SEO Tips,Tricks and Techniques

Page Layout Algorithm Update by Google

2012-01-23T11:16:00.000+05:30

This algorithm update by Google is not only important for SEO’s but it’s important for Website Designer also.

With this update Google will penalize websites in which content appears below the fold. So, if the user/website visitor has to scroll down to see the content then it’s a bad user experience and Google will consider it as a negative factor.

So, SEO’s must take care that this doesn’t happen and website designer should make a layout which follows this guideline.

Have a great week ahead. J

For more details see Google Webmaster Blog: http://goo.gl/eQDum

How to Add Google Analytics on Mobile Websites?

2011-10-30T20:11:00.002+05:30

Mobile phone usage has increased over years and people are using mobile phones for searching nearby places. Whether it be restaurant or shopping mall or something else everyone should have a mobile website or online presence to increase sales and connect with their customers.

Tracking of mobile website in Google Analytics differs from tracking a normal website because Google Analytics uses JavaScript based code to track visitors data but some mobile devices does not support JavaScript. So Google devised a new way to track mobile websites using Google Analytics. This blog post will provide you information on Google Analytics Mobile Tracking Code and steps to install it on your mobile website.

Let’s walk through the visitor tracking process for a PHP based mobile website.

Google Chrome Extensions for SEO

2011-10-28T13:48:00.003+05:30

10 Must Use Google Chrome Extensions for Search Engine Optimizers (SEO’s)

SEO for Chrome – This is most popular Google Chrome SEO extension. Make your daily SEO tasks easier with this SEO for chrome extension, it provides SEO statistics for any website and tools. Common SEO stats included in this SEO extension are Website’s listing in DMOZ and Yahoo Directory, pages indexed in Google, Yahoo, Bing etc., total number of backlinks a particular website has and how many does different search engines or tools like open site explorer from SEOMoz show, bookmarks on popular bookmarking websites like delicious and digg, Alexa traffic rank, also checks some On-site factors whether robots.txt and sitemap.xml are present or not, HTTP status code etc. Besides all this it also provides much more SEO information about any website, you just need to try this. Installation link: SEO for Chrome.

What's good for a Business Blog: A Sub-Domain, Sub-Folder or a New Domain

2011-10-01T21:38:00.002+05:30

You might have probably heard that hosting a business blog will help you in your internet marketing plan and you have started planning to have a business blog. Business blogging no matter helps, whether goal of your business to have website is lead generation or if you have a shopping cart or if it just exists for branding and educate your potential customers, business blogging can help you with everything. It will help you in SEO as well.

So what’s the best practice to host a business blog, on a sub-domain, in a folder structure or on an entirely new domain? Here are the pros and cons of choosing between these options for business blogging.

Having a business blog on a sub-domain or sub-folder has following benefits:

Selecting Best Keywords to Target

2011-08-30T19:12:00.000+05:30

Keyword research is most important part of any SEO campaign. Select wrong keywords to target and your entire SEO campaign will result in nothing but loss of time and efforts. Choosing the wrong keywords will force you to re-work your pages for new keywords and wait for the search engines to re-crawl your site. For this reason, a few hours trying to pick the right keywords is time well spent?

To start, take a look at your pages. Look at them carefully and write down the words and phrases that best define your site. Try to build a list of two or three word phrases using free keyword research tools like Google Adwords Keyword Tool. Once you have developed this list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

Here are some steps which can guide you through selection of best keywords to target.

Steps to select best keywords to target:

Select the right keywords for each of your individual pages.
The best keywords will be those that are popular search terms (terms that people actually search for), and that clearly describe the purpose and the content of your pages. They will also have to be keywords for which there is relatively low competition.
The more specific your keyphrase, the easier it will be for your site to rank well. You should therefore target keyphrases with three or more words to significantly improve your chances.
There is no sense in trying to optimize your pages for super-competitive keywords where you don't stand a chance of ranking well (most one-word keyphrases fall into this category: for example, it would be impossible to rank well for the keyword 'phone'). It would be better to target phrases like:

'mobile phone' - easier but still competitive
'smart mobile phones' - easier and less competitive
'business purpose phones' - easier and not as competitive.

Website SILO Structure

2011-08-28T22:06:00.000+05:30

While doing SEO of any website we talk and do a lot on on-page and off-page optimization. We optimize website’s title and Meta tags, its content; we use H1 and H2 heading tags. We focus a lot on link building and try to get relevant and quality back-links. But what is it that we still done rank on the chosen keywords. There’s one thing that we often ignore or just forget to include in our SEO strategy which is website SILO.

What is website SILO and how to implement it?

A silo is nothing fancy. It is actually a term coined by Bruce Clay. A silo is simply a category or folder in which you place web pages related to the topic of the silo. We can define SILO in laymen’s terms as creating a specific category (as a landing page) and then creating nested posts within that category to support the themed / topic through the collective relevance and authority of the documents. In a SILO website the pages link selectively in sequence (to the post before or to the next post) in the series of posts or nested pages. You can view the image below to get clearer picture of a good SILO structure for any website.

So a website SILO helps in better indexation of website pages and crawlers find it easy to crawl website. Thus it helps in improving rankings.

Appear Offline to Selected Friends in New Facebook Chat

2011-08-21T12:39:00.010+05:30

I have seen my friends on facebook who remain offline but still I see that they comment or send messages, and then there are others who just get irritated by pings from their friends on facebook chat but don’t know how to turn it off and then they are left with no other option but to logout. They are not able to chat even to those with whom they want to.

I have asked many people about this kind of behavior and they just say that they don’t want to talk to particular group of people or remain offline to colleagues during office hours. But they don’t exactly know how to do this, for them there is good news that facebook has already given a thought to this and this facility of getting offline for a particular group of friends is available for long.

Step-1: Create a list of friends on facebook

For doing this first of all you should create a list of friends. I will show you how to do this...

12 Must Use Free Firefox Addons for Search Engine Optimizers (SEO)

2011-04-30T13:47:00.000+05:30

Search engine optimization is used to make any website visible and improve its ranking in search engines. But before SEO implementation search engine optimizers need to audit the website and know its present status. SEO strategy may vary from website to website and business to business. For doing SEO we need help of certain tools, here you can find some useful and free firefox add-ons for SEO’s.

Strategy to follow while targeting broad keywords

2011-03-26T18:36:00.000+05:30

Keyword research is an important part of your SEO campaign, its very important to select right keywords to target, because selecting wrong keywords will lead to nothing but your efforts and money will go in vain. I have seen that people often select too broad keywords, having too much competition. In my opinion you should select such keywords only when you are a big corporation and you have a great fan following who love to talk about you, because it will lead to automatic link building which is very essential while doing SEO.

Recently I came across one question which was like this:

I want to get the SERP of the keyword “iPhone application development”. Back links for this page is 27.

when I searched "iPhone application development" I saw that websites which were coming on top were having very good backlinks. So my opinion on this was:

In this competition should also be taken into consideration. If you search for “iPhone application development” on google.co.in (considering that you are targeting Indian market) then the first website which we are getting has the targeted keyword in the url itself and they have enormous backlinks too. So, if you are a start up its very difficult for you to rank for such a broad keyword in a short span of time because your competitors might also be doing SEO on a continuous basis and more over they might be having a good and satisfied clientele who might be active on social networks giving backlinks to your competitor.
So my recommendation for you is to make a good back linking strategy, start building links on a continuous basis and target other keywords too along with your broad search term "iphone application development". You can also use social media to your advantage as you are iphone apps developer.

Dealing with Google Suggestions beating competitors : Internet Marketing Strategy

2011-03-26T16:33:00.000+05:30

How to remove Google Suggestions.

Almost everyone of you might have obsered that whenever we type something to search on Google in gives us related suggestions. Recently I came across a situation where competitors were using Google Suggestion to demote a brand. I exactly don't know the criteria that when does Google includes certain keyword or key phrase in its suggestions i.e., whether it takes it upon reaching certain number of results obtained upon searching that keyword or on being number of times it has been searched. Now, what my competitors did was that they either searched the keyword many times or provided much results with that keyword so that it began to appear in Google Suggestions. The keyword was "companyname complaints" and when you search this you get complaints against company and I am very much sure that these complaints were also posted by

competitors themselves. Now it was our task to remove the suggestion and we tried real hard but could not find a solution to the problem.

So, finally we decided to post some articles with something positive and we made sure that those articles come on top with same keyword with which competitors were demoting our brand.

So, friends their is solution to every problem and its said that when someone starts pulling your leg that means you are progressing.

Convert your weaknesses into Strengths.

Optimizing table tag, using summary attribute

2011-02-20T16:45:00.000+05:30

You might have often heard from search engine optmizers (SEO) that table tags are not a good thing to go for. They always recommend using <div> tag for structuring a website. Well I will also recommend <div> tag instead of <table> tag, but what to do when it becomes necessary to use <table> tag. Can we optimize it, if yes then how?

So here is the way to optimize <table> tag and get best results out of it in terms of getting good search engine rankings.

Use "summary" attribute, it serve the same purpose which "alt" attribute serve for image (<img>) tag. The summary attribute specifies the summary of the content of a table and it makes no visual difference in ordinary web browsers. Table summary attribute also provide structure for user agents rendering to non-visual media such as speech and Braille.

One example:

<tr>

</tr>

</table>