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Are You a “Person of Interest?”

Meredith — Mon, 06 May 2013 00:39:47 +0000

I’ve never seen the CBS TV show, “Person of Interest.” However I understand that the main characters are crime fighters who home in on a Person of Interest who has acted in a way that puts them front and center on their radar as an individual who is likely to commit a future crime.

Did you catch that? The Person of Interest acted in a way that put them front and center. Their behavior, they way they operate in the world, their actions, but make them a Person of Interest, a person worthy of being aware of.

So I ask you, wouldn’t you love to be a Person of Interest (in a positive way, of course!) in the mind of your potential clients?

If so, are you doing things to be a Person of Interest in the minds of others? How are you putting “you” into your business? The fact is that it takes effort and commitment to be interesting and build the reputation you want. No marketing system or big wiz bang coaching program is going to help you get more clients if you are not behaving and operating in a way that makes you interesting, which is arguably the first step to being memorable and ultimately trustworthy. Being interesting is up to you. What’s usually missing from service-based businesses is the true spirit of the business owner. So here are just a few things that you can do to be a Person of Interest through your actions and bring more “you” into your business.

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Hire Mark Cuban for only $167

Meredith — Wed, 01 May 2013 15:43:23 +0000

I just read in the May issue of Inc. Magazine about online services that allow you to schedule a call with business people like Mark Cuban and Gary Vaynerchuk, among many others, or even makeup artists or music experts. In many instances, you can book them by the minute. For example, Mark Cuban’s rate is $166.67 per minute, which is the equivalent of $10,000 an hour. Many others are more in the affordable $4-$8 a minute range. Check them out here: Clarity.fm and LiveNinja.com.

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A Simple 3-Step Strategy to Build Buzz

Meredith — Wed, 06 Feb 2013 19:44:30 +0000

Most business owners will tell you that they get the vast majority of their leads through referrals and word of mouth. While that is probably true, those leads and referrals come in because you’ve done something to build a relationship with the person who is referring you. In other words, you’ve built your reputation and some buzz around what you do. If you’re ready to ramp up your efforts to build more buzz about your business, here is a 3-step strategy to do just that. (...)
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7 Questions to Answer Before You Start a New Web Site

Meredith — Wed, 30 Jan 2013 04:45:24 +0000

It’s a new year, and for many businesses that means it’s time to finally get to that new web site they’ve been meaning to create. But often creating a web site can feel like a daunting task. But it doesn’t have to be that hard. If you start with a checklist, you’ll find the process goes much smoother, and you’ll be on your way before you know it.

Here are some questions to ask yourself as you start to think about what you want your new web site to do for you.

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Branding with a Bandana

Meredith — Tue, 13 Nov 2012 18:28:32 +0000

When I was in junior high school, somehow I talked my dad into packing our family van with a bunch of my girlfriends and taking us to see the band Loverboy in concert. (I know – I had an incredible dad!)

At the time, there were no seats at concerts. It was just a big mass of humanity. Somehow my friends and I found ourselves in the very front row – singing and dancing and being silly teenagers in awe of the “hot guys” in the band. (Don’t judge.)

At the end of the concert, the lead singer, Mike Reno, took off the bandana he had been wearing on his head for the entire concert and threw it … to us! We didn’t even mind that it was a hot sweaty germ-infested mess of a rag. To us, it was gold and it solidified our massive crush on the entire band.

Fast-forward a few years (ok … a few decades) to last week when my husband and I saw Loverboy open for Journey. It was everything I had expected – fun songs that took me down memory lane; the band wore red, black and white; and of course, Mike Reno had a bandana wrapped around his head.

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