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	<title>Rob Garner</title>
	
	<link>http://www.rgarner.com</link>
	<description>Search Engine Marketer</description>
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		<title>Download a Free Chapter in PDF of “Search and Social: The Definitive Guide to Real-Time Content Marketing”</title>
		<link>http://www.rgarner.com/2013/03/download-a-free-chapter-in-pdf-of-search-and-social-the-definitive-guide-to-real-time-content-marketing/</link>
		<comments>http://www.rgarner.com/2013/03/download-a-free-chapter-in-pdf-of-search-and-social-the-definitive-guide-to-real-time-content-marketing/#comments</comments>
		<pubDate>Sun, 03 Mar 2013 20:52:20 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[free chapter search and social]]></category>
		<category><![CDATA[real time content marketing]]></category>
		<category><![CDATA[real time publishing]]></category>
		<category><![CDATA[real-time marketing]]></category>
		<category><![CDATA[rob garner]]></category>
		<category><![CDATA[search and social]]></category>
		<category><![CDATA[sybex]]></category>
		<category><![CDATA[wiley]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=780</guid>
		<description><![CDATA[In response to all of the hubbub and mis-information being spread around the topic of &#8220;real time marketing&#8221; and &#8220;real time content marketing&#8221; in the wake of the Super Bowl and the Oscars, Wiley and Sybex publishing are making the first chapter of the book available for consumption and sharing. So download this PDF below, [...]]]></description>
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		<title>Real-Time Content Marketing (RTCM) has arrived</title>
		<link>http://www.rgarner.com/2013/02/real-time-content-marketing-rtcm-has-arrived/</link>
		<comments>http://www.rgarner.com/2013/02/real-time-content-marketing-rtcm-has-arrived/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 03:20:45 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[real time content marketing]]></category>
		<category><![CDATA[RTCM]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=776</guid>
		<description><![CDATA[Since the Super Bowl, there has been a lot of discussion about real time content marketing. I&#8217;m writing this post during the Oscars 2013, and there is a buzz on Twitter about which brands are doing it right and wrong. Some of the questions floating ask if RTCM is planned, is it really real-time? Why [...]]]></description>
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		<item>
		<title>Feature Interview with Virginia Nussey for the Bruce Clay Blog</title>
		<link>http://www.rgarner.com/2013/02/feature-interview-with-virginia-nussey-for-the-bruce-clay-blog/</link>
		<comments>http://www.rgarner.com/2013/02/feature-interview-with-virginia-nussey-for-the-bruce-clay-blog/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 22:23:36 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bruce clay]]></category>
		<category><![CDATA[bruce clay blog]]></category>
		<category><![CDATA[rob garner]]></category>
		<category><![CDATA[search and social]]></category>
		<category><![CDATA[virginia nussey]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=771</guid>
		<description><![CDATA[The Bruce Clay Blog published a lengthy interview I had with BC&#8217;s Virginia Nussey. Virginia had some really great questions, and this interview surfaced some of my key methods of thinking about real time content marketing, and the inter-relationship between search and social. http://www.bruceclay.com/newsletter/volume110/search-social-rob-garner.htm Big thanks again to Bruce Clay and Virginia for the interview.]]></description>
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		<item>
		<title>Meeting Conversational Demand: A Factual Vs. PR-based Approach</title>
		<link>http://www.rgarner.com/2013/02/meeting-conversational-demand-a-factual-vs-pr-based-approach/</link>
		<comments>http://www.rgarner.com/2013/02/meeting-conversational-demand-a-factual-vs-pr-based-approach/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 20:13:25 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Search Engine Marketing / SEM]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=606</guid>
		<description><![CDATA[This post first appeared on MediaPost Search Insider on January 19, 2011. This article builds on my last column, &#8220;Understanding Conversational Demand in Social and Search,&#8221; which I would recommend reading first. I looked at social conversation assessment in my last column, so the parallels should be more apparent now between query-based search demand, versus [...]]]></description>
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		<title>My interview with Nick Stamoulis of Brick Marketing</title>
		<link>http://www.rgarner.com/2013/02/my-interview-with-nick-stamoulis-of-brick-marketing/</link>
		<comments>http://www.rgarner.com/2013/02/my-interview-with-nick-stamoulis-of-brick-marketing/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 16:05:08 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=766</guid>
		<description><![CDATA[I love doing interviews more than just about anything else these days, and Brick Marketing has just published my latest one this morning right here: Interview with Search and Social Expert Rob Garner HUGE thanks to Nick Stamoulis, and Shawna Wright at Brick Marketing for he great questions and professionalism. &#160; &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Please review “Search and Social” on Barnes and Noble, Amazon, and GoodReads</title>
		<link>http://www.rgarner.com/2013/02/please-review-search-and-social-on-barnes-and-noble-amazon-and-goodreads/</link>
		<comments>http://www.rgarner.com/2013/02/please-review-search-and-social-on-barnes-and-noble-amazon-and-goodreads/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 10:19:42 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=740</guid>
		<description><![CDATA[If you are coming back to this site, or have recently read or acquired by book, &#8220;Search and Social,&#8221; I would sincerely appreciate if you would review it for either Amazon.com, GoodReads, B&#38;N, or all three if you are so inclined. I&#8217;m only asking for your honest opinion and review of the book. To do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oreo nails it with a fluid Super Bowl Real-time Content Marketing Response</title>
		<link>http://www.rgarner.com/2013/02/oreo-kills-it-with-fluid-super-bowl-real-time-content-marketing/</link>
		<comments>http://www.rgarner.com/2013/02/oreo-kills-it-with-fluid-super-bowl-real-time-content-marketing/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 02:40:14 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=723</guid>
		<description><![CDATA[[Update: It has been reported that 360i is the agency behind the Oreo ad. ] I wrote a post earlier in the day discussing how marketers should be on the look out for content marketers and advertisers who are going to win big with earned media tonight, simply by being present an paying attention. In [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Super Bowl Provides Many Lessons in Real-Time Content Marketing</title>
		<link>http://www.rgarner.com/2013/02/the-super-bowl-provides-many-lessons-in-real-time-content-marketing/</link>
		<comments>http://www.rgarner.com/2013/02/the-super-bowl-provides-many-lessons-in-real-time-content-marketing/#comments</comments>
		<pubDate>Sun, 03 Feb 2013 17:52:23 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=717</guid>
		<description><![CDATA[Today is the day of the Super Bowl, which is nothing short of an unofficial national holiday in the United States. Of course, with all eyes and ears focused on the game and the circus that surrounds it, search and social channels are all abuzz with related chatter. If you have heard me speak about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding ‘Conversational Demand’ In Social And Search</title>
		<link>http://www.rgarner.com/2013/02/understanding-conversational-demand-in-social-and-search/</link>
		<comments>http://www.rgarner.com/2013/02/understanding-conversational-demand-in-social-and-search/#comments</comments>
		<pubDate>Sat, 02 Feb 2013 10:12:11 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Search strategy]]></category>
		<category><![CDATA[Keyword research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=604</guid>
		<description><![CDATA[This post first appeared on MediaPost Search Insider on January 5, 2011. As I continue along in my sporadic series about brand content publishing in a real-time marketing environment, today I&#8217;m going to touch on the concept of assessing &#8220;conversational demand,&#8221; in social and network marketing, as opposed to just &#8220;keyword demand&#8221; in search. For [...]]]></description>
		<wfw:commentRss>http://www.rgarner.com/2013/02/understanding-conversational-demand-in-social-and-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My interview with Pete Prestipino and Website Magazine</title>
		<link>http://www.rgarner.com/2013/02/my-interview-with-pete-prestipino-and-website-magazine/</link>
		<comments>http://www.rgarner.com/2013/02/my-interview-with-pete-prestipino-and-website-magazine/#comments</comments>
		<pubDate>Sat, 02 Feb 2013 03:39:23 +0000</pubDate>
		<dc:creator>Rob Garner</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rgarner.com/?p=714</guid>
		<description><![CDATA[I&#8217;ve been a longtime subscriber and reader of Website Magazine, so it was quite privelege to have an interview published today on the site. Read the full interview here: http://www.websitemagazine.com/content/blogs/posts/archive/2013/02/01/search-social-or-both.aspx &#160; Thank you Pete, and Website Magazine!]]></description>
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		<slash:comments>0</slash:comments>
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