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		<title>Mobile Marketing Strategies &#8211; Why Mobile Check-in&#8217;s Fail</title>
		<link>https://ruxter.wordpress.com/2012/03/14/mobile-marketing-strategies-why-mobile-check-ins-fail/</link>
					<comments>https://ruxter.wordpress.com/2012/03/14/mobile-marketing-strategies-why-mobile-check-ins-fail/#comments</comments>
		
		<dc:creator><![CDATA[John Epperson]]></dc:creator>
		<pubDate>Wed, 14 Mar 2012 19:55:13 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=572</guid>

					<description><![CDATA[The last thing a merchant should want me doing when walking into the store is digging out my phone, loading an app and checking-in. They got me all the way to the store and in the door, now I want to see some cool and interesting merchandise! ]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">572</post-id>
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			<media:title type="html">John Epperson</media:title>
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		<title>Mobile vs. Social Media (aka the express lane vs. the traffic jam)</title>
		<link>https://ruxter.wordpress.com/2012/03/08/mobile-vs-social-media-aka-the-express-lane-vs-the-traffic-jam/</link>
					<comments>https://ruxter.wordpress.com/2012/03/08/mobile-vs-social-media-aka-the-express-lane-vs-the-traffic-jam/#respond</comments>
		
		<dc:creator><![CDATA[John Epperson]]></dc:creator>
		<pubDate>Thu, 08 Mar 2012 20:59:43 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=535</guid>

					<description><![CDATA[Last week Facebook released a statistic that was like a flashing red beacon for me. Businesses, take note: if you&#8217;re using Facebook to engage your customers, only 12% of status updates are seen by your fans. Yes, that&#8217;s right, only 12% of what you post is seen by another person. Details here, courtesy of Tech [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">535</post-id>
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		<media:content url="https://ruxter.wordpress.com/wp-content/uploads/2010/10/smc-joco1.jpg?w=200" medium="image">
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		<title>Bringing clarity to the mobile space for SMB&#8217;s</title>
		<link>https://ruxter.wordpress.com/2011/11/17/bringing-clarity-to-the-mobile-space-for-smbs/</link>
					<comments>https://ruxter.wordpress.com/2011/11/17/bringing-clarity-to-the-mobile-space-for-smbs/#respond</comments>
		
		<dc:creator><![CDATA[John Epperson]]></dc:creator>
		<pubDate>Thu, 17 Nov 2011 21:10:58 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=524</guid>

					<description><![CDATA[Google recently announced an initiative called GoMo. Google’s objective with the initiative is to help provide businesses with some direction as they begin entering the rapidly materializing mobile space. Even if Google’s ulterior motive of gaining new advertising clients is fairly obvious, it’s still a noble and much needed resource. However, after seeing what they [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">524</post-id>
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			<media:title type="html">Clarity</media:title>
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		<media:content url="https://ruxter.wordpress.com/wp-content/uploads/2010/10/smc-joco1.jpg?w=200" medium="image">
			<media:title type="html">John Epperson</media:title>
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		<title>The myth of mobile marketing ROI</title>
		<link>https://ruxter.wordpress.com/2011/09/16/the-myth-of-mobile-marketing-roi/</link>
					<comments>https://ruxter.wordpress.com/2011/09/16/the-myth-of-mobile-marketing-roi/#respond</comments>
		
		<dc:creator><![CDATA[John Epperson]]></dc:creator>
		<pubDate>Fri, 16 Sep 2011 18:52:48 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=512</guid>

					<description><![CDATA[In fact, the expense of creating and operating ongoing mobile marketing efforts are now so low as to render any ROI analysis that takes more of your time than reading this blog post a waste of time.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">512</post-id>
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			<media:title type="html">John Epperson</media:title>
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			<media:title type="html">ROI</media:title>
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		<media:content url="https://ruxter.wordpress.com/wp-content/uploads/2010/10/smc-joco1.jpg?w=200" medium="image">
			<media:title type="html">John Epperson</media:title>
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		<title>It’s a plane! It’s an app! It’s the mobile web!</title>
		<link>https://ruxter.wordpress.com/2011/07/07/it%e2%80%99s-a-plane-it%e2%80%99s-an-app-it%e2%80%99s-the-mobile-web/</link>
					<comments>https://ruxter.wordpress.com/2011/07/07/it%e2%80%99s-a-plane-it%e2%80%99s-an-app-it%e2%80%99s-the-mobile-web/#comments</comments>
		
		<dc:creator><![CDATA[John Epperson]]></dc:creator>
		<pubDate>Fri, 08 Jul 2011 00:30:06 +0000</pubDate>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile web]]></category>
		<category><![CDATA[New Developments]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[mobile presence]]></category>
		<category><![CDATA[mobile web]]></category>
		<guid isPermaLink="false">http://ruxter.wordpress.com/?p=482</guid>

					<description><![CDATA[As I was demonstrating the new features and enhancements, when I showed my friend the updated mobile web interface design he asked, “This is mobile web right? You’re not using an app?”.]]></description>
		
					<wfw:commentRss>https://ruxter.wordpress.com/2011/07/07/it%e2%80%99s-a-plane-it%e2%80%99s-an-app-it%e2%80%99s-the-mobile-web/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">482</post-id>
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			<media:title type="html">John Epperson</media:title>
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		<media:content url="https://ruxter.wordpress.com/wp-content/uploads/2011/07/ruxter-blimp.jpg?w=300" medium="image">
			<media:title type="html">What is it?</media:title>
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		<media:content url="https://ruxter.wordpress.com/wp-content/uploads/2010/10/smc-joco1.jpg?w=200" medium="image">
			<media:title type="html">John Epperson</media:title>
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