Rocky Mountain Search Engine Academy

The Good, the Bad, and the SEO Ugly

Ross Barefoot — Sun, 05 May 2013 18:55:54 +0000

Gunning for the SEO Bad Guys Our marketing director Matt Rutherford recently started a discussion on LinkedIn titled Have you been scammed by an SEO Firm or Company? (click here to link through to the discussion on Linkedin) A lot of good comments were posted, and the whole discussion reminded me of an email that one [...]

Digital Marketing Helps Small Businesses Compete With Big Brands Online

Guest — Mon, 25 Mar 2013 17:47:54 +0000

Digital Marketing Challenges Digital marketing can be a confusing and challenging environment for the small business owner. There are only 10 (and sometimes only 7) positions on the first page of Google and when you type in search terms relevant to your business, you might find that big brands with big marketing budgets are occupying [...]

You Have to Check Out the New Google Data Highlighter

Eliathah Boda — Tue, 05 Feb 2013 19:09:59 +0000

If you read any of Ross’s recent articles on structured data, you can’t miss what I’m about to show you. My guess is, if you’re not a complete geek, you were a bit intimidated by the idea of implementing structured data on your website. Heck, I do this stuff for a job and some of [...]

Video: Local Search and Blended Results, How Your Business is Affected

Eliathah Boda — Wed, 23 Jan 2013 19:02:33 +0000

This video is a non-technical explanation for business people learning to understand how Google’s Plus Local database is affecting search engine results pages and changing the visibility of businesses with traditional organic search listings. You can view the rest of our SEO Videos Here

10 Steps to Online Success in 2013

Guest — Thu, 17 Jan 2013 20:00:37 +0000

Finding success online can look different from one business to the next, depending on the goals of that business. However, for any business the number one goal should be to “Add Value”. By adding value to their customers and prospects they’ll see the profits rolling in. Adding value online can be tricky. There are many [...]

Facebook Privacy: How to Lock it Down (Part 2 of 2)

Ross Barefoot — Sat, 12 Jan 2013 07:30:44 +0000

For part one of this post, an introduction to Facebook Privacy, click here. The most recent Facebook privacy news story has been about Mark Zuckerberg’s sister Randi, also the former marketing director at Facebook, and now a person who’s privacy has been “compromised” by, yes, Facebook. All in all it’s a tempest in a teacup, [...]

Facebook Privacy: A Contradiction in Terms? (Part 1 of 2)

Ross Barefoot — Mon, 07 Jan 2013 14:25:42 +0000

It’s no secret that Facebook has pretty much always been a place where we need to be cautious about our personal privacy. However, with more recent upgrades to the website, along with technologies like geo-coding of smartphone photos, it has come pretty close to being a stalker’s dream come true. With no more access than [...]

Recapturing Link Juice Using Webmaster Tools and Majestic SEO

Eliathah Boda — Wed, 02 Jan 2013 18:38:42 +0000

I can’t tell you how many times I’ve evaluated prospect clients websites and found a mass of wasted SEO GOLD in the form of incoming links landing in 404 pages. It’s just not all that common for your average webmaster to think in terms of Recapturing Link Juice, so unless you’ve hired an experienced SEO [...]

EULA’s Are Making Liars of Us All

Ross Barefoot — Fri, 28 Dec 2012 20:23:08 +0000

We’ve all seen those windows that pop up when you install a new piece of software, or sign up for a website or social networks. They are dreary, dialog boxes standing in our path, blocking our move forward. They are dense, immovable, and packed with legalese. To move forward with this seemingly simple task you [...]

The Hidden Secret to Success in SEO

Ross Barefoot — Fri, 28 Dec 2012 19:54:01 +0000

Whether we like to admit it or not, there is a secret to success in the world of Search Engine Optimization, in any business realm in fact, but no one has the guts to talk about it. Perhaps it is a performance enhancer, but as Lance Armstrong can attest, if it comes with results, what [...]