My Web 2.0: Roberto's By LOGic

Dance Little Spammer

rfavini@gmail.com (postoditacco) — Wed, 25 Jun 2008 08:05:00 +0000

You'll never believe if I tell you who has spammed me on MySpace: Sananda Maitreya.

If this name tells you nothing, you probably know the name with which it was called until 2001: Terence Trent D'Arby (the performer of Dance Little Sister, for instance).

You don't believe it? Look below .... =:)

The high speed

rfavini@gmail.com (postoditacco) — Fri, 06 Jun 2008 08:12:00 +0000

We don't need to make the high speed of cement to move a mozzarella from Urals to 300 km/h, we need to make the high speed to exchange informations

Beppe Grillo (september 2007)

Aphorism of the day

rfavini@gmail.com (postoditacco) — Wed, 04 Jun 2008 08:22:00 +0000

You did not really understand something until you are not able to explain to your grandmother.

Albert Einstein

Microsoft and the emerging countries

rfavini@gmail.com (postoditacco) — Tue, 13 May 2008 08:24:00 +0000

Microsoft make agreements with the government of Indonesia (remember that Indonesia has a population of 238 million inhabitants) to provide software at low cost.
This initiative is part of a more comprehensive Microsoft and which should involve all emerging countries, helping them to reduce the digital divide.
The provision will cover several software at no cost, while others will be discounted.

This operation, that isn't philanthropic, hide a smart commercial strategy to combat the illegal distribution of copies branded Microsoft and spread applications of Redmond between countries and between the new generations.

Since the end of June Microsoft will launch other trade initiatives for businesses, regardless of country of origin, to attack the low end of the market, namely in growth of PC at low cost. Already in recent days Negroponte has indicated its intention to install a light version of Windows on XO (on this I'm very in doubt because this is a PC for the developing countries and must necessarily include the cost of production).
One constraint placed by Microsoft to companies that wish to join the initiative in June, is the installation on PC hardware low end (Uni, max 80 Gb HDD, max 1 Mb RAM, etc.).

Personally, I'm curious to see how Microsoft will ensure that the hardware requirements are met, considered that already in Southeast Asia, 90% of installations is pirated.
The percentage of spreading pirated copies of Microsoft software targeted, especially in emerging countries and South-East Asia, is important and these initiatives fall clearly in the strategy of marketing at source (governments and local institutions) not to be pirated in a second time.
The discounted prices serve to encourage local institutions to join.

If Microsoft sells directly SO, the Office suite and all its software, piracy downstream suffers a severe blow, because now its turnover Microsoft has already done so.

At the time of Windows 3.11, where the protections copies were zero, Windows has been able to establish itself as standard, although not the best operating system in circulation.
Since Win95, MS adopted a policy and a more careful control over certificates and updates.
This however was not enough to defeat piracy: we know very well that copies of pirated software are also found in chips.
Here's that comes this Microsoft action.

link: Punto Informatico

Chinese people is the most active on the web

rfavini@gmail.com (postoditacco) — Thu, 24 Apr 2008 08:45:00 +0000

Reuters agency says that China is the nation which has the largest number of Internet users, preceding even the United States, with 221 million users reported at the end of February.

However those are the data published by the official Chinese government via the China Internet Network Information Centre.
Another consideration is that of the Chinese population amounts to over 1 billion and 300 million people, and then in reality it is only 16% of the population access to the Internet (which, IMHO, I seem a little overestimated).

There's also to understand the meaning for the Chinese government of "access to the Internet," for example if the count includes about 1 annually uses e-mail.

Considered that in China the search engine results are filtered and that the accessible sites will be around ten (in ironic sense) in my opinion all these data should be considered also the quality of these accesses.

It seems the classic message for propaganda to quiet the public and the media the rest of the world, especially after the recent events in Tibet and some days before of the Olympic Games.

link: http://it.reuters.com/article/internetNews/idITLAN42177120080424

FREE TIBET !!

rfavini@gmail.com (postoditacco) — Wed, 19 Mar 2008 15:24:00 +0000

source: http://www.italiatibet.org/notizie/news/news2008/notizie18marzo08b.htm

We publish today a dramatic testimony that has reached us from Nepal.

A new and horrible genocide is happening in Tibet these days.

The media don't know or don't want to know or are afraid of to say the truth, what is really happening in Lhasa and throughout Tibet.

When speaking of about 80 deaths, or if you see Chinese sources speak of 10 dead (!), have no idea how far from reality.

Now we are in Kathmandu, Nepal, yesterday, Sunday, March 16, a Tibetan our friend is managed to speak with his brother in Lhasa.

His brother said that had personally witnessed one of the many massacres:

A CROWD OF ABOUT 300-400 TIBETANS IS BEEN ENCIRCLED BY ARMY IN THE AREA BEHIND POTALA (OLD HOUSE OF DALAI LAMA TO LHASA) AND HE HAS SEEN THEM ALL MAKE A MASSACRE WITH A MACHINE-GUN FIRE!

If this is only one episode, (that we'll never know from the media), how many others are going on throughout Tibet?

What is being reported by the media is only a part of reality, it's always so.

In Tibet is consuming again an attempt to silence forever innocent people, a people that has no other purpose than to cultivate its spiritual intent.

A culture devoted only to Wisdom, which considers the Compassion the power most great and definitive.

All this is perceived by the Chinese government, in its foolish of power and domination, in his obtuseness blind and meaningless, as a great threat.

For this reason didn't hesitate, and will not hesitate to silence them and destroy them in any way.

Please help Tibet by any means, and to know all the effort by each of us, what is really happening.

Kathmandu, march 17.

Letter signed

For more informations:

http://www.comunitatibetana.org/,

http://www.dossiertibet.it/,

http://www.italiatibet.org/,

the history of Tibetan tragedy

Here are availables some images of what is happening in these days in Tibet: http://www.freetibet.org/march2008.html

The following images are very strong and will not be transmitted from any TG: http://www.freetibet.org/press/kirtiphotos.html

A possible interview to Microsoft

rfavini@gmail.com (postoditacco) — Sat, 23 Feb 2008 23:43:00 +0000

We interviewed you for a former senior executive now retired, which for convenience call William Ingressi, a major global IT giants.

B: "Mr Ingressi, you have worked for a life in a company that has distinguished itself lately particularly as web company, for distribution of open source applications and for the fight against monopolists giants of the Web: it takes to say the name of this company? "
I: "Of course, we're talking about Microsoft Corporation."
B: "How?!? Microsoft?....(pause)"
B: "We are talking about the same company that 20 years is followed by Antitrust (which has been repeatedly fined), developers on open platforms, users who criticised trade policies and the quality of products, who it challenges the policy PC-centric .........?"
I: "Yes, my timing was so, but since Steve Ballmer becoming CEO things have changed."
B: "Mmm, you better explain ..... we speak such as your attempt in 2007 to recognize the Office Open XML format as a standard ISO."
I: "MS Office is already a de-facto standard, since it holds 90% of the world market in document management, but has never been officially recognized since there are those who believes that it should openly interact with other formats . "
B: "Let's give an example: OpenOffice can handle both formats, while not affiliated Office formats competitors."
I: "Yes, but these are problems for competitors, not for Microsoft, we are in a free market."
B: "You talk about market, others talk about usability and respect for users, but rather tell me what has triggered the change of direction."
I: "In early 2008 Microsoft declared at the UBS Investor Conference to achieve over the next five years, the goal of a market share of 40% in digital advertising, against the current 6%."
B: "Is this the reason of the offer launched on Yahoo!, right?"
I: "Even, but not limited to: Yahoo! has a wide digital community, Flickr and Messenger over all, a great search engine and other asset platforms that in some cases would fill gaps in MS, in other cases overlap and could be integrated. It's not a secret that MSN has not yielded the expected results. Please, don't type this."
B: "Some people think that Microsoft use this strategy because over the years hasn't acquired a mentality that has always been rounded in the PC world, and that to become a true Internet company must have it into DNA and have the right skills."
I: (silence)
B: "Then in February came our membership in the OpenID, the shared digital identity. What's the key to read this?"
I: "Keep in mind that 90% of operating systems installed is signed Microsoft, which corresponds to many potential identity Live Id. Redmond thought that it is possible to capture the users of social networks that already uses this platform."
B: "And so we are a few days ago, with the change of the offer of Live Office Small Business, for break in the growing market for Web applications."
I: "Google is very forward in this field, with Docs, Gmail, Calendar, Reader, Maps, StarOffice.
Other companies such as Yahoo!, Adobe, Apple have made interesting projects.
Microsoft believes to be able to carry on the web 20 years of experience on office applications."
B: "This means that Microsoft will become an Internet company in all respects, with products open and interacting with the rest of the Web, or they try to bring the web on PC?"
I: (pause )......."I don't see in this way: for example, Microsoft has opened protocols Windows, Office and SQL Server to the developers. This interoperability to other applications should benefit, hours and then there should be no more obstacles to the recognition of Open XML as a standard, I do not know if I explain ... "
B: "One more thing: do you want to anticipate something with regard to the mysterious announcement of Microsoft scheduled for the end of February, according to the web rumors that says that should be a bomb?"
I: "I'm sorry, I can't answer to this question , understand ...."
B: "Thank you for this interview."
I: "Thank you."

link: 2008/02/il-web-20-sul-desktop-con-adobe-air
2008/02/microsoft-apre-i-protocolli-di-windows
2008/02/microsoft-si-butta-nellopen-source
2008/02/microsoft-lancia-lopa-su-yahoo
2008/02/verso-il-duopolio-microsoft-yahoo-e-google
2007/09/lopen-document-alla-riscossa

Only two big players on the web?

rfavini@gmail.com (postoditacco) — Fri, 01 Feb 2008 15:09:00 +0000

The news that Microsoft want to buy Yahoo! isn't a surprise: everyone knew, everyone expected. The only question was: when?

The real surprise is the timeliness of Microsoft, which has chosen the best moment to come out.

On 30 January Yahoo! announced a loss in the fourth quarter 2007 and the cutting of 1000 employees (out of a total of 14,300). The title of Yahoo! is at least the last four years (-46% since October 2007). The day after Terry Semel, the CEO of Yahoo!, abandone.

The first February arrives the OPA, precise and punctual, like a vulture that get its prey after having flying over round waiting for the right time.

The strategy of Microsoft indicates that, also if the market is growing, there's no place for many players.

The news is arrived in a moment in wich Yahoo! doesn't have the resources to tackle alone a very competitive market dominated by a single player, namely Google, which is improving its position through acquisitions (DoubleClick, YouTube and many others).

This is the sign that che Microsoft has failed to make a stand to Google with its forces in terms of software and can react only with its economic power.

Microsoft until now had adopted a very conservative policy, defending its "milking cows" (Windows and Office): near these closed applications, based on desktop platforms and operating modes off-line, proposed integrated tools into web, in a PC-centric way.

Having understand that this was not the best strategy to become a competitive Internet company, Microsoft has chosen the path of the acquisition of companies that already have these characteristics.

But this will not be enough: only whether Microsoft will be able to acquire skills and attitudes by Yahoo! (the option without doubt most courageous), or it must adapt to the mentality of Microsoft (in which case the acquisition may not set the desired results).

Meanwhile in Mountain View are smiling: with a single blow the largest competitor is put out of the game (only if Microsoft fails to relaunch their products) and Microsoft that surrenders.

Until now Brin and Page haven't wrong a blow and with the purchase of YouTube have also assured the leadership of social network.

The United States Department of Justice has indicated that it will monitor the supply of Microsoft for possible antitrust implications; Microsoft already in recent years was split into two distinct sections (one for the software, one for Internet) to defend themselves from charges of dominant position, but remained subject to federal control to assess its commitment to reduce its strength in the market.

Lawyers of Microsoft said that the only company that can not buy Yahoo! is Google, which already owns 77% of the market.

If the OPA will be successful, a veri big player by 350 billion dollars will born: this assessment takes into account the 303 billion dollars in scores of Microsoft on the stock market and 45 billion dollars offered for Yahoo!, compared with 176 billion worth Google.

A nice "no comment" instead comes from both the European Commission and Google.

The Electronics Certified Mail

rfavini@gmail.com (postoditacco) — Thu, 31 Jan 2008 16:50:00 +0000

Today in Italy there are 22 carriers (entered in a public list) for services of Electronics Certified Mail (PEC), a service certified by CNIPA (National Centre for Information Technology in the Public Administration).

WHAT'S THIS AND HOW IT WORKS
Compared with traditional recommended paper, are certified both the sending and the receiving, the two main roles in the transmission of electronic documents, and also the content.

The sender receives from its mail carrier a confirn which is legal proof for the send of the message and attached documentation.
Similarly, when the message arrives to the destination, the operator sends a receipt to the sender about the status of delivery (also in case of failure) with precise time indication.

The tracking of this information is kept by the operators for 30 months, during which you can ask duplicates of receipts (with the same legal force) in case of loss.

ADVANTAGES
In addition to the transmission in real-time, the certified email allows low costs of expeditions, estimated in 150 million euros/year.

USABILITY
The interface to access this service is the same as a traditional mailbox, so for users don't change anything.

SECURITY
This service enhances communication via Internet with various degrees of reliability and high security.

HOW AND WHO TO REQUEST
This service can be requested only by the operators accredited at the CNIPA (National Centre for Information in the Public Administration), which is the public responsible for the control of certified mail.

You must have a registered domain name. Each PEC domain correspond to a third-level domain dedicated (eg pec.mysite.com)
For the PEC should be used dedicated domains (a PEC domain don't contains email boxes non-PEC).

COSTS
Around 5 euros/year, depending on the single operator, the cost of 2 traditional mail.

LEGISLATION
It's possible to any access point (fixed or mobile) to send or receive certified email.
PEC break down the barriers of time and space for the relationship between government, citizens and businesses.

DIFFUSION
To date, in Italy almost 13 thousand (12,954 to be exact) domains are managed by the operators of the service certified electronic mail.
During the period July-August 2007 PEC active boxes were over 115 thousand, while in the same summer this kind of messages sent were 23 million.

link: http://www.cnipa.gov.it

The new Lancia Delta begins from Second Life

rfavini@gmail.com (postoditacco) — Sat, 26 Jan 2008 18:39:00 +0000

FIAT Group presents the New Lancia Delta on Second Life.
So no great event like that organized for the lauch of the New FIAT 500, but focuses on an innovative campaign.

People that are waiting for test this new car from the dealer must wait for the actual launch, expected in March at the Geneva Expo; instead since today on Second Life is possible to observe it from all angles, study their technical characteristics, observe the design, personalize the car by digital simulation.
These are precious information for marketing team of FIAT group: already with New 500 was emphasized the high customization possibilities of the model.

This is an innovative and courageous choice, which happens when Second Life is living a period of decline and reflection (read about this post) but show the effort of FIAT Group to relaunch a model that is missing sing a long time in the range of home with the shield.
Once the Lancia brand was the flagship of the Fiat group for the cars not manufactured, classical, elegant, Anglo-Saxon style (the older people certainly remember the first Lancia with driving on the right) but not surrender to the pleasure of driving.

Always the Lancia high range cars are considered such representation car, while in the 80s Delta won a lot of rally trophies with the various 4WD versions.
The sporting successes promoted the image and fame of the brand; at the same time the sales of model Delta gone well.

It was followed by a very unlucky 2nd version of Delta, objectively bad, which is not found the favour of the public and that determined her final exit from the market, leaving a hole in the strategic segment "C" for Lancia.

Lancia did great things for the promotion of the Delta on Second Life: a virtual shaped Italy, giant screens, pop music, beautiful women, managers, journalists (all in the form of avatar).

Let's not forget the profile of the typical buyers of this model: especially men (unlike Ypsilon like to women), aged from 20 to 45 years, elegant, who likes appear without to exceed.

The lighting system of the New Delta will be composed of 108 led bixenon headlights and 4 on both rear lights that front. "Everything is controlled by an electronic device capable of intelligently manage the transition from daytime lights to those positions, and change the light beam bends", as reported in a virtual billboard.

Much care was dedicated to the graphics showroom Lancia, where show also other models of this brand, considered the highest levels compared to the standard of SL.
It's also possible to drive virtually the cars on the track inspired by the mythical circuit on the roof of Lingotto.

To lovers of engines, those who are attracted by the new digital, the most curious, they should have to create an avatar on Second Life to taste all these innovations.
And perhaps take this chance to meet the avatar of topmodel Carla Bruni (testimonial for Lancia brand), who knows!

The next meeting is set for January 31: just connect to the website www.thedeltaproject.eu (currently not active) to discover the other news.
Note that as a top-level domain for promotional site has been used .Eu, wanting to underline the continental ambitions of this new car.

link: http://www.thedeltaproject.eu

Web 2.0: information or dialog?

rfavini@gmail.com (postoditacco) — Sat, 15 Dec 2007 19:27:00 +0000

The information on the digital media in the Web 2.0 becomes interactive .... there is always more space dedicated to the User Generated Content (especially the video) ...
But it is always like this?
I had already anticipated my perceptions in this post (with which I also collected some very positive feedback), but I want to expand it with new ideas for discussion.
Sometimes I happen to post comments and / or suggestions to editors of information portals and today it fell to Tgcom.
Desperately seeking portal on the contact area (either both posts e-mail) but like a surprise I find nothing of nothing.
But how? Yet there wasn't the first time I write this editorial: may have taken away a very useful service already existing?
But I don't abandone, my desire to communicate don't knows barriers.
At the end I discover that the only point of contact with the editors is within each service.
In homepage, however, for information, comments and suggestions of a general nature ... NOTHING.
Ok, better than 2 fingers in the eyes, but the communication should be easy, not hard.

This is just one example, but don't exclude (but I hope I am wrong) that other portals of information using communication tools just functional.

Principally I see little spaces dedicated to the readers and much (riding the wave of successes like YouTube) to video, often on curiosity and pretty things on the network and not very relevant to the concept of information.

If the interpretation of web 2.0 is this, then that means I did not understand anything of this mass phenomenon. It seems pretty transposition digital print media or TV.

Personally, if I had to be interested in multimedia content of a certain type, I'd look for them on a social network dedicated, certainly not on a news portal where I can find 1 millionth of the same content and instead where I expect to find INFORMATION, what YouTube and its clones can not give.

When technology breaks down the barriers

rfavini@gmail.com (postoditacco) — Sun, 04 Nov 2007 07:10:00 +0000

Here's a good example of how technology can aid unlucky people to integrate themselves in the digital world and more, because the fields of applications are more.
IBM presents the avatar that communicate with gesture for non-hearing people.
Very good!
But we can think to all the enormous material audio/video available in the net (in particular way on YouTube and at the videos shared with peer-to-peer) that is not accessible to non-hearing people.
Why we don't begin to think to this people that have our same rights and, all things considered, also them are cnsumers? I don't believe that they are just a niche and if we consider all people with a powerless sense of hearing, like ancient people, is possible to count million of people!!

Advertising for behavioral search engines

rfavini@gmail.com (postoditacco) — Thu, 04 Oct 2007 12:22:00 +0000

Google and Yahoo! use transactional analysis to tune the offer on the personal data of the individual visitor to the web.

Google has started testing the "interactive advertising", a system based on the responses of surfers to advertising proposal from web pages, Google Gadget Ads, a technology that allows a kind of zapping television on the page.

Advertisers will be able to verify if and what visitors prefer, what has attracted their attention, how many times and how long have looked, if they used special features speeding or slowing the vision and for how long.

In the future will be an integration with payment systems type Paypal or an integration with the contents of YouTube and Google Maps; one of the first to test the system will be some big American industry, from PepsiCo to Paramount Vantage, by Honda Intel and others.

Yahoo! in addition to cloning technology rival with a new algorithm relevance, activate a more sophisticated system to detect the behaviour of browsers.
They will be connected and evaluated not only required percentage but also the relationship between them and the personality of visitors which shows both cookies installed on the PC is any other information which is in possession - directly or indirectly - the search engine.

It's a sort of "consumer transaction photo" that will be successful; the tests conducted show that the staying on the page has increased by more than 3 times compared to the same pages proposals according to a purely demographic criteria.

Pointing to a substantial reform of "media planning", Yahoo! think to also to a substantial enlargement of the operating platform; in this respect is the recent acquisition for three hundred million dollars in BlueLithium, a company specialized in marketing objective.

Even Microsoft, remained back in this field, announce a revised and corrected version of its search engine Live Search, and the insertion of advertising in video games.

Google workshop

rfavini@gmail.com (postoditacco) — Mon, 17 Sep 2007 18:15:00 +0000

Milan - October 3, 2007

I will be here

Try again, Elton

rfavini@gmail.com (postoditacco) — Mon, 17 Sep 2007 17:27:00 +0000

After the interview released to the Sun where it demonizes Internet, it is better than a beautiful pause of reflection is taken, because this time has shot it just large!
In this interview it defines Internet antisocial means, a threat for the community and music, a phenomenon that limits the socialization, while people must exit of house to communicate rather than to write in a blog.

Protest against the too much availability of technology and, just for being positive, proposes to close the entire Internet for 5 years in order to verify if the situation improves meantime.
Brilliant, not?

Sir Elton Hercules John in art Elton John (famous for being afraid of technology), than has delighted us for years with its music (I still conserve various its musicassette, original), expressed itself in anachronistic way and it proposes unattainable solutions (for a lot of reasons).
It is also incoherent because the concert of its 60° birthday has been transmitted in streaming live on Internet and also has announced that within the end of the 2007 the entire catalogue of her music will be able to be acquired online.

Writing on a blog, I can only have opposite opinion, also because in this way I have the opportunity to catch up infinity of persons, of every age, social extraction and geographic position.

Elton isolate himself from the real world, Elton speaks a language that people always speak less (that one about ASOCIAL NETWORK); perhaps for this its last album has been a flop: just him that have make dream us with her words of her songs for decades, does not understand that the communication changes in the course of the years.

If the record industry is in crisis, sure partially that is diffused legacy to the practical one of illegal exchange of music with the peer-to-peer, but it is also true that all the singers are in the same situation. Some people is able to gain the same, in others cases (you can see the italian singer Irene Grandi on Second Life; on purpose, I am consuming the bit of its splendid one double cd to fury to listen to it) they take advantage of the new technologies in order to generate new opportunity.

IMHO it's not true that the technology kill the creativity and the communication: it allows to ALL the artists, above all that less you notice and less it supports to you from the majors record of having much visibility; thanks to the new web technologies, recently I have known extraordinary artists like Joss Stone and Vanessa Carlton, than until little time ago I ignored who were.

If Elton John were not one of the richer persons of United Kingdom, I should think that she wants makes of the publicity (this news has made the turn of the world provoking infinity of comments).

In order to console it, I dedicate this compilation:

Candle in the Web
Don't go breaking MySpace
Your song MP3
Rocket mail
Crocodile click
Don't let the spam go down on me
Sad post
The One-to-One
Nick-ita
The feed is back
Mamazon can't buy you love
Blog in spanish
I don't wanna Google with YouTube like that

A minute of silence

rfavini@gmail.com (postoditacco) — Tue, 11 Sep 2007 08:12:00 +0000

Remember all of them in this way.

Aphorism of the day

rfavini@gmail.com (postoditacco) — Wed, 08 Aug 2007 11:09:00 +0000

The problems go taken like challenges.
It considers the negative events that happens like opportunity to learn and to grow.
Don't avoid them, don't make blame you and don't hide them not even under one mask.
You have a problem? Optimal.
More hay to put in shack! Be happy, you dip yourself and
investigates.

Bhante Henepola Gunaratana, Buddhist monk

Aphorism of the day

rfavini@gmail.com (postoditacco) — Sat, 04 Aug 2007 11:08:00 +0000

To know of knowing those that we know.
And to know not to know those that we do not know.
This is true knowledge.

Nicolaus Copernicus (1479-1543), astronomer

Outside from the outlines

rfavini@gmail.com (postoditacco) — Wed, 25 Jul 2007 15:04:00 +0000

Yesterday while I posted on my Blog dedicated to the humour (linked inside my profile) I have had an innovative idea to implement advertising in a unexplored area but with a lot of promises.
I'm much satisfied because one of objectives of my parallel blog was exactly to aid the mind to be opened for observe the world from new perspective.

In fact I think that people should to innovate thinking outside from the outlines, and which better way than the humour?

The humour is based on the paradox, stimulates the people through the exposure of a situation in contrast with the usual and rational way to think.

It's not funny for example one gag that isn't different from the truth, or one gag that allows the listener to arrive in advance to understand the phrase that would have to make them smile.

It must be unexpected, it must surprise us, this is the secret for to have success in a context, such as the creativity must be used to explore new opportunities of business.

Roberto

USA elections

rfavini@gmail.com (postoditacco) — Tue, 24 Jul 2007 07:55:00 +0000

Revolution.
This is the adjective used from media to define the approach to the selection of the Democratic candidate to the Presidency of the United States.
In fact 23 mondays evening the 8 candidates will be confronted (also) using the video selected from YouTube, in collaboration with Cnn, in which the citizens place questions to the same candidates.

OK, this fact don't have precedent in the world, but this doesn't seem to me a great revolution, than a “sympathy operation”, an electoral propaganda, for giving an innovative image of candidates to the guide of the nation.

First of all this is not a video conference like has been defined from media and not even a dialogue, because it happens in monodirectional way and for asynchronous committee.

From YouTube there will be selected only some questions, with the most rigorous criteria (than it's not given to know), like it happens already for a long time with the official conferences in wich the press make to the President only questions already previously deposited and analyzed from one specific Commission.

Personally I don't see great differences for example regarding the shipment of movies for mail on analogic video cassettes VHS; probabilly is more innovative the telematic voting in Estonia (country not of sure not to the vanguard in the technological solutions) in 2006.

The difference is that potentially could be selected also video questions of merchant of Puerto Rican origins Josè Gonzales, of Cuban emigrant Paco Juantorena, the black child of Queens Billy Joe Jackson, and sure there will be, for giving an opening idea regarding the base of the population.

Another difference is in the fact that ALL the video questions, not only those selected, are publics and accessible to anyone in the world logon to Internet, but by wide band. However it's also true that these movies will be uploaded anyway on YouTube, for the series “if you aren't able to win your enemy, make an alliance with him”.

In last analysis a first step for use of new kinds of communication also in the choice of a candidate to the guide of the greatest worldwide power. In this case it is the apex of the pyramid that uses the channels of common people placed in the base.

For more information click on the link below:

http://www.cnn.com/2007/POLITICS/07/23/internet.campaigns/index.html

Aphorism of the day

rfavini@gmail.com (postoditacco) — Sun, 22 Jul 2007 09:00:00 +0000

If you have an apple, and I have an apple, and we exchange to us, then you and I have always one apple for one.
But if you have an idea, and I have an idea, and we exchange to us, then we have both two ideas.

George Bernard Shaw

Sense of MEASUREMENT - part 3

rfavini@gmail.com (postoditacco) — Fri, 06 Jul 2007 15:22:00 +0000

(continue)

Personally I have always tried to use in practice (when possible) these guidelines, and I must say in all sincerity that at the end I obtained positive results.

Already various years ago in other companies I preached to use methodologies and to measure events, introducing the step of debriefing to the term of a plan.

I think to have been a black sheep in this; in fact usually activity like the debriefing are seen from a company like a cost, a loss of time; often in fact happens that the teamwork is reduced before the end of a plan, in order to dedicate the resources to other asset.

The result is that the knowledge is losed, and with her also the critical points and the points of force of the plan, therefore the successive plan RECOMMENCE FROM ZERO (!!!).

At this point the citation is right: I speak about the italian actor Massimo Troisi ("The Postman") in the movie “I recommence from three” (“because I must recommence from zero if some thing I have already made it? ”).

Certainly to make useful the debriefing, it must preview the participation of ALL the actors of the process, not only the team leader.

Probably this is Italian culture, because in my personal experiences I have found that in an international environment there is greater sensibility on this argument.

However, wanting to make a parallel between these concepts and the world of the media, we can see that with the traditional media the measurement concept is very very limited, while with the new media this is possible to apply.

Today it's not more possible to hide ourselves behind a finger: in the digital world of web 2.0 it is possible to measure everything, also the unthinkable one (also what that would't have to do, for example for reasons of privacy).

Could be many examples: it's not possible to know (just by a supposition, also based on the most accurate detections) with absolute certainty how many people are following one transmission or one tv spot.
Other example: on a magazine it's possible to know how many copies have been sold but not if one particular editorial page, a particular service or a particular advertising has been seen (and when, how many times).
Several similar examples could be made with the traditional radio, postings or other media.

This probably makes fear of those persons who don't agree the fact to be measured, to being judged directly from the consumer on the base of objective data, and they offers therefore resistance to the change.

But the change is already started, is around to us, is within of us, to ignore it means to lie to ourselves and to remain isolated from the rest of the world; it means to lose opportunity of business, to lose advantage respect to the competitors.

I want to close with one citation:

If you always do what you've always done, you'll always get
what you've always got.
W. Edwards Deming (statistic - 1900-1993).

I hope that this post has been useful to someone of you; although the three heading in which I have exposed it, I realize that these arguments could have and would have to be exposed more in depth.

I will be happy if there is someone else that is interested to speak about this.
Thanks for your attention, at the next one.

Roberto

Sense of MEASUREMENT - part 2

rfavini@gmail.com (postoditacco) — Thu, 05 Jul 2007 12:31:00 +0000

(continue)

Now we try to analyze in detail the single phases of the “Cycle of Deming”, specially on the more often ignored part, that is relative to the measurement
First of all it goes said that he is applicable to every activity, simple or complex, following the schema previously descripted.

- “Plan” : establish the goals and the processes needed for obtain results compliant with the customer requirements and to the organizations policies;

- “Do” : implement the processes;

- “Check” : test the results and compare with the goals;

It is possible to verify the correctness of the planning and the performance of the business system and of the processes through the MEASUREMENT, that it represents the CONNECTION between two basic moments:

the Planning, that is the birth
the Improvement, that is the increase

The Organization can take part in the more suitable way just from the analysis on the collected data:

if there's a difference, having objective data the processes in the intentional direction can be brought back;
as a result of confirmations, it is possible to start turned initiatives on the improvement

The measurement is one of the themes that the companies don't like, however it is one of the basic elements of the system of business management: it is the element that allows to say if what has been before planned and then executed it has satisfied requirement of the customers and of the organization.

Without the measurement the risk is run to proceed according to feelings and not on the base of documented facts.

The bases of the measurement are:

the measurement to the base of the management
the Key Performances Indicator (KPI)
the choice of indicators
the mesurement of the performances
the customer satisfaction and the profit

Is then fundamental to establish Key Performances Indicators and, according to they, to measure just operated, so to have an immediate control, and to promote actions of improvement.

The data and the analysis take advantage to identify WHAT to improve, while the measurements with opportune pointers signal LIKE improving.

- “Act” : to use actions in order to improve in continuous way the performances of the processes.

This is the section in wich the Organization records all the Corrective and Preventive actions to improving the Company Business.

To consolidate (to identify problems and causes; to resolve the problems, to standardize the processes) and to improve. The improvement must become a constant engagement, because

when a customer receives a product or service more advanced than its expectations, initially he's happy, then he considers it as acquired and he demands still better performances

(continue)

Events

rfavini@gmail.com (postoditacco) — Tue, 03 Jul 2007 21:51:00 +0000

In the diary of the appointments not to lose I have inserted an event that marks the passage from the virtual world of Second Life to that real one.
In fact in the within of the Moon Tale Festival 2007, than it will be kept in Tuscany and sponsored by the Tuscany region (first Italian region to add the own presence in this virtual world) one will keep the first “Second Life Pride”, opened to all 7 million and more of people of the virtual community of Second Life.
In this occasion they will come assigns acknowledgments to you to the more deserving initiatives undertaken in such within.
To signal the presence of various famous artists as an example which the singer Irene Grandi, than recently has turned a videoclip just in Second Life.

Everything But ......

rfavini@gmail.com (postoditacco) — Fri, 29 Jun 2007 09:48:00 +0000

I was collecting around the web feedbacks on EBA Forum event in Milan the 19 and the 20 of june.

I thought to be one of the little persons that are exited enthusiastic, instead it seems that there are a very lot of positive opinions on these great initiative.
This event has put in contact professionals of web the marketing, of the communication online and the innovative marketing and for many it has been an optimal occasion in order to be confronted and to exchange ideas and opinions.

It was been so an occasion to discover innovated instruments, to understand how to use them in concrete terms in order to create new opportunity of business, interacting with the target, generating an higher and measurable redemption regarding the traditional advertising.

The teachers were of absolute level; between the many I want to remember the always illuminant Layla Pavone (President IAB Italy and Managing Director di Isobar Communications), Mauro Lupi (European coordinator SEMPO), Antonio Sofi (Teaching University of Florence and blogger), Enrico Marchetto (Faculty of Sciences of the Formation University of Trieste).

The large variety of the topics exposed was such to please all the requirements on these topics.

Bringing back from my notes the synthesis of the concepts more important between those exposed:

There was been introduced the results of an inquiry called “Open Diary”, that have involved 5000 italian blogger to understand how they insert themselves in the social network, with feedback sometimes unexpected.
There was described the scene of the suppliers of the new technologies (Google, YouTube, Yahoo, NewsCorp, MySpace).
The companies often don't fully understand the changes: the changes are avoid or the changes are matched in the mistaken way. Through the Search Marketing it's possible to understand what has in head of the people, what they are looking for, their preferences, but not always the companies want to go to collect these information.
Fragmentation of the media (thanks to the new technologies) used from the consumers.
Necessity of engagement of the consumer.
Transition from programmed learnings to viral learnings.
Transition from a logic of entertainment by attention to an entertainment on-demand.
Content becomes User Generated.
Now are created new contents, languages, format, community of reference and models of business.
It is necessary a deep knowledge of the consumers and their habits, following dynamical logics. There must be a continuous feedback in order to analyze and to manage strategically the incoming data.
It's important to be find from the “niche consumers” (concept of the Long Tail of Chris Anderson) because all together constitute one important market share; the niche markets can exactly prosper thanks to the new technologies. Important then is to use the Web Analytics to discover information hidden in the long tail.
The diffusion of the Wide Band is fundamental for using new media.
Through the User Media Generated the consumer is not simpler user but from target she becomes coauthor and partner too. The companies must understand as they can make marketing and generate business taking advantage from these new kind of communication, from sharing of contents, from on-line experiences.
It must use the web in order to acquire suggestions on the new products, what that instead the traditional marketing refuse because it see as an interference to it in the own comparisons from part of the consumer.
Concepts of non-conventional Marketing: word-of-mouth, "buzz" effect, guerrilla marketing.
Opportunities offered from Second Life, that is a creative environment and being involved through the creation of objects. The companies that enter in this virtual world make it for a mediathic return, or in alternative for a return strategic for just the productive cycle and in order to develop the own communication. In this phase, not being to us reference models, the important is to risk, to try, to experiment and to test, trying therefore to understand what is the better way in order to take advantage of these instruments.
It has been spoken about visibility on the search engines in order to create a relation, therefore of the expectations that must satisfy a site in order to guarantee in net one sure reputation.

There were several currents of thought, like it's right that it is in a constructive comparison, but to the end all they agreed on the necessity to experiment and at the same time to measure results in order to correct the line.

See you at next post, now I go to experiment...
Roberto