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		<title>Don’t panic</title>
		<link>https://blog.acmtraining.co.uk/dont-panic/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 22:38:21 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Interview skills]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Presentation]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3823</guid>

					<description><![CDATA[It’s easy to say. But hard to do. And, therefore, a pointless exhortation to anyone suffering a bad attack of nerves immediately before getting up to speak. So how to cope with that rising sense of fear that threatens to derail high stakes presentations, interviews, evidence giving or cross examinations? Say nothing. That’s right. Keep [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p>It’s easy to say. But hard to do. And, therefore, a pointless exhortation to anyone suffering a bad attack of nerves immediately before getting up to speak.</p>



<p>So how to cope with that rising sense of fear that threatens to derail high stakes presentations, interviews, evidence giving or cross examinations?</p>



<p>Say nothing.</p>



<p>That’s right. Keep your mouth shut. Not permanently, of course. But for at least five seconds (count down silently in one thousand chunks &#8211; five thousand, four thousand…). Even if you already know exactly what you’re going to say or how to answer, don’t start speaking straight away.</p>



<p>Why? Because asserting this small measure of control over what I call the speaking out loud on off switch can help you feel more in control of the wider machinery of communicating. Think of it this way: stilling the body, even momentarily, stills the mind.</p>



<p>If and when the panic starts rising again give yourself a pause of, say, three seconds at the end of spoken sentences and paragraphs. Punctuate your performance with silence. I can guarantee it’ll impress the audience too.</p>



<p>Struggling to see how this will work? Stand in front of a mirror. Imagine you’re about to address the scariest audience imaginable. Visualise that panic rising from the pit of your stomach to the back of your throat like mercury rising up a thermometer as things get hotter. Then as you count down from five use your hands to push the mercury slowly back down your oesophagus. By the time you hit zero that panic has, in effect, cooled off.</p>



<p>Try it. I did before giving evidence at a particularly stressful court hearing. Worked a treat. I’ve been passing on the technique ever since. Five thousand, four thousand, three thousand…</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3823</post-id>	</item>
		<item>
		<title>Why leaders shouldn’t delegate media interviews in a crisis</title>
		<link>https://blog.acmtraining.co.uk/why-leaders-shouldnt-delegate-media-interviews-in-a-crisis/</link>
					<comments>https://blog.acmtraining.co.uk/why-leaders-shouldnt-delegate-media-interviews-in-a-crisis/#comments</comments>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Fri, 23 May 2025 11:26:06 +0000</pubDate>
				<category><![CDATA[Crisis communications]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media training]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3750</guid>

					<description><![CDATA[In a crisis delegating media interviews to spokespeople lower down the organisational hierarchy is rarely a good idea. Even if those spokespeople are well trained, highly experienced and used to dealing with journalists on a day to day basis, leaders should avoid the temptation to leave it to them. Why? Because the public expects to [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p id="ember641">In a crisis delegating media interviews to spokespeople lower down the organisational hierarchy is rarely a good idea. Even if those spokespeople are well trained, highly experienced and used to dealing with journalists on a day to day basis, leaders should avoid the temptation to leave it to them. Why? Because the public expects to hear from someone at the very top when things go wrong. And that expectation translates into intense media pressure to deliver more than just a talking head. They want the head head as it were.</p>



<p id="ember642">But here’s the rub. Because many leaders delegate the routine stuff to internal or external comms professionals they often don’t have enough practice. So when it comes to handling tough questions in an emergency it’s hardly surprising that, at the very least, they feel wretched and at worst lose control of the message. Public eye rolling can lead to heads rolling. <a href="https://blog.acmtraining.co.uk/pouring-trouble-on-oiled-water-part-two/">Jobs are very much on the line.</a></p>



<p id="ember643">Which is why rigorous testing of media handling skills is increasingly becoming an important and integral part of the recruitment process. Not necessarily as a pass/fail binary but to identity otherwise suitable candidates so training and support can be put in place as part of the on-boarding process if they pass muster in other respects.</p>



<p id="ember644">As I write this we’ve been helping a blue light service stress test candidates for a senior leadership position. The applicants did well under test conditions. But to know they&#8217;re going to do equally well under the increased pressure of a real situation requires regular practice so that procedures and performance become almost automatic.&nbsp;That&#8217;s why here at ACM Training we recommend, depending on their risk profile, organisations of all sizes having at least two or three crisis comms exercises a year. They needn&#8217;t be time consuming. Often one or two hours online is enough to distil key messages from a realistic scenario and to practice delivering them in repsonse to a series of fast-paced, inquisitorial (and often adversarial) questions without sounding slippery, evasive or out of control.</p>



<p id="ember645">Practicing giving media interviews in a crisis is a bit like an insurance policy. You really hope you won’t have to claim because nobody wants the organisation they lead to suffer some kind of reputational or other loss. But you’ll be pleased you got things in place beforehand if or when it does happen.</p>
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3750</post-id>	</item>
		<item>
		<title>Why you don’t like the sound of your own voice</title>
		<link>https://blog.acmtraining.co.uk/why-you-dont-like-the-sound-of-your-own-voice/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Wed, 02 Apr 2025 10:47:00 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Interview skills]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Presentation]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3740</guid>

					<description><![CDATA[If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe class="youtube-player" width="980" height="552" src="https://www.youtube.com/embed/5HYTcWKPtQs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<p>If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. </p>



<p>Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time. </p>



<p>Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. </p>



<p>So what’s holding us back? Here’s what, says ACM Training&#8217;s media and comms expert, <a href="http://richarduridge.com" data-type="link" data-id="richarduridge.com">Rich Uridge</a> in &#8220;S is for the Sound of your own voice&#8221; another episode in the<a href="https://blog.acmtraining.co.uk/courses/media-relations/how-to-videos/"> Z to A of Media Training.</a></p>



<p></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3740</post-id>	</item>
		<item>
		<title>Look into my eyes…</title>
		<link>https://blog.acmtraining.co.uk/look-into-my-eyes/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Fri, 07 Mar 2025 14:35:15 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Video for the web]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[presentation skills]]></category>
		<category><![CDATA[public speaking]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3730</guid>

					<description><![CDATA[Eye contact is a really important component of communication. The words we&#8217;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#8217;re saying. So in this video, ACM Training&#8217;s media trainer, Richard Uridge, channels [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe class="youtube-player" width="980" height="552" src="https://www.youtube.com/embed/ehC855vyW-k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<p>Eye contact is a really important component of communication. The words we&#8217;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#8217;re saying. </p>



<p>So in this video, ACM Training&#8217;s media trainer, <a href="https://richarduridge.com/">Richard Uridge</a>, channels his inner <a href="https://www.youtube.com/watch?v=bYa6-iNT4TQ">Kenny Craig</a> (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help. </p>



<p>E is for Eye Contact; The latest how-to video in the <a href="https://blog.acmtraining.co.uk/courses/media-relations/how-to-videos/" data-type="page" data-id="3673">Z to A of Media Training</a>.</p>



<p></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3730</post-id>	</item>
		<item>
		<title>Slow down you move too fast</title>
		<link>https://blog.acmtraining.co.uk/slow-down-you-move-too-fast/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Thu, 27 Feb 2025 08:31:28 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Video for the web]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[presentation skills]]></category>
		<category><![CDATA[public speaking]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3723</guid>

					<description><![CDATA[Simon and Garfunkel weren&#8217;t talking about media interviews and presentations when they sang the line &#8220;slow down you move too fast.&#8221; But it&#8217;s good advice all the same. If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
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</div></figure>



<p>Simon and Garfunkel weren&#8217;t talking about media interviews and presentations when they sang the line &#8220;slow down you move too fast.&#8221; But it&#8217;s good advice all the same.</p>



<p>If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point. </p>



<p>Let it breathe&#8230;</p>



<p>And don&#8217;t have too many points &#8211; it&#8217;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. S is for Slowly &#8211; another episode from ACM Training&#8217;s wise old owl, <a href="https://richarduridge.com/">Rich Uridge</a>, in the Z to A of Media Training.</p>



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    <span >The Z to A of Media Training (because everbody starts at A)</span>
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&lt;br /&gt;
Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.&lt;br /&gt;
&lt;br /&gt;
Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. &lt;br /&gt;
&lt;br /&gt;
So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training." data-video-title="Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="148 views" data-published-date="1743590338" data-formatted-published-date="April 2, 2025 11:38 am" data-comment-count="4">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. 

Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.

Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. 

So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training.">
                
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                                                    <p class="sby_caption" >If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. <br>
<br>
Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.<br>
<br>
Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. <br>
<br>
So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews.</span>
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							<span class="sby_username">acmtraining</span>
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=ehC855vyW-k" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/ehC855vyW-k/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/sddefault.jpg&quot;}" data-video-id="ehC855vyW-k"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=ehC855vyW-k" data-avatar="" data-title="Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.&lt;br /&gt;
&lt;br /&gt;
So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.&lt;br /&gt;
&lt;br /&gt;
E is for Eye Contact: the latest how-to video in the Z to A of Media Training." data-video-title="How to maintain eye contact in online media interviews, job interviews and presentations" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="1.7K views" data-published-date="1741357726" data-formatted-published-date="March 7, 2025 3:28 pm" data-comment-count="6">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.

So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.

E is for Eye Contact: the latest how-to video in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.<br>
<br>
So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.<br>
<br>
E is for Eye Contact: the latest how-to video in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">How to maintain eye contact in online media interviews, job interviews and presentations</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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																					<span class="sby_date_wrap" >
							<span class="sby_date sby_live_broadcast_type_none">March 7, 2025 3:28 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS41QTY1Q0UxMTVCODczNThE" data-date="1740644569" data-video-id="9Ci0I0hQ-3M" data-video-title="Slow down you move too fast: why speaking slowly makes for better interviews and presentations" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=9Ci0I0hQ-3M" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/9Ci0I0hQ-3M/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/sddefault.jpg&quot;}" data-video-id="9Ci0I0hQ-3M"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=9Ci0I0hQ-3M" data-avatar="" data-title="Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. &lt;br /&gt;
&lt;br /&gt;
If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.&lt;br /&gt;
&lt;br /&gt;
Let it breathe.&lt;br /&gt;
&lt;br /&gt;
And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. &lt;br /&gt;
&lt;br /&gt;
S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training." data-video-title="Slow down you move too fast: why speaking slowly makes for better interviews and presentations" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="132 views" data-published-date="1740644569" data-formatted-published-date="February 27, 2025 9:22 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. 

If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.

Let it breathe.

And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. 

S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. <br>
<br>
If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.<br>
<br>
Let it breathe.<br>
<br>
And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. <br>
<br>
S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">Slow down you move too fast: why speaking slowly makes for better interviews and presentations</span>
				</p>
			
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 27, 2025 9:22 am</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS5EQUE1NTFDRjcwMDg0NEMz" data-date="1739988815" data-video-id="DnZggSmDOL8" data-video-title="How putting your key messages at the beginning and end of an interview makes them more memorable." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=DnZggSmDOL8" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/DnZggSmDOL8/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/sddefault.jpg&quot;}" data-video-id="DnZggSmDOL8"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=DnZggSmDOL8" data-avatar="" data-title="The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. &lt;br /&gt;
&lt;br /&gt;
In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training." data-video-title="How putting your key messages at the beginning and end of an interview makes them more memorable." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="87 views" data-published-date="1739988815" data-formatted-published-date="February 19, 2025 7:13 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. 

In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. <br>
<br>
In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">How putting your key messages at the beginning and end of an interview makes them more memorable.</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 19, 2025 7:13 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS41Mzk2QTAxMTkzNDk4MDhF" data-date="1739390950" data-video-id="z-txEp7OCqM" data-video-title="If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=z-txEp7OCqM" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/z-txEp7OCqM/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/sddefault.jpg&quot;}" data-video-id="z-txEp7OCqM"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=z-txEp7OCqM" data-avatar="" data-title="The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?&lt;br /&gt;
&lt;br /&gt;
In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking." data-video-title="If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="23 views" data-published-date="1739390950" data-formatted-published-date="February 12, 2025 9:09 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?

In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?<br>
<br>
In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking.</p>
                        
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					<span class="sby_video_title">If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure.</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 12, 2025 9:09 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS4zMDg5MkQ5MEVDMEM1NTg2" data-date="1738771583" data-video-id="-SaFgH6a6ZM" data-video-title="If you want to make an important point in an interview or presentation then here&#039;s how to nail it" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=-SaFgH6a6ZM" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/-SaFgH6a6ZM/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/sddefault.jpg&quot;}" data-video-id="-SaFgH6a6ZM"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=-SaFgH6a6ZM" data-avatar="" data-title="You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. &lt;br /&gt;
&lt;br /&gt;
In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home." data-video-title="If you want to make an important point in an interview or presentation then here&#039;s how to nail it" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="85 views" data-published-date="1738771583" data-formatted-published-date="February 5, 2025 5:06 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. 

In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home.">
                
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                                                    <p class="sby_caption" >You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. <br>
<br>
In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home.</p>
                        
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					<span class="sby_video_title">If you want to make an important point in an interview or presentation then here&#039;s how to nail it</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 5, 2025 5:06 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS45ODRDNTg0QjA4NkFBNkQy" data-date="1738255469" data-video-id="1tqvW2SKu7Q" data-video-title="How to make your key messages stand out in a media interview or presentation." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=1tqvW2SKu7Q" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1tqvW2SKu7Q/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/sddefault.jpg&quot;}" data-video-id="1tqvW2SKu7Q"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=1tqvW2SKu7Q" data-avatar="" data-title="You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; &lt;br /&gt;
&lt;br /&gt;
In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.&lt;br /&gt;
&lt;br /&gt;
T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!" data-video-title="How to make your key messages stand out in a media interview or presentation." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="40 views" data-published-date="1738255469" data-formatted-published-date="January 30, 2025 5:44 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; 

In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.

T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; <br>
<br>
In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.<br>
<br>
T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!</p>
                        
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">January 30, 2025 5:44 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS40NzZCMERDMjVEN0RFRThB" data-date="1737628205" data-video-id="YyODtm9yvmA" data-video-title="Why interviewees should be in the driving seat for media interviews" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=YyODtm9yvmA" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/YyODtm9yvmA/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/sddefault.jpg&quot;}" data-video-id="YyODtm9yvmA"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=YyODtm9yvmA" data-avatar="" data-title="Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?&lt;br /&gt;
&lt;br /&gt;
There are lessons everywhere if only we care to look. Even on the drive to work. &lt;br /&gt;
&lt;br /&gt;
So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.&lt;br /&gt;
&lt;br /&gt;
D is for Driving: the Z to A of media training by Richard Uridge." data-video-title="Why interviewees should be in the driving seat for media interviews" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="75 views" data-published-date="1737628205" data-formatted-published-date="January 23, 2025 11:30 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?

There are lessons everywhere if only we care to look. Even on the drive to work. 

So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.

D is for Driving: the Z to A of media training by Richard Uridge.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?<br>
<br>
There are lessons everywhere if only we care to look. Even on the drive to work. <br>
<br>
So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.<br>
<br>
D is for Driving: the Z to A of media training by Richard Uridge.</p>
                        
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											<span class="sby_username_wrap" >
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							<span class="sby_date sby_live_broadcast_type_none">January 23, 2025 11:30 am</span>
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&lt;br /&gt;
The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain..." data-video-title="B is for broadcast media training in a social meda landscape | The Z to A of media training" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="14 views" data-published-date="1737369270" data-formatted-published-date="January 20, 2025 11:34 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="When we were pitching for some new business recently the prospective client asked how our broadcast media training had evolved over the years to reflect the ubiquity of social media. 

The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain...">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >When we were pitching for some new business recently the prospective client asked how our broadcast media training had evolved over the years to reflect the ubiquity of social media. <br>
<br>
The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain...</p>
                        
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					<span class="sby_video_title">B is for broadcast media training in a social meda landscape | The Z to A of media training</span>
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&lt;br /&gt;
So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training." data-video-title="L is for less is more: the Z to A of media training" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="20 views" data-published-date="1736431260" data-formatted-published-date="January 9, 2025 3:01 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Knowing when enough is enough in a media interview or presentation is really important. After all you could be Gone in 60 Seconds. Or half that.

So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >Knowing when enough is enough in a media interview or presentation is really important. After all you could be Gone in 60 Seconds. Or half that.<br>
<br>
So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training.</p>
                        
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&lt;br /&gt;
ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training." data-video-title="With respect: deconstructing Tory MP Michael Tomlinson&#039;s road crash interview on Rwanda bill." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="2.3K views" data-published-date="1713902658" data-formatted-published-date="April 23, 2024 9:04 pm" data-comment-count="12">
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ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training.">
                
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                                                    <p class="sby_caption" >Saying you&#039;re being respectful to an interviewer or co-contributor in a media interview can come across as the exact opposite - disrespectful - as the UK&#039;s Minister of State for Illegal Migration demonstrates in this excruciating interview on BBC Radio 4&#039;s Today programme. <br>
<br>
ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training.</p>
                        
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&lt;br /&gt;
So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview&lt;br /&gt;
&lt;br /&gt;
He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.&lt;br /&gt;
&lt;br /&gt;
Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation" data-video-title="How to keep your eye on the big picture in media interviews" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="72 views" data-published-date="1693492699" data-formatted-published-date="August 31, 2023 3:38 pm" data-comment-count="0">
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So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview

He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.

Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation">
                
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                                                    <p class="sby_caption" >What happens when journalists focus all of their attention on one aspect of a story? Their readers, viewers and listeners - your audience as an interviewee - can lose sight of the bigger picture.<br>
<br>
So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview<br>
<br>
He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.<br>
<br>
Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation</p>
                        
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<p></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3723</post-id>	</item>
		<item>
		<title>Remember the memory game?</title>
		<link>https://blog.acmtraining.co.uk/remember-the-memory-game/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Wed, 19 Feb 2025 18:21:00 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Interview skills]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[presentation skills]]></category>
		<category><![CDATA[public speaking]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3715</guid>

					<description><![CDATA[Of course you remember the memory game! Who could forget it? But are your key messages as memorable? Or are they instantly forgettable? Let Richard Uridge show you how a pack of playing cards might help with your next media interview or presentation. The concepts of primacy, recency and latency in public speaking are the [&#8230;]]]></description>
										<content:encoded><![CDATA[
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<iframe loading="lazy" class="youtube-player" width="980" height="552" src="https://www.youtube.com/embed/DnZggSmDOL8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
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<p>Of course you remember the memory game! Who could forget it? But are your key messages as memorable? Or are they instantly forgettable? Let<a href="https://richarduridge.com/"> Richard Uridge</a> show you how a pack of playing cards might help with your next media interview or presentation.</p>



<p>The concepts of primacy, recency and latency in public speaking are the subject of this episode of the <a href="https://blog.acmtraining.co.uk/courses/media-relations/how-to-videos/" data-type="page" data-id="3673">Z to A of Media Training. </a></p>




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    <span >The Z to A of Media Training (because everbody starts at A)</span>
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		<div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS45RTgxNDRBMzUwRjQ0MDhC" data-date="1743590338" data-video-id="5HYTcWKPtQs" data-video-title="Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=5HYTcWKPtQs" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/5HYTcWKPtQs/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/5HYTcWKPtQs\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/5HYTcWKPtQs\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/5HYTcWKPtQs\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/5HYTcWKPtQs\/sddefault.jpg&quot;}" data-video-id="5HYTcWKPtQs"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=5HYTcWKPtQs" data-avatar="" data-title="If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. &lt;br /&gt;
&lt;br /&gt;
Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.&lt;br /&gt;
&lt;br /&gt;
Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. &lt;br /&gt;
&lt;br /&gt;
So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training." data-video-title="Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="148 views" data-published-date="1743590338" data-formatted-published-date="April 2, 2025 11:38 am" data-comment-count="4">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. 

Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.

Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. 

So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training.">
                
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                                                    <p class="sby_caption" >If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. <br>
<br>
Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.<br>
<br>
Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. <br>
<br>
So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training.</p>
                        
                                                    <p class="sby_stats" >
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                <span class="sby-screenreader">YouTube Video UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS45RTgxNDRBMzUwRjQ0MDhC</span>
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					<span class="sby_video_title">Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews.</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">April 2, 2025 11:38 am</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS4yMUQyQTQzMjRDNzMyQTMy" data-date="1741357726" data-video-id="ehC855vyW-k" data-video-title="How to maintain eye contact in online media interviews, job interviews and presentations" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=ehC855vyW-k" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/ehC855vyW-k/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/sddefault.jpg&quot;}" data-video-id="ehC855vyW-k"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=ehC855vyW-k" data-avatar="" data-title="Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.&lt;br /&gt;
&lt;br /&gt;
So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.&lt;br /&gt;
&lt;br /&gt;
E is for Eye Contact: the latest how-to video in the Z to A of Media Training." data-video-title="How to maintain eye contact in online media interviews, job interviews and presentations" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="1.7K views" data-published-date="1741357726" data-formatted-published-date="March 7, 2025 3:28 pm" data-comment-count="6">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.

So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.

E is for Eye Contact: the latest how-to video in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.<br>
<br>
So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.<br>
<br>
E is for Eye Contact: the latest how-to video in the Z to A of Media Training.</p>
                        
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                                                                    <span class="sby_like_count">40</span>
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                <span class="sby-screenreader">YouTube Video UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS4yMUQyQTQzMjRDNzMyQTMy</span>
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					<span class="sby_video_title">How to maintain eye contact in online media interviews, job interviews and presentations</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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																					<span class="sby_date_wrap" >
							<span class="sby_date sby_live_broadcast_type_none">March 7, 2025 3:28 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS41QTY1Q0UxMTVCODczNThE" data-date="1740644569" data-video-id="9Ci0I0hQ-3M" data-video-title="Slow down you move too fast: why speaking slowly makes for better interviews and presentations" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=9Ci0I0hQ-3M" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/9Ci0I0hQ-3M/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/sddefault.jpg&quot;}" data-video-id="9Ci0I0hQ-3M"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=9Ci0I0hQ-3M" data-avatar="" data-title="Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. &lt;br /&gt;
&lt;br /&gt;
If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.&lt;br /&gt;
&lt;br /&gt;
Let it breathe.&lt;br /&gt;
&lt;br /&gt;
And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. &lt;br /&gt;
&lt;br /&gt;
S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training." data-video-title="Slow down you move too fast: why speaking slowly makes for better interviews and presentations" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="132 views" data-published-date="1740644569" data-formatted-published-date="February 27, 2025 9:22 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. 

If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.

Let it breathe.

And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. 

S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. <br>
<br>
If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.<br>
<br>
Let it breathe.<br>
<br>
And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. <br>
<br>
S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">Slow down you move too fast: why speaking slowly makes for better interviews and presentations</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS5EQUE1NTFDRjcwMDg0NEMz" data-date="1739988815" data-video-id="DnZggSmDOL8" data-video-title="How putting your key messages at the beginning and end of an interview makes them more memorable." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=DnZggSmDOL8" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/DnZggSmDOL8/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/sddefault.jpg&quot;}" data-video-id="DnZggSmDOL8"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=DnZggSmDOL8" data-avatar="" data-title="The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. &lt;br /&gt;
&lt;br /&gt;
In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training." data-video-title="How putting your key messages at the beginning and end of an interview makes them more memorable." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="87 views" data-published-date="1739988815" data-formatted-published-date="February 19, 2025 7:13 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. 

In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. <br>
<br>
In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">How putting your key messages at the beginning and end of an interview makes them more memorable.</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS41Mzk2QTAxMTkzNDk4MDhF" data-date="1739390950" data-video-id="z-txEp7OCqM" data-video-title="If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=z-txEp7OCqM" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/z-txEp7OCqM/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/sddefault.jpg&quot;}" data-video-id="z-txEp7OCqM"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=z-txEp7OCqM" data-avatar="" data-title="The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?&lt;br /&gt;
&lt;br /&gt;
In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking." data-video-title="If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="23 views" data-published-date="1739390950" data-formatted-published-date="February 12, 2025 9:09 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?

In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?<br>
<br>
In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking.</p>
                        
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					<span class="sby_video_title">If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure.</span>
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=-SaFgH6a6ZM" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/-SaFgH6a6ZM/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/sddefault.jpg&quot;}" data-video-id="-SaFgH6a6ZM"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=-SaFgH6a6ZM" data-avatar="" data-title="You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. &lt;br /&gt;
&lt;br /&gt;
In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home." data-video-title="If you want to make an important point in an interview or presentation then here&#039;s how to nail it" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="85 views" data-published-date="1738771583" data-formatted-published-date="February 5, 2025 5:06 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. 

In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home.">
                
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                                                    <p class="sby_caption" >You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. <br>
<br>
In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home.</p>
                        
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					<span class="sby_video_title">If you want to make an important point in an interview or presentation then here&#039;s how to nail it</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 5, 2025 5:06 pm</span>
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=1tqvW2SKu7Q" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1tqvW2SKu7Q/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/sddefault.jpg&quot;}" data-video-id="1tqvW2SKu7Q"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=1tqvW2SKu7Q" data-avatar="" data-title="You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; &lt;br /&gt;
&lt;br /&gt;
In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.&lt;br /&gt;
&lt;br /&gt;
T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!" data-video-title="How to make your key messages stand out in a media interview or presentation." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="40 views" data-published-date="1738255469" data-formatted-published-date="January 30, 2025 5:44 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; 

In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.

T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; <br>
<br>
In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.<br>
<br>
T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!</p>
                        
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">January 30, 2025 5:44 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS40NzZCMERDMjVEN0RFRThB" data-date="1737628205" data-video-id="YyODtm9yvmA" data-video-title="Why interviewees should be in the driving seat for media interviews" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=YyODtm9yvmA" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/YyODtm9yvmA/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/sddefault.jpg&quot;}" data-video-id="YyODtm9yvmA"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=YyODtm9yvmA" data-avatar="" data-title="Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?&lt;br /&gt;
&lt;br /&gt;
There are lessons everywhere if only we care to look. Even on the drive to work. &lt;br /&gt;
&lt;br /&gt;
So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.&lt;br /&gt;
&lt;br /&gt;
D is for Driving: the Z to A of media training by Richard Uridge." data-video-title="Why interviewees should be in the driving seat for media interviews" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="75 views" data-published-date="1737628205" data-formatted-published-date="January 23, 2025 11:30 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?

There are lessons everywhere if only we care to look. Even on the drive to work. 

So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.

D is for Driving: the Z to A of media training by Richard Uridge.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?<br>
<br>
There are lessons everywhere if only we care to look. Even on the drive to work. <br>
<br>
So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.<br>
<br>
D is for Driving: the Z to A of media training by Richard Uridge.</p>
                        
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&lt;br /&gt;
The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain..." data-video-title="B is for broadcast media training in a social meda landscape | The Z to A of media training" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="14 views" data-published-date="1737369270" data-formatted-published-date="January 20, 2025 11:34 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="When we were pitching for some new business recently the prospective client asked how our broadcast media training had evolved over the years to reflect the ubiquity of social media. 

The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain...">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >When we were pitching for some new business recently the prospective client asked how our broadcast media training had evolved over the years to reflect the ubiquity of social media. <br>
<br>
The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain...</p>
                        
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					<span class="sby_video_title">B is for broadcast media training in a social meda landscape | The Z to A of media training</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">January 20, 2025 11:34 am</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS45NDk1REZENzhEMzU5MDQz" data-date="1736431260" data-video-id="oRyq-JH5NU8" data-video-title="L is for less is more: the Z to A of media training" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=oRyq-JH5NU8" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/oRyq-JH5NU8/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/oRyq-JH5NU8\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/oRyq-JH5NU8\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/oRyq-JH5NU8\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/oRyq-JH5NU8\/sddefault.jpg&quot;}" data-video-id="oRyq-JH5NU8"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=oRyq-JH5NU8" data-avatar="" data-title="Knowing when enough is enough in a media interview or presentation is really important. After all you could be Gone in 60 Seconds. Or half that.&lt;br /&gt;
&lt;br /&gt;
So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training." data-video-title="L is for less is more: the Z to A of media training" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="20 views" data-published-date="1736431260" data-formatted-published-date="January 9, 2025 3:01 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Knowing when enough is enough in a media interview or presentation is really important. After all you could be Gone in 60 Seconds. Or half that.

So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >Knowing when enough is enough in a media interview or presentation is really important. After all you could be Gone in 60 Seconds. Or half that.<br>
<br>
So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training.</p>
                        
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&lt;br /&gt;
ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training." data-video-title="With respect: deconstructing Tory MP Michael Tomlinson&#039;s road crash interview on Rwanda bill." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="2.3K views" data-published-date="1713902658" data-formatted-published-date="April 23, 2024 9:04 pm" data-comment-count="12">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Saying you&#039;re being respectful to an interviewer or co-contributor in a media interview can come across as the exact opposite - disrespectful - as the UK&#039;s Minister of State for Illegal Migration demonstrates in this excruciating interview on BBC Radio 4&#039;s Today programme. 

ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >Saying you&#039;re being respectful to an interviewer or co-contributor in a media interview can come across as the exact opposite - disrespectful - as the UK&#039;s Minister of State for Illegal Migration demonstrates in this excruciating interview on BBC Radio 4&#039;s Today programme. <br>
<br>
ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">With respect: deconstructing Tory MP Michael Tomlinson&#039;s road crash interview on Rwanda bill.</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">April 23, 2024 9:04 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS41MzJCQjBCNDIyRkJDN0VD" data-date="1693492699" data-video-id="be1uxBd_gxE" data-video-title="How to keep your eye on the big picture in media interviews" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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&lt;br /&gt;
So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview&lt;br /&gt;
&lt;br /&gt;
He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.&lt;br /&gt;
&lt;br /&gt;
Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation" data-video-title="How to keep your eye on the big picture in media interviews" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="72 views" data-published-date="1693492699" data-formatted-published-date="August 31, 2023 3:38 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="What happens when journalists focus all of their attention on one aspect of a story? Their readers, viewers and listeners - your audience as an interviewee - can lose sight of the bigger picture.

So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview

He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.

Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >What happens when journalists focus all of their attention on one aspect of a story? Their readers, viewers and listeners - your audience as an interviewee - can lose sight of the bigger picture.<br>
<br>
So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview<br>
<br>
He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.<br>
<br>
Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation</p>
                        
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		<post-id xmlns="com-wordpress:feed-additions:1">3715</post-id>	</item>
		<item>
		<title>If a picture’s worth a thousand words here’s why the opposite may be true</title>
		<link>https://blog.acmtraining.co.uk/if-a-pictures-worth-a-thousand-words-heres-why-the-opposite-may-be-true/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Wed, 12 Feb 2025 20:29:59 +0000</pubDate>
				<category><![CDATA[Interview skills]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[presentation skills]]></category>
		<category><![CDATA[public speaking]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3710</guid>

					<description><![CDATA[The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#8217;s the cavalier chap with the enigmatic face in the centre? And what&#8217;s his story? Why choosing the right words is like a priceless oil painting is the subject of the latest episode in Rich [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" class="youtube-player" width="980" height="552" src="https://www.youtube.com/embed/z-txEp7OCqM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<p>The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#8217;s the cavalier chap with the enigmatic face in the centre? And what&#8217;s his story?<br><br>Why choosing the right words is like a priceless oil painting is the subject of the latest episode in Rich Uridge&#8217;s <a href="https://blog.acmtraining.co.uk/courses/media-relations/how-to-videos/" data-type="page" data-id="3673">Z to A of Media Training. </a></p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p>Poets spend a lot of time thinking about the right word to conjure up the right image. And the best poets &#8211; like Ted Hughes, Seamus Heaney and Dylan Thomas  &#8211; do so brilliantly and almost always in the plainest of language. <a href="https://richarduridge.com/rhayader-reveille/">Here&#8217;s Richard latest poem</a>, hopefully without an inappropriate word in sight. Do the words he&#8217;s chosen readily conjure up  images? You be the judge&#8230;.</p>



<p></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3710</post-id>	</item>
		<item>
		<title>Why you should hammer home your key messages in interviews and presentations</title>
		<link>https://blog.acmtraining.co.uk/why-you-should-hammer-home-your-key-messages-in-interviews-and-presentations/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Wed, 05 Feb 2025 17:18:00 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Interview skills]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Presentation]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3703</guid>

					<description><![CDATA[You may well know what you&#8217;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#8217;s important you don&#8217;t leave your key messages to chance. So take a leaf out of Winston Churchill&#8217;s public speaking playbook. In this episode of the Z to [&#8230;]]]></description>
										<content:encoded><![CDATA[
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</div></figure>



<p>You may well know what you&#8217;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#8217;s important you don&#8217;t leave your key messages to chance. So take a leaf out of Winston Churchill&#8217;s public speaking playbook. </p>



<p>In this episode of the <a href="https://blog.acmtraining.co.uk/courses/media-relations/how-to-videos/" data-type="page" data-id="3673">Z to A of Media Training</a>, ACM&#8217;s communication coach, <a href="https://www.richarduridge.com">Rich Uridge</a>, delves into his toolbox to make a point and drive it home.</p>



<p></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3703</post-id>	</item>
		<item>
		<title>How to make your key messages stand out in a media interview or presentation</title>
		<link>https://blog.acmtraining.co.uk/how-to-make-your-key-messages-stand-out-in-a-media-interview-or-presentation/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Mon, 03 Feb 2025 13:30:47 +0000</pubDate>
				<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Video for the web]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[presentation skills]]></category>
		<category><![CDATA[public speaking]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3698</guid>

					<description><![CDATA[You know what&#8217;s important when you&#8217;re giving an interview or presentation. But the audience doesn&#8217;t &#8211; unless you them them! Tagging is promotional technique that allows you to make your key messages loud, clear and &#8220;sticky.&#8221; In other words stick in people&#8217;s minds rather than go in one ear and out the other before you&#8217;ve [&#8230;]]]></description>
										<content:encoded><![CDATA[
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</div></figure>



<p>You know what&#8217;s important when you&#8217;re giving an interview or presentation. But the audience doesn&#8217;t &#8211; unless you them them! Tagging is promotional technique that allows you to make your key messages loud, clear and &#8220;sticky.&#8221; In other words stick in people&#8217;s minds rather than go in one ear and out the other before you&#8217;ve barely finished speaking. </p>



<p>You use tags and labels on Christmas presents and suitcases so why not in interviews and presentations?</p>



<p>T is for Tagging is part of a growing collection of how to videos on <a href="https://blog.acmtraining.co.uk/courses/media-relations/how-to-videos/" data-type="page" data-id="3673">The Z to A of Media Training here</a> and on our <a href="https://www.youtube.com/acmtraining">YouTube channel.</a></p>



<p></p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">3698</post-id>	</item>
		<item>
		<title>Why interviewees should be in the driving seat for media interviews</title>
		<link>https://blog.acmtraining.co.uk/why-interviewees-should-be-in-the-driving-seat-for-media-interviews/</link>
		
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Thu, 23 Jan 2025 10:35:50 +0000</pubDate>
				<category><![CDATA[Media relations]]></category>
		<guid isPermaLink="false">https://blog.acmtraining.co.uk/?p=3636</guid>

					<description><![CDATA[Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine? There are lessons everywhere if only we care to look. Even on the drive to work. So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody [&#8230;]]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" class="youtube-player" width="980" height="552" src="https://www.youtube.com/embed/YyODtm9yvmA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<p>Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine? </p>



<p>There are lessons everywhere if only we care to look. Even on the drive to work. </p>



<p>So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car. D is for Driving: <a href="https://www.youtube.com/playlist?list=PLtFeyU07z6sZDmqSJcHiE7z2Zc2Pw7JPQ">the Z to A of media training</a> by <a href="https://richarduridge.com/">Richard Uridge.</a></p>




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    <span >The Z to A of Media Training (because everbody starts at A)</span>
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		<div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS45RTgxNDRBMzUwRjQ0MDhC" data-date="1743590338" data-video-id="5HYTcWKPtQs" data-video-title="Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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&lt;br /&gt;
Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.&lt;br /&gt;
&lt;br /&gt;
Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. &lt;br /&gt;
&lt;br /&gt;
So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training." data-video-title="Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="148 views" data-published-date="1743590338" data-formatted-published-date="April 2, 2025 11:38 am" data-comment-count="4">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. 

Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.

Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. 

So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >If you don’t watch recordings of your own media interviews and presentations after the event you’re living in a La La Land. <br>
<br>
Why? Because it’s a really easy way of getting better. By seeing or hearing what you already do well and building on that. And by learning from what you do less well so you can be an even better interviewee, presenter or public speaker next time.<br>
<br>
Nobody thinks it strange that professional footballers pore endlessly over videos of every angle of each game. Or that top athletes deconstruct every stride of even a 100m race which is over in a matter of seconds. But for some reason those of us who speak for a living or as a part of the job description rarely pay so much attention. <br>
<br>
So what’s holding us back? Here’s what, says ACM Training&#039;s media and comms expert, Rich Uridge in &quot;S is for the Sound of your own voice&quot; another episode in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">Don&#039;t like your own voice? Here&#039;s why it sounds odd when you listen to yourself giving interviews.</span>
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							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">April 2, 2025 11:38 am</span>
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=ehC855vyW-k" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/ehC855vyW-k/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/ehC855vyW-k\/sddefault.jpg&quot;}" data-video-id="ehC855vyW-k"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=ehC855vyW-k" data-avatar="" data-title="Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.&lt;br /&gt;
&lt;br /&gt;
So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.&lt;br /&gt;
&lt;br /&gt;
E is for Eye Contact: the latest how-to video in the Z to A of Media Training." data-video-title="How to maintain eye contact in online media interviews, job interviews and presentations" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="1.7K views" data-published-date="1741357726" data-formatted-published-date="March 7, 2025 3:28 pm" data-comment-count="6">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.

So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.

E is for Eye Contact: the latest how-to video in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >Eye contact is a really important component of communication. The words we&#039;re speaking matter, of course. But audiences judge us in all sorts of non-verbal ways too. By looking into our eyes, for example, to work out whether they can trust what we&#039;re saying.<br>
<br>
So in this video, ACM Training&#039;s media trainer, Richard Uridge, channels his inner Kenny Craig (a rubbish hypnotist played by the Little Britain actor Matt Lucas) and shows how a Post-it note can help.<br>
<br>
E is for Eye Contact: the latest how-to video in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">How to maintain eye contact in online media interviews, job interviews and presentations</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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																					<span class="sby_date_wrap" >
							<span class="sby_date sby_live_broadcast_type_none">March 7, 2025 3:28 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS41QTY1Q0UxMTVCODczNThE" data-date="1740644569" data-video-id="9Ci0I0hQ-3M" data-video-title="Slow down you move too fast: why speaking slowly makes for better interviews and presentations" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=9Ci0I0hQ-3M" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/9Ci0I0hQ-3M/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/9Ci0I0hQ-3M\/sddefault.jpg&quot;}" data-video-id="9Ci0I0hQ-3M"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=9Ci0I0hQ-3M" data-avatar="" data-title="Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. &lt;br /&gt;
&lt;br /&gt;
If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.&lt;br /&gt;
&lt;br /&gt;
Let it breathe.&lt;br /&gt;
&lt;br /&gt;
And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. &lt;br /&gt;
&lt;br /&gt;
S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training." data-video-title="Slow down you move too fast: why speaking slowly makes for better interviews and presentations" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="132 views" data-published-date="1740644569" data-formatted-published-date="February 27, 2025 9:22 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. 

If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.

Let it breathe.

And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. 

S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >Simon and Garfunkel weren&#039;t talking about media interviews and presentations when they sang the line &quot;slow down you move too fast.&quot; But it&#039;s good advice all the same. <br>
<br>
If you move too fast when speaking publicly, your audience will struggle to keep up. Give a point a chance to sink in before moving onto the next point.<br>
<br>
Let it breathe.<br>
<br>
And don&#039;t have too many points - it&#039;ll be hard to squeeze them all in without leaving your listeners and viewers by the wayside. <br>
<br>
S is for Slowly - another episode from ACM Training&#039;s wise old owl, Rich Uridge, in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">Slow down you move too fast: why speaking slowly makes for better interviews and presentations</span>
				</p>
			
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 27, 2025 9:22 am</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS5EQUE1NTFDRjcwMDg0NEMz" data-date="1739988815" data-video-id="DnZggSmDOL8" data-video-title="How putting your key messages at the beginning and end of an interview makes them more memorable." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=DnZggSmDOL8" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/DnZggSmDOL8/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/DnZggSmDOL8\/sddefault.jpg&quot;}" data-video-id="DnZggSmDOL8"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=DnZggSmDOL8" data-avatar="" data-title="The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. &lt;br /&gt;
&lt;br /&gt;
In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training." data-video-title="How putting your key messages at the beginning and end of an interview makes them more memorable." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="87 views" data-published-date="1739988815" data-formatted-published-date="February 19, 2025 7:13 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. 

In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >The important things you have to say in a media interview or presentation - your key messages - can be made more obvious and memorable to the audience by putting them at the beginning and the end. <br>
<br>
In public speaking it&#039;s called primacy and recency and the two together give a message latency - that is it sticks in people&#039;s minds for longer, as Richard Uridge explains in this the latest episode of the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">How putting your key messages at the beginning and end of an interview makes them more memorable.</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 19, 2025 7:13 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS41Mzk2QTAxMTkzNDk4MDhF" data-date="1739390950" data-video-id="z-txEp7OCqM" data-video-title="If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
    <div class="sby_inner_item">
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=z-txEp7OCqM" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/z-txEp7OCqM/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/z-txEp7OCqM\/sddefault.jpg&quot;}" data-video-id="z-txEp7OCqM"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=z-txEp7OCqM" data-avatar="" data-title="The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?&lt;br /&gt;
&lt;br /&gt;
In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking." data-video-title="If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="23 views" data-published-date="1739390950" data-formatted-published-date="February 12, 2025 9:09 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?

In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
                    <div class="sby_thumbnail_hover_inner">
                        
                        
                        
                                                    <p class="sby_caption" >The Laughing Cavalier by Frans Hals to the left. The Mona Lisa by Leonardo da Vinci to the right. So who&#039;s the cavalier chap with the enigmatic face in the centre? And what&#039;s his story?<br>
<br>
In this short video ACM Training&#039;s media and communication trainer, Rich Uridge, explains how choosing the right words is like a priceless oil painting when you&#039;re giving a media interview, presenting or public speaking.</p>
                        
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					<span class="sby_video_title">If a picture&#039;s worth a thousand words then maybe a few well chosen words can paint a picure.</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 12, 2025 9:09 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS4zMDg5MkQ5MEVDMEM1NTg2" data-date="1738771583" data-video-id="-SaFgH6a6ZM" data-video-title="If you want to make an important point in an interview or presentation then here&#039;s how to nail it" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=-SaFgH6a6ZM" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/-SaFgH6a6ZM/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/-SaFgH6a6ZM\/sddefault.jpg&quot;}" data-video-id="-SaFgH6a6ZM"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=-SaFgH6a6ZM" data-avatar="" data-title="You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. &lt;br /&gt;
&lt;br /&gt;
In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home." data-video-title="If you want to make an important point in an interview or presentation then here&#039;s how to nail it" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="85 views" data-published-date="1738771583" data-formatted-published-date="February 5, 2025 5:06 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. 

In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home.">
                
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                                                    <p class="sby_caption" >You may well know what you&#039;re trying to get across in a job or media interview or presentation. But does your audience? Probably not! Which is why it&#039;s important you don&#039;t leave your key messages to chance. So take a leaf out of Winston Churchill&#039;s public speaking playbook. <br>
<br>
In this episode of the Z to A of Media Training, ACM&#039;s communication coach, Rich Uridge, delves into his toolbox to make a point and drive it home.</p>
                        
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					<span class="sby_video_title">If you want to make an important point in an interview or presentation then here&#039;s how to nail it</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">February 5, 2025 5:06 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS45ODRDNTg0QjA4NkFBNkQy" data-date="1738255469" data-video-id="1tqvW2SKu7Q" data-video-title="How to make your key messages stand out in a media interview or presentation." data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=1tqvW2SKu7Q" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1tqvW2SKu7Q/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/1tqvW2SKu7Q\/sddefault.jpg&quot;}" data-video-id="1tqvW2SKu7Q"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=1tqvW2SKu7Q" data-avatar="" data-title="You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; &lt;br /&gt;
&lt;br /&gt;
In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.&lt;br /&gt;
&lt;br /&gt;
T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!" data-video-title="How to make your key messages stand out in a media interview or presentation." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="40 views" data-published-date="1738255469" data-formatted-published-date="January 30, 2025 5:44 pm" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; 

In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.

T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >You know what&#039;s important when you&#039;re giving an interview or presentation. But the audience doesn&#039;t - unless you them them!  Tagging is  promotional technique that allows you to make your key messages loud, clear and &quot;sticky.&quot; <br>
<br>
In other words stick in people&#039;s minds rather than go in one ear and out the other before you&#039;ve barely even finished speaking.<br>
<br>
T is for Tagging. You use them on Christmas presents and suitcases so why not in interviews and presentations?!</p>
                        
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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							<span class="sby_date sby_live_broadcast_type_none">January 30, 2025 5:44 pm</span>
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</div><div class="sby_item  sby_new sby_transition" id="sby_UEx0RmV5VTA3ejZzWkRtcVNKY0hpRTd6MlpjMlB3N0pQUS40NzZCMERDMjVEN0RFRThB" data-date="1737628205" data-video-id="YyODtm9yvmA" data-video-title="Why interviewees should be in the driving seat for media interviews" data-live-date="0" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" >
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            <a class="sby_video_thumbnail sby_item_video_thumbnail" style="background-image:url(https://blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png)" href="https://www.youtube.com/watch?v=YyODtm9yvmA" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/YyODtm9yvmA/maxresdefault.jpg" data-img-src-set="{&quot;120&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/default.jpg&quot;,&quot;320&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/mqdefault.jpg&quot;,&quot;480&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/hqdefault.jpg&quot;,&quot;640&quot;:&quot;https:\/\/i.ytimg.com\/vi\/YyODtm9yvmA\/sddefault.jpg&quot;}" data-video-id="YyODtm9yvmA"  data-user="acmtraining" data-url="https://www.youtube.com/watch?v=YyODtm9yvmA" data-avatar="" data-title="Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?&lt;br /&gt;
&lt;br /&gt;
There are lessons everywhere if only we care to look. Even on the drive to work. &lt;br /&gt;
&lt;br /&gt;
So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.&lt;br /&gt;
&lt;br /&gt;
D is for Driving: the Z to A of media training by Richard Uridge." data-video-title="Why interviewees should be in the driving seat for media interviews" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="75 views" data-published-date="1737628205" data-formatted-published-date="January 23, 2025 11:30 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?

There are lessons everywhere if only we care to look. Even on the drive to work. 

So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.

D is for Driving: the Z to A of media training by Richard Uridge.">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >Are you a nervous passenger? Do you pay proper attention to road signs? Do the whole mirror, signal, manoeuvre routine?<br>
<br>
There are lessons everywhere if only we care to look. Even on the drive to work. <br>
<br>
So here’s how to pass your interview driving test and get rid of the L plates. Because, as somebody famous found out, making a media U turn isn’t as easy as in a car.<br>
<br>
D is for Driving: the Z to A of media training by Richard Uridge.</p>
                        
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											<span class="sby_username_wrap" >
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							<span class="sby_date sby_live_broadcast_type_none">January 23, 2025 11:30 am</span>
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&lt;br /&gt;
The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain..." data-video-title="B is for broadcast media training in a social meda landscape | The Z to A of media training" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="14 views" data-published-date="1737369270" data-formatted-published-date="January 20, 2025 11:34 am" data-comment-count="0">
                <img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/blog.acmtraining.co.uk/wp-content/plugins/youtube-feed-pro/img/placeholder.png?w=980&#038;ssl=1" alt="When we were pitching for some new business recently the prospective client asked how our broadcast media training had evolved over the years to reflect the ubiquity of social media. 

The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain...">
                
                <div class="sby_thumbnail_hover sby_item_video_thumbnail_hover">
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                                                    <p class="sby_caption" >When we were pitching for some new business recently the prospective client asked how our broadcast media training had evolved over the years to reflect the ubiquity of social media. <br>
<br>
The question got us thinking because while everything appears to have changed with the advent of networks like Facebook and X, nothing has changed. Sound paradoxical? Watch on and ACM Training&#039;s broadcast media trainer, Rich Uridge, will explain...</p>
                        
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					<span class="sby_video_title">B is for broadcast media training in a social meda landscape | The Z to A of media training</span>
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&lt;br /&gt;
So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training." data-video-title="L is for less is more: the Z to A of media training" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="20 views" data-published-date="1736431260" data-formatted-published-date="January 9, 2025 3:01 pm" data-comment-count="0">
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So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training.">
                
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                                                    <p class="sby_caption" >Knowing when enough is enough in a media interview or presentation is really important. After all you could be Gone in 60 Seconds. Or half that.<br>
<br>
So here&#039;s some wise advice from ACM Training&#039;s old owl, Richard Uridge, on keeping it short in this the latest episode of the Z to A of Media Training.</p>
                        
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&lt;br /&gt;
ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training." data-video-title="With respect: deconstructing Tory MP Michael Tomlinson&#039;s road crash interview on Rwanda bill." data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="2.3K views" data-published-date="1713902658" data-formatted-published-date="April 23, 2024 9:04 pm" data-comment-count="12">
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ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training.">
                
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                                                    <p class="sby_caption" >Saying you&#039;re being respectful to an interviewer or co-contributor in a media interview can come across as the exact opposite - disrespectful - as the UK&#039;s Minister of State for Illegal Migration demonstrates in this excruciating interview on BBC Radio 4&#039;s Today programme. <br>
<br>
ACM Training&#039;s head media trainer, Richard Uridge, deconstructs the interview for the benefit of anyone who finds it difficult to deal with interruptions in this the latest episode in the Z to A of Media Training.</p>
                        
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					<span class="sby_video_title">With respect: deconstructing Tory MP Michael Tomlinson&#039;s road crash interview on Rwanda bill.</span>
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											<span class="sby_username_wrap" >
							<span class="sby_username">acmtraining</span>
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&lt;br /&gt;
So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview&lt;br /&gt;
&lt;br /&gt;
He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.&lt;br /&gt;
&lt;br /&gt;
Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation" data-video-title="How to keep your eye on the big picture in media interviews" data-channel-id="UCkeO2Dyp19zHVqC-eWurdQw" data-views="72 views" data-published-date="1693492699" data-formatted-published-date="August 31, 2023 3:38 pm" data-comment-count="0">
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So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview

He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.

Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation">
                
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                                                    <p class="sby_caption" >What happens when journalists focus all of their attention on one aspect of a story? Their readers, viewers and listeners - your audience as an interviewee - can lose sight of the bigger picture.<br>
<br>
So Richard Uridge has recruited a very famous pair of hands to help him explain how you can avoid being driven solely by the questions you might be asked during a #mediainterview<br>
<br>
He&#039;s used the controversy over #ULEZ and an interview given by the Mayor of London, Sadiq Khan, as a case study.<br>
<br>
Look out for the enigmatic smile in this the latest episode in the Z to A of #mediatraining which, we should add, is equally applicable to the Q and A element of a #presentation</p>
                        
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