Rob Kaminoff

Will QR codes rescue print?

Rob — Tue, 13 Sep 2011 20:00:19 +0000

As a multichannel marketer, I have worked with many magazines to secure print advertising as well as printing companies to print brochures, catalogs and direct mail pieces. As the world (including me) moved toward less expensive and more trackable digital media, the last several years have been miserable for a lot of my contacts in [...]

The 6 Ways to Increase E-Commerce Revenues and Profits

Rob — Sat, 23 Jul 2011 20:33:26 +0000

By definition, there are thus 6 ways to increase e-commerce revenues. You need to increase: 1) the amount of traffic coming to your site, 2) the percentage visitors that convert to leads, 3) the percentage of leads that convert to customers, 4) the average order size per purchase, 5) the frequency of purchases made by your average customers and 6) the lifetime value of purchases made by your average customer. Whenever you increase the values of any of these variables, you will succeed in increasing your overall e-commerce revenues.

Social Commerce: How and why its a big deal!

Rob — Sun, 06 Mar 2011 05:41:05 +0000

Driving traffic to a site is much easier than converting that traffic into sales. Average e-commerce conversion rates are pitifully low, ranging from 2-4%. For an etailer who purchases media (e.g., keywords for paid search, banners on other sites), 96%-98% of their budget is wasted by driving traffic to their site without making a sale, [...]

What Are The Likely Impacts of Google Instant?

Rob — Sun, 03 Oct 2010 20:41:10 +0000

Since Google announced its search enhancement Google Instant last month, approximately 40,000 articles have appeared about its likely impacts on Organic and Paid Search. At this point, much of the discussion has been speculative because only time will provide the empirical evidence to support the implications that have been hypothesized. WHAT IS GOOGLE INSTANT? For [...]

A Brief History of Online Merchandising and Thoughts About the Future

Rob — Fri, 29 Jan 2010 04:06:41 +0000

Before the web came along, catalog companies were the first to experiment with merchandising techniques designed to overcome the lack of a fully immersive in-store shopping experience. Punchy and persuasive product descriptions, detailed specifications, and imagery were needed to compensate for the lack of interaction with sales agents. The better catalogs have included lifestyle shots [...]

Landing Page Optimization: If They Come, Will They Convert?

Rob — Fri, 18 Dec 2009 20:02:28 +0000

When the World Wide Web was first utilized by companies before the end of the 20th Century, the objective was simply to have a website. Just as in the movie, Field of Dreams, there was this idealist belief that “If you build it, they will come.” Since then, you have been able to leverage search [...]

Why Tweet?

Rob — Mon, 22 Jun 2009 22:55:55 +0000

I can’t believe how many people still can’t see the value of Twitter! That’s because the hype has focused on the tremendous growth of Twitter as a social network. and the apparent lack of Twitter’s ability to monetize their traffic (although this too is changing). That leads many veterans of the 2000 tech bubble to [...]

Marketing Your Way Through The Great Recession

Rob — Mon, 23 Mar 2009 22:06:09 +0000

So your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve. Typically, marketing expenditures are the first to be cut in order make up for losses in revenue. But is this the right thing for your business? Lessons From History For their [...]

B2B Sales & Marketing: Why can’t we just get along?

Rob — Mon, 02 Mar 2009 17:12:10 +0000

Did you know that: Approximately one-half of the material Marketing generates for Sales never gets used? Salespeople typically spend about 40% of their time creating customer-facing collateral rather than selling? Only 10%-15% of the collateral Sales produces is consistent with corporate strategy and messaging? I am dismayed by the lack of cooperation I often see [...]

An About Face for Facebook

Rob — Mon, 23 Feb 2009 00:10:24 +0000

Last Sunday, it became clear that some of the changes to Facebook‘s Terms of Service (ToS) enacted earlier in the month were detrimental to users’ privacy and granted the company total control over the content you share on their site. Facebook changed the ToS to to say it owns any content you upload to [...]