tag:blogger.com,1999:blog-79001832267317546652024-10-31T23:42:40.264-07:00puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.comBlogger430125tag:blogger.com,1999:blog-7900183226731754665.post-78702622064430250912011-12-02T13:18:00.000-08:002012-04-29T12:44:54.910-07:00

Above are the old dull outdated brand however a lot of markteers are debating about why to launch an ice-cream rebranding in Winter??its obvious that their return on investment measurement is not placed yet and they have some extra dollars that no need for. Typical case "CEO of arabia".wherever the reason, its stupid and

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puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-80474335668049228692011-10-23T06:58:00.000-07:002012-04-29T12:44:54.945-07:00

American Airlines is running an advertising campaign focused on the airline’s effort to create a seamless travel experience for its customers. Each ad communicates the message that American Airlines and its innovative products and services enable the enlightened, modern traveler to, “Fly without putting your life on pause. Be yourself non-stop.” Modern special effects were used to give the

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Toyota has launched “It’s Ready. Are You?”, an integrated advertising campaign promoting the 2012 Camry campaign. The campaign demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling. Six television commercials, print and

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Airlines and Twitter have a chequered history. Some airlinebrands have embraced theimmediacy that themicro-blogging platform has to offer, while others have come in for very public floggings from disgruntled passengers.This stunt is the latest example of KLM's social mediaexpertise. Unusually, this strategy publicised KLM's readiness to embrace customerconversations

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-54709322203307509202011-10-22T04:54:00.000-07:002012-04-29T12:44:55.117-07:00

Beauty retailer Sephora and fragrance manufacturer Firmenich have commissioned The Sensorium: Lucid Dreams from the Sensory World, an interactive, multimedia experience set in a pop-up museum, designed to explore the emotions and instincts behind scent. The Sensorium features interactive and immersive installations First Scent and Lucid Dreams, developed and produced by experience design and

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-28955568942849153052011-10-20T21:27:00.000-07:002012-04-29T12:44:55.141-07:00

“If you saw your life flash before your eyes, would you change the way you live it? Absolut Vodka thinks so, and to ensure people don’t get behind the wheel drunk, they introduce Absolut Life: a platform that allows people to watch a video of their Facebook lives flash before their eyes.”Advertising School: Miami Ad School, New York, USACreative Director: Tara LawallArt Director: Lisa

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French international news channel France 24 highlighted the power of internet freedom in “Birds”, an advertising campaign inspired by Alfred Hitchcock’s 1963 film The Birds. A commercial and print/outdoor advertising campaign featured a Gaddafi-like dictator and other powerful figures threatened by the Twitter-like birds of revolution. Three posters, emulating the style of the original 1963 Birds

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-17306263558988551542011-10-18T13:53:00.000-07:002012-04-29T12:44:55.178-07:00

For several days, circulating on the net " Take This Lollipop , "an interactive film seems very disturbing that warn about possible dangers arising from our unbridled desire to share.What hides behind this exciting teaser campaign?The thesis is that more can be supported in promoting a horror film. In my opinion, may lie instead with a social initiative.Jason Zada has released a

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-33020300911956401072011-10-17T06:36:00.000-07:002012-04-29T12:44:55.263-07:00

Marketers like dealing with universal human truths. You can normally rely on the insight section of a case study to feature phrases such like “people like to upload and share content”, “visitors want to engage with their favourite brands” and the awards-season favourite: “Young people love music”.Another universal truth, and one that has been recognised by Philips, is that people generally

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-15012824586404079942011-10-15T14:57:00.000-07:002012-04-29T12:44:55.349-07:00

BRAND: DoveBRAND OWNER: UnileverCATEGORIES:FMCG, Toiletries/CosmeticsREGION: ArgentinaDATE: May -May 2011AGENCY: InitiativeMEDIA CHANNEL: BrandedContent, Digital,Online, PRDove wanted to re-launch its hair care range in Argentina and earn credentials amongst consumers as an expert hair care brand that women would trust. Dove wanted to refresh the promise that women who chose the Dove Damage

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-50656632591249988502011-10-12T10:23:00.000-07:002012-04-29T12:44:55.444-07:00

Recently at the F8 conference, Facebook CEO Mark Zuckerberg introduced a massive redesign to our favorite* social media website. Honestly The new updates are understandable and from their point of view provide a better experience for the end user. From personal point of view, each time they implement a change I get more confused while being forced to learn the new layout. When will they

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-86532992390577784742011-09-26T02:50:00.000-07:002012-04-29T12:44:55.547-07:00

Check these out first http://www.youtube.com/experiencewiihttp://vimeo.com/4281939 Cadbury RollpackAfter the success of the Gorilla of Zingolo, and kids eyebrow dance ,they have now, with help of Saatchi Australia, managed to customize a youtube page.Click on the image to visit the dedicated page. You will find also a parrot who plays basketball, and a man in a dog that is shit in a giant

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-40621292025805928532011-09-13T10:10:00.000-07:002012-04-29T12:44:55.648-07:00

The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands.It’s also released the now seemingly mandatory

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-893704219059383622011-09-08T19:24:00.000-07:002012-04-29T12:44:55.742-07:00

Sky Television in New Zealand knows that the Rugby World Cup 2011 is imminent. Will the mighty All Blacksbe match fit? More importantly, will Sky TV’s camera and sound crew be match fit? Gunnery Sergeant Cleaver takes the team through its paces, getting ready to show 48 games. The campaign is online atFacebook and Twitter (@sergeantcleaver). CreditsThe Match Fit ad

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-67446510859446890542011-09-07T21:32:00.000-07:002012-04-29T12:44:55.758-07:00

Zaha HadidZaha Hadid, CBE (Arabic: زها حديد‎ Zahā Ḥadīd; born 31 October 1950) is an Iraqi-British architect.Life and careerHadid was born in 1950 in Baghdad, Iraq. She received a degree in mathematics from the American University of Beirut before moving to study at the Architectural Association School of Architecture in 

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-63849843764512838422011-09-07T20:54:00.000-07:002012-04-29T12:44:55.845-07:00

For creating this beautiful ad campaign for new underwear collection Forrest & Bob invited famous fashion photographer Henrik Adamsen and supermodel Sarah Grünewald. The following stunning nude photos are result of combination a sexy model, an amazing photographer and a simple range of lingerie. PopoutForrest & Bob Underwear from Henrik Adamsen

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Claussen Pickles' latest campaign features intrepid English supermarket explorer, Sir Edwin Horsham, who comically drives a dogsled around a New Jersey supermarket showing shoppers where to find the pickles in the refrigerated section of the store. The videos are accompanied by a new Facebook contest, asking fans to prove they can conquer the cold by capturing a snapshot of them next to the

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-92158811907909506722011-09-07T19:14:00.000-07:002012-04-29T12:44:56.007-07:00

British insurance company Bupa is running “Bupa By You”, an integrated advertising campaign promoting the adaptable and affordable nature of its health insurance policies. The television commercial at the heart of the campaign focuses on real people in real situations taking part in unexpected activities. An older lady who at first appears to be ironing is in fact waxing a surf board. A

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-92022784627822303662011-09-06T21:21:00.000-07:002012-04-29T12:44:56.089-07:00

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-67697298865068547802011-09-06T21:12:00.000-07:002012-04-29T12:44:56.172-07:00

Power of Subliminal MessagesChannel Four's Derren Brown takes two ad execs for a short car ride. During that ride, Derren subliminally implants images/ideas that will be used for his ad campaign, then pitches the product and lets them unknowingly reproduce it. Read more on Subliminal Messages in Internet Marketing herePower of Subliminal Messages- Derren Brown from Michael Arbach&

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McCann Melbourne has created a tactical campaign for Lifebroker featuring troubled Libyan leader Muammar Gaddafi.The ad will run in The Age, The Australian and Sun Herald.Credits:Agency: McCann MelbourneCreative Directors: Julius and Ethal RosenbergPlanning Director: FelixGroup Account Director: John BosleyWork Experience Kid: Haley Joel Osment

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DHL Express, the international express services provider, is running “International Specialists”, an advertising campaign translated into 25 local languages in 42 key markets worldwide with television, print, outdoor, digital and radio features. Two television commercials, “Grow” and “Runway”, introduce the “Speed of Yellow” concept, showing how key events are made possible by DHL, from creating

puspitasarirhennyhttp://www.blogger.com/profile/07195038940451813862noreply@blogger.com0tag:blogger.com,1999:blog-7900183226731754665.post-59855203220403728532011-09-01T22:47:00.000-07:002012-04-29T12:44:56.454-07:00

Agency: Lg2, Quebec City, CanadaCreative Director / Copywriter: Luc Du SaultArt Director: Vincent BernardAccount Managers: Sandie Lafleur, Eve BoucherProduction Company: Nova Film / David Poulin, Charles Burroughs, Dominik BeaulieuProduction: Quatro Design / Enseignes Otis Image In

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