Rich Life Marketing

Business Lessons from the 2010 Grammys

Meredith — Tue, 02 Feb 2010 19:01:32 +0000

Did you watch The Grammys last night? I did and loved tweeting with friends who attended the event in Los Angeles and others who were watching from their sofas, like me. I had the opportunity last year to attend the Grammy Gift Lounge prior to the event and learned a lot about how big and small businesses, celebrities, Grammy executives and the press play together to pull off this event.

This year I did not attend, but I still had some take-aways from watching this incredible show. After tweeting about various things during the show, I decided to ask a few business colleagues to share their take-aways with us, as they relate to business and create a conversation around this topic. Below are their responses. Feel free to respond with your thoughts as well!

Thoughts from Ruth Sherman of http://www.RuthSherman.com:

1. Don’t stand there with your hands behind your back (Kristen Bell & Josh Duhamel).

2. If you can’t at least feign interest in what you’re saying, best not to speak at all (Adam Sandler).

3. Great physical presence projects confidence and is incredibly charismatic (LL Cool J & Jeff Bridges).

4. Too much facial plastic surgery and botox significantly inhibits the ability to be expressive (Roberta Flack).

Thoughts from Nika Stewart of http://www.NikaStewart.com:

Prepare your signature talk! After seeing the fabulous Beyonce stammer and act unprepared, I was reminded that we need to be prepared for anything. If you have a signature talk, a compelling 15-second description, an explanation of how you help people (all prepared to come out perfectly), you will be ready for any situation.

Thoughts from Jennifer Abernethy of http://www.thesaleslounge.com:

Just like entrepreneurs need to ‘infotain” their audience, the top pros are bringing “experiencial” entertainment to their craft. Also, for the first time the Grammy’s were interactive with the home viewing audience allowing us to text in our choice of song. The entertainers are singing what audiences want. We need to take note and bring to audiences what they want… and make our programs interactive.

Thoughts from me:

Celebrities raise their profiles (and income and partnerships and sponsorships…) by attending events like the Grammy’s. They network and have fun at the event. They vie for air time, even if it’s to present an award or just be on stage. It all adds to their credibility and likability. We as business owners can do the same thing. We can win awards. And there is no shame in not winning. Attending events in our industries and communities can be a very powerful way of connecting with others.

Thoughts from Diana Long of http://www.DianaLong.com:

My thoughts are about gratitude and how each winner had a village of support that they take the time to thank when they win.

Your turn. Chime in and tell us your thoughts!

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Interview with Kristen Harris and Catherine Lang-Cline of Portfolio Creative

Meredith — Mon, 01 Feb 2010 02:50:05 +0000

Kristen Harris and Catherine Lang-Cline, co-owners of Portfolio Creative in Columbus, Ohio, have won numerous awards over the last year and below, they share how winning awards has helped them promote their business.
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Read the rest of Interview with Kristen Harris and Catherine Lang-Cline of Portfolio Creative (1,597 words)

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“Flourish” Motivational Quote

Meredith — Tue, 27 Oct 2009 15:13:58 +0000

“The system is the solution.”

-Michael E. Gerber

Michael Gerber is just fantastic. How could I start my chapter on systems without a nod to the systems guru?

Please feel free to tweet this, using the hashtag #flourish with the quote.

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“Flourish” Motivational Quote

Meredith — Tue, 20 Oct 2009 15:10:30 +0000

“The bad news is time flies. The good news is you’re the pilot.”

- Michael Altshuler

Mastering our time is a gift we give to ourselves. I started chapter 9 of my book Flourish! 10 Easy, Elegant, and Essential Marketing Strategies for Solo- and Micropreneurs, with this quote.

Please feel free to tweet this, using the hashtag #flourish with the quote.

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“Flourish” Motivational Quote

Meredith — Tue, 13 Oct 2009 15:06:55 +0000

“Interdependent people combine their own efforts with the efforts of others to achieve their greatest success.”

- Stephen Covey

Steven Covey “introduces” my chapter on how to build your support team in my book Flourish! 10 Easy, Elegant, and Essential Marketing Strategies for Solo- and Micropreneurs.

Please feel free to tweet this, using the hashtag #flourish with the quote.

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