Rockstar Social Media Marketing

POTF - Episode #2 "Building an Audience" - Blog

2012-07-08T05:46:47Z

Enjoy watching Episode #2 of the webseries "Piece of the Fame: Rockstar Social Media Marketing," hosted by "Piece of the Fame" author Jaunique Sealey. This episode, entitled "Using Social Media to Build an Audience" gives an overview of the audience-building process outlined in "Piece of the Fame" - of course in the same fun and quirky way that we like to present things here at POTF. And, if you're looking for that chart that Jaunique mentions, it's right here below!

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POTF Episode #1 - "What Is Social Media?" - Blog

2012-06-27T05:31:33Z

Enjoy the very first webisode of "Piece of the Fame: Rockstar Social Media," titled "What Is Social Media?" As the term "social media" starts to become saturated, we at Piece of the Fame thought that the best place to start was a general discussion of the concept so that we all begin on the same page. Have fun watching! New episodes are publicly available on Mondays, but are released as a private viewing link to the mailing list the prior Thursday. So, if you like what you see, make sure to sign up!

USTREAM - Tutorials

2012-02-06T18:03:34Z

Welcome to the tutorial for Ustream as a supplement to the book Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.

As I covered in Piece of the Fame, Ustream can be a powerful tool for you to connect in real-time with your growing audience. Ustream provides video streaming broadcast capabilities, with a social media integration. So as you're broadcasting, your audience can Tweet or Facebook Post you questions, which adds to the viral reach of your Ustream session. Getting set up is a piece of cake, and the following video will walk you through the steps from signing up, to your first broadcast.

Quick and easy! I'll continue to update this tutorial with coverage of other features that will be helpful to you for Ustream, and links to channels that I think give a great example of broadcasts for you to reference for your own efforts. Enjoy and Best of Luck!

Tumblr - Tutorials

2012-02-06T17:49:36Z

Welcome to the tutorial for Tumblr as a supplement to the book Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.

As I discussed in Piece of the Fame, Tumblr is an extremely simple-to-use blogging platform with a great publishing interface that allows you to easily and quickly share all kinds of content. Additionally, the platform is really socially optimized, so all of the Tumblr blogs operate as kind of a loose network, with tools to connect to other publishers with one click. Some of the features feel almost Twitter-like, but without the constraints for length of posts. As I've seen it, Tumblr is evolving into somewhat of a visual arts and fashion niche, and can be extremely powerful for connecting with others in that community. Otherwise, it's a really quick and respectable way to establish your web presence in the form of your own blog.

The video that follows is a tutorial that will help you get set up in no time.

That should be enough to get you started! Check back from time to time, as I'll be posting links to interesting Tumblr blogs or those that I think make a great use of the platform and would be good examples for you in your own efforts. Enjoy and Best of Luck!

Kickstarter - Tutorials

2012-02-06T17:32:51Z

Welcome to the tutorial for Kickstarter as a supplement to the book Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.

As I discussed in Piece of the Fame, Kickstarter is an amazing platform to launch a creative project. It allows you to tap into your baed of close connections and really enable the people that know you, like you, and most importantly love you, to support you and your worthwhile endeavor. I like Kickstarter because it has a great, robust community of funders who actively participate on the platform, funding projects at random that they like. So, with Kickstarter, you might just get support from people that you've never met! I talk about Kickstarter quite a bit in Piece of the Fame, for those that are creatively inclined and for good reason - the platform lives up to its name!

The video that follows is a tutorial created by a person whose project was successfully funded on Kickstarter. So this should give you an idea of how to set up a winning campaign for your own efforts.

And as I referenced in Piece of the Fame, you should check out the previous projects on Kickstarter for ideas on how to build your own. Here's a link to the collection of Most Funded Projects and another link to the collection of the Currently Popular Projects.

As I come across good examples from Kickstarter, I'll post them here, so check back from time to time to see what's new for this tutorial.

Enjoy and Best of Luck!

Meetup - Tutorials

2012-02-06T16:58:30Z

Welcome to the tutorial for Meetup as a supplement to Piece of the Fame: Rockstar Social Media Marketing for Everyone to Ignite Your Business, Career and Personal Brand.

As I discussed in Piece of the Fame, Meetup is a very powerful tool to connect with people local to you that share an interest related to your brand. I recently started a Zumba class (yes, teaching) and attracted my class attendees solely through my Meetup group and personal contacts. In case you're curious, the Meetup link is here.

This video below gives you an overview of how to use Meetup, from getting set up to establishing your first Meetup. Different from many of the other social media platforms, the objective of Meetup is to specifically organize around an in-personal meeting of the people that you connect with.

And this video that follows gives a detailed explanation on how to organize your own Meetup. The process is really quite simple, and you have limited options to customize the appearance of your meetup page, and of course you specify how the text reads. My Meetup for Zumba (Fit Party) was quite popular for the LA market, so you might want to reference that as well for ideas. The link is above and also here.

Finally, if you find that you're stuck, you can always visit http://www.meetup.com/help for more information and ways to get "un-stuck."

That should be enough to get you started! Check back from time to time and I'll keep updating this page with new information or in response to questions that I receive. Enjoy and Best of Luck!

StumbleUpon - Tutorials

2012-02-06T16:47:50Z

Welcome to the tutorial for StumbleUpon as a supplement to the book Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.

If you've never heard of StumbleUpon before you came across its mention in Piece of the Fame, it's definitely time to get started using this powerful tool! As you read, StumbleUpon is the #2 traffic referrer to sites amongst all social media platforms! That's HUGE. The following video gives you a quick overview of StumbleUpon Ads and enough information to get started with their quick and easy process.

And just so you get a good idea of what StumbleUpon is as a platform, here's a very short overview video produced by the StumbleUpon team.

I've found StumbleUpon to be a quick and easy platform to use. Although I use is more for advertising than I do for time spent in discovery across the web, I think that this platform is going to become increasingly important and visible in the near future, and people start to look for more specific and curated discovery experiences relating to their use of the Internet. Enjoy and Best of Luck!

LinkedIn - Tutorials

2012-02-06T16:34:57Z

Welcome to the tutorial for LinkedIn as a supplement to the book Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.

The following video will show you as a beginner how to get your account set up and take the first steps in establishing your LinkedIn profile.

This next video was produced by LinkedIn and it is a quick overview of the steps that you should take to ensure that your profile is 100% complete. Also, it has a brief discussion of how LinkedIn shows up in search results, which as we discussed in Piece of the Fame, is a huge advantage that you get by participating on the LinkedIn platform.

Finally, there's a new mobile application that LinkedIn has created called CardMunch. I think that it's really cool. This last video is a demonstration of that application and how you can use it to convert your physical business cards into well-organized digital contacts.

That should be enough to get you started with LinkedIn! Be sure to check back from time to time, as I will continue to update the tutorial with new information as well as add on with videos demonstrating other features. Enjoy and Best of Luck!

Facebook - Tutorials

2012-02-06T15:57:07Z

Welcome to the Facebook tutorials, supplementing the book Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.

Getting set up on Facebook is relatively simple, but this short video should help to guide you though the process of establishing your personal Profile page, which is the way that almsot everyone begins.

Facebook does provide the option to establish your presence solely as a business or brand Page (rather than a personal Profile), and the below video demonstrates that process. I recommend you starting with a personal Profile and establishing and administering Pages from that Profile, but you should be aware that you have the option of participating within Facebook solely through a business and brand Page if you feel uncomfortable having a personal presence.

I haven't yet found a video that I like demonstrating how to set up a Facebook page via your profile (several of them are out of date, or contain too much advertisement of things I don't endorse), so it looks like I might just have to make one for you myself. In the coming days, I'll also be adding videos about how to set up Ads, as well as use some of the other features of Facebook that will help you with your branding efforts! Enjoy and Good Luck!

Twitter - Tutorials

2012-02-06T15:44:58Z

Welcome to the Twitter tutorials supplementing the sections on the Twitter social media platform in Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand.

The video below covers the basics of setting up a Twitter account, either for yourself, or for your brand. I liked this video in particular because it walks through the steps of setting up an account that is being intended for use as a business or brand handle. Same process for getting set up, but just a different thought process in the approach.

And this video, created by Twitter, walks through the features of the new Twitter site and demonstrates some of the key highlights.

This should be enough to get you started! Remember to always consider Part 1 of Piece of the Fame in creating your posts, and let those initial principles guide your communication with your growing audience! Best of luck!

"Red Tails" Movie - This is How You Market a Film! - Blog

2012-02-02T10:55:10Z

I swear that it was providence that brought the release date of Red Tails and its associated marketing campaign so close to the release date for Piece of the Fame: Rockstar Social Media Marketing for Everyone to Ignite Your Business, Career and Personal Brand. I don't know how many pieces of the campaign touched you personally, but if you put it all together, you have an incredible blueprint for your own marketing efforts, very much in line with my recommendations in my book. To date, RedTails, the film that no one thought would succeed, has grossed $41 Million at the box office. I attribute this to absolutely incredible marketing savvy.

If you haven't had a chance to pick up Piece of the Fame yet, you should, but I'll try to pull out the relevant parts so that we're on the same page for this discussion.

If you're thinking of launching a project, of whatever nature, you should be thinking of these components:

1. Specifically target your audience. George Lucas was very direct about who he was targeting his film towards and the market that he was intending to support the movie. His appeal was very specific to the African-American audience, with an implicit challenge to demonstrate the power of their consumption dollars at the box office.

2. Go grassroots. In addition to the television and mass media blitz with the quotes in USA Today, expressing George Lucas' fear that if "Red Tails" wasn't successful, Hollywood would never make another big budget movie (appealing to our fear), there were posts all over Facebook, and non-stop mass emails propagating and reinforcing the same messaging (my mother received 3).

The image that follows is a post from one of my FB Friends, with their own statement of the Red Tails story (not the movie plot story, but the production challenges story) and a personal appeal to go see the film. This is POWERFUL stuff.

The stuff that marketing dreams are made of...which leads to my 3rd point.

3. Give people tools to tell your story. Television, Facebook and email weren't the only elements of the Red Tails campaign.

Did you know about www.TeamRedTails.com? This website serves as a hub for all things needed to evangelize the film for a base of supporters. There are wallpapers to post on Facebook and Twitter, there are intimate video pleas for support and additional behind the scenes content and statements from the cast. Team RedTails allowed you to "take the pledge" to support the movie opening weekend, promising not only to attend, but bring your family, friends and church members. This is the concept of the buy-in before the critical launch that is so important to the initial success of a project.

If you're interested in how to best leverage social media and the tools of the Internet to launch a project against certain odds, Red Tails should truly be the case study you reference.

Welcome to Piece of the Fame! - Blog

2012-02-02T08:08:21Z

This is only fitting to be my first blog post at my brand spanking new website. I am overjoyed to announce that my very first book (or my second, or my third, depending how you know me) is live and available on Amazon.com. Maybe it's a major endeavor to write and publish a book, but if you knew the story of how I got here, you'd really understand the sense of accomplishment I feel, having done what I set out to do against the most immeasurable of obstacles. To make things fair to those reading, many of whom are meeting me for the first time, and likely even more who know me already and are giving me the courtesy of their time in reading my thoughts, I figured I'd give you the story of how I came to write this book.

First, I left my position at Atom Digital at the end of November, 2011. I knew that the only thing that made sense for me at this point was to hang my consulting shingle at the top of 2012, but that just didn't seem like enough. See, for the preceding 4 years at UMG working in digital strategy, and the past year working with Lady Gaga, Greyson Chance, Mindless Behavior, Mary J Blige for a bit, Willow Smith for a second, launching the digital "Gaga's Workshop" campaign for Barneys New York, spending days and days meeting with startup CEO's, VC's, and tech gurus, I had just collected way too much knowledge to file it away, only to be brought out for special occasions. People need what I know, all people and not just musicians. I realized that, and as such, I decided that I would spend December writing a book. My objective was to neatly organize all that I knew, discovered, practiced and learned about social media marketing and brand development into a nice paperback...in less than 60 days. That's right, I made the decision on Sunday, December 3rd, 2011 to write the book, sitting in the middle of church. My intended publication date was February 1, 2012.

[ Read more at JauniqueSealey.com ]