Political Campaign Tips, Articles and Strategies

3 Reasons To Fear Online Political Fundraising

Online Candidate — Mon, 06 Feb 2012 22:48:12 +0000

For many small political campaigns, the thought of reaching out to people online is daunting. While many take the plunge and build a campaign website, the next logical step of using that website as a fundraising platform terrifies them. Here are three common reasons why candidates fear online fundraising - and why they shouldn't!

What Campaign Keyword Phrases Do You Want To Own?

Online Candidate — Tue, 31 Jan 2012 00:29:00 +0000

It's a simple enough question. Every candidate wants their website to appear to appear at the top of the search engine results. But what other phrases are you targeting?

Special Trial Offer for OnlineCandidateResources.com

Online Candidate — Mon, 23 Jan 2012 21:13:42 +0000

We are currently running a Trial Special for OnlineCandidateResources.com, our exclusive member website dedicated to winning strategies, online tools and resources.

One Party’s Reign On Social Media Ending?

Online Candidate — Tue, 17 Jan 2012 00:52:47 +0000

For the past few years, with the exception of President Obama's campaign, Republicans have held the position as the political party most in command of social media. But recent data shows their reign in social media may be coming to an end.

What’s Popular in 2012 Digital Political Advertising

Online Candidate — Tue, 10 Jan 2012 02:27:11 +0000

According to a recent survey by STRATA US political campaigns in 2011-2012 have spent 100% more in online advertisements than they did during the 2010 midterm elections. ZU5HN5S7NR9J

Online Candidate Partners With Trumpia

Online Candidate — Tue, 03 Jan 2012 00:42:46 +0000

While a political campaign website is still the hub of an online campaign, voters follow candidates and campaigns through a growing number of channels. For a while now, we've looked for a partner that can help our clients integrate all popular modes of communication so they can reach voters wherever they are and orchestrate an optimal marketing mix.

Taking Liberties With Your Campaign Brochures

Online Candidate — Tue, 20 Dec 2011 00:18:15 +0000

When putting together your political campaign brochures or other material, it’s important to keep some guidelines in place. While some candidates create all their own material, other campaigns outsource the work or leave it to members of the campaign staff. No matter who does the work, there are some things to keep in mind that [...]

Campaign Dollars and Sense

Online Candidate — Mon, 12 Dec 2011 21:56:36 +0000

Money fuels the engine of every political campaign. The bigger the budget, the easier it is to rally existing supporters and spread your message to new groups. Once you have inspired the masses, the last thing you want to do is create obstacles for them to donate.

The Tools We Use

Online Candidate — Tue, 06 Dec 2011 00:26:13 +0000

New clients often ask us what online services and tools we recommend. Here are a few tools that we use and recommend for any political campaign