SA Direct blog

09.09.09 - the start of an epic adventure

admin — Sat, 29 Aug 2009 00:07:50 +0000

Once once a year for the first 12 years of each century the clocks tick into symmetry and we sense that something amazing is about to happen … This year 09.09.09 will see the launch of an epic adventure – two 70-something adventurers embark on a journey of a lifetime through Africa in their vintage Rolls [...]

Tshwane/Pretoria uses TV and video to promote 2010 host city

admin — Fri, 03 Jul 2009 11:29:14 +0000

Tshwane/Pretoria is the first of South Africa’s 2010 FIFA World Cup host cities to launch an international television advertising campaign welcoming tourists. Tshwane has worked with Southern Africa Direct to create a documentary informing tourists about the city’s key attractions and assuring them about the quality of the transport, health and safety infrastructure. The documentary [...]

Farewell Lions!

admin — Thu, 02 Jul 2009 11:19:49 +0000

As the lions left South Africa at the end of their 2009 tour, the following was played on plasma screens at South Africa’s airports:

Video travel offers on Sky

admin — Wed, 27 May 2009 11:00:40 +0000

The Southern Africa Travel Showcase is started airing on Southern Africa Direct (Sky 270) this week, bringing viewers travel offers for Southern African safaris. Instead of browsing through a brochure when researching your next holiday, browse through this!

Learn the Diski Dance

admin — Fri, 15 May 2009 10:50:43 +0000

The Diski Dance - a campaign designed to get South Africa and the world dancing to the 2010 World Cup beat - was launched at the INDABA travel trade show 2009. The Diski Dance will be introduced to the world with a 60 second commercial which will be screened on major global television networks (BBC [...]