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If you are a coach speaker, author, expert or entrepreneur – if you want long-term success, you must serve a tribe that lights you up!

But how do you know if you’re serving the right people? Take the “lunch” test.

You’re hosting an event with 500 people. YOUR tribe. YOUR niche market. It’s lunch time and you have a choice..

Do you sit with them and break bread? Do you look forward to hanging with them?

OR

Do you run off the stage to the comfy confines of the green room because you can’t wait to get away from them?

If you choose to serve peeps who you’d rather have lunch with – you’re heading in the right direction.

When times get tough, working with people you WANT to be with is everything. And it’ll give you a boost of needed resilience.

Let’s say you’re an expert, coach, speaker or coach and you have LOTS of product ideas. But you also want that sweet, sweet recurring revenue – what do you do?

The simple solution is one “Catch-All Continuity program.

Rather than create dozens of different membership sites and recurring revenue programs, just have ONE SIMPLE backend program that’ll serve all your different products and program.

When thinking about names, make it more “general” in nature.

So if you’re selling 6 different health and fitness front-end programs, have your continuity serve ALL of them with something like an “inner circle” or “platinum club”.

Now, get out there and catch-em all, will ya?

Awesome! But first, a disclaimer.

I’m a BIG, BIG fan of paid customer acquisition. Simple offers to bring in new people at break-even.

Nailing a zero-risk, front-end offer is the key to the ultimate 7-figure, 1-person business.

This is where you should focus around 80% of your time.

But what about the other 20%?

Since I recently sold REWIND (my nutrition company) a couple of weeks ago, I’m now focusing on a simple micro-marketing campaign for my Ryan Lee brand.

Short videos and tactical social micro-distribution.

The key is packing as much power into the least amount of time.

Let these short videos do most of your heavy lifting.

Remember, this is your 20% NOT your 80% effort. Spend no more than 20 minutes on this stuff and the rest of your time? Let’s create a no-brainer offer.

It’s icing on the cake. Sprinkles on your ice cream. Mustard on your hot dog (never ketchup!).

As I’m playing  with micro-marketing…. you, my fellow marketing nerd, have a ring-side seat to the fun.

Here’s my first short video on Instagram (and yes, TikTok too.. I cannot wait to embarrass my 4 teens!!)

I’m going to start experimenting with videos, topics, descriptions and micro distribution.

This micro marketing stuff should be fun. Light. Non-stressful.

Now get out there and play, will ya?

There are lots of ways to build a community within a membership site and dozens of resources you can use, like…

• Facebook Groups

• Skool

• Circle

But the truth isn’t so clear-cut.

The Pain

If you don’t have a decent list or following, when you launch a membership site you might only get a few members.

And it’s painful to see a membership site with just 3 members in the community (and it’s even more painful when that site is yours).

No Rules

You do NOT need a Facebook Group or community. Lots of newsletters and Micro Memberships are pure content plays.

When I built previous memberships, I often had a community. But now – with the new Ryan Lee – there are no communities built-in.

Watch this short video and feel the stress melt away…

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At the end of the day, while you’re building a membership site to serve your tribe – it’s still YOUR business. And the only RULE is there are no rules.

I recently posted about 17 different continuity income streams because most marketers think the only way to create recurring revenue is with a big, bulky “membership site” (complete with a private Facebook group).

Membership sites (when done the right way) are great. However, there’s SO MUCH opportunity both online AND offline.

“Offline, Ryan? Are you serious?”.

Oh, I don’t kid about continuity!

This was one my earlier physical continuity programs.

It was “cd-of-the-month” for personal trainers from almost 20 years ago.

I launched this right after my first daughter, Jordyn, was born – and she’s now a Sophomore at Syracuse! (where is the time going??).

At the peak, it had thousands of subscribers paying $20/month.

Does PHYSICAL Still Work? CD-of-the-Month?

Can this physical continuity income business model work today? Yes, but with a few slight tweaks to the deliverable.

(BTW, Netflix still has 1.5 MILLION people in their DVD subscription. Seriously).

One of my best friends has a continuity program generating over $400K a year – and he delivers something PHYSICAL every month.

Perhaps you can offer a print newsletter? A USB drive? A micro magazine? A subscription box?

These can serve as stand-alone continuity OR a super-desireable “ride along” to increase the value (and retention).

There’s lots to explore here and over the next few weeks, I’ll keep digging deeper into my endless vault of 24+ years of continuity income to deliver more awesomeness for ya.

Stay tuned. More continuity models, tips and advice is coming your way.

Sometimes we want to show off for our “colleagues” by using a heavy dose of jargon.

For example a fitness pro would say “rectus abdominis” instead of just “abs”.

Unless you’re selling to colleagues in your niche – use the words your tribe uses.

Another way to SIMPLIFY messages is with a single graphic.

Here’s one I just created 5 minutes Canva…

A few things to note about this infographic…

1) Ain’t Perfect

This is a rough draft of an image and it’s not perfect. Down the road I can hire a graphic designer to make it even sexier, but right now – it’s good enough to go.

Your idea, graphics and systems can (and likely will) be refined over time. That’s okay. Don’t let it stop you.

You only get paid for done, so get movin’!

The Pain

If you can edit all those ideas rolling around in that brilliant brain of yours to just 3 things – that’s a great start.

Three is easiest for people to remember. 1-2-3. A-B-C.

3) Baby Got Brand

Do you have a specific font? Color palate? Does everything blend together or is it a mish-mosh of styles, looks, color

It’s a new year and you have a fresh start. NOW is the time to tie everything together.

Lean. Simple. Fresh.

Can you do this? Oh heck yeah!

Here’s a taste of the types of continuity models I’ve built for myself (and coached thousands of clients) in multiple markets over the past 24 years…

• Membership sites
• Email-only continuity
• 1-Hour continuity
• Print newsletters
• Digital newsletters
• “Netflix” style, all-you-can-eat, model
• Mid-premium $97/month continuity
• “Nano”, low-ticket continuity
• Catch-all, backend continuity
• “Of the month” physical subscriptions
• Curated continuity
• FB group continuity
• Niche association
• Software (saas)
• Micro magazines
• Coaching continuity
• Done-For-You continuity

I know. I know. That a lot of recurring revenue!

But, my fellow marketing freak, please don’t get overwhelmed.

Start With ONE

How about you start by picking ONE?

Just one small, delicious slice of the continuity income pie in your niche?

If your first goal is to get to $10K per month in semi-passive income, let’s play out the numbers, shall we?

A mid-premium $97 per month continuity program (newsletter, live trainings, small group, etc.) needs just 104 people.

Are there 104 humans in your niche who would gladly invest $97 per month for specialized advice?

Maybe you want to go with a lower-price, 100% passive continuity program. So let’s say it’s a $29 curated newsletter. Just 344 subscribers will get you to that magical first milestone of $10K/month.

Picking the right continuity model is like your first school dance.

You feel a little awkward at first, but once the music starts playing (preferably some Bell Biv DeVoe!), the rhythm hits ya. You quickly get into the groove.

Your subscribers are dancing. You’re dancing. And everyone is loving it.

Be Proud

You should be PROUD of your continuity program because when it’s done right – there ain’t nothin’ better (and it shouldn’t take you more than just an hour a week to run!)

Lives are changing. Word is spreading. Membership is growing. And it’s as close to a “perfect business” as you can get.

Today, start to map out what your continuity program to hit that first $10K/month goal – and let’s put this baby into action.

Continuity income = freedom.