Riches in Niches

Target Marketing Book for the Niche Marketer

Susan Friedmann — Wed, 18 Nov 2009 16:29:20 +0000

You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget-especially in this economy. Now you can get...

To read the full article, go to the http://richesinniches.com website.

When You’re Out of Ideas – 3 Ways to Strengthen Your Niche

Susan Friedmann — Thu, 05 Nov 2009 16:38:07 +0000

“To solve any problem, here are three questions to ask yourself: First, what could I do? Second, what could I read? And third, who could I ask?”-Jim Rohn When you’ve run out of what you can do...

To read the full article, go to the http://richesinniches.com website.

5 Winning Strategies in Viral Marketing for the NichePreneur

Susan Friedmann — Thu, 24 Sep 2009 16:39:09 +0000

“Free Ice Cream!” That’s all the tweet said, but I trusted the person who posted it, so I clicked the link. The link led to a blog post, which linked back to the original promotional page. Cold Stone...

To read the full article, go to the http://richesinniches.com website.

Learn What Others Are Doing

Susan Friedmann — Thu, 16 Jul 2009 16:41:32 +0000

The best way to learn what others are doing on Ning.com is to get on Ning.com. The next few links reveal by example the power of social networking. Whether you create a Facebook page, get on Twitter...

To read the full article, go to the http://richesinniches.com website.

Getting too big, too quickly? My advice: “Think smaller!”

Susan Friedmann — Tue, 23 Jun 2009 16:42:30 +0000

When Bill Bernbach thought up the top advert of the 20th Century to sell Volkswagen-Beetle, he probably didn’t realize how big of an impact “Think Small” would have on a generation. It worked. The...

To read the full article, go to the http://richesinniches.com website.

Kissing Cousins: Target & Niche Marketing

Susan Friedmann — Tue, 09 Jun 2009 16:43:29 +0000

The phrases “target marketing and “niche marketing” get tossed around quite a bit, often used interchangeably — yet the two are not quite the same thing. Both target marketing and niche marketing...

To read the full article, go to the http://richesinniches.com website.

Cell Your Niche Market

Susan Friedmann — Thu, 28 May 2009 16:44:22 +0000

Pitney Bowes—the multi-billion dollar mailstream technology firm—recently used mobile marketing at trade shows to raise awareness of its products, services and brand. Mobile Marketer Editor in Chief...

To read the full article, go to the http://richesinniches.com website.

Mobile Niche Marketing Techniques

Susan Friedmann — Sun, 17 May 2009 16:46:52 +0000

I’d like to share a recent mobile customer service case study from the UK’s Mobile Marketing Association that reveals how National Express rail service’s customer relations department was a few cars...

To read the full article, go to the http://richesinniches.com website.

Using Mobile Marketing to Gain a Niche Edge

Susan Friedmann — Thu, 30 Apr 2009 16:47:43 +0000

Thomas Edison, Lightbulb NichepreneurTM

Susan Friedmann — Tue, 21 Apr 2009 16:48:30 +0000

Thomas Edison tried hundreds of materials before he found the right filament for the electric light. What if he stopped trying? What if he woke up on the wrong side of the bed every day? How long do...

To read the full article, go to the http://richesinniches.com website.