We Are The Royals » Blog

Stories remembered. Stories Retold.

lee-at — Tue, 24 Apr 2012 02:09:57 +0000

Last Thursday night we launched our latest Melbourne Citymission campaign, Stories Remembered Stories Retold at the Australian Centre for the Moving Image. An audience of around 100 people watched the campaign come to life on the big screen. Watch it…

The Royals welcome Tom Hyde from UK

daveking — Fri, 30 Mar 2012 01:13:10 +0000

Today we’re chuffed to announce the arrival of another new member to the rapidly expanding Royals team. Tom Hyde has joined as Social Media Strategist, working on a range of Royals clients including SPCA, Penfolds Wines (Treasury Wine Estates), Crumpler…

PENFOLDS THE BLOCKS

daveking — Wed, 28 Mar 2012 03:12:35 +0000

Background

Whilst awareness of the Penfolds brand was high, Treasury Wine Estates were struggling to connect the brand with a new generation of drinkers, namely affluent Australian urbanites. Through a unique partnership with London design firm Studio Toogood, Penfolds created…

Mossimo Peep Show

Office of Propaganda — Fri, 23 Mar 2012 23:52:37 +0000

How do you launch an underwear range in an overcrowded market, during a tough retail period? Well you could go back to basics and sex it up.. but also keep it super fun and a bit silly. And that’s exactly…

Lode Goes New School

Office of Propaganda — Thu, 22 Mar 2012 15:35:13 +0000

Last year, for our friends at Lode, we ran series of campaigns called “The School of Maverick Thinking” where partner companies asked strategic questions to the Lode database via a Facebook app. The best response winning a 4-week paid internship at…

Rice Paper Roll Queen

Office of Propaganda — Thu, 22 Mar 2012 15:21:19 +0000

Misschu, is the brainchild, of Nahji Chu, a restauranteur with a strong commitment to Vietnamese food, culture and ambiance. Nahji’s restaurant business was exploding: all that was needed was to allow her legion of fans to get their fix via a well…

Open Field iPad magazine now live on iTunes

Office of Propaganda — Wed, 21 Mar 2012 22:44:27 +0000

After many months of hard work from the team, Open Field is now live in the iTunes Store. It’s chock full of great content contributed by 28 remarkable women from across the world..

Go get it : http://itunes.com/apps/openfield

A Royal son is born

Office of Propaganda — Wed, 21 Mar 2012 22:34:58 +0000

Who needs Will and Kate when our very own royal baby was born today to proud parents Andrew and Alex.

Freddie Fox Siwka arrived this afternoon to much delight, weighing 8.5 lb, long and skinny with lots of hair. More…

Royals Housewarming Video Wrap

Office of Propaganda — Wed, 07 Mar 2012 20:45:02 +0000

On March 2, 2012 we opened our doors to a few hundred of our closest friends. Our housewarming was a great way for The Royals to shake and bake with clients, mates and rockstars. Revelry ensued. Here is ocular proof:

Thanks to…

Teach For Australia

Office of Propaganda — Thu, 08 Mar 2012 00:49:19 +0000

Bigger, Brighter, Bolder.

Teach For Australia is an organisation that we’re particularly proud to be involved with, as its all about reducing educational inequity in Australia. Though TFA’s message, mission and impact were grand, their online web presence was letting them…