Search Engine Marketing Aficionado Blog

Tool: URL Builder

noreply@blogger.com (SEM Aficionado) — Fri, 07 Jan 2011 22:49:00 +0000

Tool: URL Builder

Search Engine Market Share Stats

noreply@blogger.com (SEM Aficionado) — Wed, 12 Aug 2009 18:54:00 +0000

Source: StatCounter Global Stats - Search Engine Market Share

Quality Score Presentation

noreply@blogger.com (SEM Aficionado) — Wed, 11 Mar 2009 15:13:00 +0000

Please click on Monitor icon below video to watch in Full Screen.

Google Trends

noreply@blogger.com (SEM Aficionado) — Thu, 26 Feb 2009 22:16:00 +0000

Change to Google's URL Policy

noreply@blogger.com (SEM Aficionado) — Tue, 24 Feb 2009 15:21:00 +0000

Beginning the week of February 24, we'll implement a change to our AdWords policy regarding multiple display URL domains per ad group. Please read on to determine whether your AdWords account will be affected by this change.
In an effort to provide more relevant results and a high quality experience for our users, we've made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups.
For example, an ad group containing the following group of display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
www.example.com
www.widgets.example.com
www.example.com/widgets/redwidgets/
www.example.com/index.html
On the other hand, and ad group containing the following group of display URLs would not comply with our policy because their top-level domains don’t match:
www.example.com
www.example.widgets.com
As a result of this update to our display URL policy, we encourage you to make any necessary adjustments to your ads in advance of the change. This will ensure that they'll run without disruption as a result of future disapprovals related to this policy. Also, remember that your ad's display URL must match its destination URL (the URL of your landing page). All other requirements regarding our existing display URL policy and its enforcement will remain the same.
While we understand there are legitimate use-cases for multiple display URL domains within one ad group, we ask that you use separate ad groups for each domain. This will not only provide a better user experience for your potential customers, but will also allow you to better organize and track the various domains within your AdWords account.Posted by Emel Mutlu, Inside AdWords crew
Friday, February 20, 2009 at 10:40 AM

Day Parting and Demo Targeting with Yahoo??

noreply@blogger.com (SEM Aficionado) — Tue, 24 Feb 2009 15:19:00 +0000

Yahoo to Offer Tools To Match Users, Ads from the Wall Street Journal reports Yahoo is set to launch new ad features and tools today. What is expected to launch today is the ability for advertisers to show graphic ads to users based on their previous search history. Plus, Yahoo will allow those graphic ads to also be targeted based on what other web sites that user visited and their actions on those web sites.

In addition, Yahoo plans to launch day parting and demographic targeting for their search ads in the next month. Many search engines already offer day parting and demographic targeting, but Yahoo said they have an advantage on the targeting front, being able to use data from their user base of hundreds of millions of monthly visitors.

Quality Score Updates

noreply@blogger.com (SEM Aficionado) — Wed, 17 Sep 2008 13:36:00 +0000

Google Says the changes in Quality score are the folowing:

A more accurate Quality Score calculated at the time of each search query

The removal of 'inactive for search' keyword status

Replacing 'minimum bids' with 'First page bid estimates' to provide more actionable and useful information

What are your thoughts will this help or hinder your accounts........?

Microsoft cosider raising bid for Yahoo?

noreply@blogger.com (SEM Aficionado) — Thu, 01 May 2008 17:22:00 +0000

Microsoft Corp.'s directors met Wednesday to consider raising the software maker's $41.9 billion bid for Yahoo Inc. instead of pursuing a hostile takeover attempt, according to a published report.

The board emerged from the meeting without reaching a decision, The Wall Street Journal reported, citing unnamed people familiar with the matter.

The boardroom intrigue heightens the suspense hanging over Microsoft's bid since Yahoo let pass an April 26 deadline for accepting the offer. Microsoft has indicated it will reveal its response to Yahoo's latest snub before the end of the week.

Read entire Article her e

Source:The Associated Press

Ad Words Certification and now SEMPO Offering Agency Training Certification

noreply@blogger.com (SEM Aficionado) — Thu, 01 May 2008 15:31:00 +0000

I for one have taken the Google Adwords Test, and felt it is great to do but not really built for agency's. Furthermore, Google is constantly changing things around, making this test obsolete quickly. In addition, SEMPO is now offering a test. Again the idea is great but this business is ever evolving and requires us to do our own studying and test ourselves. These tests really do not prove anything. What are your thoughts?

Mobile Image Ads out of BETA

noreply@blogger.com (SEM Aficionado) — Wed, 30 Apr 2008 16:20:00 +0000

Mobile Image Ads are now out of beta and available in 13 countries. Such ads, displayed on the mobile content network, provide an additional channel for promoting your business to the large and growing mobile web user base.

Search Engine Marketing , Out Source or inHouse?

noreply@blogger.com (SEM Aficionado) — Wed, 30 Apr 2008 14:07:00 +0000

Does it make sense to reach out and hire an Agency or to hire someone to handle you search campaigns in house? I have had the pleasure to work for both, and have opinions for both. What do you think?

Google Quality Score Leak!!!? mCPC, Pscore, and Tresh

noreply@blogger.com (SEM Aficionado) — Tue, 29 Apr 2008 18:58:00 +0000

Some people have noticed some odd characters and specifically variable names and values. After further investigation it turns out that this may have leaked and Google did not want you to see this. One of the Variable names mentioned that i can relate to is the mCPC or Max cpc. This new change had indeed affected my performance for a rather well known brand i was doing work for. It turns out that the larger the pocket the better the ranking. This is something that can effect those smaller businesses across the board.

Does anybody have any experience or comments with this...Positive or Negative.?

Click Here for original post.

Source: http://www.searchenginejournal.com/author/eric-lander/