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	<title>Roar of the Crowd: The Crowd Science Blog</title>
	
	<link>http://blog.crowdscience.com</link>
	<description>Sounding off on market research, the advertising ecoysystem and tech culture.</description>
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		<title>Using a DMP with Crowd Science Data</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/9KeoAoB0d_c/</link>
		<comments>http://blog.crowdscience.com/2012/01/using-a-dmp-with-crowd-science-data/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 00:34:51 +0000</pubDate>
		<dc:creator>Paul Neto</dc:creator>
				<category><![CDATA[Crowd Science News]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[data management platform]]></category>
		<category><![CDATA[DMP]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4756</guid>
		
			<content:encoded><![CDATA[Many publishers are starting to deploy data management platforms (DMPs) to help manage their data assets, in essence providing the plumbing for managing a publishers first, second and third party data. Controlling the Data This data may include first party &#8230; Continue reading<br/>
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		<item>
		<title>Are Your Audience Segments Gourmet or Fast Food? Why First Party Data Matters</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/IQOOzMjO-9E/</link>
		<comments>http://blog.crowdscience.com/2012/01/are-your-audience-segments-gourmet-or-fast-food-why-first-party-data-matters/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 01:10:28 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Audience Segments]]></category>
		<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[audience segmentation]]></category>
		<category><![CDATA[audience segments]]></category>
		<category><![CDATA[first]]></category>
		<category><![CDATA[first party data]]></category>
		<category><![CDATA[online publishers]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4736</guid>
		
			<content:encoded><![CDATA[We&#8217;re often asked why first party data matters when it comes to audience segments. After all, as long as the advertiser is getting the audience segment they asked for, does it really matter where the segment comes from? Fast Food or &#8230; Continue reading<br/>
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		<feedburner:origLink>http://blog.crowdscience.com/2012/01/are-your-audience-segments-gourmet-or-fast-food-why-first-party-data-matters/</feedburner:origLink></item>
		<item>
		<title>US Online Advertising Spend to Exceed Print for the First Time in 2012</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/vPDZOqagRig/</link>
		<comments>http://blog.crowdscience.com/2012/01/us-online-advertising-spend-to-exceed-print-for-the-first-time-in-2012/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 00:37:15 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[online advertising market size]]></category>
		<category><![CDATA[online advertising revenue]]></category>
		<category><![CDATA[online advertising spend]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4723</guid>
		
			<content:encoded><![CDATA[It&#8217;s the moment that every magazine and newspaper publisher feared: the US online advertising spend is poised to overtake print for the first time in 2012. The online advertising industry continues to put up double digit growth rates every year, &#8230; Continue reading<br/>
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		<item>
		<title>Blackberry Survey Anticipates Current Crisis and Market Decline</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/J9e_aL0FCCY/</link>
		<comments>http://blog.crowdscience.com/2012/01/blackberry-survey-anticipates-current-crisis-and-market-decline/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 18:35:29 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Just Ask! Series]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[blackberry study]]></category>
		<category><![CDATA[blackberry survey]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4706</guid>
		
			<content:encoded><![CDATA[The tech industry was abuzz yesterday with news of that RIM&#8217;s co-CEOs were stepping down. RIM&#8217;s Blackberry smartphone, once a dominant force in the cell phone market (remember when people used to use them so much they were called &#8220;crackberries?&#8221;), &#8230; Continue reading<br/>
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		<title>Consumer Shopping Trends: Consumers Ignore Social Media for Finding Holiday Deals</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/9EnVFFg_7hE/</link>
		<comments>http://blog.crowdscience.com/2012/01/consumer-shopping-trends-consumers-ignore-social-media-for-finding-holiday-deals/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 17:50:02 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Just Ask! Series]]></category>
		<category><![CDATA[Shopitudes]]></category>
		<category><![CDATA[consumer shopping trends]]></category>
		<category><![CDATA[holiday stats]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4686</guid>
		
			<content:encoded><![CDATA[Crowd Science JustAsk! Holiday Shopitudes Study Finds Half of Consumers Don&#8217;t Like Christmas Shopping Print and email still beats Twitter and Facebook for consumers seeking great holiday deals, according to the latest JustAsk! survey on consumer shopping trends from audience &#8230; Continue reading<br/>
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		<item>
		<title>Brand Advertising To Overtake Direct Response in 2012</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/QlsSie4mwdI/</link>
		<comments>http://blog.crowdscience.com/2012/01/brand-advertising-overtake-direct-response-2012/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 01:08:11 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Campaign Effectiveness]]></category>
		<category><![CDATA[brand advertising]]></category>
		<category><![CDATA[brand lift]]></category>
		<category><![CDATA[campaign effectiveness]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4669</guid>
		
			<content:encoded><![CDATA[A new study from Digiday reports that 64% of digital marketing and media professionals plan to increase spending on brand advertising in 2012. However, only 49% plan to increase their direct response spending. Brand advertisers also plan to increase the &#8230; Continue reading<br/>
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		<title>US Display Advertising Market To Surpass Search Ads by 2015</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/S6V-3rTZDgI/</link>
		<comments>http://blog.crowdscience.com/2012/01/us-display-advertising-market-to-surpass-search-ads-by-2015/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 01:06:35 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[display ad]]></category>
		<category><![CDATA[display ad revenue]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[display advertising market]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4642</guid>
		
			<content:encoded><![CDATA[The display advertising market in the United States is slated to surpass search in 2015, according to eMarketer. The total spend for display ads will reach $21.99 billion dollars in 2015, while search will only reach $21.53 billion. The total &#8230; Continue reading<br/>
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		<title>Do Agencies Know More About Your Audience Data Than You?</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/rG2jDK3sJpg/</link>
		<comments>http://blog.crowdscience.com/2012/01/do-agencies-know-more-about-your-audience-data-than-you/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 01:11:15 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Sounding Off]]></category>
		<category><![CDATA[audience data]]></category>
		<category><![CDATA[first party data]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4618</guid>
		
			<content:encoded><![CDATA[At Crowd Science, we preach that first-party data is superior in quality to third-party data for online publishers trying to monetize their online audience. However there&#8217;s another reason first-party data is so important for online publishers: it helps ensure you &#8230; Continue reading<br/>
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		<item>
		<title>Is Your Campaign Effectiveness Solution Costing You Money?</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/0-7PNwBphcA/</link>
		<comments>http://blog.crowdscience.com/2012/01/campaign-effectiveness-solution-costing-you-money/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 00:07:32 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Campaign Effectiveness]]></category>
		<category><![CDATA[ad effectiveness]]></category>
		<category><![CDATA[advertising effectiveness]]></category>
		<category><![CDATA[campaign effectiveness]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4567</guid>
		
			<content:encoded><![CDATA[The ability to measure campaign effectiveness is an important tool for any online publishing sales team. Advertising effectiveness allows you to demonstrate the value of advertising on your website beyond simple measures like impressions and clicks. These studies can provide actionable &#8230; Continue reading<br/>
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		<title>CEO Corey Leibow Talks Crowd Science and Audience Targeting at Always On Venture Summit [Video]</title>
		<link>http://feedproxy.google.com/~r/RoarOfTheCrowd/~3/8Hm0VEZjwhc/</link>
		<comments>http://blog.crowdscience.com/2012/01/ceo-corey-leibow-talks-crowd-science-and-audience-targeting-at-always-on-venture-summit-video/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 00:41:46 +0000</pubDate>
		<dc:creator>Alexia Nielsen</dc:creator>
				<category><![CDATA[Crowd Science News]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[What's New]]></category>
		<category><![CDATA[audience targeting]]></category>
		<category><![CDATA[event]]></category>

		<guid isPermaLink="false">http://blog.crowdscience.com/?p=4533</guid>
		
			<content:encoded><![CDATA[AlwaysOn&#8217;s annual Venture Summit Silicon Valley took place last month at the Ritz-Carlton in beautiful Half Moon Bay, California and Crowd Science was a participant. In addition to participating in networking events, our CEO Corey Leibow presented during the CEO &#8230; Continue reading<br/>
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