Sachin's Point Of View

Why to redesign and revamp your website?

2011-07-14T23:09:00.000-07:00

Before taking a concrete decision of redesigning and revamping your website, one must look into the fact whether do you need to redesign or just you need to revamp.

Firstly, when talking about a website redesigning we are referring to a complete overhaul of the site. Assessing its navigation, its design, it’s call to actions – really everything that could be re-assessed with a view to giving a more effective user experience. Redesign is done when you find your web site is of no use in generating inquiries and leads, less number of visitors and its not at all user friendly. It means that now, you want to change the whole look and feel of your website. The concept is changed in redesigning, you have to first decide your aim: Is there a particular form you want completed, do you want the customer to contact you, or do you want a purchase to be made? If you have these goals clear in your mind it will be easier to get your website working for you. It is also very much important to redesign your website in such a manner that its user friendly.

Whereas Revamping is done when you want to introduce new product, price, discounts, color, themes, fresh images, additional pages etc. For e.g: it’s DIWALI and you want your visitors in festival mood, so giving a look which wishes them greeting of DIWALI. Revamping should be done as the requirement arises on regular basis and you want your visitors to be more happy. A website revamp is great for keeping the structure of your site consistent to let regular users of your site know where to go to get the information they want. Generally a website revamp will take far less time to carry out than a complete overhaul and it must be an essential factor that everyone should look into.

Before taking any action just think about below points:

Check your Website technology, is it out of date? Are you using old versions?
Check your website is it user friendly?
Visitor’s ratio is going down?
Have you added all your services? Any service Is missing
How your clients are reaching to you?

Prepare your action plan include below points in it:

Check total time required for revamping or redesigning
Check total cost, take the quotations from various companies and check for additional services
Check out current Web Trends and also see what your competitors are doing online
Prepare the strategy and understand website requirements
Make sure that users can navigate through the website easily
The important thing is how and who will maintain your website, so before closing any deals make this clear.

So now what you will do with your website redesigning or revamping?

Linkedin - A vital Social Media tool

2011-05-08T22:39:00.000-07:00

Social networking sites are booming in the world and providing the Buzz to online activities. Among all the top websites LinkedIn is also one of the favorite website on internet. In 2011, Linkedin has 44 million users in the US and 56 million outside, all these figures says everything about the Linkedin. Before starting to discussion we will see the summary of Linkedin.

Summary of Linkedin

Website: http://www.linkedin.com

Location: Mountain View, California, United States

Founded: May 1, 2003

Alexa Ranking: 17

Linkedin popularity: Over 100 million users representing over 200 countries around the world

What you can do with linkedIn.com

You can find a contact information for any company
You can sell/ promote/ advertise your product
You can search for employee
Find useful information about businessman / companies / people
If you want to start your business in new city
Find business partners for your company
You can create your online reputation

Profile in linkedin.com:

Your profile is important on LinkedIn, so before preparing your profile on linkedin.com remember the below points:

Read / Refer few other people profile on Linkedin.com
Write attractive profile with your targeted keywords because the profile is your marketing piece
Understand what is important to the person
Look for what people are interested in
Check for red flags about profiles
Number of connections – there interest in LinkedIn
Join groups on Linkedin, It represents your interest

How to find people on LinkedIn?

Main thing is to find the people on Linkedin, this is the most important thing.

You can contact directly to Linkedin members through your connections
Find your friend and connect them
Friend of a friend

What you can Search on LinkedIn.com?

The Searching Feature lets you find people.
You can find people in Companies
You can find people by name
You can find people in industries
You can find people in Cities
You can find people in almost any way you want
Once you found them – then you read the profile and you know something or a lot about them

Send E-Mail’s through linkedIn.com

E-mail system to talk to people in LinkedIn
Connects you for Q&A
Has a great feature “Replied” which means you have answered this e-mail
People who use LinkedIn READ their LinkedIn e-mail – those who don’t use LinkedIn don’t read it – Many Of Your Messages will be ignored

Participate in “Questions and Answers” on Linkedin

Ask Questions or Answer Questions
Asking – gets answers and people who will connect up with you
Answering – gets you a reputation, lets others learn your expertise
Look for interesting people and questions

How to use your network? If you are calling into a company

Start With A Search For The Company Name

you now are calling an individual

you know what they do
you know their hobbies
You may have something in common
You can start – “Hey Sue – we are LinkedIn connections….
How does that affect a Cold Call?

How to sell our product on Linkedin?

Search in your target market
Find the specific users of your product
Find the buyers of your product
Find customers of your customers to drive demand
Find people who consult to people buying your product
Find people who can help you improve your product

How to find employee on Linkedin?

LinkedIn probably provides the single largest network of recruiters available. They are continuously looking at their LinkedIn contacts to find people to present to their clients.

Do reference checks – call employees of the company where the person worked
Search the resume of the people – see what they say about them
See how they present themselves to the world

How to find people in a new city?

A great way to find a set of contacts that can start you up!
Find potential partners
Find potential suppliers
Find people that can tell you which hotel to stay in
Anything you need – you know have somebody to help you through your problem
18. If you are looking for a business partner
Find suppliers – both local and International
Find people who are need you
Find people looking for a joint venture
Their profile will provide background that you may be hesitant to ask about

Remember

Effective LinkedIn Usage requires a large network
LinkedIn is for people who need people
LinkedIn is a Chamber Of Commerce on Steroids
LinkedIn is for many different purposes
A Large LinkedIn network means anytime I need to find anyone - there is a good chance I have a starting spot.

Keyword Density Formula

2011-04-28T22:56:00.000-07:00

What is Keyword Density:

Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on the page.

Keyword Density Formula

For example,

If your article has 500 words and your keyword is “SEO Guide”

- Total keyword Count: 500

- SEO Guide keyword uses: 12 (Just search your keyword in your article and count it)

Keyword density for “SEO Guide” = (12*100)/500

Keyword density for “SEO Guide” on the page is 2.4%

I prefer 2-3% keyword density for my pages.

Simple Steps to avoid Google Panda Effects

2011-04-21T02:00:00.000-07:00

What is Google Panda?

Google Panda is a Google’s latest algorithm; it determines website / blogs / articles content and provides rankings according to content and Meta settings. Google Panda is introduced to provide quality and unique search results to their users.

With this new update, we have to be more careful about the postings which we are making. plus we should really make it relevant, unique and original. The websites with copy content, low quality, irrelevant content, poor and irrelevant backlinks will suffer by this update.

Below are the basic methods through which you can avoid the effects of Google Panda. All these changes are quite simple and easy to understand.

Improve your content and take care of below mentioned points while updating your content:

1) Content quality and its usability
Try to use more relevant and useful content on your website, just check visitor’s requirement, what people are searching on internet and make the changes according to that. Visitors should understand your content and make sure to avoid grammatical errors and typos.

2) Prepare valuable content
The valuable content plays a major role in overcoming the Google Panda updates. Visitors should get a feeling that the content you are providing gives the clear cut idea and exact information that they are looking out for.

3) Make unique content
Make sure that your content is not copied from anywhere and It should be 100% spam free because Google Panda Algorithm focuses on spam, copy, poor quality content. Scan your site with online tools for unoriginal content and update

4) “Blog-sites” check the comments which you are approving

Before approving any comments for your blog check out for relevancy of comment and the links which are coming from them.

5) Reduced Ad Placements
Along with good content, it is also important how you are placing your ads on web-pages. Try to avoid using too much ads on web page, place the ads wisely without making it difficult for the users to go through the content of your web page.

There are other points which are also important while updating your website, which are listed as below:

1) Checkout website navigation
Website navigation must be well formatted and it should be easy for visitors so that they can find their way around on website. Remember best aspect of navigation is inter linking between the pages, it should give them best experience.

2) Check for quality back links
Google panda checks the low quality, bad neighborhood website and irrelevant websites. So always find the links from quality websites.

3) Say no to Black Hat
Prepare the website free from any sort of black hat methods like keyword spamming, keyword stuffing, hidden text, 301 redirect, fake news Etc…

Once you are ready with all the updates, you can expect better search engine results in the coming days.

2011-04-20T03:05:00.001-07:00

Like Digg and Twitter, Reddit is also one of the largest social news websites around the internet
http://bit.ly/eHYDIr

Social Bookmarking Websites | Top Social Bookmarking Sites

2011-04-06T22:03:00.000-07:00

Top 10 Social Bookmarking websites

Social bookmarking websites are booming around the world and the popularity of those websites is increasing day by day as per the users and number of viewers. Everybody is taking social platforms seriously as it allows them share their own view points and opinions among a vast number of people.

These kinds of web platforms also help companies in reaching out to a large number of probable customers for their organization.

I have categorized top 10 social bookmarking websites as per their link popularity, number of visitors and by their page rank.

www.twitter.com

Google Page Rank 9

89,800,000 - Estimated Unique Monthly Visitors

Site Count: 703000000

Links:2660

Domain Started On:3/02/2001

www.digg.com

Google Page Rank 8

27,500,000 - Estimated Unique Monthly Visitors

Site Count:3800000

Links:6770

Domain Started On:11/11/1998

www.buzz.yahoo.com

Google Page Rank 8

16,000,000 - Estimated Unique Monthly Visitors

Site Count:3800000

Links:640

www.reddit.com

Google Page Rank 8

15,500,000 - Estimated Unique Monthly Visitors

Site Count:5260000

Links:11000

Domain Started On:11/27/2002

www.stumbleupon.com

Google Page Rank 8

15,000,000 - Estimated Unique Monthly Visitors

Site Count:3350000

Links:3930

www.delicious.com

Google Page Rank 7

5,500,000 - Estimated Unique Monthly Visitors

Site Count:4790

Links:8900

Domain Started in 2003

www.mixx.com

Google Page Rank 8

2,600,000 - Estimated Unique Monthly Visitors

Site Count:489000

Links:581

www.fark.com

Google Page Rank 8

1,850,000 - Estimated Unique Monthly Visitors

Site Count:1240000

Links:1710

Domain Started On:11/27/2002

www.slashdot.org

Google Page Rank 8

1,700,000 - Estimated Unique Monthly Visitors

Site Count:288000

Links:4390

Domain Started On:1/13/1998

www.newsvine.com

Google Page Rank 8

1,390,000 - Estimated Unique Monthly Visitors

Site Count:124000

Links:3880

Domain Started On:11/26/2002

To view all above content in video format please visit Top 10 Social Book Marking websites.

Next => How to add sitemap on Bloggers?

Sitemap on blogger | Steps to add Sitemap | Easy way to add Sitemap

2011-04-03T22:19:00.000-07:00

How to add sitemap on Bloggers?

Use the following steps to add sitemap to your blog:

Register / Login to Blogger.
Click on dashboard, scroll down to the bottom of the page.
Check Other Stuff section => Tools and Resources => Webmaster Tools. Create account in Google webmaster section and then login to that account.
You can add your site in Google webmaster tool, if you have not added your website / blog on webmaster tool then you can add a Meta tag to your site's home page.

How to add Meta Tag on Blogger?

* Click on Settings => Design => Edit Template

* Copy the meta tag provided by webmaster tool, and paste it into your blog. Paste the tag in section.

* Final step is to verify your website

5. (Back to webmaster tool) Go in to sitemap section In the text box (beside the domain name), copy and paste atom.xml?redirect=false&start-index=1&max-results=1000.

This will use your atom feed as your Sitemap and use the information for the first 1000 pages listed in that file. May be you won’t have nearly 1,000 pages, but this is to ensure that all your pages are included.

6. Google will verify your blog automatically and upload your sitemap.

Mobile SEO | Mobile Search optimization | Mobile Business | Need of Mobile SEO

2011-03-22T01:25:00.000-07:00

Importance of Mobile Search Engine Optimization:

The markets for smart phones are expanding. Cheap mobile phones are easily available and people’s interest to access the internet via their mobile phones is increasing. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. So now there is a large scope for business owners to develop the websites and apps for mobile users. Most of the companies have started developing their websites for mobile devices.

If you are planning to develop your website for mobile users then the following points have to be kept in mind:

Apple iPod touch 8 GB (4th Generation) NEWEST MODEL

Avoid Flash banners.
Strictly follow the mobile design guidelines and outlines
Do not use frames.
Avoid adding heavy files on website.
Research keywords for mobile users (Avoid long phrase keyword).
Add keywords in title tags, H1 tags, H2's and in the content itself.
Keyword rich anchor text is useful for internal links.
Add mobile sitemap so that Google will categorize your mobile Web site
Use separate CSS files for mobile and on screen rendering.
Use %s for sizes instead of pixels as it will help ensure things scale down.
Avoid scrollers.
Hide items in the mobile CSS or re-arrange an item to ensure that content isn’t pushed too far down the mobile page.

Samsung Nixon

Submission of mobile sites to mobile search engines.

Below is the list of mobile search engines.

Mobile Search Market

The following search engines are the major players in mobile search at this time.

Google Mobile
Yahoo! Mobile
MSN Mobile Search
AOL Mobile Search
Nokia Mobile Search
4INFO Mobile Search

If I have missed out on any major mobile search engines, please do let me know.”

Popular Social Networking Website

2011-03-17T03:33:00.000-07:00

Social Networking Site

The craze of Social networking websites are increasing day by day. It has created new way to being in touch with friends, family and other professionals and share information at a single time. Millions of people in the world are using the social media sites and it now seems that social networking will be a part of everyday life.

Now days there are many social networking websites which allow users to share their information. But if you just search for top 20 Social networking websites on any search engine, you will find Facebook has taken hold as undisputable leader amongst social networking sites.

Why Facebook is popular among Social Networking Website?

Facebook Growth Graph

Facebook website launched in February 2004 and till the time this site have more than 500 million (avg) active users and there are more than 200 million active users accessing Facebook through their mobile devices. The main thing is that there are more than 200 mobile operators in 60 countries promoting Facebook mobile products.

According to sources there are over 900 million people interact with community pages, groups, link posting, wall posting, chat and through events and more than 30 billion web links, news stories, blog posts, notes, photo albums, etc. shared each month.

How to Join Facebook?

Facebook User page

You can view a number of different Facebook pages without registering but I will recommend registering your account with Facebook to feel the difference. What you may like most about Facebook is that it is completely free to use.

First step is to register for an account with Facebook and it takes few minutes to open new account. It needs your email address, passwords and basic information. Registration will allow you to create your own Facebook profile.

Once you join Facebook, you can create your own profile page with your profile photo, personal details, your interest, hobbies. Although this is optional, you can search your friends and you can recommend your friends and places by sending those requests.

Social Network

Through Facebook you can create your pages and you can publish and share them with your friends, you can add professional community to your profile. You can post your favorite links / music/ videos to your friend’s wall.

Facebook have multiple apps which you can add to your profile and even you can play online games through Facebook communities and collect the points for your games. Facebook allows the multiple choices to your profile which enables you to keep yourself updated.

SEO Plan | SEO Strategy | SEO Execution Plan

2011-03-16T00:12:00.000-07:00

Importance of Search Engine Optimization Plan

This is very important to prepare Search Engine Optimization Plan before starting online activities for our websites. We have to include the strategies how we are going to execute the online (Search Engine Optimization) activities for our website. Those strategies can be categorized such as on page changes, off page optimization and online awareness.

SEO Execution plan helps us to structure our work in regards with our current standings in search engine ranking, Competitors analysis, number of actions which are necessary to hit the plan, and the marketing efforts for the website. Even we can schedule our budget for our website. SEO plan is more than just a picture of what we have to achieve and things which we have to avoid.

In this SEO plan, we should have an area for background information, marketing information, plans for generating online leads, and plans for managing problems that may arise in near future.

Below image will give you the idea about How to prepare SEO plan for our / Clients website. According to below SEO Plane (Image) you will get a good idea of what areas you need to focus and the areas where you are good. The plan is given for 15 weeks and according to this you can schedule your activities.

I hope this post will help you to understand the SEO Execution and to implement goals for your website.

Title Tag optimization | Importance of Title tags

2008-05-08T03:27:00.000-07:00

Significance and not many things for Title Tag Optimization

Title tags are questionably the most essential of the on-page factors for search engine optimization (SEO) and Search engine internet marketing (SEM)

To be found using the search engines (like Google, Yahoo, Msn) for you should optimize your website for a set of keyword phrases. These keyword phrases should be included in your title tag. Suppose my website is of Search Engine Optimization, then I would like my website to appear in search engine results when searching with the phrase “Search Engine Optimization Tricks SEO Ideas Internet Marketing” You can also put title tags as per your geographical area like “Search Engine Optimization company in India Or Search Engine Marketing Firms in Mumbai ”

If I include “Search Engine Optimization Company” in my title tag I will boost the chances that the search engines will find the page and my grade(Page Rank: Number of votes to our website) will be higher. Of course you are not restricted to adding only one keyword phrase to your title, I would advocate two perhaps three but be careful not to make it too long. Also keep in mind make it easy to appreciate and expressive for a human.

There are a few points you should keep in brain when writing your titles:

1) The title should be relevant to the purpose of the site and aptly describe (in a few words) what the site is about.

2) The title should be meaningful and not just contain a list of keywords.

3) The title should not be too promotional and read like an ad text, instead it should be as objective as possible.

4) The title shouldn’t be too lengthy (anywhere between 20 to 50 characters is usually fine).

5) THE TITLE SHOULD NOT BE IN ALL UPPER CASE.

6) Avoid the use of an exclamation mark ‘!’ in the title.

7) Avoid repetition of keywords.

8) Avoid words like ‘best’, ’leader’, ’cheapest’, ’greatest’ or any other overstated adjective.

Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:

- Include keyword phrases in your title tag

- Order keyword phrases successfully within the title tag

- Make the title tag attractive to the eye

- Try to keep title tags as unique as possible

- Avoid the list of ordinary title tag mistake

Tips for SEO Friendly Title Tags:

2008-03-06T05:07:00.002-08:00

The Title tag wins your rankings, as they say it’s still the undisputed and ever consistent factor in search engine rankings. It really takes skill and ability to achieve that rare blend of an optimized title and a title that invites your lookers to bookmark your website, in other words excellent branding or site recall.

The recommended 65-character title tag and your 150-character description should contain the same keywords, and should be both cater to search engines and the actual target audience - if your goal is conversion, and not just mere traffic.

Search Engine Optimization Process

2008-03-06T05:07:00.001-08:00

Below image represents the steps in SEO and How Search Engine Optimization Process is:

SEO Process

Alaska Airlines

Search Engine Optimisation Process

2008-03-06T05:07:00.000-08:00

Development: It is the important phase in SEO Execution, Below image gives the idea about process of SEO Execution.

How to Establish a Budget for SEO

2008-03-05T05:26:00.002-08:00

Recently I read one Article of Debbie and i want to share this article with my friends.

By Debbie Everson

Debbie EversonLevel: BasicDebbie Everson is an author and the CEO of SearchMar, Inc., the search engine and optimization and marketing consulting company. Debbie teaches SEO workshops ...

SEO (search engine optimization) is an incredibly young and volatile marketing realm. As a marketing manager with great expectations for SEO, you likely feel intense pressure to generate a great ROI, but you also feel dizzy from the possibilities and risks inherent to any internet marketing adventure.

Before you and your accounting team pull out your calculators and Excel spreadsheets, you MUST organize your strategic marketing goals. If you don't spell out these goals explicitly - and harmonize them with your vision for your company - you will burn up your investment and fast. Think of building a budget for SEO like designing a house. Unless and until you select the right neighborhood and style of house (vision) and map out the architectural skeleton (strategy), you will be hammering nails (budgeting tactics) essentially at random. And this will inevitably lead to a big mess.

That said, let's get down into the nitty gritty and discuss SEO budgeting tactics that work.

Three ways to gauge your project's budget:

base your numbers on a (successful) past campaign that's similar to yours.
aim to capture a specific share of your SEO market, and work backwards (based on figures published by competitors) to determine what SEO resources to deploy and where.
designate a target percentage of total sales you wish to achieve though SEO marketing and work backwards to make this figure a reality.

What percentage of your total marketing budget should go into SEO internet marketing:

• if you're selling pharmaceuticals or herbal products, you may want to go as high as 25%.

• the average (across industries) is somewhere around 6%, but this figure will likely grow as SEO gains prominence as a marketing tool.

• If you advertise primarily in the brick-and-mortar realm and/or have an unusual online demographic, your percentage could dip to 2% or lower.

Other important info to keep in mind:

• nearly 90% of all business traffic generated from Google, Yahoo, and the other search engines comes from organic listings.

• every month, nearly 6 billion search engine queries are made.

• The top three search returns generate over 91 percent of traffic.

Unlock your SEO budget with the help of SearchMar.com, a full-spectrum website optimization company with enormous experience.

Debbie Everson, deverson@searchmar.com, CEO SearchMar, Inc. the search engine optimization & marketing consulting firm.

Article Source: http://EzineArticles.com/?expert=Debbie_Everson

Sachin Thorat

How to Increase Search Ranking

2008-03-05T05:26:00.001-08:00

In order to improve your local search ranking on a search engine, you want to make your keywords relevant to the area in which your business is located. This is also a decision you have to make when thinking about the direction that you want your business to go; whether it is local or national. One of the most underused yet valuable tools in SEO is getting you a high local search ranking which bump up your larger rankings. As you local search ranking increases, you will find that your ranking also improve in other places as well.
Steps

In a short amount of time your web site can be number one in a large search engine, simply by getting a local search ranking. This is beneficial for your company and will help to increase traffic to your site. Some other ways to improve your local search ranking is to use secondary search engines and local guides. By placing your business on these sites, you can also give your business a nice boost to your rakings while providing some good and generally free press for your company, business and web site.
Finally, a benefit of a local search ranking is that you can easily produce targeted links from other engines back to your site. If you were to use some local listings, and then searched for that keyword on a large search engine like Google, you will likely see the same business showing up in the top spots under the different search engines. With local search rankings, your business will still come up in larger searches. There are many ways to go about increasing your local search ranking. In the local guides, you want the word search to be as close to your business as possible.
http://www.localsearchranking.com
--Seogenie 21:25, 21 February 2008 (GMT)Tikee Pittman- Seo Consultant

Article provided by wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Increase Search Ranking. All content on wikiHow can be shared under a Creative Commons license.

Internet Marketing | Online Selling | Internet Selling

2008-02-28T01:00:00.003-08:00

Facts for online selling of products

Nowadays many of the Peoples use the online media for selling their products. If you are planning for online selling of your product, then first thing is that how to create a Search Engine friendly website so people can find your website easily.

Always remember one thing about Internet Marketing “If your website don’t have decent traffic then it simply means no sales for your product and it means no profits.”

You should be always aware of the current customer’s requirements. It means what the user/customer is looking for and how to fulfill their requirement related to online Marketing and Search Engine Marketing (SEM)

One thing I had observed that people pay their hard-earned money to build this outstanding online store with a fancy design, some of animated logos, lots of Flash techniques and still they does not find any visitors. This is a common scenario with many online business because of non-understanding of SEO importance.

Make sure that your SEO (Search Engine Optimization) Company provides website creation and marketing support. Because Peoples are always concerns with how they are going to collect payments, setup their online shopping cart…..

Creating your online store or Website and expecting people to visit your website and buy something from your website is looks simple but to increase traffic for your website is the challenge.

The very important part is that you understand how to get your website ranked high in MSN, Google and Yahoo .And how to use the SEO (Search Engine Optimization) techniques to improve your search engine rankings and traffic of your website.

Search Engine optimisation Methods | Online Marketing

2008-02-28T01:00:00.000-08:00

Internet Marketing Methods

To start with my first post I want to discuss on "Online Marketing and Search Engine Optimization." Online Marketing is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience.

Internet marketing methods include :

Search engine marketing
Display advertising
E-mail marketing
Affiliate marketing,
Interactive advertising
Online reputation management
Also Social Media Marketing Methods such as blog marketing, and viral marketing.

Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.

An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising (ppc / banners etc.)