Revedia's Journal

Microsoft to Sell Web Ad Agency

admin — Mon, 10 Aug 2009 00:25:19 PDT

The French company Publicis Groupe struck a deal Sunday to buy Razorfish, the interactive agency. Microsoft to Sell Web Ad Agency is a post from: Revedia's Journal

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Advertising: Magazines Turn to Cover Ads, and Even Pouches, for Revenue

admin — Mon, 10 Aug 2009 00:24:33 PDT

Although back covers of magazines have carried ads for decades, the front covers had long been sacrosanct as pitch-free zones. Advertising: Magazines Turn to Cover Ads, and Even Pouches, for...

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What Tweeters Have to Say About the Movies

admin — Mon, 10 Aug 2009 00:23:30 PDT

A site aggregates tweets about new mainstream movies to provide a picture of what the online masses think. What Tweeters Have to Say About the Movies is a post from: Revedia's Journal

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After Winning Advertising Awards, an Invitation to Pay for the Trophies

admin — Mon, 10 Aug 2009 00:23:09 PDT

The head of the group that hands out the Communicator Awards says selling the trophies keeps the cost of entry low. After Winning Advertising Awards, an Invitation to Pay for the Trophies is a...

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Drilling Down: The Payoff of Ads on Search Engines

admin — Mon, 10 Aug 2009 00:17:22 PDT

Visitors who reach a retail site through sponsored links are more likely to buy than those who click on organic search results. Drilling Down: The Payoff of Ads on Search Engines is a post from:...

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