Sole System for Runners in Singapore

In fall 2009, K•Swiss in Singapore will set a new bar in performance footwear eliminating the need for athletes to purchase and maintain multiple shoes for demands of all levels of training.  A new, tested and proven technology provides a singular solution for both running and tennis performance. One shoe can now do it all and meet both race and training days.  Introducing miSOUL™ Tech by K•Swiss, the first ever modular individualized sole system engineered for customized performance.

According to David Bond, Vice President of Footwear, “miSOUL™ Tech is revolutionary because athletes only need a single shoe rather than multiple pairs to address their different needs of training.  It is so much easier and much more desirable to switch the insole depending on if you are going for a long run or race. There is nothing like it currently on the market.”

After vigorous testing and seeding with top running and tennis athletes, K•Swiss will introduce its proprietary miSOUL™ Tech collection for fall 2009.  The collection will include men’s and women’s RUN ONE-miSOUL™ Tech for runners.  The RUN ONE-miSOUL™ will come complete with two customizable insoles to enhance both performance needs and their equipment investment.  The first insole is a Cushion 1.0 to meet the rigorous needs of training with a high density heel wrap, proprietary Si-18® gel to absorb shock, a TPU arch insert and medial post for stability.  The second insole is the Light 1.0 for race or fast days with an EVA heel wrap for extra support, Superfoam™ for a high energy return, and a carbon fiber spring plate to enhance forefoot propulsion.

miSOUL™ Tech will be sold only in specialty running accounts. The collection will be launched with vertical print advertising, exposure and seeding at triathlons and road races, in-store clinics, a strong point-of-sale presentation, and on-line advertising and a dedicated microsite.

K•Swiss will be sold exclusively through the Running Lab in Singapore with a launch date of September Seventh. The range will cover a posted and neutral training shoes to lightweight racing and training shoes which will go alongside the revolutionary RUN ONE-miSOUL™ Tech. A range of K•Swiss technical running apparel will also be available at Running Lab.

That’s exactly the goal and driving force behind Epixgear. They’re not just another clothing company trying to make the next best material or some fancy new technology. They go with what works and create unique, memorable designs. A quote from their site really sums them up: “Our goal is to help you go faster, harder, longer….and to turn a few heads along the way.”

The course starts from the Perth CBD and the HM runners will run up Kings Park overlooking the city while FM runners will run along Swan River before looping back towards Kings Park then to the beach. The shorter distances will go straight from CBD to City Beach.

The special series was a chance for participants to race while training in a three month build up to the event. Athletes who signed up for all four events will be awarded points based on their Finishing Place and Race Distance. In other words, athletes who did very well in the longer races will earn more points than those who achieved the same ranking at a shorter distance. At the end of the series these points will be tallied and a Series Champion will be named for each race.