SEO Basics

Google Reveals How It Catches Fake Local Business Reviews

noreply@blogger.com (Ayisha) — Thu, 06 Apr 2023 05:32:00 +0000

Google publishes a report that shares how it catches fake business reviews and profile.

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos.

The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, which represents a 20% increase over the prior year, 2021.

How Google Catches User Contributed Spam

Google is using brand new machine learning models to catch and remove fake and fraudulent content.

These machine learning models look for unusual patterns in user contributed content, including flagging new forms of abuse that hadn’t previously been seen.

Google’s systems review new content before it is posted in order to block fake or fraudulent content submitted to the Google Maps system.

They also deploy a machine learning model to scan content that is already published, to catch fake content that may have slipped through the initial reviews.

These new systems block spam faster than in 2021 and catch more of it.

How to master Google News optimization to boost content visibility and traffic

noreply@blogger.com (Ayisha) — Thu, 30 Mar 2023 14:31:00 +0000

Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share.

Let’s set the record straight. Google News optimization is not only for news sites.

Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy.

Google News aggregates and amplifies story exposure

Google News is an aggregator that offers somewhat newsworthy local and international stories from numerous sources, categorizing content into topics.

I say “somewhat newsworthy” because what Google defines as “news” is now lax.

The publisher no longer needs to be a dedicated news site. You can get in with your blog if you regularly produce high-quality, original and timely content.

Ranking in Google News can be a game-changer for content visibility. However, audience targeting and reach can vary greatly depending on the placement.

The Google News Showcase is a content licensing program in which Google pays participating publishers to curate their best content.

It’s unique within Google News products because the publisher’s editorial team selects which stories to show readers.

This selection is displayed in Google Discover and across Google News surfaces in a Sources panel.

Personalized placements

Google personalizes content for each individual user based on their interests, sources, locations and past activity on Google Search and YouTube. This algorithm dictates what is shown on:

“For you” tab on Google News Android and iOS apps, plus the browser version on news.google.com.
“Suggested sources” in news stand tab.
Google News app push notifications.
Google News daily briefing emails.
“News tab” of the YouTube app on TVs.
“Subscribe with Google” module in search.

It can deliver a highly engaged audience if your coverage matches the user’s topics of interest.

Location-driven placements

For videos, Google News offers placements in:

YouTube’s top news.
YouTube’s breaking news
In U.S. local news shelves.
YouTube.com/news
The News section in the YouTube app.

Google News articles also have a chance to show:

On YouTube in the developing news information panel.
In the news tab in search.
The headlines section of the app and site.
Down into the full coverage reports.
The local news carousel in universal search.

However, the ultimate prize is securing a spot in the top stories carousel within universal search. This will also show if you ask Google Assistant news-driven queries such as “What’s the news?”

None of these placements are personalized. Everyone of a qualifying age who shares the same region, language and location settings sees the same content.

For this reason, non-personalized placements have a higher impact potential. Those within universal search can also offer an easier route to display for highly competitive search terms than attempting to rank position one.

So with all that potential visibility on the line, what should you do to appeal to the Google News algorithms?

Boost Your Online Presence with Effective SEO Techniques 2023

noreply@blogger.com (Ayisha) — Wed, 29 Mar 2023 14:47:00 +0000

Welcome Back Guys after a very long time!!

Learn how to improve your website's ranking on search engines with these top SEO techniques. This article covers everything you need to know to optimize your website and drive more traffic to it.

Introduction:

In today's digital world, having a website is not enough. To stay ahead of the competition, it is essential to have a strong online presence, and one of the most effective ways to achieve this is through Search Engine Optimization (SEO) techniques. SEO is the process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo. This article will discuss some of the best SEO techniques that you can use to improve your website's ranking and increase your online visibility.

The Importance of SEO Techniques for Your Website

Understand the Basics of SEO

Before diving into the more advanced SEO techniques, it is important to understand the basics of SEO. The main goal of SEO is to help search engines understand what your website is about and what kind of content it offers. There are several key elements that search engines use to rank websites, including:

Relevant keywords
High-quality content
Mobile-friendly design
User experience
Backlinks from reputable sources

Top SEO Techniques for Boosting Your Website's Ranking

Keyword Research: One of the most important SEO techniques is keyword research. You need to find the right keywords to target in your content that are relevant to your niche and have high search volume. Use tools like Google Keyword Planner or Ahrefs to find the best keywords for your website.
On-Page Optimization: On-page optimization includes optimizing your website's content, titles, tags, and images. Make sure to include relevant keywords in your content, meta titles, meta descriptions, and image alt tags. Also, make sure your website is mobile-friendly, has fast loading speed, and offers a great user experience.
Backlink Building: Backlinks are links from other websites that point to your website. They are important because they signal to search engines that your website is reputable and trustworthy. Try to get backlinks from high-authority websites in your niche to improve your website's ranking.
Content Marketing: Creating high-quality content that is useful and informative for your target audience is key to driving traffic to your website. Use keyword-rich headlines, incorporate relevant keywords in your content, and share your content on social media to attract more visitors to your website.
Social Media Marketing: Social media is a powerful tool for driving traffic to your website. Share your content on social media platforms like Facebook, Twitter, and LinkedIn to attract more visitors to your website. Make sure to engage with your followers and encourage them to share your content with their networks.

Frequently Asked Questions (FAQs)

Q: What is SEO? A: SEO is the process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo.

Q: Why is SEO important? A: SEO is important because it helps to improve your website's ranking on search engines, which in turn drives more traffic to your website and increases your online visibility.

Q: How long does it take to see results from SEO? A: SEO is a long-term strategy, and it can take several months to see significant results. However, with consistent effort and the right SEO techniques, you can improve your website's ranking and drive more traffic to your website over time.

Conclusion:

SEO techniques 2023 are essential for improving your website's ranking on search engines and increasing your online visibility. By following the tips outlined in this article, you can optimize your website for search engines, attract more visitors, and grow your online presence. Remember to always keep your target audience in mind and create high-quality content.

How to Use Google Analytics Site Search Reports

noreply@blogger.com (Ayisha) — Sat, 02 Feb 2019 08:28:00 +0000

How to Use Google Analytics Site Search Reports

If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.

The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. This is actually even more valuable since organic keywords started appearing as “(not provided)”, as this report shows what people have actually typed, even if it is on your site instead of into Google – it’s likely that there are overlaps!

Setting Up Site Search Reports

To set this report up, navigate to the Admin, then the View Settings for your chosen profile and scroll down to the Site Search Settings section. Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters. For example, searching on this site gives you a results URL that looks like this:

http://searchenginewatch.com/search?q=analytics

In this example, the “q” is the search parameter, so this is what would go in the field here:

You will find a tick box under this option which gives you the choice to strip parameters out of the URL. If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow you to see the data for search results pages in one row in the content report.

There are benefits to both methods, so it will depend on your reporting and website setup as to which choice will work best for you.

To get an even more detailed breakdown of data in the reports you can also specify categories, if that applies to your website. Here you pop in each category parameter and you will have a report available to group activity together within these.

Site Search Reports

The Overview report, much like any other, gives you a summary of the data relevant to that report. In this case it gives you a clear percentage of how many visits on your website included the use of the search functionality as well as how the interaction played out following the search.

Usage

This report has two rows of data, one for visits with site search and one for visits which did not include the use of the search functionality. This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue you have generated by people using this option.

All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site.

Search Terms:

This is where it gets very interesting! The words and phrases that your visitors have used in your search box are recorded here so that you can work out what people are looking for on your website. Each query used is shown alongside search usage metrics but Goal and E-Commerce reports are also available.

There are many uses for this report. Some examples include:

How many pages it took for people to find what they wanted
How many visitors gave up and left the website
Which keywords did not have good enough results so users had to refine their terms
How persistent visitors were with their query, by how many pages of results they looked through
Most common queries
Trends and identifying new searches which can help you identify products to stock or content to write about
Identifying common misspellings or other ways to phrase something
Which areas of the site people choose to search for over navigating through a menu for
Which queries lead to users being engaged with the website
Queries that have good conversion rates

As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table for “Site Search Category” and you will be able to see this data.

Pages

The Pages report in this area is all about which pages of the website the user was on when they made the search. If you see (entrance) under this report, your visitors are entering the website on a search results page, which may be caused by marketing activity or natural search results using search URLs.

Sometimes the Pages report can be useful for working out which pages are the ones on which visitors give up on using the navigation and switch to a different method of using the website.

Clicking the “Destination Page” link above the data takes you to a report showing where users went on the website following a search.

Useful Tips

If you have the opportunity to do so, I encourage you to set this tracking up for your website. It’s your prerogative to know what’s going on within your website and what it is that people want or cannot find.

Here are some extra ideas to take away for this area in Google Analytics:

International Comparisons: It is interesting to see the take-up of search functionality on websites around the world. The percentage of visits with search can vary dramatically from country to country, so do ensure you focus on the most suitable website navigation methods for your users.
Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard-to-translate items that people cannot find or terms that you can use an English version for as it may be more widely used than a local language.
Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which is not recommended.

Top 5 Mistakes to Avoid When Using Google Analytics with Site Search

There is a wealth of information in Google Analytics, helping website owners gain a deeper understanding of who’s visiting their site and how often; what they click on and their navigation path; and what pages or links lead to particular outcomes like downloads or purchases. Google Analytics shows how effective site search is in generating clickthroughs and conversions, shopping cart abandonment rates and more.

However, without knowing how to interpret the data and what it’s telling you, you’re not getting the whole picture. For example, you might put too much attention on raw totals, when it makes more sense to look for trends or compare different segments of data. Or, you might inadvertently exclude traffic that you should keep measuring.

The engineers I work with have developed a useful list of common mistakes that website owners make when using Google Analytics and site search, along with guidance for better understanding of what’s happening on your site.

Mistake #1: Trusting that your site search statistics are correct.

By default, Google Analytics tracks every page against the URL of the page loaded. Assuming that your search page has the URL “http://sub.domain.com/search?w=keyword” Google Analytics tracks the page as “/search?w=keyword.”

When setting up site search reporting, you specify the query parameter that defines a search page view. In the above case, the query parameter value would be “w.” This means that any URL on your site that contains the query parameter “w=xyz” will be tagged as a site search page view.

The problem here is that this query parameter may exist on non-site search pages. It’s not always easy to see that these pages exist. There could be non-site search pages that have this query parameter in the URL – which means site search reports may not be accurate, and you will not get a clear picture of how site search is performing.

The solution is to use advanced segments instead, since they’ll allow you to be more specific about the site search segmentation and will give you the platform to be more precise about identifying visits with a site search page view. For example, you can say something like: “Include pages that begin with /search” or “Include pages that contain the query parameter w.”

It’s also a good idea to avoid using site search URLs in your navigation and/or PPC campaigns. Get a different URL structure for the same page setup, such as http://sub.domain.com/ppc/keyword or http://sub.domain.com/nav/brand/nike/0.

Mistake #2: Focusing on the totals. Google Analytics will always under report results, given that it is focused on JavaScript tracking. Therefore, results don’t take into account that there is a small percentage of site visitors who will click away before allowing the page to load long enough for the tracking code to fire. There are also site visitors who will have JavaScript and/or cookies disabled.

Thus, you shouldn’t be too concerned with exact results. Instead, focus on trends and comparing different segments of data (e.g. visits with site search versus visits without site search) or time periods (e.g. visits with search in June compared to July).

Mistake #3: Forgetting about AJAX. The AJAX programming language has become ubiquitous on the web in recent years, since it allows site visitors to load content without reloading an entire web page. You’ll often see AJAX used for search results so that users can quickly access more results without waiting for new pages to load.

Before the widespread use of AJAX, if a user wanted to click on a new page of results or perhaps select different refinements, the page would have to be loaded again and the Google Analytics code would have tracked it as another page view. But with AJAX, these interactions on your site are no longer tracked. It has become common to use virtual page views or event tracking depending on what you are trying to track.

Source: searchenginewatch.com/
moz.com

What is Digital (online) Marketing? How it matters?

noreply@blogger.com (Ayisha) — Thu, 20 Sep 2018 05:30:00 +0000

What is Digital (online) Marketing? How it matters?

In Marketing your goals of your business is satisfying your customers and keep them. In this process you also create customers and get your feedback internally for your product/service or process improvements.

Digital marketing is the word now online users and company owners are mostly using nowadays. It is the process to delivered over a digital channel, especially the internet as medium of your business process and goal.

Digital marketing is the en route to create strong online presence of your business, company, product or services and a fan page. There are 77.6% of small business owners, entrepreneurs, freelancers and corporate using social media in their digital marketing strategy.

Digital marketing strategies:

Search engine optimization (SEO)

SEO or search engine optimization is the process to reach customers in a organic way by making manual work such as on page and off page submissions. This means your business will be shown in Search engine result pages, when someone search your business with particular keywords or products / services. There are lot of search engine optimization agency doing the best work for their customers.

2. Search engine marketing (SEM)

Search engine marketing is a process, using paid and unpaid services to promote the business. By using paid advertisements businesses that will appear on search engine results pages. When buyers or sellers looking for certain products or services, which gives the advertiser the opportunity to visit their ads by appearing alongside search results for those search particular queries.

Strategies are SEO and PPC.

3. Content marketing

Ii is a marketing process by creating and sharing relevant and high quality content basis on accurate audience. And eventually this will drive customers and will make strong relationship to take a profitable action.

This content might be as blog posts, articles, white papers, webinars, e-magazines, case studies, research papers/reports, infographics, email newsletters, videos, and e-books.

4. Social Media Marketing (SMM)

It is the process, using social media platforms to promote and sell your products/services.

Best Social media platforms to advertise on social channels are Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. By using this you can choose your potential audience and make number of reach and leads according to your budget.

5. Pay-per-click advertising (PPC) or Google Advertising

PPC or Pay per Click or Google advertising is the advertisement service by Google. Using this ads you can get no. of visitors or leads according to your target or Budget.

6. Email marketing

Email marketing is the more competitive at same time very effective and direct form of digital marketing strategy.

There are 82% of B2B and B2C businesses use email marketing today. Before you create an email campaign, you need to understand the psychology of your potential customers.

By email marketing, For every $1 spent, email marketing generates $38 on an average, and Over 34% of people worldwide use email.

It is the way to keep your customers informed about new sales or promotions you are running, and updated on your brand, product and services, and offer coupons to encourage customers.

Conclusion of Digital marketing

There are lot of tools available for digital marketing for faster results. But mostly manual work or submission give the better and quality results. Before contacting for digital marketing or any strategies under these please consult the best consultant and make your budget.

Source: https://way2websoftblog.wordpress.com/2018/09/18/what-is-digital-online-marketing-how-it-matters/

How Accelerated Mobile Pages (AMP) Affects SEO – Why it’s Important and How to Implement it

noreply@blogger.com (Ayisha) — Thu, 10 May 2018 09:57:00 +0000

Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor. As to how much of a factor, that is yet to be seen. I’ll take you through what AMP is and how you can use it to benefit your site’s mobile visitors.

What is AMP?

Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. If we’re going to be honest with ourselves, most of the elements of a desktop website is unnecessary for a mobile site.
Until recently, AMP was just for User Experience. Now, Google has backed it up – and is encouraging websites to follow suit. Much like how they heralded Schema.org and laid-low Dublin Core for Metadata.

Why is AMP Important?

Ever tried to load your site on mobile? Are you happy with the load speed? I know I’m not. Heck loading my site in desktop is taking long and I have a respectable amount of speed for my internet connection – but mobile? All I have is usually a clunky data plan with the mobile providers here in the Philippines.
Simply put, browsing on mobile while you’re on-the-go will mean that your internet speed is not always fast. So it’s best to optimize the experience of mobile browsing for all users (at least that’s what Google wants to happen) by standardizing a mobile version of your site with AMP. I’ll show you how to do it below.

Who will Benefit the Most from AMP?

I don’t believe that you’ll want to make your services or product landing pages into AMP. It would be stripped down of its first-impressions. That would defeat the purpose of your original design. So I don’t believe that everyone will be adopting AMP.
Thinking about our SEO Services site and how it would look like with AMP is just unimaginable. I think I’ll leave it as it is, thank you.
The sites that will benefit the most from AMP are publishing sites. Sites that produce content. So how you’ll apply this to your client is not by making their entire site into AMP. That might affect conversions negatively. Rather, you can transition your client’s blog section or news and updates section into AMP.

Actual Sites that Prefer Loading AMP

Try opening an article from Twitter from the native mobile app. you’ll notice that Twitter has its own browser now – and it’s not really loading sites fast enough. But if a site is using AMP then it loads fast even with Twitter’s native browser.

What’s the Difference Between AMP and Non-AMP Mobile Browsing?

One of the starkest differences is that AMP pages does not have a lot of stuff for a more complex user experience. Everything is stripped-down.

AMP forces you to use a streamlined version of CSS.
Javascript is not allowed at all – in fact, I’m still trying to figure out how to make share buttons appear on my AMP pages.
You are forced to use an off-the-shelf Javascript library that AMP provides you with – which forces your images to lazy load.

That’s it. Basically when you integrate AMP to standardize your mobile responsive pages, you are putting speed and readability as top priority over anything else – even over shareablility.

How can I Make AMP Work for my WordPress Site?

Here’s where things get interesting because you can actually integrate AMP in about 5 minutes for your WordPress site. Simply follow these steps:
1) Install the AMP WordPress plugin by Automattic
2) Activate the plugin – what it will do is append /amp on all your pages but what it won’t do is redirect mobile visitors to your /amp pages
3) So the next step is to edit your .htaccess file – you could use an FTP program to do this. I personally use Filezilla.
4) (Optional) Just in case you want to check if your AMP pages are working across the board: In your .htaccess file, paste this code:
RewriteEngine On
RewriteCond %{REQUEST_URI} !/amp$ [NC]
RewriteCond %{HTTP_USER_AGENT} (android|blackberry|googlebot\-mobile|iemobile|iphone|ipod|\#opera\ mobile|palmos|webos) [NC]
RewriteRule ^([a-zA-Z0-9-]+)([\/]*)$ https://example.com/$1/amp [L,R=302]
Note that you have to change example.com to your site’s domain name. I explicitly made the redirect into a 302 because we don’t want all the to link equity to be passed on to your /amp pages since it’s merely an accelerated mobile page version.
5) Lastly, you will want to edit the CSS to make your Accelerated Mobile Pages look and feel more like your site. You can edit the CSS using FTP by going to your wp-content -> plugins -> amp -> template.php
You could see that SEO Hacker’s Accelerated Mobile Pages still look and feel like our desktop page design – without all the fluff.

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What is web hosting? How it Works??

noreply@blogger.com (Ayisha) — Sun, 04 Mar 2018 06:29:00 +0000

What is web hosting? How it Works??

Web Hosting

Web hosting is a service that permits business and people to feed a web site or website onto the web. A web host, or web hosting service provider, may be a business that has the technologies and services required for the web site or webpage to be viewed within the net. Websites are stored, on special computers known as servers.

How Web Hosting Works

Before we tend to start is that you simply will get everything you would like from only one trafficker (domain, DNS, and hosting) that may be a convenient thanks to dig done. For our example we’ll assume you’re doing it all singly tho’, as it’ll facilitate illustrate however all of the items work along.

Domain Names

Getting a domain name is very easy if you know the domain registrar like way2websoft.

Every computer on the Internet has a unique number. It’s called an IP address. It’s like a phone number for each computer. That’s oversimplified, but it works for our purposes. A domain name is like an alias for that IP address…a more memorable way of identifying a computer on the Internet.

Every system on the web encompasses a distinctive range. It’s referred to as IP address. It’s sort of a sign for every computer. However it works for our functions. A website name is like associate for that IPs… a lot of memory manner of distinguishing a system on the web.

Nameservers (or DNS)

Setting up nameservers or DNS for domain name.

DNS is commonly used acronym which means Domain Name System or Domain Name Servers.

Hosting

Actually website is collection of files. HTML files, CSS files (stylesheets), pictures and photos, etc. All of those files ought to be in an exceedingly folder on a system that’s connected to the web. That computer is typically referred to “server” as a result of it serves our web site files once visitors come. After you pay a corporation to place your files on their net server, you’re shopping for hosting. They’re hosting your web site on their servers. That’s called Web Hosting.

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Five Creative Uses for Google Alerts

noreply@blogger.com (Ayisha) — Tue, 21 Nov 2017 06:46:00 +0000

Google Alerts is one of Google's hidden gems. It's a really powerful tool to keep track of trends, interesting topics, or anything really new that appears on the web. If you're not using it already, here are a few creative ways to get started with it.

Google Alerts may not be one of Google's most popular services, but it's definitely one of the most useful. When the service gave us a scare earlier this month, many worried it was on the chopping block next to Google Reader. I put out the call on Twitter to see if anyone actually used it, and was surprised by some of the ways many of you put it to good use. Alerts is back now and working better than ever, so Google was probably just monkeying around under the hood. If you're not using it though, now is a great time to start. Here are some clever ways to put it to work.

Perform Automated Vanity Searches and Find Out Who's Talking About You

One of the best uses for Google Alerts is to keep track of how often people are talking about you on the web and what they're saying. One common refrain I heard when I talked to people about how they used Google Alerts was that they used them to find out what people were saying about the company they worked for, their non-profit, their startup, or about them personally (or their blog). One startup founder I spoke to even said it's a great way to get a service that PR companies charge for entirely for free.

Whether you're trying to find out whether people are gossiping about you personally or you want to know what people are saying about your company, Google Alerts makes performing automatic vanity searches a snap. All you have to do is type in your name or your company's name in the search query field. Tell Alerts whether you want all results or just the high quality ones, when you want them delivered, and how you want them sent to you (you can have them sent via email or have Alerts generate an RSS feed for you to subscribe to. If you're really obsessive, you have all results delivered to you as they happen, but depending on your popularity, you may want some mail filters set up in advance.

Stay Up to Date On News from Far Away

If you're an expat living far from home, or just someone who's moved away from their hometown but still wants to know what's going on in your old neighborhood, Google Alerts can help you with that too. Just modify the search terms for the name of your hometown, your home country, or if you want really specific results, your zip code. Like any Google search, you can add as many search terms as you like to narrow the results, and put long names in quotes to get exact matches.

One of my friends living in New York uses Alerts to stay on top of the news where he grew up (and where his family still lives) so he can get crime alerts for his parents' neighborhood, and he finds out whenever someone he went to school with makes the news—for good or ill—before it's plastered all over Facebook.

Follow a Trending Story, or Get a Snapshot of Events On Your Own Time

Right now, many of us are absorbed with the investigation into the bombings in Boston. Others of us are following the ongoing conflict in Syria. However, watching the news all day or being inundated with a never-ending stream of reports—some of them inaccurate and bound for retraction—is just too much to deal with. Google Alerts lets you take control of the news stream and get up to speed on a specific topic when you're ready. Tweak the search terms for the issue you're following, and change the "How Often" to once a day for a simple digest. Once a week may be too much for a story that's actively developing, but once a day is fine for those of us who don't have the time to stay glued to the latest news reports.

Prefer to drink from the fire hose? "As-It-Happens" is always an option, and Google Alerts will feed you new news stories and search results of all types as soon as they index them. It's not as fast as social media like Twitter or Facebook, but it's pretty quick. To stick to reports from news agencies, make sure to change the "Result Type" from "Everything" to "News" or "Blogs." You may also want to change "How Many" to "Only the Best Results" to weed out the cruft. One friend on Twitter noted that he uses Google Alerts to deliver a kind of "morning snapshot" of events that occured overnight, which I thought was pretty creative.
If your news-gathering has less to do with current events and has more to do with entertainment, tech news, or you have a specific public figure, politician, actor, or personality you want to follow (without being creepy), Google Alerts is perfect for that as well. You can even set up a Google Alert for new videos released by your favorite comedian or YouTube channel, get them delivered via RSS, and watch them as they come out without having to check their channel manually. Of course, you can also use it to harvest as much information as possible about your favorite celebrity's public statements and appearances, but come on, don't make it weird.

Search for Coupon Codes, Discounts, and Promotions

Google Alerts is great for information gathering, but it's also a great bargain hunting tool. You can set an alert for coupon codes or discounts to your favorite retailer, and then sit back and let the bargains come to you. Not all of them will be of particularly high quality and you'll still have to sift through the results to find something useful. Even so, you'll hear about new coupon codes as soon as they hit the web, and you'll get first dibs on using them.

This is especially useful if you're trying to grab a discount code that's only valid for a few hundred uses, or if you want a 10% off code for your favorite web hosting company or domain registrar. Just set the search term for the type of discount you want (taking care not to be too specific), set the result quality as broad as possible, and let Google do the work for you.

Go Job Hunting

If you're unemployed or just looking for a better gig, you can use all the help you can get. Google Alerts lets you search for job openings and have results delivered right to your inbox so you can jump on them and apply immediately. Sure, you can scour job boards, but the benefit of using Google Alerts is that you can target your alerts specifically to the companies you're interested in working for. You can even tailor them directly to the types of jobs you're looking for—and since every job site and public company website is indexed by Google, you'll probably be the first person to hear that the listing has been posted.

There's a great guide to doing this over at The Undercover Recruiter if you're thinking about giving it a try. After all, your job search will see more success if you target specific positions and specific companies with targeted resumes and cover letters that are relevant to the opportunity you want. Google Alerts lets you stalk your future gig with minimal effort, then strike first when the time is right.

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Guide: How to Register Trademark For Your Brand in India

noreply@blogger.com (Ayisha) — Thu, 27 Jul 2017 10:17:00 +0000

How many cups of coffee and scribbles on a paper did it take for you to zero-in on your brand name? A dozen, right? Would you let some Tom, Dick or Harry walk away with that name and identity? Hell no! So to your rescue is trademark registration!

As an e-commerce platform helping small as well as big brands start their own online stores, we at Zepo, frequently come across entrepreneurs asking us about how to register their brands as trademarks. Which is why, today, within the course of this blog post, we’ll take you through on how to protect your brand’s reputation, by way of registering your brand as a trade-mark.

Before we start, what exactly does trade-marking a brand name mean?
Trademark registration of a brand name means nothing but brand name registration. It basically means, “this brand name is ours! And if you dare to use it to sell your products, we can sue you!”
In India, you can trademark any of the following or even a combination of these things:
Letter, Number, Word, Phrase, Logo, Graphic, Smell, Sound Mark or a Combination of Colors
So, what is the procedure of registering a trademark?

Step 1: Search for a “crazy-enough” brand name
You get the point, don’t you? Come up with a whacky and quirky brand name, because all the generic ones are any which way taken. Before zeroing in on one name, you might want to do a quick search to make sure that no one else is already using the name. And your best bet would be to use invented or coined words, in a combination with generic words.

Step 2: Making the trademark application
Now that your name is finalized upon, fill in the trademark application i.e. Form- TM 1. The application costs INR 3500 and is a one time fee.
Along with the application, you will need to submit a couple of supporting documents:
1. A Business registration concern: Depending on what type of a registered business you have, say sole proprietorship, etc. you will need to submit an identity proof of the directors of the company and an address proof.
2. An image of your brand logo in a standard size of 9 x 5 cms
3. If applicable, proof of claim of the proposed mark being used before in another country.

Step 3: Filling the brand name registration application
There are 2 ways to file the registration – manual filing or e-filling.
In case of manual filing, you will need to personally walk down and submit the application for registration to any one of the offices of the Registrar of Trade Marks located in Mumbai, Delhi, Kolkata, Chennai and Ahmedabad. After which you receive the acknowledgement of the application and the receipt, usually within 15-20 days of the filing.
But in e-filing system, the acknowledgement of the application is issued immediately.
And after you receive the acknowledgement, you can start using the (TM) symbol next to the brand name!

Step 4: Examining the brand name registration application
After receiving the application, the Registrar checks whether the brand name complies with the law and does not conflict or dispute with other existing registered or pending brands. That’s why we said, quirky brand name, people!

Step 5: Publication in the Indian Trade Mark Journals
After examination, the logo or brand name is published in the Indian Trade Mark Journal. If no one raises an opposition within 3 months i.e. 90 days or in some cases 120 days, from the date of publication, the brand name proceeds to acceptance.

Step 6: Issuance of the trademark registration certificate
If no one raises any opposition, within the stipulated 90 days period, the Registrar accepts the trademark application! Woohoo! And issues a Certificate of Registration under the seal of Trademark Registry.

You may now be allowed to use the registered trademark symbol (®) next to your brand name, once the certificate has been issued.

The whole process of registration of a brand name usually takes anything between 15-18 months. The trademark once accepted, is valid for a period of 10 years from the date of issuance of the Certificate of Registration. After the end of 10 years, the trademark will need to be renewed.

There there! We can understand if this sounds a little too over-whelming. In which case, just call up a lawyer. The lawyer will be able to help you wade through all this legal jargon.

Although the process of registering a trademark is lengthy and a little heavy on the pocket, it is definitely worth the investment of legally protecting your brand.

However, if you are just starting out, investing in a trademark may not be absolutely essential. What matters most is creating awesome products and putting in all the time and effort into building your brand, from ground up. But, there still is another cheaper alternative to lend you lawful protection against being copied – an unregistered trademark. Do ask your lawyer about it!

Read More here about Register your TradeMark

How to Optimize Your Google My Business Listing

noreply@blogger.com (Ayisha) — Tue, 18 Jul 2017 06:53:00 +0000

SEO is expensive, competitive, and hard. But as a local business, you have something significant going for you: your pool of competition is much smaller than the ones national and international brands have to deal with.
Your website doesn’t need to be found by everyone; you just need to be found by the people who live in your community. If you get that right, the results can be significant. Half of consumers that do a local search on their smartphone end up visiting a store they found there that same day.
When people do a search in Google, they’ll see a map and a list of the top three local listings that are nearby, before they see any other results.

In local searches like this one, users get plenty of information on those top three choices right away – they can see both how other customers have rated each of them and exactly how far away they are. For most consumers, that’s enough information to make a decision and head out, without ever bothering to scroll further down.
For local businesses - seo starterpack, that means that while making sure your website is optimized for search engines matters, making sure that your Google My Business Listing is optimized matters at least as much.

1. Set up your Google Business Listing (if you haven’t yet).

The first step is to set up (or claim) your Google My Business Listing. Go to Google’s My Business page and click “Start Now” in the upper left corner. Then fill in every relevant field that Google offers. You want to make sure the profile is as complete as possible and that every piece of information is accurate.

2. Choose a relevant, specific category.

The category you choose will help Google decide which searches your local listing belongs in. You have to choose from the list of available categories, you can’t create your own. If there’s not a specific category that describes what your business is, settle on a more general one that still describes it accurately.
If possible though, you want to go for the most specific category available. “Grocery Store” is a more competitive term than “Gourmet Grocery Store” or “Indian Grocery Store.” The latter categories are more likely to land you in the top three for relevant searches, especially if you’re in a city with a lot of grocery stores.

3. Load quality, high-resolution images.

Photos help your listing to stand out and give potential customers a glimpse of what to expect. Make sure you use high-quality images that make your business look good and show off your products (if you sell physical products).
Consider hiring a Google approved photographer to create a 360-view virtual tour of your business for customers. According to Google, listings that have a virtual tour and photos generate twice as much interest as those without.

4. Make sure your information matches everywhere else.

One thing Google’s algorithm looks at to verify the legitimacy of a listing is a consistency in how it’s listed across different websites. While that seems simple enough – your address is the same each time you enter it somewhere – it’s easy for little differences to slip in. Maybe you wrote out the Road part of the street name one time, and shortened it to Rd another time, for instance.
Pick a standard way to write out your address, a consistent phone number to use, and make sure all your listings match both each other and the information you provide on your website. And work on getting your website listed in as many relevant directories as possible.

5. Use a local number.

In addition to keeping your phone number consistent between your different listings, it’s also important to use a phone number with a local area code. That’s one extra signal to Google that you are actually local. Make sure the number you use for your Google My Business listing is also displayed somewhere on your home page or whatever landing page you link to from your Google listing.

6. Avoid penalty-inducing offenses.

Any work you do to optimize your website or local listing will be for naught if you incur a penalty. Google suspends business listings for a range of offenses. Getting suspended is stressful, confusing, and bad for business, so it’s best to avoid doing anything that puts you at risk of it.
Read through Google’s guidelines for Google My Business listings so you have a full understanding of what not to do. Some of the main things to avoid are:

Using a URL that redirects to your website’s URL, rather than the actual URL itself.
Trying to awkwardly add keywords into your business name field.
Having multiple local listings for the same business location.
Using any address for your business that isn’t a physical storefront or office space where you meet with customers.

Use common sense and don’t try to play the system or get extra listings and you’ll probably stay on the right side of Google.

7. Encourage reviews.

You’ll notice that the local businesses listed in the map snippet of a local search usually have star ratings next to their name. Google wants to provide the most useful information to its users, and users want to find the nearby business that seems the best. In both cases, it benefits your business to have a high star rating.
Ask your happy customers to take a few minutes to give you a review on Google. Include an encouragement on promotional materials you hand out or put up in your store. A gentle nudge or a reminder of how much it means for your business can make your loyal customers that much more likely to take the time to say a few kind words about you.

8. Make sure your website and content is optimized for search.

All the usual SEO advice that helps strengthen the authority of your website in the eyes of Google matters here too. So don’t focus on optimizing your local listing to the exclusion of optimizing your website as well.
Make sure that you:

Read More about Google Business Listing

11 SEO Techniques and Strategies for 2017 (Infographic)

noreply@blogger.com (Ayisha) — Sun, 28 May 2017 11:14:00 +0000

11 SEO Techniques and Strategies

With every upload to the internet, there is only one subliminal message echoing through the void expanse of websites: Keep up.

Naturally, it is not expected of you to ‘keep up’ with everything the internet offers-it is not possible. However, if you are someone who contributes to the mass of knowledge that is the internet, then your aim should be to put your content out there, right in everyone’s faces and make them WANT to read it.

Of course, if it was that easy, everyone would know everything and the search engines would become pointless. Today, only the smartest search engine optimizers with latest SEO techniques and strategies, and the best content writers reach the pedestal where they are the number one hit on the SERPs.

We are here to help you get there.

Pay attention to our following tips to learn the advanced SEO strategies in 2017, and start working on it before this year ends:

1. Mobile is the future

Something that almost everyone understands. It makes sense too. Do you think people in the future will walk around with desktops? No, because its ridiculous.

The vast population of people who are on the move use mobile devices for all their internet purposes. Many even use it at home. A lot don’t even own laptops.

Start working on a website that is mobile friendly or custom-made for it. Not doing so is guaranteeing yourself a setback.

Our personal advice: Go responsive instead of making a special website for mobiles. RWD is not a joke, and will be a better option.

2. The rise of voice search

Some movies do very little to limit our imagination of future technologies. Being able to speak to machines and having them work for us was among the top of the list for the R&D of various companies. Today, it is possible. Those who use ‘Siri’ on their iPhones are no strangers to this fact.

The time has come to include a recording button on your website to entertain voice requests and serve people better. This will free the user to put their fingers to better use like holding the morning coffee on the way to work, etc.

After all, who wants to type so much?

3. Make your site super-fast

Not everyone has access to high-speed internet. There are more complaints about slow internet speed than there are users. In the midst of all this, if your site has the audacity to load slowly and take its own sweet time through the tough hustle in the lives of the users — Don’t even bother optimizing your sites. Without speed, there is nothing.

Optimize the formats and responsive sizes of the media that you have uploaded onto your website and eliminate loose links and pointless data that slows down loading time.

Remember: its a race.

You can use these tools to check the webpage loading speed: Pingdom or GTmetrix

4. Make your website mobile friendly

Do I need a mobile friendly website?

Have you ever asked yourself this question? The truth is, a major section of target audiences are surfing internet through their smart phones; if you haven’t done it already get it right now.

Google has already programmed an algorithm on April 21, 2015 that the sites which are mobile friendly in nature will be given higher priority and rank them better in search results. They have given clear guidelines about how to make a website mobile friendly.

Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.

How to Convince your Clients Regarding SEO & the Techniques you Perform

noreply@blogger.com (Ayisha) — Sun, 05 Mar 2017 04:24:00 +0000

As a SEO Professional you will know all the major importance of SEO and what you have to do for a website to generate and increase traffic. But what about your clients? How do they know about the improvement?
If your traffic for your website get increased day by day then you can say your website is improving. But you cannot expect the tangible results immediately. It may take months or years to improve. But what about clients? Why they have to pay you if they are not getting their website improved?
If a client is simply asking just for a website without SEO but need their website to rank in search engine. IS this possible? No!
You have to make your client understand that SEO only can help their website to improve in the search engines. So how can you do that?
Let’s see today how you are going to make them understand of the importance of SEO for their website.
As a SEO Expert you will know all technical terms in your industry, but the client is not going to know if you are explaining about the SEO techniques through technical terms. This will be just buzzwords for them. So always be clear and precise about what you talk to your clients regarding SEO.
Don’t bring up every SEO techniques and explain it to them. Just it’s good to focus on the result you are going to do on doing SEO. Explain in a simple way so that he can understand the benefits he is going to get him through SEO.
What if you are explaining the importance of SEO and he gets no idea of it? In place of the importance you can explain with an example. You can say it with your favorite analytics tool and show them how much traffic, conversions are achieved for the website your are doing now. You have to explain performing SEO will increase their website ranking in the Search engine ranking page. This will lead to the sales of your website.
Explain them SEO is user friendly, cost effective and a long lasting process. Show them up with some of the proposal you have for your company. Here are some of them.
Here is the set of SEO techniques i perform for my clients.

On Page Optimization:

The action that you perform on the site is On page Optimization. Some of the effective on page optimization includes Keyword Research, checking for the long tail keyword, phrases, targeted search volume for the keyword you are choosing, URL optimization, unique meta tag creations, header tag optimization, Alt tag optimization, SEO friendly URLS and structure, internal links, external links, multimedia dazzling, permalink structure, creating sitemap, robot, submitting it to the search engines, Configuration of Google Analytics, Google Ad words, tag manager , effective content for all types of keywords.

Off Page Optimization:

The action you perform off the page is off page optimization. Some of the effective off page optimization includes blogging, web 2.0 submissions, article submissions, directory, classified submissions, image and video optimization, social bookmarking, search engine submissions, info graphic, PPT, PDF submissions, Business Listing, content optimization, static and dynamic web page optimization etc.

Pay per Click:

This is a paid campaign, if you are not doing paid campaigns, it is not a problem for your page to rank. Through this paid campaign you can get the result easily and also rapidly. For immediate promotion of your website you can try this out.

Social Media Marketing:

Sharing your content in the social media is the effective method of promoting your website rapidly. Some of the social media marketing includes marketing in Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest etc…
Any ideas or tips guys regarding the topic? Please do share it in the comment section below.

Read More >>

Local SEO Marketing – Step by Step Guide

noreply@blogger.com (Ayisha) — Wed, 01 Feb 2017 07:18:00 +0000

Few Off Page SEO Techniques that will Build your Online Reputation in 2017

noreply@blogger.com (Ayisha) — Thu, 24 Nov 2016 13:34:00 +0000

Few Off Page SEO Techniques that will Build your Online Reputation

You can find new inventions and innovations booming day to day in Search Engine Optimization. The Off page technique that was effective yesterday would be out of date tomorrow. This blog is just an assumption, anything may happen in future.Every Webmasters are updating their knowledge by going through the SEO blogs and articles that are listed every day. There are more than thousands of Digital Marketing blogs written every day according to a recent research.
As a SEO Professional ,i have listed a few

Off Page SEO Techniques that will build your Online Reputation in 2017

Blogging
Creating Social Media Profiles
Social Bookmarking
Link-Baiting
Image Sharing
Video Sharing
Local Listings
Business Reviews
Press Releases
Article Submissions
Question and Answers Submissions

This Off Page Techniques can increase to build your online reputation, apart from that there are off page techniques like Classified Submissions, Directory Submissions, Search Engine Submissions etc you can do for improving the position of your website, but it wont help for the online reputation.
Doing this above listed off page techniques effectively and genuinely will build your online reputation in the year 2017. If you are overdoing it, then you will see the reverse of what you expect.

Before starting off page techniques for a website, plan and execute which is the off page technique to do for the particular website to build the online reputation of the website. If you process the plan in the perfect way, then there is no doubt that you are going to reach the targeted audience and be first in every keywords in the SERP’s. Perform both On Page and Off Page techniques effectively for the success of your business.

Hope this would be helpful for many to execute the right off page techniques for your websites, if you think any other off page technique would work for building your online reputation in 2017, please do drop your off page techniques in the below comment section.

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The Ultimate SEO Process Checklist – Infographic

noreply@blogger.com (Ayisha) — Wed, 07 Sep 2016 09:14:00 +0000

SEO Activities Explained – SEO CheatSheet :

Find below infographics explained SEO process and activities in details with step by steps includes,

Research
On Page SEO
Off Page SEO
Social Media
Content Marketing
Web Analytics

How Important is Social Media Marketing in Today’s Business Scenario?

noreply@blogger.com (Ayisha) — Fri, 17 Jun 2016 14:20:00 +0000

In the present marketing status, having a website alone is not enough. With the boom in digital world, entrepreneurs have started capitalizing more on social media especially Twitter and Facebook. The idea of branding by online means has been improving with newer and newer ideas in business.

Now there are many online businesses started solely on the basis of social medias.

The most common advantages found in this marketing strategy are-

1.Social media provides personal contact with many people:- Helps in close interaction with people. You can have lively customer relationship interacting with them by replying on their tweets and comments.

2.Provide opportunity to respond to problems immediately:- When it comes to product and services obviously there arises queries, doubts and complaints from different customers on different perspective. Social medias have turned out to be an important platform where companies can easily respond on the customer problems. Even studies have proved that customers go shopping online preferring those companies which respond to their complaints.

3. Help to drive traffic for our business by increasing brand awareness:- Many companies have proved the strategic branding technique through social media which in turn results in increase in traffic.

4. Can increase the range of followers by amazing many number of people:- Keep your presence well alive with newer and fresh ideas. As such there is no such magic in these things. Whoever build up newer and creative ideas can reach out for maximum shares and follows. Obviously these social medias are the best medium to share your companies or your wards creative thoughts.

5. It directly interacts with customers resulting in increased sales:- The social profiles give better options in increasing sales. This is a mere marketing strategy to keep in hand those potential customers or regular followers by providing coupons and bonus on their purchase.

6. Easy to engage with your own interacting knowledge:- Social media interactions are one area in marketing where you can handle your interactions without great discussions from experts. Spend some valuable timings which can turn out productive.

Google update on removing right hand side Ads on search page reviewed

noreply@blogger.com (Ayisha) — Tue, 03 May 2016 09:16:00 +0000

As per the new update in google now ads will be shown only at the top and bottom of the search page. The number of ads shown at the top and bottom will increase in number depending on the competitive search terms likely to compensate for the ads in the right hand side.

According to Google the new changes have been made in order to maintain consistent user experience across devices. The new layout is explained as a better user readability design. However, this move by google have even squeezed the possibilities for organic SEO. All marketers are not in the urge for speedy results. Many work for their sites through serious researches on the apt result of the search queries. This change from google has made the organic SEO more competitive.

Some suggestions on the effects of this change:

SEO will turn out to be much harder
High search terms and general search terms are seen more effected
More marketers go for paid ads for high competitive search terms
The campaigning and other paid promotion options will turn out to be more expensive with prescribed top or bottom slot.
Searches become more relevant for long tail keywords.
When it becomes more dependent on paid promotions marketers demand on more conversions.
More focus goes for branding.

From a common user perspective more ads will annoy the users when a tough competition comes into being. As if now the update is restricted only to desktop and the mobile layout will be seen unaffected.

#Google

How to link YouTube with AdSense

noreply@blogger.com (Ayisha) — Mon, 14 Sep 2015 17:14:00 +0000

SEO Ranking Factors 2015 – The Future of Search from Moz

noreply@blogger.com (Ayisha) — Fri, 21 Aug 2015 08:54:00 +0000

See >>

Classifieds Submissions Sites India | Ad Posting Sites India

noreply@blogger.com (Ayisha) — Tue, 23 Jun 2015 14:00:00 +0000

global-free-classified-ads.com
classifieds.tamilnaduclassic.com
locanto.in
vivastreet.co.in
mrjalebi.com
onlinemela.com
indiacitys.com
dwarkamart.in
tamilnadufreeads.com
adpost.com
loklist.com
hotfrog.in
pfca.in
citybase.in
adoos.in
classifiedsguru.in
myfreeads.in
click.in
craigslist.co.in
tamilclassifieds.in
jansparsh.com
totalfree.in
expatads.com
onlads.com
netads.in
coimbatore-tn.adwayer.in
indiae.in
adsglobe.com
freelocalclassifiedads.in
adpiece.in
indnav.com
classifieds4me.com
domesticsale.com
allindiaads.com
khrido.com
muamat.com
epage.com
indads.in
tamil-nadu.freeadsinindia.in
topclassifieds.com
classi4u.com
indiadynamics.com
khojle.in
tcnext.com
classifieds.ivarta.com
dragg.in
htclassifieds.biz
adsfeast.com
adsji.com
zonaltrade.com
mangoclassifieds.com
adspublish.in
gyanijiworld.in
jaagit.com
innetads.com
adfindster.com
freeadlists.com
hoobly.com
classifiedads.com
admaya.in
tamilnaduclassic.com
mykota.in
beatyourprice.com
myadsposting.com
classtize.com
zubera.co.in
onlinepostingads.com
papaclassifieds.com
pinads.in
posting.chennai.backpage.com
useme.us
postallads4free.com
adzee.com
adpress.in
maincitymain.com
freead1.net
buynow-us.com
classifiedsfre.com
freeaddposting.in
nullads.com
indiafreead.com
india.classifiedindia.co.in
adswale.in
indyapulse.com
whereincity.com
clickindia.com
classifieds.webindia123.com
indiabook.com/classifieds
indiaboard.com
rajb2b.com
viewfreeads.com
bizmartindia.com
eindiabusiness.com
tradewale.com
classifieds.postfreedirectory.com
panclassified.com
krislon.net
coimbatoreads.in
classifiedempire.com
salenearn.com

Link Risk Management: Are You Using This Critical SEO Tactic?

noreply@blogger.com (Ayisha) — Thu, 09 Apr 2015 06:45:00 +0000

Link Risk Management: Are You Using This Critical SEO Tactic?

Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.

Over the past five years, Penguin is arguably the Google algorithm update that’s had the greatest impact on webmasters. Since Google launched the first Penguin update in April 2012, hundreds of thousands of sites around the world have been penalized and have virtually vanished from the Internet (or at least their traffic has).

Webmasters the world over scrambled to clean up dubious links pointing to their sites. Even after going through this stressful, time consuming, and oftentimes frustrating experience, webmasters continue to search for more efficient and effective ways to keep their websites from getting caught in Penguin’s crosshairs as Google continually re-defines what constitutes a “good” link.

One vital concept in keeping your sites or your clients’ sites safe from the dreaded Penguin is that of managing the levels of risk within your backlink “portfolio.”

Introducing Link Risk Management

Link risk management is a natural outgrowth of the changes that have affected SEO in the last few years.

SEO is not just an investment in better visibility and higher rankings. SEO is the primary way to protect your Internet “assets.” Unfortunately, just like in most other spheres of life, people tend to wait for something bad to happen before they do something to protect themselves.

Do you really want to go through all the stress, time, and cost of recovering your site from a Google penalty? My advice would be, “better safe than sorry.”

You can insure your home or your car against damage, but how do you protect your organic web traffic? Link risk management is one of the ways you can insure your organic traffic — and the income that results from it — against Penguin-related damage.

Link risk management includes:

Recovering your site from a Google penalty (if necessary)
Protecting it from bad backlinks and “negative SEO”
Building safe backlinks
Making steps 2 and 3 a continuous process

Recovery

Only webmasters who were hit by a Google penalty know the stress and desperation one experiences before seeing a penalized website return in the search results. Many sites that depended primarily on organic traffic for revenue lost everything they had overnight, and their companies have vanished from the Internet.

Is it possible to recover from a Google Penalty?

Yes; whether you were hit by a Google manual or algorithmic penalty, it is possible to recover.

Google gives you an “appeal” with their Disavow Tool. In theory, the procedure is actually pretty simple. Find all of your existing spammy or poor quality backlinks, put them in a disavow file, and upload it to Google Webmaster Tools. After some time, your site should recover, and you will get some of your visibility and visitors back.

As I said, in theory, recovering from a Google penalty is pretty simple; in practice, it takes a lot of time and effort on your part. You could be looking at countless hours of work and frustration, which could extend to months of tireless effort, particularly if your first disavow attempt is rejected.

Following is the procedure for recovering from a Google penalty:

Step 1: Collecting Your Backlinks

This is not always easy because even Google provides only a portion of all your backlinks. The Google Webmaster Tools backlinks information is never comprehensive — so, if all you do is analyze just those links, you will never get out of the penalty box.

To collect and summarize all of your links, I recommend using multiple tools, because each tool covers different (though sometimes overlapping) parts of the link graph. I would include link data from LinkResearchTools (in particular, the Quick Backlinks Tool),Majestic, Ahrefs, Moz’s Open Site Explorer, Bing Webmaster Tools, and Google Webmaster Tools.

Download links from all of these sources and then remove the duplicates before analyzing each link.

Step 2: Analyzing Your Backlinks

Before you even start analyzing your backlinks, you should learn which links violate Google’s Webmaster Guidelines on linking. After that, you can start with your personal analysis.

This is not a huge job if you have just a few hundred backlinks. You can check each one manually, taking note of which ones come from spammy or irrelevant sites.

The problem gets serious when you have thousands — or even millions — of backlinks. There are tools available to help automate this process. My preferred solution is running the Link Detox tool from LinkResearchTools, then confirming its determination by hand-checking a random sample within each of the risk levels. I manually analyze a larger and larger sample size of links as the rating gets less “risky.” In other words, I look more closely at links rated “moderate” risk than those rated “deadly” risk.

Step 3: Get Rid Of Low-Quality Links, Disavow The Rest

Once you’ve put together a list of “risky” backlinks, you should make every effort possible to get those links removed from their respective websites. This could mean manually removing links over which you have control, or reaching out to webmasters to remove links over which you do not have control.

After you’ve done all you can to clean up your spammy backlinks, you can put the remaining ones into a file and “disavow” them using the Disavow Tool in Google Webmaster Tools. This will signal to Google that you do not wish for these links to be taken into consideration when assessing your site.

Step 4: Waiting For Google’s Response

If you’ve receive a manual penalty from Google (i.e. a “manual action”), you will have to file a reconsideration request and wait for them to review it. This can take anywhere from several days to several months.

If you were hit by a Google algorithmic penalty, you will have to wait for the next Google algorithm update — which can take even longer than a reconsideration request response. As you may recall, we all waited for more than a year for the last Google Penguin update. Fortunately, it appears that Google now updates their algorithm continuously, or at least more frequently.

Recovery is possible, but it will cost you money, time, and stress. And even if you achieve a recovery, don’t bank on returning to pre-penalty traffic levels right away. Thus, your company may continue suffering significant financial losses. You may even face bankruptcy if your business only has an online presence and it depends primarily on Google organic traffic for its customers.

Protection

Just like with any kind of insurance, you hope that you never need it, but it’s better to be prepared than not. For webmasters, the “insurance policy” is to protect your site from the possibility of Google penalties — versus trying to recover from one after you’ve been hit.

The only way to keep your website safe and Penguin-proof is by proactively engaging in proper link risk management. This means keeping track of your backlink profile, regularly checking it for new links and removing or disavowing the spammy ones.

There are many reasons why you should constantly monitor the risk level of your backlink profile:

Even if you have successfully recovered from a Google penalty, your site is not immune to new Google penalties.
Your site gets new backlinks every day, and many of them come from bad neighborhoods.
Despite some controversy, negative SEO is real and is happening all the time. Someone determined enough to hurt you can destroy your reputation with Google — and thus, your organic traffic.

Building New Links

Monitoring your backlink profile and disavowing or removing poor backlinks is not enough. In addition to those bad links you remove or disavow, you must always be building or attracting new links.

By and large, we are responsible for most of the risky links in our own backlink profiles. The kind of link building Google has always wished us to engage in has always been difficult and time-consuming, and many webmasters didn’t have the time or patience to build high-quality links.

For years, SEOs built links that, while they may have increased rankings in the short term, were never intended by Google to benefit rankings. Many sites are now paying the price for that kind of shortsighted link building.

Basic safe link building techniques are:

Create and promote: great content; revolutionary business models; stellar products, prices, or services; interesting news stories, etc.
Find your competitors’ strong and healthy links. Analyze locations, connections and techniques they used. Replicate their experience and build safe links.
Analyze potential backlinks and great places from which to get a link using professional tools.

Review Your Work

Link monitoring doesn’t have to always lead just to disavowing poor quality links. A good SEO will know when to disavow or undisavow a backlink. For any given subdomain, you can have only one disavow file in Google’s Disavow tool, but you can change it whenever you want. You can add new links or remove old ones that maybe were bad a year ago but now they are actually good (though this is fairly rare).

Your backlink profile is like a living organism. A bad backlink from yesterday could be a good backlink today. For example, if you disavowed backlinks from de-indexed, infected, abandoned, or spammy sites, the link may no longer be considered spammy. De-indexed sites could now be indexed again. Infected sites may have recovered from malware. Abandoned and spammy sites could become clean and safe again.

It may be you have disavowed backlinks from link networks or from fresh sites. The the web changes constantly and it may be that from the day you disavowed a fresh link on a brand new site until now, many of these links could have become valuable (or at least not risky/spammy looking). Sites from link networks could change ownership and host location and no longer be part of the “network.”

It’s difficult enough to obtain new links. If you engage in effective link monitoring and you notice that a backlink is safe again, just undisavow it (remove it from your disavow file).

Conclusion

It’s no longer optional to monitor the risk of your backlink profile continually. Yes, it can be extremely difficult and time consuming (especially if you do it manually), but I assure you that dealing with the fallout of a manual or algorithmic penalty is a lot more difficult and time-consuming.

The web is ever evolving. Google regularly changes the rules of the game. You can choose to adapt, or you can stand by and watch your organic traffic disappear. You can’t afford to be blind to the risks. Insure your organic traffic by instituting link risk management.

Google Bolding Answers, Not Just Queries, In The Search Results

noreply@blogger.com (Ayisha) — Wed, 08 Apr 2015 07:47:00 +0000

Google isn't just bolding the search query now, but also the answers to your search queries.

Google is now bolding answers in the search results, not just the query or the synonym of your query in the search results.

For example, if you search for [what color is the sky] or [the average age of a college student] or other queries that would return answers at the top of the page or in the search results, you would see Google bolding the answer.

In the first example, Google is bolding blue and red colors in the answer in the knowledge graph box, but also you’d find these words bolded in the actual search results below:

Here is the second example:

Here is a screen shot showing a standard search result with the number 25 bolded in the snippet:

How to Choose Good Digital Marketing or SEO Training Institutes in India?

noreply@blogger.com (Ayisha) — Tue, 07 Apr 2015 12:58:00 +0000

Tips to Choose Good and Best Digital Marketing or SEO Training Institute

There are few details you need to pay attention before choosing the best digital marketing and SEO training institute in major cities(Chennai, Bangalore, Delhi, Mumbai, Hyderabad and so on). Here are few tips that will help you to do so:

1. Your SEO Trainer or Digital Marketing Trainer:

The first important thing to be noted while choosing the best SEO training institute or digital marketing training centers is the expertise of your trainer. So all you need to be concerned about is the search engine techniques, digital marketing, pay per click and social media your trainer will be covering in the training program. One tip to learn about the trainer is to check online profiles such as Facebook, LinkedIn and so on of your trainer. You need to ensure that your trainer has an active online entity as SEO and internet marketing is all about promoting products and services online.

2. The position of your training institute’s primary keywords in search engines

SEO helps websites to rank better in search engines. This implies that your institute should rank better in all the search engines, right? So the simple method is to check if the institute’s primary keywords appear within the top three search results. For example, for SEO training in Chennai, when you search for the term “SEO training institutes in Chennai” or “Chennai SEO Training” or “SEO training in Chennai”, your training institute’s website need to appear within the top search results. If this is the case, it means that your people excel in their business and you can check in social media presence and other stuffs. for the same factors we need to analyze for searching digital marketing institutes.

3. Experience in training

It is always wise to choose training centers that are there in this field for maximum number of years. This is because they would have established their credibility already. However this does not mean that the new training institutes are bad. A group of Digital Marketing professional or SEO experts who were professionally doing their digital marketing and search engine optimization may decide to launch a training institute.

4. Read testimonials from past trainees

It is best if you could contact the previous trainees of the training institute you are about to choose. But when you do so, try to contact as many people as possible. If you are unable to contact them directly, try to read their testimonials in Google. At least one or two might have published their experience in the training institute. If many people recommend the institute, go for it.

5. Training Fees

There are few Digital Marketing or SEO training centers charging very high fees claiming that they are the best in the town. Such centers even charge about twenty five thousand rupees for a one week course. On the other hand, few other centers offer reasonable rates ranging from seven thousand to fifteen thousand rupees a week. However, fees structure of a training institute should be considered depending on the quality of the course and the duration.

Social Media Makes Up Nearly A Third Of All Referral Traffic, + More Stats

noreply@blogger.com (Ayisha) — Tue, 27 Jan 2015 05:04:00 +0000

Social software company Shareaholic argues that the shift from search to social is here with the release of a new set of data that reveals social media referral traffic is up 22.71% from this time last year.

In total, in December 2014 top 8 social networks drove 31.24% of overall traffic to web sites. These networks include Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn, and YouTube.

Shareaholic’s Q4 Social Media Traffic Report, released today, includes a year-over-year as well as a 3-year trend analysis. The report is full of of stats that illustrate social media’s role as a traffic driver over the past several years.
Here are some more highlights from the report, the following stats are comparing data from 2011 to data from 2014.

Facebook’s share of traffic grew 277.26% (from 6.53% to 24.63%). Americans are also spending considerably more time on Facebook, from 15.5 minutes per day in 2011 to 42.1 minutes per day in 2014.

Pinterest’s share grew 684.86% (from 0.65% to 5.06%). However, Pinterest’s growth has hit a plateau — to continue growing its user base the report suggests the social network needs to “shed its isolating for-women-only image” and develop more mass-market appeal.

All six remaining social networks (Twitter, StumbleUpon, Reddit, G+, LinkedIn, YouTube) saw their shares decline, making up less than 2% of web traffic. YouTube was decimated, losing 94.76% of its share (from 0.24% down to 0.01%). The report suggests that Facebook’s auto-play videos have led to YouTube’s sharp decline of referral traffic.

As for traffic from the other social networks, that’s on the decline as well. Since 2011, Google+ and LinkedIn have both lost one third of their share of referral traffic, Reddit’s share is down by half, and Twitter’s share has roughly stayed the same.
Here’s a chart of each network’s share of referral traffic over the past three years — you can see Facebook killing it, Pinterest rising and then flattening out, and all other networks hovering around the same place.

Tips to Use Whats App in PC

noreply@blogger.com (Ayisha) — Fri, 23 Jan 2015 15:14:00 +0000

Whatsapp is very popular application but it is strange that it cannot be used on PCs and most of tablets. There are many methods to use whatsapp on PC, one of them is to use with “BlueStacks” emulator. Many people did not like this method. Millions of Computer users were requested alternative for this. As a response of this whatsapp team released a web application to use whatsapp in PC without any software. For this chrome browser is enough.

Here the tips to help you more,

This facility only applicable for Android, Windows, Blackberry mobiles not for iphone’s said by WhatsApp Team.
First, you need to download the latest whatsapp application from application store or you can update the application.
Then in PC open the Chrome Browser and go with https://web.whatsapp.com/ there you find with QR code
In your Mobile, Open the WhatsApp Application -> select the WhatsAppWeb option, then QR scanner line opens.
Then Scan the QR code which shown in browser and that’s it.
The Next few seconds your chrome browser reflects WhatsApp as in your phone. All the options are on the phone, the facilities are in the web application.
To access whatsapp in pc smoothly, your mobile should connect with the internet.
Desktop notification facility also available.
With this you only have options to share images and web camera access not for to share contacts, audio, locations.
The biggest plus of this web application is that everything on the Internet is much easier to see and share in the WhatsApp.

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2. Search engine marketing (SEM)

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2. Choose a relevant, specific category.

3. Load quality, high-resolution images.

4. Make sure your information matches everywhere else.

5. Use a local number.

6. Avoid penalty-inducing offenses.

7. Encourage reviews.

8. Make sure your website and content is optimized for search.

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Off Page Optimization:

Pay per Click:

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Link Risk Management: Are You Using This Critical SEO Tactic?

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Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.

Introducing Link Risk Management

Link risk management includes: