Rich Life Marketing

Two Things I Learned from a 10-Minute Branding Video

Meredith — Tue, 01 May 2012 17:48:04 +0000

I watched a video interview last week where Chris Brogan interviewed John Morgan about his book called Brand Against The Machine. Here are two things that stood out to me from that interview:

1. Your brand is a commitment.

The only thing wrong with this is statement is that I didn’t say it like this before John did. Your brand is WAY more than your logo. It’s your commitment to an idea/thought/opinion/way of doing things/experience. This is what we call Living Your Stand Out Brand™.

2. Creating content is not really where it’s at anymore.

Content is everywhere. Your opinion on your content is your opportunity to stand out and start a conversation.

Can I have an amen!? The way to make people follow and care about your content is to add your personal style, thoughts and opinions. People follow your content for your unique spin. So go ahead – provoke some thoughts and stir up an interesting conversation.

Watch the interview here if you’re interested – just scroll down a bit to find it: http://brandagainstthemachine.com/

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Meredith Shines the Spotlight on…Lash Fary

Meredith — Wed, 25 Apr 2012 13:31:44 +0000

Name: Lash Fary

Business Name: Distinctive Assets

Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.

Tell us three words that describe yourself: Direct, Unapologetic, Diligent

Who are your mentors and why? Anyone who follows their bliss. Oprah and Barbara Streisand are the first two people who spring to mind. I particularly love that their success was not based on the way they look (in fact it was despite that) or family connections – but simply grit, talent, perseverance and results.(...)
Read the rest of Meredith Shines the Spotlight on…Lash Fary (494 words)

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How to Live Your Stand Out Brand™

Meredith — Sun, 22 Apr 2012 23:30:05 +0000

Branding. It’s one of those words that gives many business owners pause. It conjures questions like:

What is our brand, exactly?
How can we effectively showcase our brand?
What can we do to strengthen our brand?

Here are a few things to think about as you take a closer look at your brand and how to incorporate it into your life and business so you can feel it in your bones. Because as the leader of your company, if you can’t feel it and live it yourself, you don’t stand a chance of anyone else “getting it” either.(...)
Read the rest of How to Live Your Stand Out Brand™ (552 words)

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Two Words That Make a Big Impression

Meredith — Fri, 20 Apr 2012 14:35:36 +0000

When I was in college, I worked at a Hyatt hotel in the Washington, DC area at the front desk. They drilled into our heads that we were to say “my pleasure” in response to someone saying “thank you.”

At the time, I thought it was a bunch of nonsense. “Whatever!”

With some time and life experience, I came to realize how important these two little words really were. It truly is a pleasure to be of service. And people who have that attitude are infinitely much more fun to be around.

Fast forward to today and I’ve noticed more and more that some people are responding to “thank you” with this: “No problem.”

It always makes me think: “What? I wasn’t aware that I may have been giving you a problem. All I did patronize your business.” Like order a meal at a restaurant. Or buy groceries. Or check in at the airport. Or buy shoes for my kids… You get my point.

Saying, “no problem” is hard, cold and uninviting. Saying, “my pleasure” is warm, friendly and carries a tone of service. And it just sounds better.

So as a person who provides a service to others, knowing how you and/or your staff will respond to someone saying “thank you” is an extremely important yet often overlooked detail. It’s a part of the overall brand experience that you create for your clients and customers.

So which would you rather do: Use two simple words to leave someone with a warm and friendly feeling or cold and distant feeling?

So, the next time someone says, “thank you,” think of replying with a smile and a heartfelt “my pleasure.”

Ahhhh…. Now doesn’t that feel better?

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Meredith Shines the Spotlight on… Ruth Sherman

Meredith — Fri, 30 Mar 2012 13:13:39 +0000

Name:Ruth Sherman

Business Name: Ruth Sherman Associates LLC

Ruth is CEO and Celebrity Speech and Media Coach – but you don’t have to be famous to work with her. She helps people become great speakers, presenters and media darlings so they can reach many more clients faster and get more business. She is an Expert Blogger for Fast Company, where she posts on Leadership Communication; a political communication expert who believes completely the better communicator always wins; an author of a McGraw-Hill book that has been translated into Chinese and Romanian.

She is devoted to, and absolutely loves helping small business entrepreneurs harness the immense power of on-stage and on-camera presence, the greatest marketing and personal branding tools too many business owners avoid.(...)
Read the rest of Meredith Shines the Spotlight on… Ruth Sherman (598 words)

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Post tags: Charisma, Fast Company, Jennifer Abernethy, Live Event, Meredith Liepelt, public speaking

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