It’s a bit like what would happen if Evernote and Facebook had a child together.

http://pinterest.com/landing/

If you’re on the loooooong waiting list for an invite, I’m happy to share one with you.

You need to have either a Facebook or Twitter account.

If you’re already on Pinterest, you can follow me here:

http://pinterest.com/trishacupra/

It’s easiest if you are/become friends with me on Facebook first, but not essential (I’ll need an email address otherwise)

https://www.facebook.com/trishacupra

“How can I get an invite, Trisha?”

Just leave a comment below. You can include your email address in the Email Address field in the form, and nobody else will see it except me.

Even if your aim isn’t to get rich/famous – this is how to get your message out to ‘the masses’ via YouTube videos.

Here are just a few notes from a short segment of this video…

It’s not just about getting more views

• Quality of viewers, not quantity – aim for your niche.
• Quality of ideas – having the right ideas.

The Right Channel Idea: Who is your target audience? (That’s the most important question)

The hedgehog concept

The hedgehog protects himself by rolling into a ball. The fox tries lots of different ways to get the hedgehog, but the hedgehog beats him by doing the same thing every time.

There are two types of businesses in the world – the fox, who chases after one opportunity after another, or the hedgehog who does one thing brilliantly and can’t be beaten.

• What do you have passion for?
• What do you have the skills for?
• How will you make money out of it?

Value Attracts

Nobody goes to Youtube just to watch ads. It doesn’t add value to your audience. You have to give the audience what they want. Just like a beautiful flower that attracts bees.

How does your target audience (not you) define value?

What did you think of this video?

Please let me know, below…

I try to take one day at a time, but sometimes several days attack me at once.

I designed this.

Get more videos by Sean D’Souza of Psychotactics:

I love everything about this video.

Via Steven Tran

Search Engine Optimisation (SEO) is about making sure your website gets found online.

And the way that most people find websites is via search engines.

Google is the biggest, most popular search engine with approximately 65% of traffic. Their competitors include Yahoo (approximately 15%), Bing (13-14%), plus some smaller players.*

How do search engines work?

We need to have a quick look at how search engines work in order to understand what SEO is all about.

In short, the goal of a search engine is to bring its users the most relevant results possible to their searches.

After all, if a search engine consistently gives you, the user, a load of bad results (e.g. poor quality websites, that don’t reflect what you’re looking for, or spammy websites), you’ll end up using a different search engine.

The search engines want you to keep using them, so they want to give you relevant search results.

To give you relevant results leading to good quality websites, the search engines use complex formulae (known as “algorithms”) which look at a variety of factors when ranking websites.

The higher the ranking, the more relevant the website is seen to be to the user’s search.

These website ranking factors include:

Keywords: does the website’s content use the same kinds of words as those that the user has input? If so, that’s a notch in your favour. Keywords are good! That’s leads onto the next factor:

Information-rich websites: search engines love good quality websites that are rich in unique, well-written content, which is regularly updated. It’s not just search engines that love it, but readers do too. And for the website owner, it’s an opportunity to use a rich variety of keywords, which will help rankings further still.

Inbound links: the search engines figure that a good quality website will be linked to from other good quality websites. Notice the word quality: if you have links to your site from spammy websites, it could count against you.

Bounce rate: have you ever followed a link to a website; didn’t like what you see; and immediately hit the “back” button to leave the site? That’s called a bounce. A bounce indicates that the website is irrelevant to the user’s search; and a lot of bounces for a particular website tell the search engines that the website isn’t a good quality one.

So bounces are bad. (You can see on your website analytics what the bounce rate is for your website.) A high bounce rate is bad; a low bounce rate is good, and it’s one of the factors used by search engines when formulating their rankings.

Time on site: again, if users spend a good amount of time on your site, the search engines will figure that your website’s a good one. So the time users spend on your site is another factor addressed in the algorithms.

SEO means that a website owner is actively addressing these ranking factors used in the algorithms. It’s about taking a proactive approach to a website, and increasing its chances of getting good rankings for as wide a variety of search terms as possible. This might sound easy, but the goal posts are continually moving!

Things change over time

The list of ranking factors is a basic one, to give you an overview. But you should also be aware that these algorithms aren’t static – far from it. They’re continually being tweaked and fine-tuned.

So what’s a business owner to do with these changes in the SEO world?

There’s one strategy that’s never changed: and that is to have a well-built website, that’s full with good, information-rich content, and that’s updated regularly.

Don’t be tempted to try and “cheat” the system – it’s not worth it. It’s far better to focus on having a great site that real people (as well as search engines) will enjoy using.

* 2011 data from http://www.quantumseolabs.com/blog/seolinkbuilding/bing-google-market-share/

Maybe there’s hope for me yet…

“Experienced users will appreciate the new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer. We’ve also been thinking a ton about what the WordPress experience is like for people completely new to the software.

“Version 3.3 has significant improvements there with pointer tips for new features included in each update, a friendly welcome message for first-time users, and revamped help tabs throughout the interface. Finally we’ve improved the dashboard experience on the iPad and other tablets with better touch support.”

Check it out: http://wordpress.org/news/2011/12/sonny/