SAWnews

Breakfast In Bed • KN+SAW | Katrine Naleid + Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Fri, 29 Mar 2013 19:06:00 +0000

Check out “Breakfast In Bed” our new Cheerios spot.


	spot title:		“Breakfast In Bed”
	description:		Cheerios spot (15 seconds)
	directed by:		KN+SAW \| Katrine Naleid + Stephen Austin Welch
	music by:		Christian Moder
	watch on:		KNSAW.com, Vimeo, YouTube, Facebook

Every Step of the Way • KN+SAW | Katrine Naleid + Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Mon, 23 Apr 2012 21:15:00 +0000

Check out “Every Step of the Way” our new spot.


	spot title:		“Every Step of the Way”
	description:		Huggies spot :45
	directed by:		KN+SAW \| Katrine Naleid + Stephen Austin Welch
	music by:		Christian Moder
	watch on:		KNSAW.com, Vimeo, YouTube, Facebook

KN+SAW mashup

noreply@blogger.com (Stephen Austin Welch) — Tue, 17 May 2011 23:47:00 +0000

Check out our new “KN+SAW mashup” of photos.
(tip: when you follow the link be sure to click “white out view” in the top menu for fullscreen mode!)

Katrine and I have made a unique combined slideshow of our still work. This mashup came to be, out of a predicament... now that we are shooting spots, we need the ability to show our collective 30+ years of advertising photography in very-short-amount-of-time. Our solution is to have speed on our side. I think the mashup tops out at nearly 500 photographs, but even I lost count. :-)


	spot title:		“KN+SAW mashup”
	description:		still photographs by Katrine Naleid & Stephen Austin Welch
	directed by:		KN+SAW \| Katrine Naleid + Stephen Austin Welch
	music by:		National Skyline
	watch on:		KNSAW.com, Vimeo, Facebook

our official Facebook fan page for KN+SAW

noreply@blogger.com (Stephen Austin Welch) — Wed, 04 May 2011 01:21:00 +0000

Alright, get ready to click “Like” » http://www.facebook.com/knsaw :-)

Katrine and I [bit the bullet and] made a FB fan page. When you have 5 seconds to spare, please swing by & click Like.

And then let your friends know about it. Fabulous gift and prizes are to follow. We promise. Thanks!

visit us » http://www.facebook.com/knsaw

Limey Signs Directing Duo KN+SAW

noreply@blogger.com (Stephen Austin Welch) — Fri, 22 Apr 2011 15:00:00 +0000

For Immediate Release
The directing team KN+SAW, consisting of Katrine Naleid and Stephen Austin Welch, has joined the roster of Limey, a Los Angeles-based production house headed by guv’nor and executive producer Andrew Denyer.

KN+SAW specialize in directing live-action lifestyle spots and are known for creating and capturing inspirational authentic lifestyle moments.

Andrew Denyer announced that Limey signed KN+SAW to exclusive commercial directorial representation in the US. Denyer notes, “As soon as I saw KN+SAW’s reel I knew I was going to like them and wanted to represent them. The sheer energy, youthfulness and emotion they manage to portray in their spec spots had to relate back to them and who they are, I was not disappointed. Their upbeat lifestyle vignettes for Ace Hardware, Zappos and Pringles in particular caught my eye.”

KN+SAW are a directing duo, as well as still photographers. Their collective 30+ years in commercial advertising photography has dovetailed beautifully over the past few years to include directing spots for creatives worldwide.

“Shooting real emotion is what we are all about,” explain KN+SAW. “We compose footage that is fresh, whimsical and a little quirky—but most importantly footage that honors the creative concept.”

Katrine and Stephen bring a vast array of clients and ad agencies they have shot for to the Limey table.

KN+SAW’s take is that, “Limey is a perfect fit for us. We are delighted to align ourselves with visionary thinkers and all the production expertise that Limey has to offer. We are excited that Limey is a balance between a boutique shop representing a small number of talented directors, yet has wide spread resources via their relationship with fellow production company Chelsea.”

Limey uses a fresh approach to commercial production. They're nimble, they're collaborative and they're transplanted from the UK (for the most part.) Together with our several decades of commercial production experience, we anticipate a prosperous partnership in rewarding creativity.

KN+SAW live and have studio space in San Francisco. They shoot regularly in LA, SF, NY & around the globe. Their work has been featured in Communication Arts, After Capture, Digital Output, Photo District News, HOW and Print.

Denyer’s industry career began as executive producer at the venerable Propaganda Films and later he served as head of production at Headquarters. Denyer then took the small shop route upon coming aboard Big Lawn Films in 2005. In 2009, Denyer joined Trio Films; in 2010 Denyer headed up his own unique brand, Limey.

Limey has its own independent sales team in place consisting of: Jared Shapiro (from indie rep firm Moustache) on the East Coast, Stacey Altman (Stacey and Co.) in the West and Texas, and Janice Harryman (Barker) and Jim Robison (Jim Robison Reps) in the Midwest.

Limey will always provide fresh work free of creative scurvy.

###

see SAW (2010 in review)

noreply@blogger.com (Stephen Austin Welch) — Sun, 10 Apr 2011 17:10:00 +0000

As you may know by now, I include a new photo of myself at the bottom of each of my monthly e-newsletters. :-) I do this to make my updates personal. And so you can see the man behind the moustache—or is it the moustache behind the man ?! All the portraits of me are taken by the über-awesome photographer, Katrine Naleid. Oh, and if you are keeping score, here are my pics from 2009.

January	February	March


April	May	June


July	August	September


October	November	December

p.s. btw, email us if you would like to receive our monthly e-newsletters.

outtake > 002

noreply@blogger.com (Stephen Austin Welch) — Fri, 08 Apr 2011 00:09:00 +0000

I am right on the verge of pulling this one from the outtake pile and calling it my new favorite photograph. Oh, and for all you photo geeks out there here are the capture specs: ASA 100, f2.8, 1/1600... at 65 MPH!

Summertime • KN+SAW | Katrine Naleid + Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Tue, 05 Apr 2011 01:39:00 +0000

Check out “Summertime” our new spot.


	spot title:		“Summertime”
	description:		this spot is available for licensing (30 seconds)
	directed by:		KN+SAW \| Katrine Naleid + Stephen Austin Welch
	watch on:		KNSAW.com, Vimeo, YouTube, Facebook

Sofia • KN+SAW | Katrine Naleid + Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Tue, 28 Sep 2010 00:00:00 +0000

Check out “Sofia” our new spot.


	spot title:		“Sofia”
	description:		this spot is available for licensing (30 seconds)
	directed by:		KN+SAW \| Katrine Naleid + Stephen Austin Welch
	music by:		Christian Moder
	watch on:		KNSAW.com, Vimeo, YouTube, Facebook

Eichler • KN+SAW | Katrine Naleid + Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Tue, 21 Sep 2010 23:44:00 +0000

View “Eichler” our new spot.


	spot title:		“Eichler”
	description:		this spot is available for licensing (60 seconds)
	directed by:		KN+SAW \| Katrine Naleid + Stephen Austin Welch
	music by:		Le Picpoule
	watch on:		KNSAW.com, Vimeo, YouTube, Facebook

Chevelle • KN+SAW | Katrine Naleid + Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Tue, 14 Sep 2010 19:12:00 +0000

Watch “Chevelle” our new slice of life spec spot for Pringles.


	spot title:		“Chevelle”
	description:		Pringles spec spot (30 seconds)
	directed by:		KN+SAW \| Katrine Naleid + Stephen Austin Welch
	music by:		Tha Boogie
	watch on:		KNSAW.com, Vimeo, YouTube, Facebook

KN+SAW | Katrine Naleid + Stephen Austin Welch | directing duo

noreply@blogger.com (Stephen Austin Welch) — Wed, 01 Sep 2010 17:10:00 +0000

We just launched our *new* website showcasing our directing reel!

visit us at KNSAW.com

“Hi there.”
We are KN+SAW (Katrine Naleid and Stephen Austin Welch.) We specialize in directing live action lifestyle spots for creatives worldwide. We shoot commercials and branded motion content.

First and foremost, KN+SAW will breathe life into your projects. We create and capture inspirational authentic lifestyle moments. Shooting real emotion is what we are all about. We compose footage that is fresh, whimsical and a little quirky—but most importantly footage that honors the creative concept. Through our directing skills and the expert agility of our production company, LIMEY, we make the intangible, tangible.

We are based on the west coast and shoot in LA, SF, NY & around the globe.

We are a directing duo, as well as still photographers. We can shoot both your broadcast and print campaigns. You can view Katrine Naleid’s photographs at KNphoto.com & Stephen Austin Welch’s photographs at SAW-ART.com.

Show us your boards.

special features
While you are at our site, be sure to check out the cool features in the top right menu:

lights out view
see the stills (where you can see the still photographs from our motion & still hybrid production.)

Also, take a look at the fun information on:

our about page

Plus, you can now see our work & connect with us on:

pin it forward | Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Sun, 13 Jun 2010 20:51:00 +0000

“What home means to me?”
This is a different type of blog post. It is a visual pinboard of things that give me a sense of “home.” To see what this is all about, you need to follow this link:
http://pinterest.com/stephenaustinwelch/pin-it-forward/
I’ve decided to give you a personal window into some of things I hold dear. Some are silly, while others deep. I hope you enjoy.

Here is a preview of what’s waiting for you:

pin it forward notes
Kudos go out to SF Girl by the Bay for inventing this “pin it forward” mash-up of 300+ bloggers! Check out the full blog schedule at the official “pin it forward” headquarters page.

postscript
p.s. thanks again for dropping by. here are the links to subscribe to my blog & to follow me on twitter. check out my about page, if you would like to know more about me and my work.

new SAW photograph > 011

noreply@blogger.com (Stephen Austin Welch) — Wed, 21 Apr 2010 19:09:00 +0000

SAW’s Photo Phunny

noreply@blogger.com (Stephen Austin Welch) — Tue, 13 Apr 2010 23:14:00 +0000

Q1: What did the Digital RAW Capture say to Kodak PORTRA 160VC?
A1: “Why are you always so negative?”

Q2: What did the Digital RAW Capture say to Kodak E100G?
A2: “I can see right through you; why are you so transparent?”

Q3: All that said, what did Film say to Digital?
A3: “You better back the f*ck up!”

blog it forward | Stephen Austin Welch

noreply@blogger.com (Stephen Austin Welch) — Tue, 23 Mar 2010 01:00:00 +0000

“What inspires me?”
Inspiration is a gift from the universe bestowed upon is. For me, inspiration will arrive unexpectedly, in a quick flash. Like a struck match, that illuminates the mind out of darkness, inspiration allows us to see new possibilities. It is inspiration that gives me my vision and love that gives me my will.

And even though I have explained that I think inspiration is a heavenly gift, it’s twin, named Muse, will often have to be wrestled to the ground. As an artist, it is my daily mission to bottle that inspiration. To take inspiration from something I internally feel, and turn it into a reality that is tangible to others.

The mediums I use: photography, filmmaking, graphic design & writing. The tools I use: keeping an open mind, listening, loving & trusting in myself.

Now that we have my pontificating out of the way... I must admit, that for me inspiration is more likely to strike while sitting at the counter in a diner, or listening to music (very LOUD) in the car, or gazing out the window on a rainy day—than looking at a framed piece in a museum.

Oh come on, I can be more specific than that! How about these favorite times of mine: candlelit breakfasts with my girlfriend, shaking craft cocktails that I’ve invented for dinner guests, honest conversations with friends, long walks in european cities bundled up in my coat & scarf, creating ‘new’ traditions and (wait for it...) good hair days!

After looking past the moustache in the mirror and deep into my eyes, here are a few [actually, closer to two hundred] of the particular things I have discovered in my life that register with my soul, put a smile on my face and get me in a good space to receive inspiration.

SAW’s inspiration list (part 1 of 2)
• FOOD » onion rings, Imo’s pizza, Kruta’s cheese horn, mini toasts, olives, organic rice tortilla, crab rangoon, Belgian frites, fish fry fri, croque madame, anise cookies, pink lady sushi roll, goose liver pate, oysters, extra sharp cheddar cheese, sunshine cake

• BEVERAGES » water, beer, coffee, kings road coffee, martinis, carrot juice, whiskey, lemonade, horsesneck, champers

• BEER » Fullers, Samuel Smith, Guinness, Bombadier, PBR, Meisterbräu, Weihenstephaner, Stag, Ayinger, half and half, pitcher, bitter, cask

• HOBBIES » conversation, photography, design, film, music, cooking, dinner parties, friends, short walks on the beach

• COLORS » #990000, pantone 1805, two hits of black, brunette, orange and grey, Adobe 1998, R254 G254 B254, any color but purple

• PASTIMES » shuffle board in an old bar, croquet, canasta, truth or dare, connect four, driving range, catch, ironing, ping pong, tour de france, St Louis Blues

• GLEE » kn, sunrises, awarded a job, advance checks, christmas morning, sunsets

• SMELLS » lemon zest, burning leaves, new shoes, un-shot film, Clarins body lotion, crisp autumn air, christmas trees, rain in the summertime

• MUSIC » The Church, Steve Kilbey, Marty Willson-Piper, Robyn Hitchcock, The Smiths, The The, Cocteau Twins, REM, National Skyline, NeilDiamond

• GEAR » Canon, Hasselblad, Apple, Mole Richardson, Kino Flo, Foam Core, pubcam, C47, steadicam, silks, soft but directional light

note: these lists continue below...

intermission!
We can’t have all of these words without any pictures.
So, without further ado, here are some of the favorite photographs I have made.
btw, just click on any image to visit the gallery of these 27 photographs

SAW’s inspiration list continued (part 2 of 2)
• SEASONS » fall, then spring, then winter, then summer (in that order)

• FONTS » Avenir, Granjon, DINSchrift, Courier, Mrs Eves, Bazhanov, Erasmus, Univers, FeggoliteMono, Clarendon, Futura

• NATURE » clouds, rain, fog, the quiet of snow, dead trees, turning leaves, full orange moons, green hills, magic hour

• GARB » Levi’s 501 jeans, black Blundstones, black belt, black socks, white boxers, black long sleeve t-shirt, white button down, black & white polk-a-dot tie, trench coat, scarf, red fingerless gloves

• WEBSITES » SAW-ART.com, SAWville.com, KNphoto.com, DocterTwins.com, ToddBeeson.com, TheGreatCrusades.com, SteveKilbey.blogspot.com

• TV » Northern Exposure, Blues Hockey, This Old House, Mad Men, Braking Bad, House, Top Chef, Flipping Out, Medium, The Knife Show

• MOVIES » Three Colours Blue, Three Colours Red, All The Mornings Of The World, Groundhog Day, Some Kind Of Wonderful, The Professional, Amélie

• SPICES » thyme, black pepper, cilantro, alder smoked sea salt, ginger, smoked paprika

• SOUNDS » rain, thunder, wet gravel under the foot of my leather soled boots, laughter, shutter release, a friends voice

• DETAILS » unique handwriting, untied shoes, the right amount of parfume, having every song by a musician, calling instead of emailing, leaving notes for loved ones to find, saying thank you, organized socks

Now you know some of what makes me tick. What make you tick?

let’s connect

- - - -
Thank you for visiting my “blah, blah, blog!”

best, Stephen Austin Welch
March 2010

blog it forward notes
A grandiose thanks to Victoria Smith of SF Girl by the Bay for getting this “blog it forward” ball rolling. It was my pleasure to part of this 300 blogger mash-up. I am sure if you are here, you are already a fan of V, but if on the off chance you have not visited her epic site, I highly recommend it. Be sure to check out yesterday’s “blog it forward” blog: black white yellow and tomorrow’s: bliss.

postscripts
p.s. thanks again for dropping by. here are the links to subscribe to my blog & to follow me on twitter. check out my about page, if you would like to know more about me and my work.

p.p.s. oh, and the “SHARE” button (directly below) allows you to share this post on any social networking site out there. cheers, SAW

outtake > 001

noreply@blogger.com (Stephen Austin Welch) — Tue, 16 Feb 2010 03:58:00 +0000

In an earlier post, I threatened to start a gallery of outtakes. I think this shot fits the bill.

Krumm pow!

new SAW photograph > 010

noreply@blogger.com (Stephen Austin Welch) — Wed, 10 Feb 2010 21:46:00 +0000

see SAW (2009 in review)

noreply@blogger.com (Stephen Austin Welch) — Mon, 08 Feb 2010 01:01:00 +0000

Back in May of last year, I wrote a post titled “see SAW” where I had a grid of the pics, so far, that I had included below the signature of my monthly e-newsletters. Here is a recap of how the rest of last year’s pics turned out. Only one is a self-portrait (taken at Father’s Office in LA.) All the others, are portraits taken by Katrine Naleid. I will take this oportunity to let you know that the reason I include a pic of myself is to allow my newsletters to become more personal. Moreover to give people a window to see my personality—not just my work. And, of course, to put a ~~face~~ moustache with the name!

January	February	March


April	May	June


July	August	September


October	November	December

p.s. btw, email us if you would like to receive our monthly e-newsletters.

happy new decade

noreply@blogger.com (Stephen Austin Welch) — Fri, 01 Jan 2010 21:10:00 +0000

btw, if you are keeping score, this is our 5th consecutive year of sending out traditional/nontraditional new year’s cards. Here’s last years.

S A W l a b = {artistic + mod + whimsical} shirts

noreply@blogger.com (Stephen Austin Welch) — Sun, 06 Dec 2009 23:33:00 +0000

stop walking around naked... put on one of our shirts

“Wear our art on your sleeve.”
designs by Stephen Austin Welch
We have two new designer T-shirts in our merch store, SAWlab.

images:
• bottle cap (halftone photograph) > white image on black shirt
• star dots > white image on black shirt

specs:
The men’s and women’s shirts are available in 100% ultra-fine combed organic ring-spun jersey for $27. Or you can opt for the standard 100% cotton for 25 bones.

More designs to follow in the coming months (time permitting, of course.)

cheers, SAW

“everyone is a photographer”

noreply@blogger.com (Stephen Austin Welch) — Fri, 04 Dec 2009 19:44:00 +0000

We joke sometimes that “everyone is a photographer” (behind closed doors, of course.) Nothing malicious, we just end the sentence with, well you know, “everyone is a photographer.” And then we move on. Usually this is after we have lost a shooting gig to somebody because they were the someone’s brother-in-law, or cousin (or second cousin, once removed.)

Need some proof, look no further than Nonja, the 33-year-old orangutan at a zoo in Vienna, who was given a digital camera set up to automatically post photos to Facebook*.

Here are my tongue-in-cheek responses to “everyone is a photographer”:
so if video killed the radio star, who did Flickr murder?
well you know why NOT every one is a surgeon, because it is hard to do as a hobby.
so I’m at a bar, in the restroom taking a leak, and the guy next to me asks “how many megapixels...?”
until you know the difference between ISO and ASA, there is no hope for you.
some things you just can’t fix in post. but I am sure you will try.
that is like saying you are a chef because you eat.
you are not a photographer just because you are on Facebook, Linked-In & Twitter 24/7/365.
not everyone, I met this gal once, and she was a director!

* = btw, Nonja is paid in raisins. According to a spokesperson for the zoo, “Of course the apes don’t care about the pictures, they are just an accidental side product. They just know that when they press the button, a raisin pops out.”

p.s. to whom it may concern: just to clarify, I am not bitter. just something us industry folks joke about, from time to time. ha ha.

p.p.s. Um, I’m going to go have some (♪two scoops of raisins...♪) Raisin Bran cereal now.

photo on the left: © Katrine Naleid (of yours truly) & the photo on the right: © Nonja (of Nonja)
(this diptych was doctored up by my photo pal Sue Tallon; you can see the original one here.)

font insults

noreply@blogger.com (Stephen Austin Welch) — Wed, 02 Dec 2009 21:04:00 +0000

in no particular order (and in jest) I write:

... there is noting “comic” about it.
that kerning looks like an upskirt.
XYZ, PDQ, I can see your t r a c k i n g hanging out.
pardon me, but you dropped you x-height on the floor.
you might as well replace you leading with “um...”.
let’s put a cap on your cap height right now.
not to get all political, but I am justified left. and you are justified wrong.
with all due respect, you’re a dingbat.
why mess with an inbred font family.
maybe you should try sans sans-serif and see where that gets you.
actually your l e t t e r s p a c i n g might be the perfect candidate for a successful comb over.

cheers, SAW (a photographer & yup, a designer—but hey you already knew that.)

p.s. this post is a follow up to “everyone is a photographer” neither of which seem to be making me any friends! ;-)

p.p.s. here is little back and forth banter between myself and my designer buddy Joel:

JM: you had me at "comic sans."
SAW: and, it looks like you’ve dotted your Ts and crossed your eyes.
JM: I've seen easier reading font choices in a chinese phonebook.

updated SAW books

noreply@blogger.com (Stephen Austin Welch) — Wed, 02 Dec 2009 00:53:00 +0000

I just revamped my book (my actual printed portfolio.) I added 25% new work from just 6 months ago! This is exciting for me. I understand it is easier (and more affordable) to look at a site than to call in a book; however, no matter how quickly jpegs load, and no matter how you categorize the images on a site, there is nothing more beautiful than a one-foot by two-foot open book on your lap. It speaks volumes.

SAW PIRATE GLOW-IN-THE-DARK STICKER!

noreply@blogger.com (Stephen Austin Welch) — Thu, 19 Nov 2009 21:00:00 +0000

I GLOW!

My official Stephen Austin Welch pirate sticker now glows in the dark! These are hot (HOT) off the press.

Just a heads up, that I’m selling a few of ’em on Etsy.

Check out the sticker page on my site.

btw, this sticker is a followup to the original SAW pirate sticker. You can view it in the SAW WAS HERE sticker contest gallery.

© Stephen Austin Welch All rights reserved.