3/RZA5VUJ_JfQ/540049654.html Minutes after writing about why you shouldn't send more email, I read some statistics about a Mint.com email campaign that stopped me in my track...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/RZA5VUJ_JfQ" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/540049654.html?nid=3218 3 Reasons Not To Send More Email http://feedproxy.google.com/~r/RetailOnline/~3/YHNET37QWFU/350049635.html Are you trying to stretch your marketing dollar further this holiday season? Join the club! With budgets for advertising and other promotions cut...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/YHNET37QWFU" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/350049635.html?nid=3218 Spotlight on Success: The Laso Corporation http://feedproxy.google.com/~r/RetailOnline/~3/ZydFSsjtLZc/1260049526.html Spotlight on Success takes a look at real companies achieving brand visibility and driving sales through better social media and marketing. In ...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/ZydFSsjtLZc" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1260049526.html?nid=3218 Stop, Start, Continue: Make Your Q4 Resolutions Now http://feedproxy.google.com/~r/RetailOnline/~3/4aZb5CJhmOI/1620049362.html Why wait until January 1 to make the changes necessary to grow your business? Ask yourself these three important questions today and make Q4 yo...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/4aZb5CJhmOI" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1620049362.html?nid=3218 Is Your Target Market Urban And Affluent? Try Facebook And Twitter http://feedproxy.google.com/~r/RetailOnline/~3/AOm11TcEAqI/1210049321.html Still a social media naysayer? A new study out by The Nielson Co. shows that about half of the U.S. population visited a social networking Web si...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/AOm11TcEAqI" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1210049321.html?nid=3218 Advertising Will Change Forever http://feedproxy.google.com/~r/RetailOnline/~3/AxZUbEG7QgE/1120049312.html In an Ad Age article on Tuesday, July 21st, Forrester Research writer Josh Bernoff wrote, "Unlike the last recession, digital marketin...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/AxZUbEG7QgE" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1120049312.html?nid=3218 Retailers Get Social For Bottom Line Results http://feedproxy.google.com/~r/RetailOnline/~3/XYmhX44dp48/600049260.html Lauren Freedman, President of e-Tailing Group recently said, "The integration of community and social networking within e-commerce has reach...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/XYmhX44dp48" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/600049260.html?nid=3218 Is It Time To Tune Up Your Elevator Pitch? http://feedproxy.google.com/~r/RetailOnline/~3/SnqgHha4EX4/1970049197.html Earlier this week I had the honor of presenting to City College of Chicago students interested in starting their own business on behalf of the...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/SnqgHha4EX4" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1970049197.html?nid=3218 Spotlight On Success: Sales & Marketing Technologies http://feedproxy.google.com/~r/RetailOnline/~3/nge0wRjEkuw/810049081.html Spotlight on Success takes a look at real companies achieving brand visibility and driving sales through better social media and marketing. ...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/nge0wRjEkuw" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/810049081.html?nid=3218 Tip of the day: Advertise in a recession http://feedproxy.google.com/~r/RetailOnline/~3/vOrapOrGsK8/440049044.html While sitting with a former CEO last month, drinking coffee and discussing politics, Phil looked me in the eye and said, "You're in marketing?...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/vOrapOrGsK8" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/440049044.html?nid=3218 Brand Conversations: Does Your Brand Have A Voice? http://feedproxy.google.com/~r/RetailOnline/~3/N9xoB0971fQ/1590048959.html Conversations about your brand are happening, online and off, and while you can't control what people are saying about your company, product or s...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/N9xoB0971fQ" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1590048959.html?nid=3218 The affect value attribution has on your company http://feedproxy.google.com/~r/RetailOnline/~3/l_TXULyW2Ms/1050048705.html After studying and working with websites since 1994, I am still a bit perplexed by what I view as a slow adoption rate by many non web-based compan...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/l_TXULyW2Ms" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1050048705.html?nid=3218 What makes a great viral ad? http://feedproxy.google.com/~r/RetailOnline/~3/hKyVQwnqDvs/1300048730.html The Red House Furniture Store: Crunchy mattresses and all. You may have seen the YouTube commercial, or heard about it on CNN. Produ...<img src="http://feeds.feedburner.com/~r/RetailOnline/~4/hKyVQwnqDvs" height="1" width="1"/> http://www.expertBusinessSource.com/blog/430000243/post/1300048730.html?nid=3218