Rob Berman's Blog

Do We Have Too Many Ideas To Be Innovative?

2011-05-17T11:32:55Z

It’s also important to wipe out the myth that successful new product development comes from a flurry of creative idea generation from the R&D labs. New ideas are a dime a dozen; the challenge is to shape them into concepts and nurture them into new products with a competitive advantage.”

Do We Have Too Many Ideas To Be Innovative? is a post from: Rob Berman's Blog

Should Companies Donate Goods and Services For Fundraising?

2011-04-26T13:50:04Z

Many businesses are approached multiple times per year to donate products, services or cash to support various causes. Schools, PTOs, non-profits, religious organizations, scouts etc are looking for help from the business community.

Should Companies Donate Goods and Services For Fundraising? is a post from: Rob Berman's Blog

6 Tips That Make Product Development Work

2011-04-18T20:46:24Z

Any product introduction is only as successful as the planning and execution of the various stages prior to introduction. Consider these six tips for your next product development project.

6 Tips That Make Product Development Work is a post from: Rob Berman's Blog

Questions To Ask During A Non-Profit SWOT

2011-04-18T20:12:31Z

Non-profits have many of the same challenges as for profit organizations. In addition, they face unique circumstances because of their reliance on government, foundation and private funding. A great technique to look at the health of the non-profit is using SWOT Analysis.

Questions To Ask During A Non-Profit SWOT is a post from: Rob Berman's Blog

Why You Should Use SMART Goals

2011-04-01T22:33:51Z

Setting SMART Goals provides us with the best chance of achieving those goals. SMART is an acronym for (Specific, Measurable, Attainable, Realistic, Timely).

Why You Should Use SMART Goals is a post from: Rob Berman's Blog

Product Development: 9 Critical Lessons Learned

2011-03-29T13:51:31Z

We should periodically step back and look at some of the lessons learned during our careers. Here are 9 lessons I learned about Product Development.

Product Development: 9 Critical Lessons Learned is a post from: Rob Berman's Blog

Marketing Plans: Plan the Plan and Work the Plan

2011-03-22T12:38:27Z

“What do I need to do to move my company from a loss position to one of profits?” I told her the answer was easy...

Marketing Plans: Plan the Plan and Work the Plan is a post from: Rob Berman's Blog

Innovation: Where Can I Find It?

2011-03-13T03:47:49Z

Innovation needs to be part of a company’s culture or DNA. Some industries seem to have more innovation than others whether it is a process or other reasons. To learn more about industry variations I spoke with Jatin DeSai. He is the CEO of The DeSai Group.

Innovation: Where Can I Find It? is a post from: Rob Berman's Blog

Innovation: A Look at the Global Picture

Innovation: A Look at the Global Picture

2011-03-08T14:35:47Z

Innovation was United States and Western European centered for many years. The innovation process has changed when we consider countries around the world like China, India and Brail. Jatin DeSai, CEO of The DeSai Group shared with me his thoughts about the internationalization of innovation.

Innovation: A Look at the Global Picture is a post from: Rob Berman's Blog

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Innovation: The Process

2011-02-22T22:52:39Z

photo © 2009 Alexander Osterwalder | more info (via: Wylio) The introduction to a Peter Drucker article from over 25 years ago said about the innovation process, “As managers recognize the heightened importance of innovation to competitive success, they face an apparent paradox: the orderly and predictable decisions on which a business rests depend increasingly [...]

Innovation: The Process is a post from: Rob Berman's Blog

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Innovation: An Introduction

2011-02-21T21:36:01Z

photo © 2010 Ted | more info (via: Wylio)I have seen the term “innovation” everywhere I go. It seems to be the buzzword du jour. However, Peter Drucker tackled the topic over 25 years ago in a Harvard Business Review article called The Discipline of Innovation. He said, “There are, of course, innovations that spring [...]

Innovation: An Introduction is a post from: Rob Berman's Blog

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17 Social Media Mistakes to Avoid

2011-02-14T00:09:32Z

Small businesses have jumped headfirst into the Social Media Pool. Do they know how to swim or just tread water? They might be starting to sink if they are making a number of these mistakes.

17 Social Media Mistakes to Avoid is a post from: Rob Berman's Blog

What Are Some Marketing Mistakes That Companies Make?

What Should I Look For in a PR Firm?

2011-03-06T00:12:34Z

Gini Dietrich from Arment Dietrich recently blogged about Hiring a PR Firm. In her post, she shared a series of questions that Business Owners, Directors of Marketing and Product Managers should ask prior to engaging a PR Firm.

What Should I Look For in a PR Firm? is a post from: Rob Berman's Blog

Another 20 Questions A Manager Should Ask Themselves

Using Customer Success Stories With The Media

2011-02-12T14:59:40Z

Customer Success Stories are a great tool to use in Communications Vehicles, the Sales Process and with the Media.

Using Customer Success Stories With The Media is a post from: Rob Berman's Blog

Employee Engagement: A Real Life Example Leveraging SWOT Analysis

2011-03-06T00:11:48Z

SWOT Analysis is a valuable tool if you ask the correct questions. I like to have the staff at companies go through some exercises to prepare them for the SWOT Analysis. We learn how much they know about the business as well as potential strengths, weakness, opportunities and threats.

Employee Engagement: A Real Life Example Leveraging SWOT Analysis is a post from: Rob Berman's Blog

SWOT Analysis In Action

2011-02-12T14:58:55Z

I worked with a Flower and Gift Shop on their strategic planning. As part of the process we explored how much the employees knew about the business. Then, we sat down and actually performed the SWOT Analysis. Here are the results for the Fresh Flowers Product Line.

SWOT Analysis In Action is a post from: Rob Berman's Blog

Does Your Logo Equal Your Brand?

2011-02-12T14:57:57Z

Starbucks has just introduced a new logo. They are trying to expand their branding to consumer packaged goods instead of just coffee. The words “Starbucks Coffee” have been removed, the mermaid image enlarged and the background color is brighter.

Does Your Logo Equal Your Brand? is a post from: Rob Berman's Blog

Night of the Living Dead Brands

2011-01-20T16:25:23Z

Brands are like personalities for a physical product. They have value built over time. Even when they fade from stores and consumers think the brand is dead, they live on.

Night of the Living Dead Brands is a post from: Rob Berman's Blog

Turning a Liability into an Asset

2011-01-20T16:26:36Z

Coca-Cola has introduced a new bottle partially derived from plants. It is ironic since the soda giants who are accused of using so much sugar are now utilizing sugar to make the bottle.

Turning a Liability into an Asset is a post from: Rob Berman's Blog

It’s All In A Name

Rob Berman's Blog

Do We Have Too Many Ideas To Be Innovative?

Should Companies Donate Goods and Services For Fundraising?

6 Tips That Make Product Development Work

Questions To Ask During A Non-Profit SWOT

Why You Should Use SMART Goals

Product Development: 9 Critical Lessons Learned

Marketing Plans: Plan the Plan and Work the Plan

Innovation: Where Can I Find It?

Innovation: A Look at the Global Picture

Innovation: The Process

Innovation: An Introduction

17 Social Media Mistakes to Avoid

What Should I Look For in a PR Firm?

Using Customer Success Stories With The Media

Employee Engagement: A Real Life Example Leveraging SWOT Analysis

SWOT Analysis In Action

Does Your Logo Equal Your Brand?

Night of the Living Dead Brands

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Turning a Liability into an Asset