As you probably already know, video is the latest and greatest Internet craze. Two of our affiliate managers recently attended SES San Diego and walked away with a serious case of USE MORE VIDEO on the brain. If you’re an affiliate and you’re not using video then you’re missing out on a colossal opportunity.

Here are some stats & facts on just how hot video really is right now:

According to SES presenter and SEO mighty guru Greg Jarboe, video is WHERE IT’S AT NOW (and down the road too) in terms of online promotions. The crazy thing is, he says it’s still an incredibly untapped strategy from an affiliate marketing perspective.

Here are some dizzying numbers Greg shared. Youtube is now the #1 search engine behind Google. Americans watched 13 billion YouTube videos in December 2009 alone. Americans watch double the amount of video in comparison to the amount of online searches conducted. Whoah! If that isn’t a clue to get on the video bandwagon then nothing is…

So how can affiliates use video’s mass appeal to their advantage? It’s such a great way to drive mass traffic to your webpage with only a small initial investment. If you create a compelling video, people will pass it along and generate traffic and buzz at no cost to the advertiser.

What’s the number one thing to consider when creating a video? Personality.

Elements like humor, parody, satire, and entertainment-antics make video MUCH MORE effective. Too many online marketers create videos that are either overwhelmingly self-promotional or as dry as a stale Melba toast cracker.

Either way, the point of marketing videos today is NOT to put viewers to sleep, it’s to WAKE THEM UP. Avoid boredom at all costs! People are already bored enough, they don’t want you to make them even more bored! Which begs the question, what constitutes boring? Tons of meaningless product details read out in a mellow monotone voice. That’s the modern definition of boring. Lack of personality will kill the power of this potentially explosive medium every single time. Compared to almost every other online medium, video is the most sensory rich format, meaning it involves sound and motion and emotion, and appeals to the basic human faculties of sense perception that inspire attachment and reaction. The top viral videos are glowing examples of this fact.

Make your videos simple, fun, and engaging. Explore ideas that identify and bring out the specific personality of the product you’re promoting. You can use sketch comedy or impromptu consumer interviews. Put your product or service in action and in context within your video. Think of it like a TV commercial stripped down to the creative essence. Making people laugh or inspiring them to watch more will make your video potentially viral and ultimately drive oceans of extra traffic/conversions – all done for street cheap!

Remember, in terms of video, you don’t need a lot of money to create great promotional content that sells itself. You just need to shake people up with your personality.

In this installment, Bobbi discusses the challenges of doing business today in our industry, positive trends and developments, and how RevenueWire took pro-active measures to adapt to new FTC guidelines. Watch the video here: http://blog.mediatrust.com/.

MediaTrust makes online direct response advertising efficient for advertisers, agencies and publishers by connecting impressions to performance, and as a Inc. 500 member is recognized as the 9th Fastest-Growing Private Company In America.

What Are Sponsored Tweets?

Sponsored tweets are a new trend of advertising on Twitter. Various platforms that connect advertisers with Tweeters have popped up like crazy. These services allow advertisers to create sponsored conversations on Twitter, and Tweeters to earn money for “spreading the word.”

If you’re looking to monetize social media, then sponsored tweets is definitely where the industry is at right now. The sheer volume of Twitter users means a virtually unlimited revenue stream, and there’s a mob of hungry advertisers chomping at the bit to leverage the followers of the most popular tweeters.

Tell Me More!

Here’s a great in-depth article (at PBS.org) about how to make the most of sponsored tweets http://www.pbs.org/mediashift/2009/10/8-tips-to-make-sponsored-tweets-work289.html. Be sure to read it, it’s cutting-edge stuff. The article also talks about the different services/platforms you can use to monetize your tweets, how they work, and how you can protect your neck while using them.

What’s The Controversy Surrounding Sponsored Tweets?

There’s some inherent controversy around the idea of marketers capitalizing on a free social media service, similar to the issues that arose around Facebook advertising. It’s primarily an ethical argument that will likely get derailed by the power of the gravy train. The reality is that sponsored tweets are here to stay, so affiliate marketers who want to stay competitive should be seriously considering it as a new addition to their online marketing mix.

What Kind of Revenue Can Sponsored Tweets Generate?

On the low end of the scale some users report making between 10$-20$ per tweet and up. Not too shabby. On the blow-your-mind side of the scale, Internet money master ShoeMoney announced he earned $15,000 from sponsored ads on his Twitter account last month alone. That’s some serious clip. Lesson? Sponsored tweets definitely can’t be ignored.

Our Recommendation?

Do some more research on the different platforms you can use, and then make sponsored tweets part of your affiliate marketing mix. It’s where the future’s at!

**Note: If you’re getting confused by the lingo, the term sponsored tweets is both a larger subject matter concerning the monetization of Twitter, and also the name of a specific platform serving this niche (SponsoredTweets).

1. You HAVE TO HAVE a Website.

Having your own website url is not only recommended, it’s absolutely code-red necessary. Without a professional, well-designed, legit looking website to promote your products you’re pretty much doomed to digital oblivion.

Why? Your website is the hub for all your marketing efforts. It’s the engine that drives the juggernaut. It’s the face and personality of your business. It conveys the credibility, value and trust that’s so integral to making any sale, especially online where human contact is limited. It represents your style to the buyer. It’s your storefront and your cash register. It’s 100% indispensable.

That’s why you need it to be top-notch, user-friendly and uber attractive to your prospects. It should have a keyword rich domain name. It should be what marketers call “sticky.” The design has to be optimized to encourage visitors to click on your links and ultimately make a purchase. There also has to be strong calls-to-action, targeted messaging, intuitive navigation, simplicity of information and proper placement of everything important to the purchase path above the fold. Trust badges and awards, a well written About section, and easy to find contact/support information need to be readily available too.

Here’s an added tip. You can bolster your site value with original content. Articles add dimension and depth to your sales pitch. Avoid canned content at all costs. The more insightful and targeted your content, the more value it gives to the consumer and the more likely they’ll be to stick around to learn more about what you’re selling.

Original content also moves you up in the Search Engine Rankings and establishes you as a reputable endorser of the product or service you’re promoting. If you plan on being in affiliate marketing for the long run, original content is a great way to build long-lasting customer relationships. If you’re not a writer and are struggling to find original content there are affordable sites you can use to commission the articles you need (e.g., http://www.constant-content.com).

Remember: Before you get started creating your awesome affiliate website, take the time to get to know your customer’s needs, wants and likes. Build the insight you gain into your design and layout and you’ll likely see conversions spike. Fail to take into account your customer’s preferences and your business will pay the price. It’s as simple as that.

2. Providing Incentives Will Drive Your SALES HIGHER.

Since affiliate marketing is such a competitive space affiliates are always looking for new ways to optimize their conversions. Adding incentives to your product/service is a classic way of juicing up revenues. “Buy this one and get this other one for 50% off” is a brand of business psychology that has wide appeal and proven results for progressive merchants and affiliate marketers around the globe.

One of the key ways to incentivize as an affiliate is through up-sells. If you can find products and networks that build those up-sell packages for you, then all the better. Up-sells are a proven effective in the online world because they capitalize on contact with a targeted consumer who is already in the buying frame of mind. By offering the prospect something of complementary value to the product they’re already in the process of purchasing, at a discounted price, the affiliate can increase their commission without having to invest more marketing money and effort. It’s a brilliant business strategy when done with skill.

***Other incentives affiliates should look for are contests through affiliate networks with exciting, engaging prizes.

3. Building Quality Links Will Drive More Traffic and INCREASE CONVERSION RATES.

Driving highly targeted traffic to your website is paramount in affiliate marketing. A constant flow of targeted web traffic is one of the most sought after phenomena in the Internet world. Traffic is all about attraction. Attraction is about popularity. Online popularity is measured in how often your links get clicked. It’s just like High School all over again, kids. The more people who hit on your links, the more popular they get and the higher they rise in the rankings.

To improve your link popularity, you can undertake an aggressive reciprocal link campaign. You can do this by submitting original articles (with your website’s link) to respected e-zines, forums and article sites. This will garner exposure and build your backlinks. Make sure you submit your content to reputable, established publications though, or else the engines will cast you in a poor light on the SERPS. It seems that search engines too judge us by the company we keep!

If you’re not doing one or all of these techniques, start today and see the difference it makes.

Topics of discussion include Bootstraps media conversion products, how to find them and what they do, as well as an exploration of upcoming trends in the digital product space and affiliate marketing as a whole.

You can listen to the full show here: http://www2.webmasterradio.fm/affiliate-wire/2010/02/18/media-conversion-and-digital-product-trends/

Everyday Google indexes hundreds of thousands of images. Over the years it has probably earmarked billions of images for search purposes. Every time someone searches for an image, it’s an opportunity to put your product or service front and center. If your images can be found easily based on targeted keywords, you’ll probably see a jump in traffic to your site as well as an increase in your conversion rates.

An Image Is Worth a Thousand Clicks
Depending on the search query a person enters, Google will display a number of indexed images that show up in thumbnail format above the regular “text only” search results. These images are linked to corresponding web pages. If the prospect clicks on the image they get directed to the web page that houses the image. It’s easy math. With the added traffic from a properly search-optimized image, you can expect to see more people clicking-through to your page and your conversions should rise.

Making Sure Your Images Are Searchable
For example if you have a website or landing page promoting ParetoLogic’s RegCure, it’s extra good business to have an image from your website that’s listed directly above the regular SERPS. It provides added traction and a boost in traffic and sales. It’s also pretty easy to do. So how do you go about doing it? A little HTML fidgeting, a keen eye, and your set.

Let’s take a closer look…

Choose a File Name that Contains Your Top Keywords
The file name “RegCure-registry-cleaner.jpg” would be a logical start for your RegCure product. Make sure to separate the words out with hyphens to get better traction from the spiders.

Use a Descriptive Image Alt Attribute Text
For your alt attribute text, drop in the same keywords you’ve used for the file name. Just like that. For RegCure, your Image Alt Attribute could be “RegCure registry cleaner.” Here’s how it would look in your HTML coding:

<img src=”RegCure-registry-cleaner.jpg” alt=”RegCure registry cleaner”>

Use The Same Keywords For Your Image Title Attribute
Just like with your Image Alt Attribute, use the same descriptive keyword text for your Image Title Attribute as well. Here’s the HTML:

<img src=”RegCure-registry-cleaner.jpg” alt=”RegCure registry cleaner” title=”RegCure registry cleaner”>

Add Keywords to The Textual Content Around Your Image
Any written content on the page that appears before and after your image gets spidered and analyzed for keyword relevance. That means this text effects the position that your image appears in on the search page. Use the same words “RegCure registry cleaner” again in any text above or below the image for maximum search engine pickup.

Provide Large Image Sizes
Google seems to love big images. So much so that you can bet the bigger the image, the easier it will be to get it atop the regular results page. Include the Width and Height attributes in your image tag HTML to indicate to the  search engines the size of your image. Here’s how it will look in your code:

<img src=”Regcure-registry-cleaner.jpg” alt=”RegCure registry cleaner” title=”RegCure registry cleaner” width=”600″ height=”400″>

Pick Images That Arrest The Eye
If you display ugly or awkward images that no one wants to click on, the previous steps will all be nullified. So use images that grab the eye and make people want to click on them. Magnetic images, bright colors, sleek design, attractive faces, stylish fonts, and graphical elements that speak to the person’s search query will all inspire more clicks.

Try these steps our and see what results you get!

]]> http://blog.revenuewire.com/index.php/2010/02/the-art-of-affiliate-marketing-an-image-is-worth-a-thousand-clicks/feed/ 0 http://blog.revenuewire.com/index.php/2010/02/the-art-of-affiliate-marketing-an-image-is-worth-a-thousand-clicks/ http://feedproxy.google.com/~r/Revenuewire/~3/9UMF36Tdn1Y/ http://blog.revenuewire.com/index.php/2010/02/take-charge-of-your-affiliate-destiny/#comments Wed, 10 Feb 2010 20:52:48 +0000 admin http://blog.revenuewire.com/?p=1039 I think its fair to say that a lot of new affiliates feel overwhelmed when they join a network and find out how much work it takes to get their campaigns off the ground and generating significant revenue.

What these affiliates need to know, however, is that affiliate marketing is absolutely NOT as hard as they might think. At first glance it might appear daunting, but it’s critical not to get spooked by all the jargon and lingo and stay focused on what can be realistically accomplished. In the end most of the strategies and methods in affiliate marketing are based on simple business savvy, and anyone who has the confidence and commitment to do it can.

Many networks will attest to the fact that all too many new affiliates throw in the towel when their first crack at it doesn’t materialize into windfall profits. That’s probably the major reason why 90% of those who join affiliate programs make no sales or just a few sales and then call it quits. These are simply mental barriers to their success. Barriers that can be overcome by taking initiative, trusting your instinct and trying things that aren’t necessarily proven to work, but which you have a hunch will turn out profitable in the end.

So don’t sit back. Dig your heels in. Test and try things out.

Try The Products Yourself.

For example, if you’re thinking of promoting an iPod-iTunes Media Conversion program, first download it and use it yourself. Get to know the ins and outs of the purchase and install process as well as the product interface. Take notes as you go. Do you like the program? Is it easy to setup and use? What features does it have that will appeal to your target audience?

Knowing this stuff is the first step to becoming a top-tier affiliate. You won’t able to promote a product successfully if you don’t know how it works yourself. If you’ve experience it for yourself your insider knowledge will be reflected in your promotional copy and the way you market the product.

Come Up With Product Endorsements On Your Own.

Since most people buy based on a strong testimonial or personal recommendation, unique and compelling endorsements are one of the classic marketing techniques. Don’t rely totally on the merchant of the product to provide you with your marketing materials. Put the marketing power in your own hands by creating a test user base and having them supply you with positive comments and reactions to the product.

Create Your Own Marketing Publications.

Communicate with your prospects through your own emails and newsletters. By doing this you can personalize your marketing message and save yourself the cost of paying someone else to create them for you.

When you write email or newsletter content use the WIIFTC principle. WIIFTC stands for “What Is In It For The Customer”. You should ALWAYS write with your reader’s interest in the front of your mind. Nobody online is interested in hearing you run and on about yourself. Instead, address what the reader feels and needs in every aspect of your marketing content.

Analyze and Interpret Your Data.

Be proactive, get down into the details of your campaign data and see what the numbers have to say. A lot of affiliates get scared away by the thought of doing deep stat analysis, but if you start to learn early it will prove to be the rainmaker in terms of taking you to new heights of affiliate success.

Things to look for in a dashboard are a variety of control options, real-time sales tracking and in-depth analytics that break down transactions for each product into usable data like average earnings per sale, click-through rates and conversion rates. You should also be able to monitor sales by region or source.

Until next time, pull up your sleeves and feel confident about your abilities!

WebmasterRadio.FM, the world’s leading B2B online radio network, welcomes AFFILIATE WIRE; an industry-leading Think Tank radio show hosted by the team at RevenueWire.com that offers knowledge and analysis on e-commerce conversion strategies and current issues in affiliate marketing.

Produced and hosted by RevenueWire.com, AFFILIATE WIRE listeners can expect a wealth of educational, actionable information and expertise from a company built to increase affiliate revenue in the digital product space—one that practices elevated principles of sustainable and ethical online marketing and e-commerce.

Topics covered in their debut episode include a recap of this year’s Affiliate Summit West tradeshow in Las Vegas, an in-depth discussion about the industry trend toward market diversification and globalization in 2010, and what affiliates can do to capitalize on these emerging opportunities over the course of the coming year.

You can listen to the full episode here: http://www2.webmasterradio.fm/affiliate-wire/2010/02/04/market-diversification-and-globalization-in-2010/

New episodes of AFFILIATE WIRE air every third Thursday of the month at 1PM Eastern / 10AM Pacific on WebmasterRadio.FM or on-demand in the WebmasterRadio.FM archives inside the Affiliate Marketing Channel or through iTunes