NMIT Melbourne’s QR Code</h1> <article> <h1>NMIT Melbourne’s QR Code</h1> <p>Kenny — Tue, 13 Dec 2011 22:39:59 +0000</p> A QR code self promo? My first thought was that this poster is promoting QR codes as superior to your ‘normal’ barcode. Undoubtedly, that first impression was because of my interest in QR codes. Nevertheless, viewing the video topic and production team, I rather wonder if the wordplay is intentional. Great to see a local [...]<p><a href="http://www.roeyedirect.com.au/2011/12/14/nmit-melbournes-qr-code/">NMIT Melbourne’s QR Code</a> is a post from: <a href="http://www.roeyedirect.com.au"></a></p> </article> <article> <h1>Best Practice #1 : Up Front</h1> <p>Kenny — Tue, 06 Dec 2011 06:41:32 +0000</p> Best Practices The first in a series of Best Practices for Cross-Media campaigns. The success of a campaign can be seriously elevated by attention to these four pillars. Data Quality Cross-media seeks to engage. Relevance is a catalyst for engagement from the first contact through the last. As your list content goes beyond standard contact [...]<p><a href="http://www.roeyedirect.com.au/2011/12/06/best-practice-1-up-front/">Best Practice #1 : Up Front</a> is a post from: <a href="http://www.roeyedirect.com.au"></a></p> </article> <article> <h1>Social Media RoMI – Math or Myth?</h1> <p>Kenny — Mon, 21 Nov 2011 23:32:34 +0000</p> Between the Lines of Research A month or so ago I happened to read a quick succession of reports on the business value of social media. This brought to the fore a thought that had been lingering back of mind for some time – where are the hard facts, the math of marketing ROI in [...]<p><a href="http://www.roeyedirect.com.au/2011/11/22/social-media-romi-math-or-myth/">Social Media RoMI – Math or Myth?</a> is a post from: <a href="http://www.roeyedirect.com.au"></a></p> </article> <article> <h1>Tony Taj’s artistic approach to the QR code</h1> <p>Kenny — Wed, 02 Nov 2011 06:06:45 +0000</p> Every week, I see new uses for the soon to be ubiquitous QR code. Many use cases fail to deliver on the QR code’s capabilities. A few are simply superb in execution and results. And occasionally I see use cases that incorporate designer QR codes where a logo or other design is ‘woven’ into the [...]<p><a href="http://www.roeyedirect.com.au/2011/11/02/tony-tajs-artistic-approach-to-the-qr-code/">Tony Taj’s artistic approach to the QR code</a> is a post from: <a href="http://www.roeyedirect.com.au"></a></p> </article> <article> <h1>So it’s all about the pURL?</h1> <p>Kenny — Mon, 29 Aug 2011 22:54:46 +0000</p> No, no. More so than no — Nyet! Kruschev has the shoe. You get the picture. Success in a multi-channel campaign depends on much more than a simple pURL. Yes a pURL does provide a degree of relevance. But does it engage? It does not, because like a Valentine card without conversation, it’s nearly always [...]<p><a href="http://www.roeyedirect.com.au/2011/08/30/kia-ora/">So it’s all about the pURL?</a> is a post from: <a href="http://www.roeyedirect.com.au"></a></p> </article> </main></body></html>