Experience
January 2024 | Present
IT Director
Oversees enterprise-wide technology transformation, aligning IT modernization with business strategy. Leads the execution of multi-site infrastructure optimization, vendor negotiations, cybersecurity initiatives, and cost containment programs. Directs end-to-end digital transformation projects and ensures alignment with evolving business goals.
January 2020 | December 2023
IT Systems Manager
Led enterprise technology modernization efforts, driving efficiency and continuity across back-office systems and field operations. Collaborated with leadership to identify and deploy solutions improving security, visibility, and operational uptime.
January 2010 | August 2025
Founder, Chief Marketing Officer
Launched and led a digital marketing firm supporting small and mid-sized businesses in developing high-performing online strategies. Specialized in market analysis, brand development, and lead generation to accelerate client growth and scalability.
January 2012 | December 2019
IT / Business Projects Manager
Led business process reengineering and IT modernization initiatives across the enterprise. Partnered with executive leadership to digitize legacy systems and deploy scalable, cloud-based solutions improving performance, compliance, and efficiency.
Results
Directing full-scale cloud migrations, integrating cybersecurity and compliance, and sustaining a zero-incident record post-implementation.
Leading large-scale digital transformation that generated $600K+ annual cost savings and positioned the enterprise for scalable, cloud-first growth.
Redefining IT operations, cutting resolution times from weeks to hours and improving workforce efficiency across business units.
Expertise
Digital Transformation
Cloud Modernization
IT Strategy & Governance
Enterprise Technology Leadership
Cybersecurity & Risk Mitigation
Process Reengineering
Cost Optimization
Data Analytics & Insights
Change Management
AI & Automation
Cross-Functional Leadership
Digital Strategy
Process Optimization
ERP Implementation
Education
(BA) Journalism & Environmental Studies
Baylor University
Meet Shane
Q & A
Why did you choose your profession?
I fell in love with computers at 12 when my stepdad surprised me with a Commodore 64 for Christmas. In college I began to see how technology could move a business forward, not just keep it running. During an internship at a publishing company that marketed health education products, I watched tech streamline the way we worked and reached customers. They hired me after graduation, and that first role is where I learned how thoughtfully applied technology becomes a strategic advantage.
Who is the one person who has done the most to shape you into who you are today? How was the person significant to you?
My Uncle Jack Hyatt Jr. made the biggest impact on who I am. After my parents divorced when I was 10, he stepped in as the steady voice I needed. Unk taught me how to hunt, sail, fix my 1968 Mustang, and run a business. He lived with integrity, cared for his clients and friends, and built teams around shared values. He often hired people he trusted, helped them grow, and then launched them to lead their own divisions. Watching him integrate work and life taught me what real leadership looks like.
What has been the greatest accomplishment of your life so far? Is there anything you wish to do better?
Starting a digital marketing business from the ground up is my proudest professional milestone. I built it during nights and weekends to provide for my wife and children, and I brought in mentors to sharpen my thinking. That journey taught me how to lead, how to run a healthy business, and how to think like a technology strategist. I want to keep growing as a leader and mentor, so I read daily and put what I learn into practice.
How would your peers and team members describe your responsiveness as a leader?
Peers and teammates describe me as proactive, responsive, and service minded. I take on new challenges without hesitation, and I enjoy organizing teams around clear goals. I focus on helping people do their best work while holding myself to the same standard.
Interests
Travel
Reading
Golf
Testimonials
“While I was managing the Architecture & Advanced Technology group we were in need of someone who had good communication and organization skills, good writing skills, some web skills, and was most of all a go-getter. Of course that looked like a tall order after looking through the resumes that had come from HR for the position we had open. But, I am happy to say that after meeting and interviewing Shane I was very impressed. Here was what we were looking for. In one package!”
David Vande Velde, Manager Architecture and Advanced Technology, Raytheon
“If you need an expert who can come up with honest solutions for your enterprise roadblocks, Shane Petty is who you need on your team. No one else I know is so up on technology and eager to break down the barriers with solutions that are well thought out and proven beyond reproach. His youthful eagerness is only surpassed by his integrity, Shane can exceed your greatest expectations!”
Joe James, Creative Director, L3 Communications
“Shane worked with me on several projects. One large project was to plan and implement a company wide master plan to organize all digital and print product content at the company. This would make each item easier to find and use to not only update existing products but also create new products. Shane is highly creative and demonstrates a great understanding of the practical and potential uses of digital media in a corporate environment. Great to work with. I would gladly work on a project team Shane was leading.”
Bill Leek, Products Director, WRS Group, Inc.
“I’ve had the privilege of working alongside Shane as both a friend and business partner here in the San Antonio community and surrounding areas. His hard work, integrity, and determination to make a lasting impact are second to none. Shane has a rare gift for leadership—able to inspire, mobilize, and guide organizations toward meaningful growth and change. Whether it’s in business or community initiatives, he consistently leads with purpose and results. Truly grateful to collaborate with someone of such high caliber and heart.”
Travis Baer, Consultant, DOCUmation