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            <h1 class="page-title mt-0 mb-3">Music</h1>
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    <a href="https://sxsw.com/guides/2026/the-ultimate-packing-guide-for-sxsw-music-lovers/"><img src="https://sxsw.com/wp-content/uploads/2026/01/SX26_Wayfinding-Packing-IN-LINE-HERO.png?quality=99&w=640" class="w-100" alt="" title=""></a>
    <a href="https://sxsw.com/guides/2026/the-ultimate-packing-guide-for-sxsw-music-lovers/">
      <h3 class="my-2">The Ultimate Packing Guide for SXSW Music Lovers</h3>
    </a>
    <p class="my-1 fs-7 font-family-founders-grotesk_mono">By <a href="https://sxsw.com/author/lprovencher/">Liz Provencher</a>, January 30</p>
    <p class="m-0 tags fs-8 font-family-founders-grotesk_mono"><a href="https://sxsw.com/tag/sxsw-music-fest/" rel="tag">SXSW Music Fest</a><a href="https://sxsw.com/tag/what-to-wear-at-sxsw-music-fest/" rel="tag">What to wear at SXSW Music Fest</a><a href="https://sxsw.com/tag/berkli-johnson/" rel="tag">Berkli Johnson</a><a href="https://sxsw.com/tag/sxsw-music-festival-conference/" rel="tag">SXSW Music Festival &amp; Conference</a></p>
  </article>

    
  <article class="col-12 col-md-4 mb-3 px-3">
    <a href="https://sxsw.com/music/2026/announcing-over-300-new-showcase-artists-for-the-2026-sxsw-music-festival-conference/"><img src="https://sxsw.com/wp-content/uploads/2026/01/SX26_MF-Announcement-Jan-13-WEB-Article-Hero.png?quality=99&w=640" class="w-100" alt="" title=""></a>
    <a href="https://sxsw.com/music/2026/announcing-over-300-new-showcase-artists-for-the-2026-sxsw-music-festival-conference/">
      <h3 class="my-2">Announcing Over 300 New Showcase Artists For the 2026 SXSW Music Festival &#038; Conference</h3>
    </a>
    <p class="my-1 fs-7 font-family-founders-grotesk_mono">By <a href="https://sxsw.com/author/staffwriter/">SXSW Staff</a>, January 13</p>
    <p class="m-0 tags fs-8 font-family-founders-grotesk_mono"><a href="https://sxsw.com/tag/music-festival/" rel="tag">Music Festival</a></p>
  </article>

    
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    <a href="https://sxsw.com/news/2026/platinum-perk-coca-cola-sips-and-sounds-lineup/"><img src="https://sxsw.com/wp-content/uploads/2026/01/695d1b2e16a8c59ead4390b9_COKE26-Admat-MKTG-12.17-2-p-2000.png?quality=99&w=288" class="w-100" alt="Sips and Sounds Lineup" title="Sips and Sounds Lineup"></a>
    <a href="https://sxsw.com/news/2026/platinum-perk-coca-cola-sips-and-sounds-lineup/">
      <h3 class="my-2">Platinum Perk! Coca-Cola Sips &#038; Sounds Lineup</h3>
    </a>
    <p class="my-1 fs-7 font-family-founders-grotesk_mono">By <a href="https://sxsw.com/author/staffwriter/">SXSW Staff</a>, January 9</p>
    <p class="m-0 tags fs-8 font-family-founders-grotesk_mono"><a href="https://sxsw.com/tag/music-festival/" rel="tag">Music Festival</a></p>
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    <a href="https://sxsw.com/news/2026/rolling-stones-2026-future-of-music-lineup-is-here/"><img src="https://sxsw.com/wp-content/uploads/2026/01/1920x1080_FOM-2026-ACL-VENUE-PLACEMENTS-01.png?quality=99&w=640" class="w-100" alt="" title=""></a>
    <a href="https://sxsw.com/news/2026/rolling-stones-2026-future-of-music-lineup-is-here/">
      <h3 class="my-2">Rolling Stone’s 2026 Future of Music Lineup Is Here</h3>
    </a>
    <p class="my-1 fs-7 font-family-founders-grotesk_mono">By <a href="https://sxsw.com/author/staffwriter/">SXSW Staff</a>, January 8</p>
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