News Archives — RISMedia

Inflation Ticks Back Up, Reaches Nearly Double Fed’s 2% Goal

Desirae Sin — Wed, 26 Aug 2026 18:40:25 +0000

Inflation slowly ticked back up according to the Bureau of Economic Analysis (BEA) in its latest report, coinciding with several economic challenges faced throughout July. The Personal Consumption Expenditures (PCE) price index rose 0.2% month-over-month in July, a minor increase after June’s index fell 0.1%, according to the report. On a yearly basis, inflation’s pace…

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Subtle Scent and Sight Signals That Can Swiftly Stymie Sales

Michael Catarevas — Wed, 26 Aug 2026 18:23:09 +0000

Accompanying buyers to tour homes can be a more slippery endeavor than most agents realize. Clients will always share the big things they like about a home, and often ones they don’t like. But many may not provide opinions about “minor” turnoffs, especially if they feel they could be insulting to the owners. So it’s…

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AI-Lender Better Launches Crypto Down Payment Loan

Jesse Williams — Wed, 26 Aug 2026 17:51:31 +0000

For the lucky (or prescient) people who stacked some Bitcoin back when the digital currency sold for a few dollars instead of tens of thousands, there aren’t a lot of direct benefits if you don’t cash out. Crypto doesn’t pay dividends, and not a lot of banks are excited to see your bitcoin as collateral…

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Refinance Activity ‘Dampened’ Due to Continued Economic Challenges

Claudia Larsen — Wed, 26 Aug 2026 17:45:57 +0000

Economic uncertainty has once again put pressure on mortgage applications, taking a downturn in response to mortgage rates rising once again, according to the latest data. The Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey saw applications dip 1% for the week ending Aug. 21. On an unadjusted basis, applications dipped 2%. MBA’s Vice President…

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Nests Remain Full as Unaffordability Keeps ‘Shadow Buyers’ at Home

Desirae Sin — Wed, 26 Aug 2026 17:02:24 +0000

Younger Americans often hear lectures from their older counterparts on what it means to be an adult, and the importance of eventually owning a home. A stereotypical baby boomer may admonish millennials and Gen Z for not yet owning a home, believing that these young adults are simply content to remain unemployed and dwell in…

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Pillar to Post Leaders Beyer and Bowling Receive Franchise Marketing Awards

Paige Brown — Wed, 26 Aug 2026 16:43:20 +0000

Above, from left, Becky Beyer and Stephanie Bowling Pillar To Post Home Inspectors announced that two members of its marketing leadership team have been recognized by Franchise Assembly: Becky Beyer, vice president of Marketing, was named a 2026 Franchise Marketing Trailblazer and Stephanie Bowling, senior director of Marketing, was recognized as a 2026 Franchise Marketing…

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Lofty Unveils Lofty Front: Websites Engineered For SEO and AEO

Claudia Larsen — Wed, 26 Aug 2026 16:29:32 +0000

Lofty has announced Lofty Front—a new acquisition and conversion engine designed to establish agents as local market experts. The concierge-built IDX website—engineered to rank on Google and AI search—is offered as a stand-alone product (compatible with any tech stack) or connected directly to Lofty AOS. Lofty said that Lofty Front will help transform an agent’s…

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HomeServices Adds Mortgage Servicing to Real Estate Ecosystem

Paige Brown — Wed, 26 Aug 2026 14:38:31 +0000

HomeServices of America has announced that Prosperity Home Mortgage, LLC, its wholly owned mortgage company, is adding mortgage servicing to the HomeServices portfolio of services. The company aims to extend the company’s relationship with consumers from the beginning of their home search through the life of their mortgage. According to the company, the additional service…

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Get Local With It: Building Your Hyperlocal Brand on Instagram

Claudia Larsen — Tue, 25 Aug 2026 19:23:02 +0000

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As an agent, you’re going to be presenting yourself as an expert in many facets of the business, but one of the strongest ways to attract clients has…

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LeadingRE Welcomes Rebecca Mountain to Solutions Group Program

Claudia Larsen — Tue, 25 Aug 2026 19:18:12 +0000

Leading Real Estate Companies of the World® has announced that Rebecca Mountain has joined its Solutions Group program of preferred business resources for its global network of 500 real estate firms. Mountain is a coach, speaker and author who teaches how to live and work to develop wealth, happiness and fulfillment. After escaping a cult…

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