tag:blogger.com,1999:blog-69842280908673415952026-07-23T23:03:47.271-07:00Robin Robins' Managed IT Services Marketing Strategy BriefProven marketing strategies, tips, and campaigns for small managed IT services providers struggling to promote their managed services program.Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.comBlogger36125tag:blogger.com,1999:blog-6984228090867341595.post-37212594439340474582009-05-19T11:37:00.001-07:002009-05-19T11:37:27.391-07:00The Secret To Success: How This Managed IT Services Company Had Their BEST Year Ever Posted via email from Robin Robin's Managed IT Services Sales Training Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-15551748379873604622009-05-14T15:57:00.001-07:002009-05-14T15:57:46.736-07:00Why Delegating The Marketing Of Your IT Business Will Be The Death Of You I want to take a moment to recognize a very dangerous “fantasy” shared by many of the small IT business owners I work with. Consequently, this is a fantasy shared by many small business owners and NOT just IT companies, but I find it more rampant in this industry because most IT business owners have “technician” mindsets. Plus, they are Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com1tag:blogger.com,1999:blog-6984228090867341595.post-78309245580728345402009-05-02T14:17:00.001-07:002009-05-02T14:17:36.100-07:00How To Use Video Sales Letters When Marketing Managed Services Here's a HOT little marketing tip for all my serious students of managed services marketing…if you want to generate double digit response rates,  start using video sales letters. What's a 'video' sales letter you say? Read on… First off, it's nothing really new but it is something I'm seeing more and more marketers employ very successfully. InRobin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-36759805439096511392009-04-27T15:19:00.001-07:002009-04-27T15:19:59.545-07:00Our Office Flood = Big Discounts On The 36 Month Millionaire Program Okay, we’ve done a lot of things around here to make a sale, but this one was actually not our idea! Let me explain… Every Monday we have a mandatory staff meeting at 1:00 p.m. in my office. This Monday was no different; Jenny was pulling her hair out trying to get a ton of last minute details tied down, Dawn was talking about all the new ProducersRobin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-86641117266073420822009-04-09T06:57:00.001-07:002009-04-09T06:57:10.406-07:00 Managed Services Provider From Ohio Wins New Jaguar And Spokesperson Position For Exceptional Growth In Sales And Profits In A Down Economy To a standing ovation, Randy Hall, President of Worldlan Technology, LLC accepted the keys to his new Jaguar car and was declared Spokesperson and winner of the “Better Your Best” competition by Robin Robins, President of Technology Marketing Toolkit, Inc. for achieving exceptional growth in sales and profits at the 2009 Marketing & Money Making Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-68054697555244230042009-04-09T06:36:00.001-07:002009-04-09T06:36:17.179-07:00 Managed Services Provider From Ohio Wins New Jaguar And Spokesperson Position For Exceptional Growth In Sales And Profits In A Down Economy To a standing ovation, Randy Hall, President of Worldlan Technology, LLC accepted the keys to his new Jaguar car and was declared Spokesperson and winner of the “Better Your Best” competition by Robin Robins, President of Technology Marketing Toolkit, Inc. for achieving exceptional growth in sales and profits at the 2009 Marketing & Money Making Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-87050303333155192502009-03-26T13:45:00.001-07:002009-03-26T13:45:34.085-07:00 Is Cloud Computing The New "Managed Services"? I just finished up a coaching call with a managed services client of mine (and Producers Club Member) who shared with me the same tale of woe I'm hearing from many MSPs: their clients are calling to find out if they can reduce their managed services contracts or get out of them all together. Why? Because they are reducing staff, closing their doors or simply Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com2tag:blogger.com,1999:blog-6984228090867341595.post-33395317988108681592009-03-16T08:46:00.001-07:002009-03-16T08:46:06.735-07:00 Is AT&T's New Managed IT Services Plan A Threat To You? The other day I received my VERY FIRST piece of direct mail from a company trying to sell me managed services. I gotta tell ya, it was a little tear-jerker of a moment. Why? Amazingly, even though I've been in business for over 5 years and spent close to $20,000 last year on various IT support services, I have never received ANY type of promotion from ANY managedRobin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-38985270921336962652009-03-05T11:58:00.001-08:002009-03-05T11:58:59.992-08:00 The REAL Reason Behind Why You Struggle To Get A Marketing Plan In Place For Your Managed Services Practice . And The 3 Keys To Overcoming It In a moment, I’m going to tell you how to get your hands on one of the most powerful and mind-blowing interviews I’ve ever done on the topic of what it takes to achieve any goal or outcome you want – and if you are an IT business owner that can’t seem to figure out how to discipline yourself to get a marketing plan in place, you are goingRobin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-91353082892924395592009-02-02T13:54:00.001-08:002009-02-02T13:54:07.819-08:00 A Critical Tip For Managed Service Providers Who Get The Chance To Be Interviewed By The Press Below is a link to a video clip of a client of mine, Pam Viveiros of Think Tech, being interviewed on TV by Eyewitness News 3. Pam's company primarily sells managed IT services, but she also sells managed backup services. On this interview, she did SEVERAL things right; and if you are a managed services provider, computer consultant, etc., you should watch this Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-58520259339720502522009-02-02T13:30:00.001-08:002009-02-02T13:30:57.699-08:00 A Critical Tip For Managed Services Providers Who Get Press Coverage Below is a video of a client of mine, Pam Viveiros of Think Tech who landed a TV interview. She did SEVERAL things right and if you are a managed services provider, computer consultant, etc., you should watch this video. One really IMPORTANT tip for you to note if you ever get the chance to be interviewed by the press - whether it's on TV, radio or in the Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-7950676746413712132009-01-29T07:16:00.001-08:002009-01-29T07:16:18.920-08:00 IT Consultants Listen Up: How This MSP Generated A 92% Increase In Managed Service Sales Chin up, MSPs! Even though the economy is in the toilet, companies ARE buying managed services. You just need to be a bit more aggressive AND consistent in marketing yourself. Check out this video from one IT consultant who's managed services sales are up 92% and overall IT sales by 34%.  The secret to their success? Watch the video to find out:  Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-65491953314800148302009-01-21T11:19:00.001-08:002009-01-21T11:19:05.731-08:00 A Simple IT Sales Technique That Will Instantly Help You Close Bigger Contracts, Faster And Easier I have a very simple – yet incredibly powerful – strategy that will help you not only close more large managed services contracts or IT projects, but also eliminate bad debt and slow payers. You ready for it? Here it is… NEVER quote a client on the full price of a project; always give the price in monthly payments. This is particularly Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-53305125852559444122009-01-14T11:26:00.001-08:002009-01-14T11:26:27.899-08:00 The Simple “Referral Script” That Works Like Magic To Fuel Super-Qualified Referrals For Your Computer Consulting Business     Since referrals are by far the single most effective way for IT business owners to secure new clients, I’ve decided to post a simple process and script I learned years ago from Tony Robbins that will enable you to generate MORE qualified referrals than you ever thought possible.     But first, a few pointers: This script assumes you are doing aRobin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-58151600288876862282009-01-10T09:59:00.001-08:002009-01-10T09:59:14.289-08:00 IT Marketing Campaign That Increased New Clients 4X   Posted via email from Robin Robin's Managed IT Services Sales Training Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-69561005425555938852009-01-08T09:10:00.001-08:002009-01-08T09:10:06.232-08:00 How "Shined Shoes" Will Help You Generate More IT Sales I recently read a quote from General Norman Schwarzkopf that goes, “Shined shoes save lives.” What he meant was the habit of being lazy, sloppy and undisciplined about the tiny, seemingly unimportant things ends up creeping into the bigger more important things. The General was referring to the battlefield, but in business (and particularly in Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-92059147103252678462009-01-05T09:26:00.001-08:002009-01-05T09:26:46.398-08:00 New Survey Reveals Top 7 Sources Of New Clients For IT Business Owners I recently conducted a survey to my clients asking them what the BEST sources of new clients were in all of 2008. Obviously, some things won't surprise you, such as referrals being #1 on the list; however, some will shake you up and cause you to rethink your marketing strategy for 2009. Here's the list starting with the #1 most effective way down to the least Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-50517141883610880652008-12-26T12:11:00.001-08:002008-12-26T12:11:19.429-08:00 Thinking about your New Year's resolutions and goals? Read this... With 2009 right around the corner, I'm certain many of you will be setting your goals and New Year's resolutions. Problem is, many people still haven't been able to achieve the goals they set LAST New Year's Day, so the same items are showing up again. If that's you, read on… There are a lot of factors that contribute to whether or not you reach yourRobin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-32209429717597774022008-12-22T15:44:00.001-08:002008-12-22T15:44:11.199-08:00 Robin Robins Office Christmas Party Photos Okay, so it's not a marketing strategy to get more managed services clients, but what the heck…it IS the holidays so I thought I would share with everyone our little holiday party here at "Robin Central"… The first picture is Dawn showing off her Christmas ornament that plays music…lovely! The next is Nicole with a calming, Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-30909125644119406152008-12-19T07:15:00.001-08:002008-12-19T07:15:00.967-08:00 Is Managed Services Your Saving Grace In This Tough Economy? While many of the MSPs out there are suffering in this down economy, a handful of my clients are looking at this with excited anticipation for closing more business. Let me explain… In a "down" economy, businesses desperately look for ways to cut costs. Stupidly, marketing is one of the first things cut…but so is IT. That's because most Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-11473618925132658372008-12-07T15:32:00.001-08:002008-12-07T15:32:22.434-08:00 The Greatest Untold Secret Of Obtaining Hyper-Responsive Mailing Lists The most frequently asked questions I get regarding marketing to generate leads and new customers are all around the topic of buying, using, and renting prospect lists. Since the list IS, by far, the single most important element of any marketing campaign, this is a topic that is worthy of some time and energy – but most of the IT business owners I talk toRobin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-21177644571970555472008-12-03T15:07:00.001-08:002008-12-04T10:18:29.685-08:00The "Miracle" Of Hard WorkI was talking with Jack Miller today, former CEO of the Quill Corporation, which became the nation's largest independent direct marketer of office products, employing over 1,300 people with annual sales in excess of $630 million before being acquired by Staples for $680 million. I'm going to be interviewing Jack in January for my Master Mind Members on the topic of starting and growing a Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-12162183037583169692008-11-13T09:25:00.001-08:002008-11-13T09:25:22.398-08:00 31% Sales Increase In 2 Months For IT Managed Services Providers, Vars, System Integrators, and... Ron Mitchell discusses how he made $87,000 more (a 31% sales increase) in 2 months after following training how-to strategies by Robin Robins in one of her Managed IT Service Sales and Training programs. Ron Mitchell offers VAR services and IT consulting for local businesses and provides great insight into the profit gains achievable with Robin Robins and her company's training programs. More Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-11978031355953700812008-09-03T10:53:00.000-07:002008-09-03T11:11:01.651-07:007 Fundamental Truths About Marketing IT Services - Lesson 2The second big truth about marketing IT services is..."Great marketing is not about YOUR ego, what YOU want, what YOUR employees think, and the opinions of your peers, spouse, or friends."It is about YOUR customer, what THEY want, and MOST IMPORTANT – what THEY will respond to. Trust NOTHING else.You see, the problem with marketing in this industry is that no one believes it will work. Here's Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0tag:blogger.com,1999:blog-6984228090867341595.post-88137409377689669192008-08-27T10:17:00.000-07:002008-08-27T10:30:08.342-07:007 Fundamental Truths About Marketing IT ServicesOn October 3rd, I'm going to hold a full-day marketing workshop in Seattle (this is a pre-SMB Nation event for those of you who are planning on attending Harry Brelsford's annual conference): http://www.technologymarketingtoolkit.com/smbnationIn prepraration for this event, I outlined 7 fundamental truths about marketing IT services that I'm going to cover during the day (among other things) and Robin Robinshttp://www.blogger.com/profile/11414352106768051363noreply@blogger.com0