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	<title>RFID: Executive Roundtable</title>
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	<description>RFID Industry Leaders Discuss the Perils and Promise of this Proliferating Industry</description>
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		<itunes:subtitle>RFID Industry Leaders Discuss the Perils and Promise of this Proliferating Industry</itunes:subtitle>
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		<title>RFID: Episode 01 - “Making the Business Case”</title>
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		<description><![CDATA[RFID is still undergoing a rocky transition from broad theoretical applications to real-world practicality. The technology offers enormous potential and benefits, but it&#8217;s still surrounded by unrealistic expectations. Users must first make sure the technology suits their needs in ways that generate a worthwhile return on investment.

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			<content:encoded><![CDATA[<p><span class="episode-details-text">RFID is still undergoing a rocky transition from broad theoretical applications to real-world practicality. The technology offers enormous potential and benefits, but it&#8217;s still surrounded by unrealistic expectations. Users must first make sure the technology suits their needs in ways that generate a worthwhile return on investment.<br />
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		<itunes:subtitle>RFID is still undergoing a rocky transition from broad theoretical applications to real-world practicality. The technology offers enormous potential and benefits, but it's still surrounded ...</itunes:subtitle>
		<itunes:summary>RFID is still undergoing a rocky transition from broad theoretical applications to real-world practicality. The technology offers enormous potential and benefits, but it's still surrounded by unrealistic expectations. Users must first make sure the technology suits their needs in ways that generate a worthwhile return on investment.
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