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2011-10-16T03:55:00.099+08:00

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Rolex Watches For Men:
Over the past century, Rolex watches for men have become established as the premier choice for luxury timepieces. With beautiful designs and diamond additions, Rolex men watches are rarely worn for their Superlative Chronometer timekeeping ability alone. With a commitment to class and style, Rolex offers a wide variety of luxury watches for men which also serve as fine jewelry. Rolex2020.com is pleased to present a collection featuring the Rolex President man watch and Datejust man watch, the two most famous Rolex watch for men in the world today.

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Our best selling Rolex watches for sale are Rolex mens watches and Rolex watches for women. All Rolexes watches come with free insurance; authenticate certificate and 2 years warranty. Rolex2020.com is offering best discount and cheap price for all Rolex watches especially to support our customers who always buy Rolexes watches from us.

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Country interest mainly from Singapore, Hong Kong, United Arab Emirates, United Kingdom, Malaysia, United States, Pakistan, Philipines, Australia & Canada!

In market today, best rolex watches for men and women are Rolex Sub, Rolex 16610, Rolex 5513, Rolex 16613, Rolex Seamaster, Rolex 16013, Rolex 16234, Rolex 16220, Rolex Perpetual, Gold Rolex, Rolex Date, Rolex GMT, Rolex 24, Rolex President, Vintage Rolex, Rolex Yacht Master, Rolex Dials, Rolex GMT Master, Rolex GMT 1675, Rolex Submarine and Antique Rolex.

Rolex watches for men below are 100% genuine, free insurance, 2 years warranty and come with authenticate certificate! All watches are FREE DELIVERY!

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Rolex watches for men and woman can be your best gift for your anniversary, birthday, valentine, engagement, congratulation, thank you, father and mother's day.

Our Top 20 best Rolex mens watches for sale you can buy online with best discounts Rolex watch price are:
Men Two Tone Oyster Slate Dial White Gold Beadset Bezel Rolex Datejust Rolex Watch (214); Men Two Tone Oyster Black Dial White Gold Beadset Bezel Rolex Datejust (268); Men Black String Diamond Dial Rolex Day Date President (159); Men Two Tone Slate Stick Dial Smooth Bezel Rolex Datejust (686); Men Two Tone Blue Dial Fluted Bezel Rolex Datejust (655); Men Two Tone Oyster Champagne Roman Dial Fluted Bezel Rolex Datejust (187); Men Stainless Steel Oyster White Stick Dial Smooth Bezel Rolex Datejust Rolex Watch (681); Men Two Tone White Dial Yellow Gold Channel Set Bezel Rolex Datejust (582); Men Stainless Steel Oyster Black Dial Beadset Bezel Rolex Datejust (285); Midsize Two Tone Champagne Dial Yellow Gold Beadset Bezel Rolex Datejust (486); Men Mother of Pearl String Diamond Dial Rolex Day Date President (111); Midsize Two Tone MOP Dial Yellow Gold Beadset Bezel Rolex Datejust (480); Men Stainless Steel Blue Dial Diamond Lugs 3ct Channel Set Bezel Rolex Datejust (330); Midsize Stainless Steel Black Dial Beadset Bezel Rolex Datejust (470); Men String Dial Channel Set Bezel Rolex Day Date Super President (162); Men Stainless Steel and Diamond Lugs Black Mother of Pearl Dial Rolex Datejust (375); Men Stainless Steel White Dial Channel Set Bezel Rolex Datejust (331); Men Stainless Steel Oyster Blue Dial Channel Set Bezel Rolex Datejust (189); Midsize Stainless Steel MOP Dial Beadset Bezel Rolex Datejust (489); Men Black Mother of Pearl Dial Rolex Day Date Super President (130)

Buy Rolex Watch: Click buy button, choose google or paypal checkout to pay from your debit or credit card! (You may transfer from your bank account to paypal then buy from paypal!)

Google checkout- accepts debit or credit card.
Paypal checkout- accepts debit or credit card. (You may transfer from your bank account to paypal then buy from paypal!)

*Note*
1) Please ensure your debit or credit card spending limit is enough for the item purchase.
2) Paypal Top-up is enabled with these leading banks in Malaysia: RHB Bank, Bank Islam, CIMB Bank(CIMB Clicks & CIMB Biz Channel), Hong Leong Bank, Maybank(M2U & M2E) and Public Bank.

Click here to open google account
Click here to open paypal account

Top-up is a PayPal feature which allows you to transfer money from a Malaysian bank account to your PayPal account. It's another way to pay online for your purchases with PayPal -without using a credit or debit card.

You can top up in USD by this way:
1 Log in to your account.
2 Click ‘Top Up’ near the top of the page.
3 Choose your bank account and click ‘Continue.'
4 Please select a currency (USD/MYR) and enter a Top Up amount.
Note:
• MYR can only be sent to a Malaysian registered PayPal account holder.
• Malaysian registered PayPal account who wants to top up MYR, please
ensure that you have added MYR into your PayPal account
5 Click 'Recalculate' and then 'Proceed'
6 You will be directed to your online banking

PayPal would charge any fee for that. The exchange rate is decided by the bank and they might charge service fee for the top-up. You can check that with bank.

To learn how to top-up your PayPal account using your RHB/ Other Bank account, click on link here to learn more.

PayPal is the safer, easier way to pay.

MALAYSIA/ INTERNATIONAL: CLICK HERE FOR BUYING INSTRUCTIONS BEFORE BUY ONLINE!

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All men diamond rolex watches must go! Best selling price in the year 2011! Offer till stock last! View men Rolex Datejust and Rolex Presidential best collection here!

Men's Two Tone Oyster Slate Dial White Gold Beadset Bezel Rolex Datejust (214) - Best Buy!

Rolex man watch description: The Men Two Tone Rolex Datejust with 18K Gold and Stainless Steel Oyster Band is an elegant version of the Datejust, affording more versatility and a sporty look. With its intricately constructed, flexible Oyster Bracelet it fits snugly yet comfortably around the wrist.

Rolex man watch colour: Champagne, Blue and Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Men Two Tone Oyster Black Dial White Gold Beadset Bezel Rolex Datejust (268)

Rolex man watch description:The Men Rolex Datejust with an Oyster 18k Gold and Stainless Steel Band is a dressier version of the Datejust, affording increased versatility and a sporty look. The Datejust is flashy enough for a night on the town yet conservative enough to remain a classic in the workplace.

Rolex man watch colour: Champagne, Blue and Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Men Black String Diamond Dial Rolex Day Date President (159) - Best Buy!

Rolex man watch description:The 18k Men Rolex Day Date President is the most famous high end wristwatch made in history. Recognized for its timeless elegance, no other timepiece leaves a bolder impression than the Rolex President. It continues to be the most popular among CEOs, movie stars, and those requiring the absolute best in life. If Rolex is indeed the king of watches, the Rolex President stands alone as the "king of kings". Enhanced with a black diamond dial, this watch offers a modern twist on a classic design.

Rolex man watch colour: Silver, Champagne and Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Men Two Tone Slate Stick Dial Smooth Bezel Rolex Datejust (686) - Best Buy!

Rolex man watch description:The Men Two Tone Rolex Datejust with 18K Gold and Stainless Steel Jubilee Band is an elegant version of the Datejust, affording more versatility and a classic look. With its intricate, flexible links it also stands out more on one wrist vs. the Oyster Bracelet.

Rolex man watch colour: Champagne, Blue, Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Men Two Tone Blue Dial Fluted Bezel Rolex Datejust (655)

Rolex man watch description:The Men Two Tone Rolex Datejust with Jubilee 18k Gold and Stainless Steel Jubilee Band is a dressier version of the Datejust, affording more versatility and a classic look. The Blue Dial with Diamonds provides a sparkling look that has become increasingly popular in the past few years.

Rolex man watch colour: Mother of Pearl, Champagne and Silver. Watch comes with Box, Polishing Cloth, and Manual!

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Men Two Tone Oyster Champagne Roman Dial Fluted Bezel Rolex Datejust (187)

Rolex man watch description:The Men Two Tone Rolex Datejust with Champagne Roman Dial and 18k Gold and Stainless Steel Oyster Band is an exquisite watch characterized by the strong contrast of Gold and Stainless Steel. With its Oyster Band, this watch offers a classic Rolex look and yet, with its two tone material, is versatile enough to wear out on the town or daily at the office. The 18k Yellow Gold Roman Numerals on the Champagne Dial provide an understated elegance that is timeless.

Rolex man watch colour: Silver, Blue and Black. Watch comes with Box, Polishing Cloth, and Manual!

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Men Stainless Steel Oyster White Stick Dial Smooth Bezel Rolex Datejust (681) - Best Buy!

Rolex man watch description:The Men Stainless Steel Rolex Datejust with White Stick Dial and ice blue Stainless Steel Oyster Band epitomizes the classiness associated with the Rolex brand. The intricate 18k White Gold Smooth Bezel maintains the watch's traditional appearance while adding a hint of flash at just the right moments.

Rolex man watch colour: Silver, Blue and Black. Watch comes with Box, Polishing Cloth, and Manual!

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Men Two Tone White Dial Yellow Gold Channel Set Bezel Rolex Datejust (582) - Best Buy!

Rolex man watch description:The Men Two Tone Rolex Datejust with Jubilee band and Channel Set Diamond Bezel is a sophisticated upgrade to the traditional Datejust design. Traditionally reserved for Gold and Platinum pieces, the 1.0 carat diamond bezel creates a bold statement for the distinguished gentleman who owns such a unique timepiece. With just enough sparkle to make its presence felt and truly differentiate itself, the Rolex Datejust with Diamond Bezel is perfect for toasting one success.

Rolex man watch colour: Gold. Watch comes with Box, Polishing Cloth, and Manual!

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Men Stainless Steel Oyster Black Dial Beadset Bezel Rolex Datejust (285) - Best Buy!

Rolex man watch description:The Men Rolex Datejust is one of the most popular and recognizable Rolex watches. With its intricately constructed, flexible Oyster Bracelet it fits snugly yet comfortably around the wrist. An ultra luxurious 18k White Gold Bezel encrusted with 40 Diamonds surrounds the centerpiece, enhancing the already glamorous display.

Rolex man watch colour: Blue, Silver and Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Midsize Two Tone Champagne Dial Yellow Gold Beadset Bezel Rolex Datejust (486) - Best Buy!

Rolex man watch description:The Midsize SS Rolex Datejust with Oyster SS band is a slightly smaller version of the Men Datejust which allows for more versatility. It is a unisex watch, thus can be enjoyed by men looking for a modest appearance or women looking for a larger, more modern, timepiece. The silver dial with Diamonds provides a sparkling look that has become increasingly popular in the past few years.

Rolex man watch colour: Mother of Pearl, Champagne, Blue and Pink. Watch comes with Box, Polishing Cloth, and Manual!

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Men Mother of Pearl String Diamond Dial Rolex Day Date President (111) - Best Buy!

Rolex man watch description:The 18k Men Rolex Day Date President is the most famous high end wristwatch made in history. This watch continues to be the most popular among CEOs, movie stars, and those requiring the absolute best in life. As many say, "You haven amp;rsquo;t made it until you have a President." The Mother of Pearl Diamond Dial further enhances an already classy and revered timepiece.

Rolex man watch colour: Silver, Blue and Champagne. Watch comes with Box, Polishing Cloth, and Manual!

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Midsize Two Tone MOP Dial Yellow Gold Beadset Bezel Rolex Datejust (480)

Rolex man watch description:The Midsize SS Rolex Datejust with Jubilee SS band is a slightly smaller version of the Men Datejust which allows for more versatility. It is a unisex watch, thus can be enjoyed by men looking for a modest appearance or women looking for a larger, more modern, timepiece. The silver dial with Diamonds provides a sparkling look that has become increasingly popular in the past few years.

Rolex man watch colour: Mother of Pearl, Champagne, Blue and Pink. Watch comes with Box, Polishing Cloth, and Manual!

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Men Stainless Steel Blue Dial Diamond Lugs 3ct Channel Set Bezel Rolex Datejust (330)

Rolex man watch description:The Men Rolex Datejust is one of the most popular and recognizable Rolex watches. The Jubilee Band is the more flexible, classic band compared to the Oyster Band, which is more sporty and simple. An ultra luxurious 18k White Gold Bezel encrusted with 40 Diamonds surrounds the centerpiece, adding to the already glamorous display.

Rolex man watch colour: Blue, White, Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Midsize Stainless Steel Black Dial Beadset Bezel Rolex Datejust (470) - Best Buy!

Rolex man watch description:The Midsize SS Rolex Datejust with Jubilee SS band is a slightly smaller version of the Men Datejust which allows for more versatility. It is a unisex watch, thus can be enjoyed by men looking for a modest appearance or women looking for a larger, more modern, timepiece. The silver dial with Diamonds provides a sparkling look that has become increasingly popular in the past few years.

Rolex man watch colour: Mother of Pearl, Champagne, Blue and Pink. Watch comes with Box, Polishing Cloth, and Manual!

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Men String Dial Channel Set Bezel Rolex Day Date Super President (162) - Best Buy!

Rolex man watch description:The "Super" President is the name given to the Men Rolex Day Date President with both "Pave" Diamond Band and Diamond Lugs in addition to the classic Diamond Dial amp; Diamond Bezel. New "Super" President models as issued by the Rolex factory are very rare. The String Diamond Dial is also traditionally reserved for the Rolex Crown Collections models, which are the creme de la creme of Rolex watches. This timepiece offers the best of both worlds as it makes its presence felt from the boardroom to cocktail parties.

Rolex man watch colour: Silver, Mother of Pearl and Black. Watch comes with Box, Polishing Cloth, and Manual!

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Men Stainless Steel and Diamond Lugs Black Mother of Pearl Dial Rolex Datejust (375)

Rolex man watch description:The Men Stainless Steel Rolex Datejust is the most widely available model in the Rolex line and one of the most recognized and revered watches ever produced. With its unique shimmer, the Black Mother of Pearl Diamond Dial offers a definitive contrast between the brilliance of the clean and clear diamonds and the black iridescence which is reminiscent of the night sky reflection in a calm ocean. Truly a striking display of luxury, this magnificent piece has a bold presence with its diamond lugs, making it the ultimate display of shine and brilliance.

Rolex man watch colour: White, Silver and Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Men Stainless Steel White Dial Channel Set Bezel Rolex Datejust (331) - Best Buy!

Rolex man watch description:The Men Rolex Datejust with Stainless Steel Jubilee Band is a dressier version of the Datejust which allows for more versatility and a classic look. The Datejust is flashy enough for a night on the town, while at the same time conservative enough to remain a classic in the workplace.

Rolex man watch colour: Mother of Pearl, Blue and Black. Watch comes with Box, Polishing Cloth, and Manual!

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Men Stainless Steel Oyster Blue Dial Channel Set Bezel Rolex Datejust (189)

Rolex man watch description:The Men Stainless Steel Rolex Datejust with Blue Diamond Dial and Stainless Steel Oyster Band exudes classiness while offering a hint of flash. The conservative Dark Blue Diamond Dial offers a timeless elegance, while the glistening 1.3ct Channel Set Diamond Bezel shines at just the right moment without being over bearing. With its intricately constructed, flexible Oyster Bracelet it fits snugly yet comfortably around the wrist.

Rolex man watch colour: Black, Silver and Mother of Pearl. Watch comes with Box, Polishing Cloth, and Manual!

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Men Black Mother of Pearl Dial Rolex Day Date Super President (130) - Best Buy!

Rolex man watch description:The "Super" President is the name given to the Men Rolex Day Date President with both "Pave" Diamond Band and Diamond Lugs in addition to the classic Diamond Dial amp; Diamond Bezel. New "Super" President models as issued by the Rolex factory are very rare. Wearing one is nothing less than remarkable. With its unique shimmer, the Black Mother of Pearl Diamond Dial offers a definitive contrast between the brilliance of the clean and clear diamonds and the black iridescence which is reminiscent of the night sky reflection in a calm ocean. The melding of diamonds and gold in this classic timepiece offers a bold and masculine style.

Rolex man watch colour: Silver, Mother of Pearl and Pave Diamond. Watch comes with Box, Polishing Cloth, and Manual!

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100% genuine Rolex man watch! Free delivery worldwide! Lifetime guarantee!

Summary to buy Rolex watch from us:

100% Genuine Rolex watches for men and women!

Comprehensive 2-Year warranty for every Rolex watches!

Lifetime authenticity guarantee for every Rolex watches!

Full authentication & appraisal by AIGL for every Rolex watches!

Ship all Rolex watches overnight with full insurance!

500 Rolex watches style to choose from online!

Type of Rolex watch: Diamond Rolex, Gold Rolex, Rolex 16233, Rolex 16610, Rolex 24, Rolex Air King, Rolex Antique, Rolex Aution, Rolex Cellini, Rolex Cellini Classic, Rolex Cosmograph, Rolex Date Gold Rolex, Rolex Day Date, Rolex Day Date II, Rolex Datejust, Rolex Datejust Pearlmaster, Rolex Daytona, Rolex Deep Sea, Rolex Deep Sea Dweller, Rolex Deepsea, Rolex Dials, Rolex Diamond Bezel, Rolex Exporer, Rolex Explorer II, Rolex GMT, Rolex GMT II, Rolex GMT Master, Rolex GMT Master II, Rolex Houston, Rolex Milgauss, Rolex NYC, Rolex Oyster, Rolex Perpetual, Rolex Precious, Rolex Presidential, Rolex Religio, Rolex Replica, Rolex Sea Dweller, Rolex Sea Dweller Deep Sea, Rolex Sub Rolex Seamaster, Rolex Submariner, Rolex Yacht Master, Rose Gold Rolex, Stainless Steel Rolex, Swiss Rolex, Vintage Rolex, Vintage Rolex Watches

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100% genuine Rolex man watch! Free delivery worldwide! Lifetime guarantee!

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Paypal Top-up is enabled with these leading banks in Malaysia: RHB Bank, Bank Islam, CIMB Bank(CIMB Clicks & CIMB Biz Channel), Hong Leong Bank, Maybank(M2U & M2E) and Public Bank.

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PayPal would charge any fee for that. The exchange rate is decided by the bank and they might charge service fee for the top-up. You can check that with bank.

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2011-04-24T13:13:00.057+08:00

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Rolex woman watch description:The Ladies 18k Gold Rolex President is the most widely recognized ladies timepieces in the world. With its unique sparkle and striking brilliance the String Diamond Dial offers a definitive contrast between the 1.0 carats of clean and clear diamonds which have been set on the hour markers and around the minute track and the iridescence of the mother of pearl. Truly a striking display of luxury, this magnificent timepiece is bold with an allure which is popular among business executives, politicians, and ladies of absolute distinction and class. Offering a definitive step up from the standard presidential models, the Mother of Pearl String Dial Rolex President is truly suited for the most elegant events and excellent for marking special occasions.

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Site Map: Best Rolex Watch for Men; Best Rolex Watch for Women; Genuine Rolex vs Counterfeit Rolex; Rolex Watches Basic Care and Maintenance; Rolex History

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Genuine Rolex Watch vs Counterfeit Rolex Watch

2011-02-21T20:52:00.025+08:00

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The Rolex counterfeit industry is growing at an ever-increasing pace. This criminal expansion poses a real threat to Rolex because it adversely affects the market for genuine Rolex watches. Counterfeit Rolex watches also cloud the enthusiasm and faith of Rolex enthusiasts around the world. Such negativity is especially true in the case of high-end counterfeits, which are sold as genuine Rolex watches. Although these counterfeits may appear similar from a distance, they can in no way match a genuine Rolex in terms of functionality, performance, and precision.

In the faux Rolex watch black market, a wide range of different varieties exist. While the low-level faux watches can be identified even by a child, the higher-level replicas can fool many. As a result, prior to buying a pre-owned Rolex it can be useful do a thorough study of the various features that distinguish a faux Rolex from an original. The following information can go a long way in helping differentiate a counterfeit from a genuine Rolex:

Weight of the Watch: This is a cursory way of finding out whether a watch is a counterfeit. All authentic Rolex watches are quite heavy since they are made of solid gold, steel, or platinum. Inexpensive Rolex replicas, on the other hand, will be lightweight.

Case Backs: Many varieties of faux Rolex watches come with a clear case back, which are almost non-existent in vintage Rolex models. Modern Rolex models do not have clear case backs.

Case Back Markings: Faux Rolex watches may be engraved with the famous Rolex “crown logo”, model numbers, serial numbers, and other reference numbers on the case backs--but these engravings are not found on genuine Rolex watches. All authentic and current Rolex models have a hologram-encoded sticker on the case back that contains the watch's model reference number along with the “Rolex Crown” just above it. There are certain exceptions, however, such as the following:

Some ladies' Rolex watches had the case back engraved with “Original Oyster Case by Rolex”. This is often true for models that were produced before the 1990s.

Rolex Sea-Dweller models are engraved with “Rolex Oyster Original Gas Escape Valve” on the case back. Some early models may also include “Rolex Patent” or “Patent Pending." Also, the Sea-Dweller models made for the COMEX employees often bear the Rolex and Comex names along with a two, three, or four-digit identification number used by Comex.

Sweeping Movement: In genuine Rolex watches (except the Rolex Oysterquartz), the second hand displays a sweeping movement as it ticks at the rate of 5-8 times per second. On the other hand, cheap Rolex replicas feature a second hand that may tick only once per second. Although better quality counterfeits may appear to have a sweeping movement of the second hand, they will not be as smooth as an authentic Rolex.

Crystal: All Rolex models that were rolled out after 1991 were outfitted with laboratory-made synthetic sapphire crystal. These crystal models have a clear white appearance. Most of the counterfeit Rolex models, however, feature either a glass crystal or plastic (acrylic) crystal. Some may also have a milky white appearance.
Finish: Faux stainless steel Rolex models are the most difficult to identify. This difficulty is not true in the case of gold versions, as faux models look brassy unlike how the 18k gold (in some earlier models even 9k and 14k gold are used) appears in authentic Rolex watches.

Cyclops: The Cyclops lens, attached to the crystal and found over the date aperture, does the work of magnifying the date by 2.5 times. In Counterfeit Rolex watches, this lens is usually not as powerful and may only magnify the date a maximum of 1.5 times. In cheap replicas, the lens is not even functional. Another way to distinguish faux Rolex watches from genuine ones on this parameter is the positioning of the Cyclops. In many counterfeit varieties, the lens is positioned incorrectly, either a bit higher or lower than it should be on the crystal.

Illumination Markings: In authentic Rolex watches, the illumination markings on the hands and hour markers glow for a longer period of time in the dark once charged with direct light. However, do not expect vintage or older Rolex models to glow for long at night, as the effectiveness of this chemical does not last for an indefinite time. With cheap replicas, the illumination markings are only for show. Even in better quality replicas this luminescence may not last for an extended period of time. In addition, if seen with the help of a hand lens, the illumination fillings may not look as smooth as on genuine Rolex watches.

Winding Crown: Genuine Rolex watches feature a winding crown that is not only smooth but also does not make noise while being unscrewed. In contrast, faux winding crowns are not smooth to operate. In addition, when you set the time, the second hand jumps aggressively whereas in the case of authentic Rolex watches, the second hand moves by only 2-3 second markers. It is interesting to note that Rolex produces winding crown with its “Crown” or “Coronet” logo engraved on it. However, in many counterfeit versions, the logo is simply glued on the end of the crown.

Crown Seal: All Rolex models featuring a Triplock Crown have an additional seal. Looking like a black rubber o-ring, it can be seen when you unscrew the winding stem completely. Such a seal is not present in most of the counterfeit models.

Date Wheels: A very prominent feature that you will find in all genuine Rolex models is the positioning of the date wheel. Placed exactly at the center of the date aperture, the date wheel gives a clear view of the number and has a solid background color. On the other hand, misaligned date wheel positioning in faux models is a common phenomenon, and the rough background color on the date wheel is an immediate signal of an unauthentic and cheap counterfeit.

Important Functionalities: Rolex introduced the “Hacking Feature” circa 1972. All current Rolex models have this feature whereby the second hand stops dead when the winding stem is pulled out to set the time. In low quality Rolex replicas, there is no hacking feature. Take this into account before you make any purchase decision.

Similarly, if the “Quick Set” and “Double Quick Set” features (found in only “Date” and “Day Date” models) work in a jerky manner or simply drag, this indicates an unauthentic Rolex.

The subsidiary dials or registers found in Rolex Daytona also provide you with another opportunity to distinguish a counterfeit from a genuine Rolex. Such dials available in unauthentic Rolex Daytona models may not be functional at all. You also will miss the concentric circles inside these registers that can be seen in an authentic Daytona. Unlike in the case of the genuine Daytona, the registers in faux versions are placed at a distance from the dial markings. Another important point to note is the large sweep second hand found in this model for the stopwatch function. In a faux model, it may move even when you have not initiated the stopwatch function.

Additionally, the extra 24-hour hand found in Rolex GMT and Explorer II models may not be entirely visible in faux Rolex models.

Finally, the one-way gas escape valve that is positioned on the side of the case just opposite the winding crown in all Rolex Sea-Dweller models is almost always just a cosmetic feature, with no functionality in faux versions of the Rolex Sea-Dweller.

Dial Markings: When viewed with a hand lens, you will find that the dial markings on faux Rolex wristwatches lack clarity, accurate spacing, correct font size, and appropriate shape. This also is true in the case of hour/minute indices and hour/minute/second hands. In some cheap replicas, you may find scratches on the markings as well as on the dial. Be alert, however, because counterfeiters are continuously getting more and more sophisticated at creating faux. In many instances, you may not find overly prominent flaws on the dial; always try to examine the watch as closely as possible.

One more important way to establish the authenticity of Rolex watches is by viewing the outer edge of the dial from an angle. If the watch is authentic, the outer edge will have the same look as that of the entire case. If it is a faux, you will see a mirror finish on the outer edge.

Rotating Bezel: The rotating bezel found in many Rolex sport models like the Submariner and the GMT-Master can be rotated smoothly in 120 “clicks” (with no sound) covering 2 clicks for every minute. When you turn the bezel in faux models, its rotation either will be loose or it will hang up in the middle. In some replicas, the bezel may make a sound while rotating. In other counterfeit versions the bezel completes a rotation in less than 120 clicks.

Case Reference and Serial Numbers: Most counterfeit Rolex watches carry incorrect case reference or serial numbers. In low-level replicas, you will find no such numbers.

Bracelet Configurations: Key points related to the bracelet to remember while buying a genuine Rolex include the following:

As opposed to genuine Rolex bracelets, counterfeits are tight and often remain tightly kinked when picked up by the buckle.

Counterfeit Rolex bracelets tend to have poor quality gold plating.

Recent versions of Rolex Oyster bracelets feature unevenness in thickness with links closer to the case thicker than those toward the buckle. On the other hand, faux versions may maintain the same thickness throughout the length of the band.

Authentic Rolex bracelets have links held together with screws unlike the push-pins found in many faux versions. If some high-end replicas feature “screw links,” a closer examination with a loupe will help you to identify flaws that are not visible to the naked eye.

Rolex Oyster and Jubilee bracelets are stamped on the inside of the folding clasp with the name “Rolex” surrounded by a series of scrolled lines.

Another feature of this stamp is that it bears the logo “Coronet” on the top. They are also stamped with the “Coronet” logo on the outside of the clasp. In most faux versions, the stamp is not well-copied. The inferior quality of the reproduction clearly is apparent upon examination. A closer look will bring into light many flaws such as round “O” shape at the base of the crown instead of the flatter oval shape.

Look for the quality of the stamped hallmark found on the inside of the folding clasp in Rolex President bracelets.

Rolex bracelet clasps feature a tiny pin, finished on both ends, unlike their fake counterparts which look like a cut piece of metal.

Whenever you plan to buy any model Rolex watch from anyone but a reputed retailer, make sure you have collected enough information about it so that you can undertake a detailed observation in terms of the various aspects mentioned above to establish the watch's authenticity. You also should employ the help of experts who possess relevant knowledge in this field. The decision to buy a Rolex is too important to leave in the hands of amateurs. When you take the step to make such a life-changing purchase, you deserve nothing less than an authentic Rolex watch.

Rolex Watches Basic Care and Maintenance

2011-02-21T20:50:00.022+08:00

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Rolex watches are known for both their precision and elegance. This sterling combination of functionality and beauty may be the reason why these treasured possessions command such a high price. If you own a Rolex and want to cherish it forever, learning how to take proper care of your watch is essential. A simple care and maintenance program will not only keep your Rolex in perfect functioning condition, but also ensure it looks brand new each and every time you want to wear it.

The basic care and maintenance program for Rolex watches includes the following steps:

Wearing Your Rolex Regularly
Regular wear and use of your Rolex will keep the watch in perfect running condition. By doing so, you can maintain the viscosity of the lubricants in the movement. If not used on a regular basis, these lubricants may harden, causing friction within the movement. Eventually, this friction may damage the functioning of the movement. If you do not wear your Rolex regularly, make sure to wind it at least once a week. This will keep the watch gears moving, thus preventing the lubricants from hardening and maintaining accurate timekeeping.

Cleaning Your Rolex
Like any other work of intricate artistry and technology, a Rolex requires occasional cleaning and upkeep. There are many places on the watch where dirt, body oils, and other greasy particles accumulate--such as between the links on the bracelet, the area joining the case and the bezel, and around the Cyclops lens. With repeated use and the gathering of dirt particles, your watch will require a thorough cleaning as described here:

Before you start cleaning, make sure the winding crown is tightly screwed onto the case.

Since you will be using your hands to clean your watch, wash them thoroughly with soap or hand wash to avoid transferring any dirt or grease to the watch.

Use lukewarm water to rinse off your watch.

Fill a bowl with lukewarm water and ammonia-free mild soap.

Apply this soapy water all over your watch using your hands.

Now, gently scrub the watch to clean it of all dirt particles. Your old toothbrush can be used as an ideal scrub for this purpose. During scrubbing, submerge the watch and the toothbrush into the soapy water at short intervals.

Once you are confident that the Rolex has been cleaned, rinse the watch with lukewarm water.

Using a clean and soft cotton cloth, gently pat the watch until dried.

Since your cloth may not reach the links on the bracelet, you can use a blower or hair dryer to remove the excess water from the inner surface of the links.

To completely the process, you may again use a dry cloth to remove any remaining moisture.

Removing Scratches From the Bracelet of Your Rolex Watch
The bracelet of your Rolex needs special care, as it is prone to scratches. This is especially true of the Oyster bracelet which features polished center links. By polishing the bracelet once every few months, you can retain the brand new look of your Rolex forever. You can easily remove the scratches from the polished center links with little effort and time expended. All you need is a good quality polishing cloth such as one used with products designed for removing scratches from polished stainless steel and gold surfaces. Such a cloth comes soaked in a special liquid meant for polishing. These polishing cloths are inexpensive and can be used multiple times. When using the polishing cloth on the surface of your bracelet, there are several things you should keep in mind:

Make sure you use the cloth only on the polished surface of your bracelet. If you use it on the non-polished surface, it will damage the brushed finish.

One way to avoid polishing the brushed surfaces is to use a Q-Tip, wrapping the polishing cloth around its head and carefully restricting the buffing movement to the targeted areas.

Do not exert too much pressure while polishing; only a moderate amount of pressure is needed.

Avoid using circular or cross strokes while polishing. Instead, try to follow the flow of the metal. In other words, go with the grain of the surface (not against the grain).

A minute of polishing usually is enough to remove the fine scratches that appear like hairlines. You may need to devote more time, however, if the scratches are deeper or more prominent.

Finally, avoid polishing surfaces that have no scratches. You will end up removing a fine layer of metal from the surface by way of polishing because the surface has not suffered any indentation in the form of a scratch. In these areas, less is more.

Winding Your Rolex
Rolex watches (except Oysterquartz) have perpetual movement which means they are self-winding. On average, Rolex watches have a power reserve of 48 hours. If not wound after 48 hours, your Rolex will stop running and appear "dead." Is this situation, however, you can manually wind your watch. Simply unscrew the crown to position 2 and wind it about 30 to 40 times; once you have done this, simply screw the crown back down and continue to use your watch as normal. A few points to consider while winding your watch include the following:

Winding your Rolex while wearing it on your wrist should be avoided.

If found "dead" or in a non-functioning mode, do not shake your watch.

Even after you have wound it, do not shake the watch if it does not start working. Simply rotate your wrist gently, which will allow the watch to rotate as well and may give the rotor inside the “kick start” it needs.

If the watch still does not start, rather than shaking and possibly damaging your Rolex, simply put the watch aside and allow it to start on its own.

Never worry about over-winding your watch as every Rolex has a built-in protection mechanism which prevents the movement from being over-wound.

Waterproof Rolex

Most of the Rolex watches come with a tested and guaranteed depth rating of 330 feet. This waterproofing means that not only can you take a shower while wearing your watch, but you can also swim with it. Deep water diving, however, should be avoided while wearing most Rolex watches. For such demanding aquatic situations, Rolex has created the Submariner and the Sea-Dweller models. While diving with these models, make sure the winding crown is tightly screwed down onto the case, as otherwise there is a chance the case may flood with water, ultimately damaging your watch. As a general guideline, if you own or choose to purchase a non-diver Rolex watch, treat it as no more than moderately water resistant due to the age and custom craftsmanship involved in its production. To be safe, we suggest the watch not be worn while swimming or even showering, although a slight amount of water contact--such as may occur while washing your hands--is manageable. By treating your Rolex with the respect and care that such a great treasure deserves, you will continue to enjoy a machine that looks and functions as a brand new watch for decades to come.

History of the Rolex Watch

2011-02-21T20:12:00.039+08:00

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For almost a century, Rolex has grown to become one of the most renowned companies in the history of watchmaking. This sterling reputation is the result of sheer hard work by the people associated with Rolex in creating their state-of-the-art watches. Today, beyond just being one of the top luxury watch brands, Rolex is known for manufacturing highly accurate wristwatches. Every Rolex watch stands out in the crowd for their unparalleled performance as well as appearance. Let us take a look at the history of Rolex and its distinctive evolution into one of the top watch brands in the world.

The Founders of Rolex
The company that eventually would become Rolex was founded by an intriguing European combination of a German national and a British native, bringing the best of two diverse cultures into play. Hans Wilhelm Wilsdorf and Alfred James Davis founded Wilsdorf and Davis Ltd in 1905.
Born on March 22,1881. Wilsdorf’s job as a correspondence writer with the watch exporter Cuno Korten of Geneva, Switzerland gave him direct exposure to the international watch industry.

He became focused intensely on Horology--the study of creating timepieces. His initial work was so successful he was able to make three watches that passed rigorous accuracy testing. After such initial success, he decided to start his own watch company. His English partner Alfred Davis would later marry his younger sister, turning the business into a family affair. Wilsdorf and Davis Ltd was registered as "Rolex" in Switzerland in 1908 and later in London in 1912. The name "Rolex" was chosen because it was clear, easy to spell, and easy to pronounce in multiple languages. On Nov 15, 1915 Wilsdorf and Davis Ltd officially was renamed "The Rolex Watch Company Ltd." The company's name was later modified to Montres Rolex, SA and finally became the company we know today as Rolex, SA.

Rolex in Its Early Years
In its early years, Wilsdorf and Davis concentrated on selling only two types of watches: pocket watches (designed for men because wristwatches were considered feminine at that time) and travel clocks (also known as portfolio or purse watches). Travel clocks were very popular then, particularly in English markets. Rolex covered these watches in exotic leather cases. Some early features of these models included the following:

They were made of silver with porcelain dials.
They had plain faces (dials) in order to allow their retailers to paint their brand names on them. Today, if you find a valuable antique model of that time, you most likely will see a plain dial as the painted names tended to erode after years of cleaning.
Changes in watch configurations, including the placement of the company's hallmark "W & D" (Wilsdorf & Davis Ltd) not only inside the case back, but also on the movement.
The utilization of Rebberg movements, which were imported from Herman Aegler's firm in Bienne, Switzerland. Wilsdorf preferred these movements for their accuracy and affordable price.
Wilsdorf did not want to restrict himself and his company, however, to only pocket and travel watches. Instead, he took a significant step forward and began to manufacture wristwatches for men. This decision was in response to the Boer War in South Africa when soldiers began to wear small pocket watches on their wrists. Since it was too hot for them to wear jackets carrying a pocket watch, the soldiers wore the watches attached with a leather strap. By strapping the watches around their wrists, they could free their hands.

In 1910, a major milestone in the successful evolution of Rolex was achieved when Rolex received the world’s first wristwatch chronometer rating for its movement from the Aegler's company. After being awarded the "Class A" Certificate of Precision from the famous Kew Observatory in England in 1914, Rolex decided to accept movements from Aegler only after they successfully had passed Rolex’s own series of rigorous tests. This decision began a new qualitative standard of accurate and reliable watches in the industry. People started to recognize the brand "W & D" and notice its focus on true quality.

Rolex During World War I

With the break-out of World War I, soldiers needed highly reliable and accurate wristwatches. As in the Boer War, pocket watches were uncomfortable and even dangerous to use in combat situations. Ironically, this conflict opened a new door to future growth prospects for Rolex as Wilsdorf had established the company in the arena of manufacturing men’s wristwatches. More and more, men looked for such watches, a trend started by their war idols. World War I, however, also led directly to some serious problems for Rolex. In 1915, the British Government imposed a duty of 33% on all imported watches, clocks, and parts. This tax was quickly followed by a ban on all imported gold and silver. Such economic challenges compelled Wilsdorf to shift the base of Rolex from London to Bienne, and finally to Geneva in 1919.

1915 witnessed another major development in the history of Rolex when Wilsdorf and Davis gave nearly 15% of their company’s equity to Herman Aegler. With this exchange, Aegler became the sole supplier of movements to Rolex. The third member of the partnership was another watch company named Gruen. According to the partnership, Gruen would sell its watches only to the US while Rolex concentrated on Europe, Asia, and the markets of the British Empire. By 1916, the name "Rolex" began to appear on the case backs. If you are lucky enough, you may catch hold of some early models that bore double names: both "Rolex" and the name of the local retailer.

Rolex

Rolex created clout for itself throughout the 1920s and 1930s by setting records related to an impressive variety of aspects of watchmaking. This trend of setting the bar for quality and precision continued into the Second World War. The company received numerous awards and certificates from the four renowned observatories: Kew, Geneva, Neuchatel, and Besancon. A series of events significant to the evolution of Rolex took place between the two World Wars. Let us have a quick look at this series of significant events in the evolution of Rolex:
The famous Rolex logo, the Crown or Coronet, was trademarked in 1925. This logo, however, only made its appearance on the watches in 1939.
The name "Rolex" began to appear on the dial for the first time in 1926. This new development was supported by a strong advertising campaign to popularize the logo and increase brand recognition.

Rolex changed the design from 3 piece Hunter style hinged case comprising the case body, back and bezel to a two piece case in approximately 1920. As soon as Rolex moved its base to Geneva, Wilsdorf began using cases made by the Swiss craftsman Francis Baumgartner. This case featured a hermetic seal, making it nearly waterproof. The main problem with this case design, however, was the whole watch was enclosed inside the outer sealed case. Such a design made it difficult for the wearer to wind the watch.

Rolex achieved a major success when Wilsdorf bought the patent for a new moisture-proof winding stem and button from inventors Paul Perregaux and Georges Peret. This acquisition allowed Rolex to market the world’s first waterproof case, which was given the name "Oyster" in 1926. To advertise the Oyster waterproof watch, Rolex strapped one to the wrist of Mercedes Gleitze, the first woman to swim across the English Channel. The Rolex watch was worn in her second endeavor to cross the English Channel in 1927. This marketing coup provided a huge impetus to the success story of Rolex. It became a famous brand of wristwatch known for creating a wonder watch, the first of its kind. As more and more improvements were introduced in the Rolex Oyster Watch, powerful advertising campaigns were undertaken. In addition, when the Rolex Oyster Watch was waterproofed up to a level of 100 feet under water, its popularity and renown skyrocketed.

In 1928, Rolex rolled out a new model "The Prince," which has been and still is today one of the most successful Rolex wristwatches for men. “The Prince” became very popular for its rectangular case and separate dials for hour/minute and seconds. Its price tag made it the preferred choice of the elite.

Rolex demonstrated another significant development in 1928 when it launched a new series of balances. These precise instruments could be adjusted in 6 positions and at all temperatures. They were made available in three classes, named the "Prima," "Extra Prima," and "Ultra Prima."
In 1931, Rolex created the first Auto-Rotor movement using an Aegler movement (subsidiary seconds Hunter 8-3/4'''). A major innovation, this revolutionary invention led to the introduction of the first successful self-winding perpetual wristwatch in 1932. A long-desired dream of Wilsdorf, this ground-breaking concept was made a reality by the designer Emile Borer, the technical head of Rolex at the time and Herman Aegler's brother-in-law. This precisely-crafted watch sported a perpetual motion as its winding mass could freely turn both clockwise and counter-clockwise and pivot a full 360 degrees on its staff in the center of the movement. Another feature of this model was its accuracy in time-keeping. The large semi-circular shaped Auto Rotor was fitted into a thicker case, which made this model popularly known as the "Bubbleback."

In 1935, Rolex added yet another chapter to its success story when it introduced a new streamlined balance wheel called the "Super Balance" to improve the design of its Auto Rotor.

By the end of the 1930s, Rolex established itself as the number one watchmaker. In fact, it received class certificates from all four major observatories (Kew, Geneva, Neuchatel, and Besancon) in 1934. Virtually every Rolex watch was successful in receiving chronometer certificates.

In the midst of this early success, Rolex sustained a blow that came in the form of a devaluation of the English pound and other European currencies. This had a detrimental impact on its European sales and led directly to the company’s search for new prospective markets for Rolex products in areas such as Latin America and the Far East.

In 1935, Rolex acquired the exclusive rights to all Aegler's movements when their third partner, Gruen, ended its partnership with them. This strategic move allowed Rolex to itself focus on the United States as a new and open market for its watches.

Rolex added another feather to its cap in 1937 by producing its first chronograph wristwatch. This chronograph performed the job of a stop watch with the help of a separate second hand which could be started, stopped, and reset to zero. The push buttons on the side (in earlier models there was a single button) were used to perform this function. Rolex sourced the movement used in its chronograph models

from the company Valjoux.

By the late 1930s, Rolex had developed many subsidiary lines and brands which were not as expensive as the Rolex models. In spite of their high quality, such lower end brands did not produce satisfactory results. This ultimately led to Rolex’s decision to discontinue these cheaper brands.

With the onset of the Second World War, wristwatches for soldiers (Allied forces) featuring the California Dial were in great demand when the War Production Board prohibited American companies to manufacture civilian watches in 1942. Rolex specifically benefited from this move, as it had previously patented in 1941 a version of the California Dial featuring Roman numerals across the top half of the watch and Arabic numerals along the bottom. During war time, Rolex Oyster Perpetuals became popular particularly among the British Pilots in the Royal Air Force. To these pilots, wearing a Rolex represented a symbol of their success and excellence.

During the Second World War, Wilsdorf came up with a unique and compassionate idea. He decided to give every British prisoner of war who lost his Rolex to his captors a replacement--which did not have to be paid for until the end of the war. This move proved to be an effective marketing tool, displaying the class of the Rolex company to both the British government and the common soldier.

At the end of the second world war in 1945, Wilsdorf created a trust called the Hans Wilsdorf Foundation to run the company in his absence, making the Rolex company secure from being sold or taken over by an unfriendly aggressor in the future. This was a prompt action on his part in response to the sudden death of both his wife and long-time partner Hermann Aegler in 1944.

Rolex - From 1945 to the Present
By the end of the Second World War, Rolex had already established itself as the manufacturer of one of the most reliable and accurate wristwatches in the world. In addition, Rolex proved its exceptional expertise in creating jeweled movements. It now started concentrating more on exceeding its limits and came up with a series of special watches (Tool Watch Models) that had never before been built. Some of the major achievements of Rolex that set definitive benchmarks and made it the "King" in watchmaking and the luxury goods industry included the following:

On November 24, 1945 Rolex rolled out a new model, "Datejust," that remains a definitive symbol of the luxury watch. It was the first model of its kind that displayed the numbered date through a tiny aperture at the three o'clock position. To this very day, it is one of the most popular and expensive Rolex models. Since it was launched on the forty year Jubilee anniversary of Rolex, the exquisite bracelet that it flaunted was named the "Jubilee." Today, if you buy a brand new Rolex Datejust, you will find the cyclops lens (that looks like a glass bubble) over the date display. This was added in 1954 in order to make the date easier to see by magnifying it 2 ½ times.

The year 1945 saw another new model called the "Tudor," a less expensive Rolex. This new watch line had the distinctive Tudor rose logo. In the 1960s, the logo was changed into a "shield."

On May 29, 1953 Rolex continued its innovative marketing by strapping a prototype of its watch "Explorer" to the wrist of Sherpa Tenzing Norgay, a member of the British Himalayas expedition team. The watch performed to perfection even in the brutal cold and high altitudes of Mt. Everest. Such extreme performance provided a living example of supreme engineering which allowed the watch to withstand such harsh weather conditions. The same year also saw the introduction of two new Rolex models —the Milgauss and the Turn-O-Graph. Today, all modern sport models are the improved versions of the Rolex Turn-O-Graph. The Rolex Milgauss was designed as a professional watch for those who work around electromagnetic fields, which would negatively affect the majority of normal wristwatches.

In 1953 Rolex successfully tested a new and improved waterproof watch called the "Deep Sea Special" to a depth of 10,336 feet. This event coincided with the world record-setting dive of Piccard’s famed bathyscaphe FNRS-2. This milestone led to the introduction of the first diver's watch, the Rolex Oyster Perpetual "Submariner." It was waterproof to a depth of 600 feet. This unique professional watch was worn by the leading stars of the James Bond movies, creating a craze for them amongst the masses and, in fact, coming to be popularly known as the "James Bond." The sporty look of the watch made it a big hit even amongst those who were not serious divers. In other words, wearing a “Submariner” became a modern symbol of cool.

Focusing on the air instead of the water, another unique model in the professional line of Rolex was the GMT-Master--which was launched in 1954. Meant primarily for aviators, this model allowed the pilot to read the time in any two zones simultaneously. Such an innovation was made possible with the help of a special 24-hour hand and bezel. However, when astronauts wore this watch in space with zero gravity, they had to wind the watches manually after every 48 hours, as the auto winding mechanism would not work in zero gravity.

In 1956, Rolex launched a new watch called the "Day Date," which would become one of the flagship models of Rolex. It displayed both the date and the day. It became popularly known, however, as the "President" wristwatch when one such model was given to President Dwight D. Eisenhower. The “Day Date” model was the first watch to receive the official recognition of the certification "Superlative Chronometer Officially Certified" on its dial due to its incomparable accuracy in performance.

In 1960, Rolex launched another exceptional watch, the “Cosmograph Daytona,” which became a very popular model in its own right. The “Cosmograph Daytona” featured a tachymeter scale engraved on the bezel unlike the chronograph models where it is found on the dial. When Paul Newman wore one of these models in his racing film "Winning," it created a craze in popularity.

On July 6, 1960 Hans Wilhelm Wilsdorf passed away at the age of 79. His legacy was handed over to the Hans Wilsdorf Foundation, which made Andre J. Heiniger responsible for running the operations of Rolex. In the same year, another significant event was the founding of the Centre Electronic Horologer (C.E.H.). With the prestigious watch making companies (including Rolex) as its members, C.E.H. moved to

develop a quartz wristwatch movement.

C.E.H. found success when it came out with its first movement, the Beta 21, at the Basel Fair in 1970. Rolex did not take part in the introduction, however, because it wanted to create a watch that was more accurate and also effectively met its high qualitative standards. After a few months, Rolex launched its own quartz model the “Quartz Date," which became an instant hit. For the first time it utilized the synthetic sapphire crystal, which subsequently was introduced to the rest of the line by the early 1980s. The “Quartz Date” did not, however, feature an Oyster case. The success of this model was short lived, and Rolex had to discontinue its production in 1972. After five years, Rolex made a comeback with the introduction of a new and improved version of Oysterquartz movement. This introduction eventually led to two new Rolex models: the “Oysterquartz Datejust” and the “Oysterquartz Day Date.” Both of these models were equipped with the Oyster's screw-down case back and sported a new slimmer angular case. Unfortunately for Rolex, this effort was also met with negligible success. These electro-mechanical watches simply could not compete with the accuracy of the mechanical models of Rolex. In addition, the heavy inflow of Rolex counterfeit watches featuring quartz movement and the use of quartz watches as promotional items degraded their image in the eyes of the public. Although Rolex still manufactures these two models, they account for only 2% of its overall production.

In 1971, a new outstanding tool watch called the "Sea-Dweller" was launched as a definite improvement over the Rolex Submariner model. Its unique feature was its one-way gas escape valve which protected the watch from internal pressures created during an ascent. The initial Sea-Dweller models were depth rated to 2000 feet. Later, in 1978, the “Sea-Dweller” was upgraded to 4000 feet. To put it bluntly, wherever you happened to be in the entire world, there was now a Rolex to meet your needs no matter how extreme or intense the environment.

The year 1971 was a special year as it witnessed the introduction of yet another tool watch. The ”Explorer II” was designed specifically for cave explorers. It featured crown guards, a new fixed and engraved 24-hour bezel, and a special 24-hour hand which would help to distinguish AM from PM.

The remarkable hacking feature was widely introduced to all Rolex models around 1972. This feature allows the wearer to synchronize time easily with some other source as the second hand comes to a dead stop when the winding crown is pulled out fully to set the time.

By 1977, Rolex movements were rated at 28,800 beats per hour (BPH) from 19,800 BPH during the 1960s and 18,000 BPH during the late 1950s. Never satisfied, Rolex watchmakers continue to set the bar for both precision and qualitative standards.

Rolex introduced an important feature called the "Quick Set" feature in the late 1970s. It was fitted to all the date models by 1983. This new feature made it easy to set the date rapidly via the winding stem/crown without the hour hand having to pass the midnight position.

By the early 1980s, the first uni-directional rotating bezel was introduced on the Submariner models.

Introduced in the early 1990s, the feature "Double Quick Set" allows you to set both the date and the day quickly via the winding stem/crown.

In 1992, Rolex launched a new "Yacht-Master" wristwatch, the first model in the Professional line that was made available in smaller sizes. Today, this model is extremely popular and is made available in a variety of metals, including 18k yellow gold, all stainless steel, two-tone (yellow gold and stainless steel), and even Rolesium (stainless steel and platinum).
Even to this very day, with the world watch market flooded with cheaper quartz watches and second-rate imitations, Rolex continues to manufacture its highly accurate, chronometer certified mechanical watches. In fact, with the beginning of the 21st century, it has created an institute called the "Watch Technicum" in the small town of Lititz, Pennsylvania where 12 students are trained every year in the art of mechanical watch repair. The supreme engineering of Rolex in making quality watches places it among the top 100 companies in the world. Today, it is the single largest luxury watch brand! Producing about 2000 watches per day, it has been ranked #71 on the 2007 annual list of the top 100 global companies by Business Week magazine and at the top slot amongst all watch companies. Rolex has continuously improved the functionality and look of different Rolex models under all of the three major categories: Oyster Perpetual, Professional, and Cellini. In the future, you may hope to come across even better versions of the current models and be able to lay your eyes on altogether new models offering never-before-seen features. It is rightly said that tradition meets innovation at Rolex. Perhaps no other company in the world has such a tradition and consistent legacy of both innovation and high qualitative standards. Without question, Rolex is the place where luxury and precision are one.