Here’s a typical first slide from my deck:

I use a black background and a 4:3 aspect ratio.

While many speakers use the modern 16:9 widescreen format, I stick with 4:3. Why? Because many projector systems are still designed for 4:3. If you project a 16:9 slide onto a 4:3 screen, it can get cut off or letterboxed. But if you project a 4:3 slide onto a 16:9 screen, it puts black bars on the sides—which blend into my black background.

I also put a green frame around the edge of this initial slide. Before the audience enters, I look at the screen. If I can see the entire green frame, I know my slides aren’t being cut off by the projector.

The public never get to see that slide. It is just for me to test the system.

Tip One: Have a secret diagnostic slide just for you.

Before the audience enters, I switch to my second slide. This one looks almost identical, but the green frame is gone, and it contains an embedded audio track.

As people enter the hall, my music plays automatically from this slide (with the speaker icon hidden). This does two things. First, it sets the atmosphere I want, thus avoiding that awkward, dead-silent morgue feeling or relying on the organiser’s random playlist. Second, it shows that my laptop’s audio feed is working through the sound system.

Tip Two: Use your own music to test the laptop feed and control the atmosphere.

Finally, as I am being introduced, I use my remote clicker to advance to my third pre-slide.

To the audience, it looks the same as the previous one. But if you look closely at the bottom-left corner, there is a tiny green dot. If I click and the green dot appears, I know my remote is connected and the system hasn’t frozen. If it has frozen, I can speak for 10 minutes without slides while the problem is fixed (hopefully!).

There is nothing worse than building up audience anticipation, only to find out you can’t advance your first slide. With these quick, hidden checks, you’ll never have to worry about tech failures again.

Tip Three: Use the Green Dot Trick to test the system just before you start.

The phrase comes from a great magic trick invented by Arnold Furst. A magician starts off with a strip of paper with the words FRESH FISH SOLD HERE TODAY printed along it. In my version, I explain that it’s a sign from a fishmonger’s window and point out that the word TODAY is redundant (when else would you be selling the fish?). I tear TODAY off the strip. Next, I point out that it’s obvious where the fish is being sold, and so I tear off HERE too. Then I point out that you don’t need the word SOLD because it’s obviously a shop, and tear SOLD off. Finally, I note that the fishmonger is obviously selling fish and so that word is torn off too. I am just left with the one word that really matters – FRESH!

In the trick, the pieces are then magically restored, but I don’t bother with that bit. Instead, I point out that the same principle applies to the text on slides. It’s important to be as efficient as possible. Whenever there is text on a slide, audiences start to read it, and so switch their attention from the speaker to the slide. To prevent this, cut any words to the absolute minimum. If it helps, imagine that you are paying £1000 for each word. What can go? In an ideal world, there are no words at all!

For instance, look at this early slide from one of my talks into the psychology of suggestion and séances….

It’s fine but loads of those words can go. Apply the FRESH FISH SOLD HERE TODAY rule and now it reads….

Look at your slides. If you had to pay £1000 per word, what would go?

Shop image produced by AI.

Third, it’s puzzle time! In my last post, I posed this puzzle…

Take a look at this plan of a launchpad.

One side of the launchpad is 9 metres long and another side is 15 metres long, and the distance between point A and point B is 10 metres. You need to buy some fencing to all around the perimeter of the launchpad. You aren’t allowed to use a ruler, consult a book, or ask a friend.

How did you get on? There’s a remarkably easy solution. You can ignore the distance between point A and point B. All you have to do is imagine moving these two horizontal lines up like this….

…..and these two vertical lines to the right like this…….

….it then you are left with a perfect rectangle like this…..

….and now it’s obvious that the launchpad’s perimeter is 48 metres (two sides that are 9 metres long plus two sides that are 15 metres long).

And here is one extra puzzle….

A magician says that they can throw a ping-pong ball and have it go a short distance, come to a complete stop, and then reverse itself. The magician says that he won’t bounce the ball against any object, or attach anything to it. How can he perform such an amazing feat?

The solution? The magician threw the ping pong ball up in the air.

How did you get on? Try them on your friends and annoy them too.

I am a huge fan of these lateral thinking projects and hope that you are too!

Here are three of my favourite learnings based around memorable quotes….

The power of optimism

Jerry Bostick grew up on a small farm in Mississippi, graduated with a degree in Civil Engineering and eventually ended up working at the NASA.  Bostick led the group that ensured Apollo 11 went in the right direction (known as Mission Control’s Flight Dynamics Branch).  When I interviewed Bostick, he made a great comment on the importance of the Mission Controllers being a young, optimistic, bunch:

“They decided to go with a bunch of young guys fresh out of college because we didn’t know that it couldn’t be done!  When we were told that we needed to find a way of getting to the Moon, we just got on and did it.”

I have often thought about Bostick’s ‘we were so young we didn’t know it couldn’t be done’ comment. We can all embrace the optimism of youth. Don’t give up before you have begun. Instead, assume there is a way forward and start to try to find solutions.

Personal responsibility

Apollo astronaut Ken Mattingly would go to the launch pad and look at the giant Saturn V rocket. Once, he went into a large room packed with electronics and chatted with a technician about the risks involved in the mission. The technician said that he no idea about how many parts of the rocket worked, and Mattingly became concerned. However, the engineer explained that it was his job to ensure that the electronics inside a single panel were in working order, and assured Mattingly that when it came to that panel, the project wouldn’t fail because of him.

Mattingly realized that the complex Apollo missions were successful, in part, because everyone had the same sense of personal responsibility, and that was summed up in a single sentence: It won’t fail because of me.  

It’s a simple but powerful idea. If you say that you are going to do something, do it.  Don’t procrastinate, pass the buck, or cut corners. Be conscientious and make your word your bond. Be fully accountable for what you do and what you don’t do.

Fear and risk taking

Space travel is risky and even the smallest mistake can prove fatal. Flight Director Glynn Lunney noticed that people involved in the Apollo missions often ran away from these risks by holding yet another meeting or other delaying tactic. He understood that if the mission were to become a reality, at some point they were going to have to take risks. He summed up his thoughts in one sentence: If you’re going to go to the Moon, sooner or later you’ve got to go to the Moon.

It is a great mantra. At certain points in our lives, we need to find the courage to face fear in the hope of bringing about a better future.  This means being action-based, taking risks (without being reckless), and focusing on overcoming potential problems. This action-based approach has two advantages. First, you learn by doing. Instead of talking the talk, you roll up your sleeves and get on with it, and so develop the skills needed to make your plans a reality. Second, by putting yourself out there, you increase the likelihood of meeting other like-minded people and coming across unexpected opportunities. 

I wrote all this up (and much more) in my book, Shoot for the Moon, which looks at the new psychology of success through the lens of the Apollo 11 mission. Thanks for reading.

His findings were startling. People in Western Europe were sprinting through life, while those in Africa and Latin America took a more measured pace. Within the US, New Yorkers were the speed-demons, while Los Angeles leaned into a slower groove.

But this wasn’t just about getting to lunch on time. Levine discovered that a faster pace of life was a double-edged sword. Higher speeds were linked to higher income and increased happiness, but also more coronary heart disease and a decrease in helpfulness.

In 2006, I teamed up with British Council to measure walking speeds across the world. On August 22, our research teams went into city centres and found busy streets that were flat, free from obstacles, and uncrowded. Between 11.30am and 2.00pm local time, they secretly timed how long it took people to walk along a 60-foot stretch of the pavement. All the people had to be on their own, not holding a telephone conversation or struggling with shopping bags. The results are shown in the table below.

City (Country)
Fastest
1 Singapore (Singapore)
2 Copenhagen (Denmark)
3 Madrid (Spain)
4 Guangzhou (China)
5 Dublin (Ireland)
6 Curitiba (Brazil)
7 Berlin (Germany)
8 New York (USA)
9 Utrecht (Netherlands)
10 Vienna (Austria)
11 Warsaw (Poland)
12 London (UK)
13 Zagreb (Croatia)
14 Prague (Czech Republic)
15 Wellington (New Zealand)
16 Paris (France)
17 Stockholm (Sweden)
18 Ljubljana (Slovenia)
19 Tokyo (Japan)
20 Ottawa (Canada)
21 Harare (Zimbabwe)
22 Sofia (Bulgaria)
23 Taipei (Taiwan)
24 Cairo (Egypt)
25 Sana’a (Yemen)
26 Bucharest (Romania)
27 Dubai (UAE)
28 Damascus (Syria)
29 Amman (Jordan)
30 Bern (Switzerland)
31 Manama (Bahrain)
32 Blantyre (Malawi)
SLOWEST

We compared the 16 cities that were in Levine’s work and our own and determined that the pace of life had increased by 10%! The pace of life in Guangzhou (China) increased by over 20%, and Singapore showed a 30% increase, resulting in it becoming the fastest moving city in the study. Projected forward, the results suggest that by 2040, they will arrive at their destination several seconds before they have set-off.

A few years ago, I had the privilege of interviewing Robert Levine about this work. I believe it may have been his final interview. You can listen to him discussing the “Geography of Time” below.

Finally, what is your pace of life? Are you moving too fast? Here are four questions to help you to decide.

– When someone takes too long to get to the point, do you feel like hurrying them along?

– Are you often the first person to finish at mealtimes?

– When walking along a street, do you often feel frustrated because you are stuck behind others?

– Do you walk out of restaurants or shops if you encounter even a short queue?

There was a long running rivalry between tennis stars Andy Murray and Novak Djokovic. In 2012, they faced one another in the final of the US Open. Murray took the first two sets but Djokovic battled back to win the next two sets. Murray took a toilet break and, according to several reports, looked in the bathroom mirror and shouted “You are not losing this match…you are not going to let this one slip’ Murray then walked back out and faced his opponent for the deciding set.

In 2014, psychologist Sanda Dolcos (University of Illinois) carried out some great experiments exploring how motivation is affected by whether we talk to ourselves in either the first or second person.

In one study, she had people try to complete some difficult anagrams. Some participants were asked to motivate themselves by using first-person sentences (“I can do it”) whilst others gave themselves a second-person pep talk (“You can do it”). Those using the ‘you’ word completed far more anagrams than those using the ‘I’ word. Dolcos then asked other people to motivate themselves to exercise more in either the first person (‘I should go for a run now’) or second person (’You must go to the gym’). Those using the ‘you’ word ended up feeling far more positive about going for a run or visiting a gym, and planned to take more exercise over the coming weeks.

Whatever the explanation, it is a simple but effective shortcut to motivation. And it worked for Andy Murray because he broke Djokovic’s serve, won the shortest set of the match, and emerged victorious.

When you are in need of some fast acting and powerful motivation, talk to yourself using the magic ‘you’ word. Tell yourself that ‘you can do it’, that ‘you’ love whatever it is that you have to do, and that ‘you’ will make a success of it. You may not end up winning the US Open, but you will discover how just one word has the power to motivate and energise.

Dolcos, S., & Albarracin, D. (2014). The inner speech of behavioral regulation: Intentions and task performance strengthen when you talk to yourself as a You. European Journal of Social Psychology, 44(6), 636–642.

While preparing, I was reminded of a conversation I had with a hugely knowledgeable director who had worked with many magicians. He explained that magicians often weaken their performances by letting the audience experience the magic at different times.

Imagine that a magician drops an apple into a box and then tips it forward to show that the apple has vanished. The box must be turned from side to side so that everyone in the audience can see inside. As a result, each person experiences the disappearance at a slightly different moment and the impact is diluted.

Now imagine a different approach. The apple goes into the box. The lid is pulled off and all four sides drop down simultaneously. This time, everyone sees the disappearance at the same time and the reaction is far stronger.

The same principle applies to talks. Some years ago, I ran a year-long experiment with the British Science Association about investing on the FTSE 100. We gave a notional £5,000 to a regular investor, a financial astrologer (who invested based on company birth dates) and a four-year-old child who selected shares at random!

If I simply show the final graph, people in the audience interpret it at different speeds. Some spot the outcome instantly. Others take longer. The moment fragments.

Instead, I build it step by step. First, I show a blank graph and explain the two axes.

Then I reveal that both the professional investor and the financial astrologer lost money.

Finally, I reveal that the four-year-old random share picker outperformed them both!

Now the entire audience sees the result at the same moment — and reacts together. That shared moment creates energy.

It’s a simple idea:

Don’t just reveal information. Orchestrate the moment of discovery.

If you want bigger reactions, stronger engagement, and more memorable talks, make sure your audience experiences the key moments together.

1) When I am asleep, my brain switches off.

2) I can learn to function well on less sleep.

3) Napping is a sign of laziness.

4) Dreams consist of meaningless thoughts and images.

5) A small amount of alcohol before bedtime improves sleep quality.

6) I can catch up on my lost sleep at the weekend.

7) Eating cheese just before you go to bed gives you nightmares

OK, here are the answers…..

1) When I am asleep, my brain switches off: Nope. When you fall asleep, your sense of self-awareness shuts down, but your brain remains highly active and carries out tasks that are essential for your wellbeing.

2) I can learn to function well on less sleep: Nope. Sleep is a biological need. You can force yourself to sleep less, but you will not be fully rested, and your thoughts, feelings and behaviour will be impaired.

3) Napping is a sign of laziness: Nope. Your circadian rhythm make you sleepy towards the middle of the afternoon, and so napping is natural and makes you more alert, creative, and productive.

4) Dreams consist of meaningless thoughts and images: Nope. During dreaming your brain is often working through your concerns, and so dreams can provide an insight into your worries and help come up with innovative solutions.

5) A small amount of alcohol before bedtime improves sleep quality: Nope. A nightcap can help you to fall asleep, but also causes you to spend less time in restorative deep sleep and having fewer dreams.

6) I can catch up on my lost sleep at the weekend: Nope. When you fail to get enough sleep you develop a sleep debt. Spending more time in bed for a day will help but won’t fully restore you for the coming week.

7) Eating cheese just before you go to bed gives you nightmares: Nope. The British Cheese Board asked 200 volunteers to spend a week eating some cheese before going to sleep and to report their dreams in the morning. None of them had nightmares.

So there we go. They are all myths! How did you score?

A few years ago I wrote Night School – one of the first modern-day books to examined the science behind sleep and dreaming. In a forthcoming blog post I will review some tips and tricks for making the most of the night. Meanwhile, what are your top hints and tips for improving your sleep and learning from your dreams?

I first came across his work when I was about 10 years old and read this book on showmanship and presentation….

According to Edward Maurice, it’s helpful if magicians are likeable (who knew!), so he recommended that they read Carnegie’s book. I still have my original copy, and it’s covered in my notes and highlights.

One of my favourite — and wonderfully simple — pieces of advice is to smile more. Since the book was written, psychologists have discovered lots about the power of smiling. There is evidence that forcing your face into a smile makes you feel better (known as the facial feedback hypothesis). In addition, it often elicits a smile in return and, in doing so, makes others feel good too. As a result, people enjoy being around you. But, as Carnegie says, it must be a genuine smile, as fake grins look odd and are ineffective. Try it the next time you meet someone, answer the telephone, or open your front door. It makes a real difference.

In another section of the book, Carnegie tells an anecdote about a parent whose son went to university but never replied to their letters. To illustrate the importance of seeing a situation from another person’s point of view, Carnegie advised the parent to write a letter saying that they had enclosed a cheque — but to leave out the cheque. The son replied instantly.

Then there is the power of reminding yourself how much the people in your life mean to you. Carnegie once asked the great stage illusionist Howard Thurston about the secret of his success. Thurston explained that before he walked on stage, he always reminded himself that the audience had been kind enough to come and see him. Standing in the wings, he would repeat the phrase, “I love my audience. I love my audience.” He then walked out into the spotlight with a smile on his face and a spring in his step.

This is not the only link between Carnegie and magic. Dai Vernon was a hugely influential exponent of close-up magic and, in his early days, billed himself as Dale Vernon because of the success of Dale Carnegie (The Vernon Touch, Genii, April 1973). In addition, in 1947 Carnegie was a VIP guest at the Magicians’ Guild Banquet Show in New York. Here is a rare photo of the great author standing with several famous magicians of the day (from Conjurers Magazine, Vol. 3, No. 4; courtesy of the brilliant Lybrary.com).

Front row (left to right): Elsie Hardeen, Dell O’Dell, Gladys Hardeen, J. J. Proskauer
Back row: E. W. Dart, Terry Lynn, Al Flosso, Mickey MacDougall, Al Baker, Warren Simms, Dale Carnegie, Max Holden, Jacob Daley

If you don’t have a copy, go and get How to Win Friends and Influence People. Some of the language is dated now, but the thinking is still excellent. Oh, and there is an excellent biography of Carnegie by Steven Watts here.

I’m a fan of a remarkable Scottish conjurer called Harry Marvello. He was performing during the early 1900s and built a theatre in Edinburgh that is now an amusement arcade. I have a previous post on Marvello here and have just written a long article about him for a magic history magazine called Gibecière (the issue is out soon).

Marvello was friends with an Edinburgh publican named Peter Higgins. Higgins owned two bars, one by the Empire Palace Theatre and another in a nearby seaside town. He kept scrapbooks in both bars and loved to ask performers to draw and write in them. I discovered that these scrapbooks have survived and are now in the National Library of Scotland! I went along and they are full of details about amazing acts…..

I mean, who can forget gymnasts The Great Fredericks Demon Kings (most people it seems because I can’t find out anything about them)…

Then we have the living poodle, Arthur Lupino. Arthur was apparently a great animal impersonator and James Barrie had him play Nana the dog in the premiere of Peter Pan in 1904.

There is also a very rare notice announcing the death of the magician, The Great Lafayette. Lafayette died in a terrible theatre fire in Edinburgh 1911, and is the only magician (and possibly person) to be cremated twice. It’s a long story and you can read about it on the web. The tragedy was due to a faulty fire curtain and as a result, theatres now have to raise and lower their fire curtain in front of every audience to show that it works properly. If you have seen that happen, it is a direct result of The Great Lafayette.

And finally, the great man himself – Peter Higgins sitting with the legendary Scottish music hall star, Harry Lauder.

So there we go. I love the idea that over a century ago, performers sat around making their mark in this book, and now their work can be seen all over the world! If you have any thoughts, or information, about these lost acts, please let me know!