Rishi Dave

Why B2B Marketers Are Busting the Company Budget

Tue, 02 Apr 2013 08:07:00 -0700

http://mashable.com/2013/04/01/b2b-marketing/ -- I am quoted. We should bust the budget with content :-)

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Will you get the next generation of workers to your organization?

Fri, 25 Jan 2013 07:31:00 -0800

Here is what organizations tell recent college graduates --

Our company is --

Innovative
Active in social media
Customer-focused
Employee-driven
Empowered
Flexible

Here is what recent graduates see when they arrive --

Cube in an office
Set working hours
Desktop computer (yikes! still?)
Locked-down operating system that was released when they were 12-years-old
Limited Internet and social media access
Restrictions on the use of employee-owned technology

College grads blur work and personal life since they grew up in a world where social media always existed.

Organizations must embrace this to survive.

[This was a great slide I recently saw at a Dell presentation on the consumerization of technology]

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Six Content Types to Know to Scale Content Creation

Mon, 21 Jan 2013 14:37:00 -0800

Scaling content creation solves what I call the “content pain journey” brands face in social.

Essentially, with the social web, brands need to act like publishers and push 20-40 content pieces a day to keep customers constantly engaged on their social properties.

In order to do this without skyrocketing content costs, brands should think beyond just creating their own original content.

Five other content types exist (in order of cheapest to most expensive)–

Aggregated content – machine aggregated content based on keywords
Curated content – experts at brand bring together the best content from around the web
Curated content with context -- experts at brand bring together the best content from around the web and provide their context on it
Recycled content – reuse content across formats. For example, if you have a few great whitepapers on the same topic, put them together and call it a "book" and rerelease. "Cut up" a great whitepaper into tweets.
Commissioned content – pay well known influencers and journalists with built in followings to create content the brand's platforms

By providing great content to customers from many sources, brand social properties become authoritative sources of industry information and, once that happens, the brand gains much more crediblility with their original content on those properties.

And, brands get more content out faster, better, and cheaper!

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Check out my in depth interview on the show The Cube on the future of Digital Marketing!

Fri, 14 Dec 2012 04:01:00 -0800

http://ow.ly/g666u

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Storify Summary of the Marketing Roundtable I was on at the LinkedIn TechConnect Conference

Mon, 03 Dec 2012 09:00:00 -0800

http://ow.ly/fMqLA

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See me speak at the Linkedin TechConnect:12 conference

Wed, 24 Oct 2012 12:44:00 -0700

My panel will be on social marketing in Tech B2B companies. The conference focuses on "Social Influence in IT Decision Making".

http://ow.ly/eK4w7

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My blog on @DellSocialBiz "Why B2B Companies Need to Think Like Publishers"

Mon, 22 Oct 2012 08:40:00 -0700

http://ow.ly/eFwip

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I am mentioned in BizBash on the importance of Social Media at physical events like DellWorld!

Mon, 22 Oct 2012 08:29:00 -0700

http://ow.ly/eFud7

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Transformation of Marketing through Social Media

Mon, 01 Oct 2012 07:35:00 -0700

See our panel from the Forbes CMO summit on the "Transformation of Marketing through Social Media" in its entirety http://ow.ly/e7zJx [VIDEO]

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How Social Media has Changed Marketing

Tue, 25 Sep 2012 12:56:00 -0700

Clip from my panel discussion at the Forbes CMO Forum on Social Media

http://ow.ly/dZfR4

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Vote for the Cure JM Foundation to receive $250K in funding to find a cure for my daughterr

Mon, 17 Sep 2012 18:39:00 -0700

Those of you who follow me know that I am on the Board of Directors of a foundation called Cure JM (www.CureJM.org). The organization funds research to find a cure for the rare disease, Juvenile Myositis. My daughter has this rare disease.

We are in a Facebook contest to receive $250K in funding from Chase Bank.

Would you mind voting for this great foundation on Facebook?

The top vote getting orgs get the funding!

You just have to go to www.curejm.org, click "vote now", and follow the directions.

Thank you!

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Please vote for my SXSW Interactive Panel!

Thu, 23 Aug 2012 11:49:00 -0700

"Get a Fortune 500 to Bet on Your Startup" ow.ly/dbxB8

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What Songza Teaches Us about Truly Mobile Apps

Fri, 10 Aug 2012 08:52:00 -0700

I love love love Songza. If you love music, download it now!

Why did we need Songza, when we had Rhapsody, Pandora, Spotify, and iTunes? Who needs another music streaming app?

The genius of Songza is that it truly takes advantage of mobile devices. People interact with their devices continuously and their moods change based on any given time, place, and activity.

Songza got expert music curators to group music based on the exact time, place, activity, and mood of the listener at that moment.

For example, if I am in my morning workout, I can find a playlist grouped by workout type. Playlists are also curated by moods. When I am angry, I love to turn to the “Anger Management” playlist. Time of day matters too. If I am trying to fall sleep, there are several “falling asleep” mixes.

Generally, when we build mobile experiences, we simply try to optimize a web interface for a certain screen format/size. What more can we do to take advantage of the time, place, mood, activity of the user?

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I am interviewed in the July 2012 issue of Market Week on B2B Social Media

Thu, 19 Jul 2012 08:11:00 -0700

http://ow.ly/clZdt

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I was named 2012 Top Digital Marketer by B2B Magazine! http://ow.ly/bGaJd

Tue, 19 Jun 2012 08:07:00 -0700

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GREAT FAST COMPANY ARTICLE ON THE RED CROSS DIGITAL OPERATIONS CENTER MODELED AFTER DELL'S SOCIAL MEDIA COMMAND CENTER

Thu, 08 Mar 2012 10:25:00 -0800

http://ow.ly/9xmfU

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How Social Media Can Drive Relief Efforts

Tue, 06 Mar 2012 10:05:00 -0800

Looking forward to moderating a panel at Red Cross National HQ tomorrow on how organizations can use social media to drive better relief efforts to those in need.

We are the warm up for Michael Dell's ribbon cutting of the new Red Cross Digital Operations Center!

Follow the event!

1:15 PM EST on 3/7

Twitter hashtag -- #SMEM

Livestream -- http://ow.ly/9u01M

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I am mentioned in Forbes on the mainstreaming of gamification

Wed, 14 Dec 2011 08:26:00 -0800

ow.ly/7ZhAs

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I am quoted in @Forbes on "Dell Social Business Strategy - The Secret Sauce"

Thu, 01 Dec 2011 13:56:00 -0800

http://ow.ly/7LJ0d

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My discussion in PR Week's "Master Class"-> Is creating a [mobile] app always the best plan?

Thu, 01 Dec 2011 13:51:00 -0800

http://ow.ly/7LImu

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