Rob Berman's Blog

What Do Three Failed Ads Say About Small Business?

2019-11-21T04:08:00Z

Small businesses can and should project an image of professionalism and attention to detail.

The post What Do Three Failed Ads Say About Small Business? first appeared on Rob Berman's Blog.

CVS’ $2 Billion Marketing Gamble

2014-02-18T02:53:02Z

I was amazed to learn about CVS' $2 billion tobacco gamble. Is it financial gain or financial ruin?

The post CVS’ $2 Billion Marketing Gamble first appeared on Rob Berman's Blog.

Can a Microsoft Insider Really Be An Innovative CEO?

2014-02-07T14:52:08Z

Microsoft desperately wants to be perceived as innovative again. Microsoft has declared its innovativeness in newspaper ads. We have always felt deeds were more important than words.

The post Can a Microsoft Insider Really Be An Innovative CEO? first appeared on Rob Berman's Blog.

Does Your Business Utilize Hyper-Local Social Media Marketing?

2014-02-07T14:51:30Z

Traditional tools like print advertising and direct mail are great tools for a small business owner. However, they can cost significant amounts of money and be hit or miss with your target audience.

The post Does Your Business Utilize Hyper-Local Social Media Marketing? first appeared on Rob Berman's Blog.

Convert Your Blog Posts Into White Papers And E-Books

2013-11-12T03:51:29Z

Create content once and utilize it many times. That is the advice I provide to clients. The appetite for content seems to be insatiable. Many of us do not have the time to create new content at will. And, you do not need to do so. Here are ideas for you to repurpose and repackage content.

The post Convert Your Blog Posts Into White Papers And E-Books first appeared on Rob Berman's Blog.

Building a Culture and Climate of Innovation

2013-10-22T12:23:32Z

Your organization can transform itself when it focuses on creating a culture and climate of innovation.

The post Building a Culture and Climate of Innovation first appeared on Rob Berman's Blog.

You Can Build Your Own Innovation Engine

2013-10-22T01:56:52Z

I interviewed Jatin Desai about different aspects of Innovation. Jatin shared a plethora of great information.

The post You Can Build Your Own Innovation Engine first appeared on Rob Berman's Blog.

Expanding the Geographic Scope of Your Business

2013-10-22T01:57:20Z

Most businesses operate in a fairly small concentric circle around their business address. In that trading area they try to maximize their opportunities.

The post Expanding the Geographic Scope of Your Business first appeared on Rob Berman's Blog.

Rev Your Innovation Engine

2013-10-22T01:57:53Z

I believe that Innovation Engine can help rewire your organization’s DNA to include innovation as a distinct core competence.

The post Rev Your Innovation Engine first appeared on Rob Berman's Blog.

Not Your Father’s Press Release

2013-10-01T12:37:48Z

Online press releases should be part of your marketing mix. They reach a different and broader audience than your offline press releases.

The post Not Your Father’s Press Release first appeared on Rob Berman's Blog.

6 More Techniques to Repurpose Customer Success Stories

2013-09-24T14:02:28Z

Prospective clients want to conduct business with successful companies. How do you prove your worth? CUSTOMER SUCCESS STORIES.

The post 6 More Techniques to Repurpose Customer Success Stories first appeared on Rob Berman's Blog.

Failing Customer Expectations

2013-09-12T18:53:24Z

So why would businesses want to set customer expectations and then fail them? Let’s look at an example.

The post Failing Customer Expectations first appeared on Rob Berman's Blog.

Is Your Business Shooting Itself in the Foot?

2013-09-12T18:54:27Z

Just like the old saying, “measure twice and cut once”, think about what your actions and signs say to your customers or potential customers.

The post Is Your Business Shooting Itself in the Foot? first appeared on Rob Berman's Blog.

The Value of Internships

2013-09-03T01:20:48Z

Interns, when properly managed, add tremendous value at little or no cost. Use interns to fill staffing needs while providing a launching pad for students into their careers.

The post The Value of Internships first appeared on Rob Berman's Blog.

What Internships Should Be

2013-08-05T01:38:10Z

Today, many managers have started their careers with one or more internships.

The post What Internships Should Be first appeared on Rob Berman's Blog.

Internal Barriers to Successful Product Development

2013-08-04T19:27:25Z

New products are the lifeblood of organizations. Stop the internal reasons that are preventing your company from successfully rolling out new products.

The post Internal Barriers to Successful Product Development first appeared on Rob Berman's Blog.

Grandpop I Am Not Done Talking!

2013-08-04T19:09:48Z

Sales reps and account executives should be trained and know about how to interact with customers and prospects. Here are some reminders.

The post Grandpop I Am Not Done Talking! first appeared on Rob Berman's Blog.

Why Should I Bother with a Press Release?

2013-08-04T01:41:34Z

Press Releases are beneficial. They have many uses which might just land you a coveted interview or press exposure.

The post Why Should I Bother with a Press Release? first appeared on Rob Berman's Blog.

Do You Have a Social Media Policy?

2013-08-04T01:21:22Z

During the time on the Social Media sites are your employees talking about your company? Is it positive or negative? Are they authorized to mention or represent your company on these sites?

The post Do You Have a Social Media Policy? first appeared on Rob Berman's Blog.

6 Techniques to Re-Purpose Customer Success Stories

2013-09-24T14:12:18Z

Customer success stories should be proof of success. The fact that you have satisfied needs and exceeded expectations makes you feel good.

The post 6 Techniques to Re-Purpose Customer Success Stories first appeared on Rob Berman's Blog.