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The Global Source for Social Media Researchers

The SMRA Global has launched The Social Media Research e-learning series. 

First Course Topic is "Advanced Social Media Methods Used by Top Marketers to Spy On the Competition"

 Practical tips on how to use social media data to learn more about your industry and stay up to date with what your competitors are doing online and in social media. * This course is free to members. Non Members are charged $145.00 for the course, which includes an online brand assessment along with a one hour consultation with one of our social media specialists. 

Founding Corporate Sponsors

Ann Michaels & Associates    threads qualitativeechatter social services






About Us

What is Social Media Research?

With the explosion of Social Media, businesses of all sizes often struggle to understand what is being said about their brands, and more importantly, how to promote and protect their brands online.

 As with any marketing plan, social media marketing starts with "social media listening" or research to determine who your audience is, how they talk about your product or service, what their pain points are, how they interact with your competitors and to identify brand influencers. 

The Social Media Research Association was created in 2017 to build a  community of marketing professionals at every level, market researchers who want to be recognized in this area of expertise, students who are working on a degree in social media, pr/communication firms and more.

Come join us & be recognized as a leader of best practices, social media analytics, social media trends and changes in platforms and channels. We help you stay in the know of what is happening in this ever changing world of social media. 



social conversations

Why Join? 


  • If you're a business with the focus of social media marketing / research on the vendor or client side you have a great opportunity to connect and network with thousands of professionals. 
  • If you are a student seeking to connect with companies needing social media promotion and research. 
  • If you are and individual who is looking for a great place to network and learn. 

We invite you to join us in shaping the future of this growing field.  Member benefits include:

  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • NEW: Access to various social media research studies throughout the year FREE TO MEMBERS;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.

listening to social conversations



  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.














Member Blog

  • Have you overlooked YouTube in your social media strategy?
    13 Apr 2018 5:12 PM
    Kathy Doering
  • Social Media Research Is Playing An Important Role In The Development Of Personalized Healthcare
    5 Apr 2018 11:57 AM
    Kathy Doering
  • Exciting News From Our Latin American SMRA Representative....
    5 Apr 2018 9:50 AM
    Kathy Doering

Upcoming events

  • ​Creative Operations Exchange West
    23 Apr 2018 • Marines' Memorial Club | San Francisco, CA
  • Social Media Strategies Summit
    24 Apr 2018 • Chicago, IL
  • The Social Media Shake Up
    7 May 2023 • Sochi, FloraFox
  • 3rd Annual Marketing to Millennials for Financial Services Summit
    21 Jun 2018 • Marriott at Brooklyn Bridge, NY



The National Institute for Social Media (www.nismonline.org) is conducting their third social media job study & need your insights. Please complete the survey hosted by the Social Media Research Association (smra-global.org). 

Link to survey: http://bit.ly/NISM18SM  

The survey takes 15 to 20 minutes on average to complete and all participants will have the opportunity to receive an email copy of the results when the research is complete. Thank you for contributing to this important research about the current state of the social media job market! We look forward to sharing the findings with you.



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