want ook digitaal plakken moet! 

»Bak nu je eigen playlist of blader door de collectie

klassiek

« This Week in New York Tech - January 11th | Main

The 5 things that startups can learn from Lady Gaga (cc @ladygaga)

I’ll admit it: Everytime I hear that familiar “Ra-ra, ah-ah ah-ah, Ra-ma ra ma-ma, Ga-ga ooh la-la”, I crank up the volume.  The outlandishly costumed fellow former Upper East Side prep schooler has garnered some serious mass appeal over the last two years.  But what can you attribute Ms. Germanotta’s success to, and moreover, what can the average tech startup learn from it?

Yes…  I’m totally writing this post, and you can’t stop me.  There will be no more stops on this trainwreck, so you’re on until the end of the line.

1) Be remarkable.  People forget what that word actually means—to Two words: bubble dress.  It’s so outlandish that you can’t help but notice.  “Is she really wearing… a bubble dress?”  You want to force your users to stop for a moment and actually take note of something you did for them.  “Was it really that easy?”  “How did they figure that out?”  You want them to turn to the next person and say “Hey, check this out.”  I think too often people add “share on Twitter” buttons to their apps without first adding something that people would actually want to share.  What is it about your service that will make people stop and notice?

2) Repeat the message as often as possible: “Pa-pa-pa-Poker Face”, “Ra-ma ra ma-ma”, “Papa-paparazzi”, “Let’s play a love game, play a love game”…   Many of Gaga’s lyrics and sounds are repeated one right after another—simple, but memorable when listened to over and over again.  Figuring out what your simple message is and repeating it across your site, your marketing copy, PR, and in business development meetings is a way to build brand awareness and clarity.  Too often, I hear from startups all the things they could possibly be instead of hearing the one simple thing they want to be, over and over again.   Your audience looks at a million brand messages a day and to cut through, you can’t be a different thing everytime someone experiences you—or worse yet, everything to everyone.  Sometimes, broken records aren’t so bad.

3) Be relentless.  Startups, like a lot of music acts, are often one hit wonders.  They make a big splash upon launch, everyone fusses over them, and then they have no follow up.  They quickly lose momentum.  On the other hand, just when one Lady Gaga song starts losing steam—BOOM—here comes another tune that you just can’t get out of your head, seemingly once every couple of months.  Startups need to do this more with both their product and their public relations strategy.  You might be the new new thing now, but what’s going to be your next hit?  A big business development deal?  A killer new feature?  Rarely are startups ever made on their launch, and neither are lasting music careers.  You can’t ever rest on your laurels in either game.  Always be raising the bar.

4) Create something bigger than just the individual.  At some point, you go from two developers in an apartment to a real company—and things take on a life of its own that is over and above the individual identities of the founders.  Lady Gaga did this by creating a persona separate from her real self.  I’m pretty sure her family still calls her Stefani, but Gaga has become larger than life.  For a startup, this happens when a company actually starts to act like a real company—getting outside board members to regularly report to, taking strategy and process seriously, maintaining consistent corporate identities.  It also means delegation of duty and responsibility, adherence of procedure.  The earlier the founders of a company act like they’ve created something bigger than themselves, the sooner they actually get there.    

5) Respect success.  Lady Gaga has clearly been influenced by Madonna, Michael Jackson, David Bowie, and others—and she seamlessly and subtlety incorporates little homages to these superstars into her performance.  On the other hand, some stars pick fights with those who have come before them or portray themselves as a replacement instead of recognizing that there’s a reason why others are successful, even if they aren’t always the most innovative.  This is something I wish more startups would do—see what’s working for other companies way more successful than you are and adopt well executed strategies used by others.  Too many times I ask a company about some feature or strategy that the industry leader has, and the startup is quick to dismiss it.  They mistake different for new and better.  It’s as if they think I won’t be interested in an investment unless they’re going to crush the leader feature by feature with a whole new approach.  If you can’t recognize greatness, and build off of it, then you’re going to be unlikely to be great on your own. 

Er staat verder nog bij: © Reinier Ladan, u echter bent vrij deze werkwijze te gebruiken.(gelukkig maar) Mocht u de afbeelding gebruiken dan enkel met naamsvermelding erbij.

Popular: Recent Most Viewed Recommended Headlines

‹ ›

BBC News - Russia and Georgia to reopen border crossing

Extension of COBRA subsidy to help Ill. jobless

From NORAD Santa Tracker To Twitter: Santa Tracking For Christmas E...

The Warriors: One of the Best Pure Action Movies Ever

Shirakawa Says BOJ Stands Ready to Act ‘Promptly’ (Update1) - B...

Space Butterflies Dead

Anchor Alexis Glick leaving Fox Business Network

Brothers: movie review / The Christian Science Monitor - CSMonitor.com

Hints From Heloise

Indiagames To Launch New Cricket Gaming iPhone App

5 o'clock roundup: Attack downs e-commerce sites, Google hits FTC s...

Japan Sees Third Straight Month PC Unit Shipment Growth - PC World

Nikkei hits 3-month closing high on yen, Canon jumps

Time Management by the Very Time-Challenged - BusinessWeek

Bolivia: Back on the Road With Evo

Freebies - Free Stuff - Win - Seventeen.com

Pass the Christmas Pork, Please

Runway temporarily closed by ice

Nikkei 225 Rises for Third Day as Chips, Commodities Advance - Bloo...

How Reid got the 60 needed for health bill

Great Lakes states in a fish fight over Asian carp invaders / The C...

Could Phoenix Rise From The... Ice?

Ask Amy

Europe Factors-Stocks seen up in shortened session

Skout: Mobile daters not only single, but ready to mingle

Skout Studies What Happens When Dating Goes Mobile

Learning from Aceh's recovery: tsunami lessons five years on

M5 near Bristol to shut for bridge demolition

Florida teen burn victim celebrates first night out of hospital wit...

Burned Florida teen out of hospital

▲▼

Sections: Politics Business U.S. World Sports Sci/Tech Entertainment Health Opinion Travel

Sections: Politics Business U.S. World Sports Sci/Tech Entertainment Health Opinion Travel

‹ ›

▲▼

Topics: Economy Health Insurance Washington Facebook Afghanistan Space Amazon

Topics: Economy Health Insurance Washington Facebook Afghanistan Space Amazon

‹ ›

Paychecks keep growing but more goes into savings, a trend that may...

Express.co.uk - Home of the Daily and Sunday Express | UK News :: S...

Sputtering economy much improved over last year - Salt Lake Tribune

Robert Koehler: A Healthy Economy

New Zealand’s Economy Probably Grew at Fastest Pace in 2 Years - ...

Yegor Gaidar, the Man Who Killed the Command Economy

US economy grows 2.2 pct in Q3, stronger Q4 eyed

UK economy remains in recession

China Economy Aims for 8%

RV sales shift out of reverse, point economy down slow road to reco...

How effective will stimulus be in getting this economy moving?

Buffett and Paulson to talk about economy in Omaha

U.S. Economy: Home Sales Exceed Forecasts as Buyers Seek Credit - B...

GLOBAL MARKETS-Stocks rise, bonds fall on economy optimism

Guardsmen fight new battles for old jobs in hard economy

Smile. The Economy Isn't in a Second Depression

U.S. Economy Grew at 2.2% Annual Rate Last Quarter (Update2) - Bloo...

Cuba says economy to grow 1.4 pct in 2009

US Economy: Leading Index Signals Sustained Recovery

U.K. Economy Shrinks Less Than Previously Estimated (Update2) - Blo...

New Macau leader to diversify economy from gaming

Poor economy can be a boon to surplus dealers

Dollar Trades Near Three-Month High on U.S. Economy, Rate View - Bl...

The food-stamp economy

Topix Index Falls on Economy Concern; Mitsubishi UFJ Advances - Blo...

Dollar May Extend Gain on U.S. Economy, Fed Stimulus Outlook - Bloo...

SPECIAL REPORT-Midnight in the US food-stamp economy

JAPAN-ECONOMY/SHIRAKAWA-PRICES (URGENT)

Dollar Trades Near Three-Month High on U.S. Economy Optimism - Bloo...

Obama's ratings sink on economy, healthcare

▲▼

Sources: Foreign Policy PC Magazine Reuters BBC News Huffington Post National Review Online All sources »

Sources: Foreign Policy PC Magazine Reuters BBC News Huffington Post National Review Online All sources »

seems like this pic was taking in 'Movember'

see also http://twitterkeys.com by @sandervdv & @boris

Naast dit online magazine is ook een gratis papieren versie uitgebracht. Hieronder vind je de digitale versie van het papieren magazine:

Tip dit artikel

nice. issuu.com keeping the daily-fresh.net spirit high!

nice clip featuring amongst many others homeboy @boris

Google Similar Images

Similar Images

Results 1 - 20 of 540 (0.01 seconds) 

Related searches: coffee art    latte art    latte    lover    drinking coffee    

Showing only similar images - Back to results for coffee

300 x 291 - 17k - jpg www.reallynatural.com Related: lover	470 x 424 - 34k - jpg pennineteaandcoffee... Similar images	352 x 307 - 25k - jpg pennineteaandcoffee... Similar images Related: coffee art	402 x 402 - 26k - jpg easyserveespresso.com Similar images	500 x 499 - 42k - jpg www.weirdomatic.com Similar images
150 x 137 - 4k - jpg brasilia-coffee.co.uk Similar images	502 x 418 - 65k - jpg www.blork.org Similar images	228 x 184 - 56k - jpg washingtonpost.com Similar images	850 x 597 - 227k - jpg files.wordpress.com Similar images	500 x 350 - 27k - jpg www.modernespresso.com Similar images
500 x 414 - 20k - jpg www.duchanim.co.il Similar images	240 x 180 - 16k - jpg files.wordpress.com Similar images Related: coffee art	500 x 375 - 101k - jpg static.flickr.com Similar images Related: coffee art	402 x 351 - 45k - jpg www.homebarista.com.au Similar images Related: coffee art	290 x 290 - 65k - jpg sitesuite.ws Similar images Related: coffee art
2048 x 1536 - 1236k - jpg latte-art.net Similar images	500 x 375 - 16k - jpg www.hemmy.net Similar images	290 x 290 - 77k - jpg sitesuite.ws Similar images Related: coffee art	400 x 320 - 9k - jpg img237.imageshack.us Similar images	315 x 300 - 12k - jpg www.russellscafe.com Similar images

Vanwege mn blogposts op http://blog.roelandp.nl over streaming muziek kreeg ik uitnodiging om Sonos S5 product pr middag bij te wonen. Ik kan niet, maar wel leuk ding als je een iphone hebt!