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	<title>Rev2.org</title>
	<link>http://www.rev2.org</link>
	<description>Profiling Web 2.0</description>
	<lastBuildDate>Fri, 06 Nov 2009 10:01:41 +0000</lastBuildDate>
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		<title>CMP.ly – Shortening the FTC Rules the Easy Way</title>
		<description><![CDATA[<p><img class="alignleft" title="CMP.ly-logo" src="http://cmp.ly/images/cmply.png" alt="" width="141" height="100" />If you have a blog or website where you publish product reviews, you&#8217;ll be interested in this.  Here at Rev2, we obviously do reviews and so the new FTC rules will apply to us.  Those rules, under the <em>Guides Concerning the Use of Endorsements and Testimonials in Advertising</em>, material connections to the products mentioned have to be disclosed.  Here at Rev2, of course, we do not receive compensation for the apps and websites we review, but we&#8217;ll still be subject to the new FTC regs.</p>
<p>This new service, <a href="http://cmp.ly" target="_blank">CMP.ly</a>, hopes to help ...]]></description>
		<link>http://www.rev2.org/2009/11/06/cmp-ly-shortening-the-ftc-rules-the-easy-way/</link>
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		<title>Checkfront – Online Booking, Simplified</title>
		<description><![CDATA[<p><a href="http://www.checkfront.com"><img class="alignright size-full wp-image-3150" title="checkfront.png" src="http://www.rev2.org/wp-content/uploads/2009/10/Picture-112.png" alt="checkfront.png" width="269" height="68" /></a>There are a lot of inventory and sales management apps out there.  There are also a lot of reservation and booking apps for tracking your appointments and scheduling clients.  So far, it seems, never the twain have met.  Until now.</p>
<p><a href="http://www.checkfront.com/" target="_blank">Checkfront.com</a> is an online inventory, reservations, and sales management tool that also processes payments and even gives unified access to distribution channels.  In short, it&#8217;s an all-in-one small business back-end.  Even better, for the budget-minded, it&#8217;s Software as a Service (SaaS), so you only pay for what you&#8217;re using.</p>
<p>Originally ...]]></description>
		<link>http://www.rev2.org/2009/11/05/checkfront-online-booking-simplified/</link>
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		<title>Duffel – Visual Trip Planning, Online</title>
		<description><![CDATA[<p><a href="http://www.duffelup.com"><img class="alignleft size-medium wp-image-3170" title="duffel-logo_big-tagline" src="http://www.rev2.org/wp-content/uploads/2009/11/duffel-logo_big-tagline-300x115.png" alt="duffel-logo_big-tagline" width="300" height="115" /></a>Anyone who&#8217;s made plans for a vacation knows what it&#8217;s like to sit down with a pencil and paper and begin researching online, either filling your bookmarks or writing down a lot of information so you can compare your results.  Even if you know that you&#8217;ll be booking with so-and-so cruise line or staying at a specific hotel, when you begin comparing all of the great places to see, things to do, places to eat, etc. it can still be unwieldy.</p>
<p>You want to plan a great vacation and do and ...]]></description>
		<link>http://www.rev2.org/2009/11/04/duffel-visual-trip-planning-online/</link>
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		<title>Rrripple – Fun to Say Fun to Share</title>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-3128" title="rrripple-com" src="http://www.rev2.org/wp-content/uploads/2009/10/rrripple-com.jpg" alt="rrripple-com" width="150" height="35" />This site is a comprehensive, centralized lifeflow platform, by their own description.  I would say it&#8217;s a social media sharing platform, which is the same thing, but doesn&#8217;t sound so &#8220;Web 2.0 launchy-mission-statementy.&#8221;  It&#8217;s based on a relatively old idea, but is much more all-inclusive and integrated than most apps of this nature.</p>
<p>Launching in September, <a href="http://www.rrripple.com" target="_blank">Rrripple.com</a> is in public beta.  It&#8217;s been in development for two years, however, and the site definitely shows that.</p>
<p>The focus at Rrripple is on real-life social networks rather than the somewhat disjointed ones we ...]]></description>
		<link>http://www.rev2.org/2009/11/03/rrripple-fun-to-say-fun-to-share/</link>
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		<title>Intuition HQ – Test Your Design’s Usability</title>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-3137" title="intuitionhq-com" src="http://www.rev2.org/wp-content/uploads/2009/10/intuitionhq-com.jpg" alt="intuitionhq-com" width="150" height="26" />Collaboration and design modeling sites aren&#8217;t anything new.  Since websites began, the need to involve the client in the site design and workflow has been a part of the professional design and development process.  Solutions for this range from very expensive and robust to free and useless.</p>
<p><a href="http://IntuitionHQ.com" target="_blank">IntuitionHQ.com</a> is somewhere in the middle of that.  It&#8217;s very inexpensive (you don&#8217;t pay anything until you invite your client to look the design over) and aims at one goal: usability.</p>
<p>Web Design, of course, has two major goals: appearance and functionality.  A site ...]]></description>
		<link>http://www.rev2.org/2009/11/02/intuition-hq-test-your-designs-usability/</link>
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		<title>Brand Bucket – Short Memorable Phonetic Domain Names</title>
		<description><![CDATA[<p><a href="http://www.brandbucket.com"><img class="alignleft size-full wp-image-3117" title="bandbucket" src="http://www.rev2.org/wp-content/uploads/2009/10/bandbucket.jpg" alt="bandbucket" width="150" height="37" /></a>So you have the next hottest startup idea burning your idea tree and ready for development.  All you need is a good name for it and a domain to match.  Easy right?  &#8220;Not so fast,&#8221; your marketing sense tells you.  In order to hit it big on Web 2.0, you need a short, catchy, and brandable domain and name.  &#8220;MyKillerNewStartupPlanForWeb20.com&#8221; is not exactly, shall we say, memorable.</p>
<p>There aren&#8217;t very many short domains available anymore.  Even 5-character wonders like &#8220;9oxt3.com&#8221; are hard to get and aren&#8217;t exactly useful.  <a href="http://www.brandbucket.com" target="_blank">BrandBucket.com</a> ...]]></description>
		<link>http://www.rev2.org/2009/10/30/brand-bucket-short-memorable-phonetic-domain-names/</link>
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		<title>Bonobos – Khaki Monkey Pants</title>
		<description><![CDATA[<p>Tired of looking like you wear diapers under those khakis?  Want to look like a monkey sex god instead?  <a href="http://www.bonobos.com/">Bonobos</a>.</p>
<p><img class="alignleft size-full wp-image-3121" title="bonobos-logo" src="http://www.rev2.org/wp-content/uploads/2009/10/bonobos-logo.jpg" alt="bonobos-logo" width="217" height="60" />(Cue the too-pretty male models, made to look like chimpanzees, with cheesy hats with little ears on them, on a white stage with white blocks to romp upon in their all-khaki trousers while chasing young women in summer dresses around the set)</p>
<p><a href="http://www.bonobos.com/"><em>Bonobos.</em></a></p>
<p>(Tinkling music with a hint of rainforest background sounds commences)</p>
<p><em>Bonobos.</em></p>
<p>(Then the marquee, in black lettering at center screen:)</p>
<p><em>Bonobos. When khaki brings out the jungle instinct.</em></p>
<p>Wow, I missed my calling.  ...]]></description>
		<link>http://www.rev2.org/2009/10/29/bonobos-khaki-monkey-pants/</link>
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		<title>OrganIP – Calling People Without Knowing Their Number</title>
		<description><![CDATA[<p><a href="http://organip.digitrad.com"><img class="alignleft size-full wp-image-3082" title="organIP" src="http://www.rev2.org/wp-content/uploads/2009/10/organIP.jpg" alt="organIP" width="90" height="70" /></a>Going into open beta very soon, OrganIP (<a href="http://organip.digitrad.com" target="_blank">organip.digitrad.com</a>) is an app that replaces phone numbers with names or, more precisely, matches names to phone numbers.  Whether you know the number or not.</p>
<p>Without going into speculation about the unusual name of this app, let&#8217;s look at its function instead.  It&#8217;s safer territory.</p>
<p>It&#8217;s intended use is to connect phone numbers with your social network.  Specifically, it takes your Facebook, Gmail/Gtalk, and the new .tel domains and matches them to phone numbers.  Near-future additions include LinkedIn, Windows Live, and Twitter.</p>
<p>It&#8217;s a ...]]></description>
		<link>http://www.rev2.org/2009/10/28/organip-calling-people-without-knowing-their-number/</link>
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		<title>TransFS – Comparison Shop For Credit Card Processing</title>
		<description><![CDATA[<p><a href="http://www.transfs.com"><img class="alignleft size-full wp-image-3090" title="TransFS" src="http://www.rev2.org/wp-content/uploads/2009/10/TransFS.jpg" alt="TransFS" width="239" height="70" /></a>Online merchants and web portals/sales sites often find a processing company and (often) a gateway for online processing when they first begin and then feel stuck with that solution for the duration.  Fees from some of these merchant gateways can be pretty steep.  Especially for online purchase transactions, which have a high fraud rate that processors control by charging higher fees to the merchant.</p>
<p><a href="http://TransFS.com" target="_blank">TransFS.com</a> wants to change how merchants find their processor and empower businesses with the ability to let processors compete for their business.</p>
<p>The idea is awesome ...]]></description>
		<link>http://www.rev2.org/2009/10/27/transfs-comparison-shop-for-credit-card-processing/</link>
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		<title>Survs – Online Survey Tool With Logic</title>
		<description><![CDATA[<p><a href="http://www.survs.com"><img class="alignleft size-full wp-image-3093" title="Survs" src="http://www.rev2.org/wp-content/uploads/2009/10/Survs.jpg" alt="Survs" width="150" height="61" /></a>Is there really a need for another online survey tool?  Survey says: yep, if it&#8217;s more than just a Facebook app or lame &#8220;get paid to take&#8230;&#8221; offer.</p>
<p><a href="http://www.survs.com" target="_blank">Survs.com</a> is a new survey-making tool and service  that has recently come out of closed beta.  The site offers survey building, hosting, and statistical delivery tools for building professional surveys with third-party verification.  Nothing new there, really.</p>
<p>What changes is the survey tool itself and how it can build a survey using logical progression.  So the flat, one dimensional surveys most ...]]></description>
		<link>http://www.rev2.org/2009/10/26/survs-online-survey-tool-with-logic/</link>
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