Rob Howard

Telligent customer Dell receives award

rhoward — Thu, 21 Oct 2010 17:04:39 GMT

I added some more details here on the Telligent blog, but it's really exciting to see the continued recognition of Dell in the market for all the great work they have done.

Dell received an Altimeter Open Leadership award for Dell: A Company Built on Direct and Open Communications.

Here is what Altimeter had to say

"Dell has been an active participant in social media but what continues to impress us is that they are committed to continually pushing the boundaries of social business by pushing engagement into all areas of their business practice. What started out as basic monitoring and reputation management has turned into a way of doing business that permeates through every department. This does not come easily or quickly and Dell is being recognized for their dogged determination to being “direct” with their customers in multiple ways."

Posted to Customers

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Secrets to building sustainable online communities

rhoward — Fri, 24 Sep 2010 20:14:46 GMT

This past week I gave a talk on building sustainable online communities. You can access the presentation on slideshare and register on telligent.com to view the full webinar.

View the webinar now

Posted to Industry

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Track mentions on Twitter

rhoward — Wed, 21 Oct 2009 14:51:27 GMT

In August we released our 3rd version of Telligent's tool for helping people measure and understand their community: Telligent Analytics 3.0.

Telligent Analytics is unique in that, unlike the myriad of other listening tools available, we started with ensuring that Telligent Analytics provided unique information first and foremost from Telligent powered communities. In the most recent version we introduced some capabilities to correlate community activities with external activities (twitter, blogs, etc.).

Combined, you can now view the sentiment of keywords or phrases (no limits on how many) that you wish to track and graph it over time:

But in addition to tracking sentiment from within your own community, you can also track mentions from external communities - such as twitter:

For example, using a generic topic like "Report" Telligent Analytics 3.0 shows mentions of that keyword on Twitter. On August 13th there was a spike in mentions, which can be explored simply by selecting a range in the graphic.

Next, you can view the topic for sentiment, so of the mentions made how many were positive and how many were negative? Telligent's sentiment engine is a proprietary natural language engine that currently works only with English. It analyzes the sentence structure and determines if the keyword is being mentioned in a positive or negative manner - it is 80% accurate, unfortunately it can't detect sarcasm and usually scores it negative.

Finally you can drill down into the topic, read the content that was analyzed and even go directly to the mention on twitter:

In addition to twitter you can easily add any source that supports RSS. In the example of twitter the Telligent Analytics application is using APIs to pull information directly from Twitter.

You can learn more about Telligent Analytics 3.0 at Telligent.com. At our site we have a video walk-through as well as some product PDFs with more details.

Posted to Telligent

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More than just the application

rhoward — Wed, 07 Oct 2009 04:03:39 GMT

From a comment left on this article:

http://www.fastcompany.com/article/how-social-media-upending-enterprise

Successful companies put more value on the information than the application.

Look at what Amazon has done for consumer buying or what Google has done for advertising. The key to this market is not on building the new 'it' application, but on helping companies understand how their brand is being discussed, what their customer perceptions are, and learning to innovate hand-in-hand with customers (many large enterprises now believe that the next set of innovations will come from outside the organization).

I've been involved in this space for nearly 10 years now. Nearly 3 years ago Telligent (http://telligent.com) started investing in analytical tools to help our customers understand the data after being the first in the market to offer a suite based collaboration solution.

Anyone can build the next forum, blog, wiki, twitter-clone, etc. they key is using the information to transform how the business measures, operates, and works with its customers and employees.

So I agree, there is a major shift underway. But it has to be about more than just the tools...

Posted to Industry

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Community Platform of the Year

rhoward — Fri, 23 Jan 2009 17:05:31 GMT

Yesterday our Community Server 2008 product was named Community Platform of the Year by InfoWorld for Applications, Middleware, and Data Management.

Obviously we're thrilled with the recognition, but we're more thrilled to be associated with a number of other technologies that were selected for this category including: Mozilla Firefox, and Oracle 11g.

Posted to Industry

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Graffiti 1.2 released

rhoward — Tue, 23 Dec 2008 04:18:00 GMT

Graffiti 1.2 is now available for download.

This release includes a number of updates and bug fixes (yes it was a long time coming). We've also published the product roadmap and all current customers will get a free upgrade to the 2.0 version.

I also want to apologize for us taking so long on getting some of this information published. When we initially launched Graffiti we didn't anticipate its popularity and staffing plans for the product weren't properly made. We're fixing these problems and making some bigger investments in both the platform and our thinking for how people will use Graffiti in the future (more on that with the 2.0 release in 2009).

Posted to Telligent

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Measuring Social Media

rhoward — Mon, 15 Dec 2008 19:19:39 GMT

It's not that often that I'm right (and probably much more often that I'm wrong!), but there are several things that Telligent called before the market that I don't hesitate to see us take credit for:

Before there was "Social [Networking | Media]" we had a vision for building a community platform that integrated in a suite of tools. This is what became Community Server, our main product.
Nearly 2 years ago we started investing in tools to help measure activity. This became Harvest.

This morning someone forwarded me a paper that Peter Kim published, Social Media Predictions for 2009. One of the macro points at the end was, "Measurement needs to be addressed, soon".

I couldn't agree more!

We've been working on this problem for nearly 2 years now and it is why we hired Marc Smith, whose doctorate is in sociology, to help us think through this problem even more. Version 3.0 of Harvest is due out in early 2009 and will help answer questions about usage that usually required traditional web analytics tools tying them back into the social analytics. In fact, you can see some of the roadmap details here:

http://telligent.com/products/road-map/road-map-overview/

So yes, Measuring Social Media is going to be a critical success factor for 2009 (and beyond). ...and Telligent has been there from the beginning.

BTW, you can watch a quick video overview of Harvest on YouTube here:

Posted to Industry

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Enterprise 2.0 Keynote at VSLive!

rhoward — Fri, 12 Dec 2008 17:03:05 GMT

Slides from my keynote for the VSLive! conference in Dallas, "Building the Infrastructure of Enterprise 2.0", is published on SlideShare:

http://www.slideshare.net/robhoward/vslive-dallas-keynote-presentation/

Posted to Industry

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Harvest 2.0 now available!

rhoward — Wed, 12 Nov 2008 16:41:09 GMT

Harvest 2.0 is now available. This release includes a significant number of improvements (scorecards, sentiment/tonality, forecasting, and more).

Want to learn more? You can watch a great video overview that Jana, the Harvest Program Manager, put together or download the Harvest Product Overview PDF.

The planning for the next version of Harvest is well underway and Marc Smith will be helping shape a lot of the functionality as Telligent continues to invest in Social Analytics.

If you would like to speak with someone about Harvest, please contact us!

Posted to Harvest

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Telligent hires Sociologist Marc Smith

rhoward — Tue, 04 Nov 2008 12:58:27 GMT

Marc Smith, formerly Senior Sociologist Researcher on Microsoft's R&D team, has joined Telligent as our Chief Social Scientist.

Marc will lead Telligent's R&D efforts around analytics and business intelligence (tools to help you understand what people are doing in your communities), specifically Telligent Harvest.

For the last 10+ years Marc has been instrumental in defining, understanding, and describing the relationships that people form in online communities. You can read about some of his previous work in this 2003 C-NET article or this Online Community Report article:

The industry, more than ever, needs help defining what's important and how you measure the value of communities. Groundswell set the stage for describing this problem, we aim to address it even further. We’ll have more news to share about Telligent’s commitment to business intelligence around social analytics and what we expect Marc's impact will be in the coming months.

The short-story: we’re making a big bet on BI and analytics.

Posted to Telligent

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