Society of Consumer Affairs Professionals in Europe (SOCAPiE)

Channel integration and the customer experience: What's going wrong?

admin — Thu, 09 Feb 2012 01:29:48 +0000

As Pitney Bowes launches a new report into customer channel integration, MyCustomer caught up with Gary Roberts, the company’s VP of EMEA , to examine the barriers organisations face when integrating channels and what lessons can be learned.

http://feedproxy.google.com/~r/mycustomer/all/~3/RwjM82bKM2M/136918

Is talk of a marketing-sales fusion debating the wrong issue?

admin — Thu, 09 Feb 2012 01:23:50 +0000

Will marketing have to merge into the sales function if it is to have a future? That's not the question we should be asking, says Nicholas Watkis.

http://feedproxy.google.com/~r/mycustomer/all/~3/w9fV24cJ_zc/136898

Infographic: Walk-away factors in customer service

admin — Thu, 09 Feb 2012 01:21:01 +0000

Enterprise Rent-A-Car explores the state of customer service in the UK and illustrates how retailers are one mistake away from losing customers.

CLICK ON THE IMAGE TO ENLARGE.

http://feedproxy.google.com/~r/mycustomer/all/~3/GOPnKCs2Hkc/136895

Social media: 7 ways to drive interactions for leads - and measure them

admin — Thu, 09 Feb 2012 01:09:07 +0000

In this series of Smart Insights Best Practice Advice, Danyl Bosomworth of SmartInsights.com shares tips on best practice to get better results from digital marketing. This month Danyl explores how to increase web interactions with social media and content.

http://feedproxy.google.com/~r/mycustomer/all/~3/SFIhV6ueRDo/136914

Microsoft and 24/7 team to power customer service with Big Data

admin — Thu, 09 Feb 2012 01:06:23 +0000

Microsoft is planning a raft of applications and services that enable large businesses to anticipate consumer needs, simplify the consumer experience and learn from every consumer interaction.

The software giant has taken an equity stake in 24/7, and has an agreement for an R&D partnership and long-term IP licensing with the company.The agreement includes Microsoft merging its interactive self-service assets (clients, people and technologies) into 24/7 Inc.

http://feedproxy.google.com/~r/mycustomer/all/~3/XKVQCwR6Dr4/136972

New tool promises real social media results for SMEs

admin — Thu, 09 Feb 2012 01:01:43 +0000

A new launch is promising small businesses and not-for-profit organisations a full arsenal of tools to create success no matter what their knowledge of or experience with social media marketing.

http://feedproxy.google.com/~r/mycustomer/all/~3/LByoDc39Fns/136971

Microsoft unveils Dynamics CRM Mobile

admin — Wed, 08 Feb 2012 09:10:41 +0000

The next Microsoft Dynamics CRM service update will include a new, Cloud-based, cross-platform, native mobile application, the software giant announced this week.

http://feedproxy.google.com/~r/mycustomer/all/~3/Daa7GQaeDy4/136950

New service promises to be music to the ears of retailers

admin — Wed, 08 Feb 2012 01:16:52 +0000

A licence-free background music service claiming to be the first PRS free and PPL free digital music service in the UK is promising to save retailers millions of pounds.

http://feedproxy.google.com/~r/mycustomer/all/~3/y_qfWg09qkg/136882