Closing Bigger Sales Podcast and Blog by Shane Gibson

The 10 Personality traits of a Guerrilla Social Media Marketer

shane@kbitraining.com (Shane Gibson) — Fri, 30 Oct 2009 16:34:07 +0000

Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together. I thought I would give you a sneak peek into these traits and the Guerrilla way: Immune to hype: There is a lot of hype [...]

Tips de Social Media, Pensamientos y Modas en menos de 140 caracteres.

shane@kbitraining.com (Shane Gibson) — Wed, 28 Oct 2009 14:11:44 +0000

Cada cierto tiempo, me dedico a hacer una colección de mis tweets mas populares de Social Media (Twitter updates via @shanegibsones) y los archivo en mi blog para que las personas que se los perdieron o para los que aun no se encuentran en Twitter. Aquí hay una colección de 25 Tips, pensamientos y modas [...]

Two Leadership Seminars to Help You Compete and Prosper

shane@kbitraining.com (Shane Gibson) — Thu, 22 Oct 2009 23:25:00 +0000

I have two seminars coming up in Vancouver in the next 60 days. If you’re a manager, executive or entrepreneur these two sessions are designed with you in mind. Today we need solid relationship development and leadership skills that are honed for today’s hyper-connected stakeholders and team member. These are not old strategies dusted off, [...]

How fast are social media and social networks growing?

shane@kbitraining.com (Shane Gibson) — Thu, 22 Oct 2009 13:34:00 +0000

I found this counter through @cindyking on Twitter. It was developed by Gary Hayes, and really gives you a good idea of the minute by minute growth of social media and social networks. User generated content is now your brand, are you engaging these content creators and social networkers? Click here to Tweet this Sales [...]

Why You Need to Be a Nomadic Social Media Tribalist

shane@kbitraining.com (Shane Gibson) — Mon, 12 Oct 2009 17:30:38 +0000

Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. [...]

Social Media Tips, Thoughts and Trends Under 140 Characters

shane@kbitraining.com (Shane Gibson) — Tue, 06 Oct 2009 20:03:17 +0000

Every few weeks I take a collection of my most popular social media Tweets (Twitter updates) and archive them on my blog for people who missed them or are not yet on Twitter. Here’s a collection of 25 tips, thoughts, and trends from the past 10 days. Enjoy! Social Media Thought: Not listening to your customer [...]

Listening 2.0 – Social Media Listening Strategy

shane@kbitraining.com (Shane Gibson) — Tue, 06 Oct 2009 14:53:41 +0000

Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking. It all starts with listening. In marketing, as in battle it is often one bold stroke that [...]

25 Tips Sobre Medios Sociales

shane@kbitraining.com (Shane Gibson) — Mon, 28 Sep 2009 16:38:49 +0000

Esta es una colección de Tweets enviados a traves de la cuenta de @shanegibson y @shanegibsones. Son tips sobre medios socials con una longitud máxima de140 caracteres. Aquí les present mis 25 Tips Sobre Medios Sociales (PDF): Click here to Tweet this Sales Blog Post to Twitter

Social Media Statistics and Trends for South America

shane@kbitraining.com (Shane Gibson) — Sun, 27 Sep 2009 19:25:45 +0000

I’m writing this blog entry here in my hotel in Bogota Colombia. I’m here speaking on social media marketing for an international congress on sales and marketing. I thought I would share some of the results from the research I had done on social media in South America: South America and Mobile Social Networks: South America ( [...]

3 Things You Must Know About Social Media

shane@kbitraining.com (Shane Gibson) — Mon, 21 Sep 2009 22:34:54 +0000

I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him: It’s [...]

Social Media Engagement

shane@kbitraining.com (Shane Gibson) — Thu, 17 Sep 2009 18:21:15 +0000

There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today’s podcast is on what engagement is about. Here’s a short list of what engagement is: Complete listening, not just to hear but [...]

The End of Social Media

shane@kbitraining.com (Shane Gibson) — Wed, 16 Sep 2009 04:58:59 +0000

Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at [...]

Shane Gibson on Social Media for Sales Organizations

shane@kbitraining.com (Shane Gibson) — Sun, 30 Aug 2009 02:40:21 +0000

Over the past 16 years I have done a lot of speaking on stages in Canada, USA, Southern Africa and South America. In the past 36 months more and more of my speaking, training and writing has been focused on social media and how it integrates (or doesn’t) with sales process and strategy. I have [...]

19 Social Media Tips Under 140 Characters

shane@kbitraining.com (Shane Gibson) — Tue, 25 Aug 2009 21:05:19 +0000

Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I’ve put them all in one place as a brief social media tip digest. Social Media Tips: Unique, brief sound bytes produced consistently can yield great results. Once in a while ask your FB and Twitter friends for help. See who steps up. [...]

What is a Tweetup?

shane@kbitraining.com (Shane Gibson) — Thu, 13 Aug 2009 18:27:46 +0000

Common Questions About a Tweetup What is a Tweetup? A Tweetup is: A gathering of people who use Twitter It can be a general geographic Tweetup like a Tweetup of people in Vancouver It can be a Tweetup for a cause where Twitter friends organize a get together to do something for the community It can be topical such as [...]

Social Media Marketing Colombia Interview

shane@kbitraining.com (Shane Gibson) — Sat, 08 Aug 2009 16:10:33 +0000

I’m doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 28th. As a professional speaker this is one of my favorite parts of the job, getting to share my ideas and passions with people from all over the world. The seminar company’s Colombian [...]

Sociable! — How to Profit from Social Media

shane@kbitraining.com (Shane Gibson) — Thu, 06 Aug 2009 19:15:11 +0000

Tuesday August 11th 2009 1:00 PM EASTERN How Social Media is Turning Sales and Marketing Upside-down It’s not who you know but who knows you in today’s hyper-connected marketplace. The consumer now owns your brand, and in order to profit from this new dynamic, we need a solid strategy and set of principles to engage the marketplace. Understanding [...]

Social Media and Internet Marketing Training August 2009

shane@kbitraining.com (Shane Gibson) — Tue, 04 Aug 2009 19:43:46 +0000

Social Media Training Events This Month: Reachd training founded by Stephen Jagger (co-author of Sociable!) is putting on several great courses on everything from online video, to social media, search engine marketing training. Use the discount code CLOSINGBIGGER when you register. Training in Wichita Kansas August 13th – “Market Like a Sniper with Adwords” Learn to use Google Adwords [...]

28 Ways to Improve Your Sales Results

shane@kbitraining.com (Shane Gibson) — Fri, 31 Jul 2009 20:13:31 +0000

I had a number of people (close to 300) complete the 28 Days to Better Selling Program I put on in May and June. Many of you were asking when I was going to do it again? My next one will be in the fall but it will be marketing focused. With that said, you [...]

Social Media Strategy and Resources List

shane@kbitraining.com (Shane Gibson) — Tue, 28 Jul 2009 15:42:55 +0000

I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I might as well blog it instead. I’ve put up a lot of video, podcasts and blog entries up in the past month on Social Media Strategy and tools so [...]

A Big Thank-You to Everyone Blogathon 2009 is a Wrap

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 12:41:21 +0000

Well I’m done. I haven’t tallied all of the pledges yet but it appears that with the help of my blog readers and twitter friends that over $1200 was raised for the Vancouver Food Bank. That for me was worth the 24 hours of no sleep. Here’s a partial list of the great people who made [...]

Social Media Implementation Article in the BC AMA Magazine

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 12:22:25 +0000

Following is an excerpt of an article I wrote for the BC Chapter of the AMA (You can download the entire magazine and read the full article here) Great conversations in the offline world are about listening, providing insight, empathy, and at times the right measure of humor. The same goes for online tools. In using [...]

Video – Social Media Etiquette

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 11:59:00 +0000

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

Video – Are You Chasing the Puck in Social Media?

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 11:32:33 +0000

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

Video – Make Social Media Part of What You Do

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 11:21:17 +0000

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

Video – Why Blogging is Critical to Your Social Media Strategy

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 10:59:23 +0000

Social Media Speaker Shane Gibson Video on Why Blogging is Critical: To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

The Power of Grattitude

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 10:12:43 +0000

The Manager’s Thought for the Day It is not uncommon for salespeople and/or sales managers to get caught in the throes of everyday problems and miss seeing the trees because of the forest. In most cases there is much more support and help around us than we can see. If most of us could really appreciate what [...]

Picking the Wrong Profession by @FredShadian

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 10:05:05 +0000

You see this in the business world all of the time whether someone is selling cars, insurance, real estate, or electronic equipment. They try really hard to become successful. They read all the motivational books and they go to all the personal development seminars yet, no matter how hard they try, they just can’t seem [...]

Some of My Favorite Vancouver Twitter and Blogging Friends

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 10:01:52 +0000

Being online and making connections is fun. We all love to see out Twitter, blog, and video following increase. For me though, it’s events like this Tweetup that was organized by Capones that make it all real for me. Meeting people you are connected to online seems to slow things down temporarily and really help [...]

Walking the Middle Path – Guest Blog Entry by @fredshadian

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 08:02:57 +0000

Walking the middle path between the yin/yang is where all harmonious and balanced answers are received and expressed. This was a very powerful principle that was taught to me by Master Fook Yueng. It is important when focusing on the holistic approach that we look at things in multiple ways. We ask questions in multiple ways, [...]

Another Way to Support the Vancouver Food Bank for #blogathon 09

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 07:51:37 +0000

My friend Trevor Wallace decided to not do a cash donation and donate food directly at a Vancouver Food Bank collection box. If you believe in the cause and would prefer to do that fantastic. Send me a pic like Trevor did and I will put it up on the site. My son also brought [...]

Developing a Social Media Policy and Guidelines

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 07:18:54 +0000

In our book Sociable! Stephen Jagger and I talk about the importance of having a set of guiding principles and policies for your organization as you enter the social media space. We developed one for ourselves and the other people that are involved in Sociable! with us. Following is a direct excerpt out of our [...]

Momentum – Guest Blog Entry by Fred Shadian

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 06:56:55 +0000

This guest blog entry is by Fred Shadian (on twitter @fredshadian) my very best friend and mentor: Momentum is a progression of movements that are created just like an ocean wave. You can become part of the flow of momentum and be caught by the wave and ride it to create the momentum that you [...]

Why not me? #whynotme

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 06:20:24 +0000

This podcast answers another version of the question “Why?” with the answer “Why not me?” To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

Why? #why

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 06:01:24 +0000

This podcast is about the question: Why? This is an important question. It’s the most important question. Why? To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

Becoming and Influencing Thought Leaders

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 05:10:18 +0000

Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank. The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader? This is a great question, have a listen to this podcast to hear about becoming and influencing thought [...]

How long is a long term marketing goal? Are you quitting too soon.

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 04:52:26 +0000

Jay Levinson says it takes up to 18 months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master. Malcolm Gladwell says it takes 10,000 hours to become an outlier. This podcast [...]

Can a fictional character blog? Guest Blogger Tris Hussey

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 04:23:13 +0000

Guest blog entry by Tris Hussey, author, blogger, new media maven: Can a fictional character blog? This was a huge question in the early days of blogging. Blogging stalwarts felt that only “real” people should be blogging, especially for a company. There were a couple notable character blogs that were pretty controversial at the time: the Denali [...]

Twitpics Gone Wrong Part 2

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 03:53:51 +0000

Well the last post went over well, and since this is for charity I thought I’d share a few more pics that I managed to capture and put on Twitter. Nothing out of the ordinary really. #1) Raul in his happy place (He’s blogging for charity tonight too) #2) This guy I met in Yaletown, his daughter [...]

Twitpic’s Gone Wrong Shane Gibson Exposed

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 03:23:27 +0000

In a Hyper-transparent World You’ll Be Found Out In our book Sociable! Stephen Jagger and I talk about some of the do’s and don’t’s of social media. One thing we talk about is wherever you are, there’s a camera, and at 2:00 am that funny twitpic might not be so funny when your boss or your [...]

Uber Blogger Tris Hussey on Managing Blog Comments

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 03:03:13 +0000

Guest blog entry by Tris Hussey, author, blogger, new media maven: Encouraging comments and discussion Comments are what keep blogging going. The dialogue and feedback that helps you not only grow as a writer, but also ensures that you stay on track. Through comments you learn, interact, and gain inspiration. I’ve written entire follow-up posts based a [...]

Podcast: Marketers are Lying to You About Social Media

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 02:40:14 +0000

This doesn’t need much of an intro. The title says it all. Marketers are lying to you about social media. People are designing speeches, and marketing packages around a topic they have very little background in. Listen to the podcast to find out why this is happening and what to do about it. Click here [...]

Sales Skills are Part of a Good Social Media Strategy

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 02:03:30 +0000

The last podcast I did was about “Getting Real in Social Media” and this is an extension of that. I’m a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but [...]

Get Real About Social Media It’s Not a Video Game

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 01:31:11 +0000

This podcast is a cautionary one for those of us that dove in blind and head first into Social Media. We were right. It’s the future of marketing and it’s changing the way we work, lead, and sell. With that said, we can still go broke wasting our time with Twitter, blogging, Facebook and Linkedin [...]

Social Media and Twitter Videos

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 01:01:29 +0000

I have made a few videos about Tweetups, Twitter, and social media over the past few months. Here’s some of my favorite ones. Enjoy Twitter For Sales Part 1 Twitter For Sales Part 2 What the Heck is a Tweetup? Social Media is Turning Sales and Marketing Upside Down How Hard is it to Video Blog? To Donate the the Vancouver [...]

Blogathon Sponsor 6s Marketing Inc.

shane@kbitraining.com (Shane Gibson) — Sun, 26 Jul 2009 00:27:23 +0000

Thank-you to 6s Marketing for your support during the 2009 blogathon for the Vancouver Food Bank. I first met Chris Breikss and John Blown founders of 6s Marketing when I was working as a sales manager for an online advertising company during the first dotcom boom of the late 90’s early 2000’s. They were running their [...]

Blogathon Platinum Sponsor Rhino Marketing

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 23:57:01 +0000

Doug Morneau and his team from Rhino Marketing really stepped up to the plate and made a sizable contribution to the charity Blogathon. When I thanked Doug and Rhino on Twitter here’s what he said: to whom much has been given, much is expected” – happy to help you and the GREATER VANCOUVER FOOD BANK!” [...]

Top 10 Reasons You Might Be A Twit on Twitter

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 23:30:10 +0000

#10) You only read @replies and don’t care about the meaningless stuff people post #9) You retweet like it was your own idea forgetting to give credit #8) You send everyone the same pitchy auto direct message when they follow you #7) Your auto direct message has a link to an affiliate site or squeeze page #6) You mass [...]

You no longer own your brand so get used to it

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 22:54:57 +0000

You no longer own your brand. The customer owns your brand. Listen to this podcast and tell me what you think. To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

Should frontline sales people blog and about what?

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 22:21:53 +0000

This podcast is in response to the following question (via twitter):From @jaypiddy @shanegibson should front line sales staff blog? If so what should they blog about? Have a listen to this podcast to hear my thoughts on the subject. To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here [...]

Linkedin Groups by Richard McLaughlin

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 21:58:23 +0000

A big thank-you to Richard McLaughlin for guest blogging on LinkedIn to help me out with my 24 hour Blogathon I’m doing for charity today. Here’s Richard’s Guest Blog Entry Linkedin Groups by Richard McLaughlin (@_McLaughlin ) There are many social media groups out there and I have come to the decision that LinkedIn has the best [...]

19 Guerrilla Social Media Marketing Secrets

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 21:31:59 +0000

My wife Wannapan and I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive education in South America. Jay Levinson [...]

groundswell book review

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 21:05:09 +0000

Groundswell: Winning in a World Transformed by Social Technologies Authors Charlene Li and Josh Bernoff of Forrester Research have put together a no non-sense practical guide to winning in a world transformed by social technologies. Published by Harvard Business press this book is packed with comprehensive proof that social media is here to stay, and it [...]

Guest Blogger Kristian Gibson 9 Years Old

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 20:34:03 +0000

What I want to be when I grow up. I used to want to be a video game programmer, but I think that’s too much work. And now I want to work at Apple, the company that makes Mac computers and iPods. I think selling them is fun and will give me a good life and also will [...]

Business Profile of Tom Everitt of ThinkTom.com

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 19:55:22 +0000

Firstly I would like to thank Tom Everitt for his generous donation to the Vancouver Food Bank Blogathon fundraiser. As a thank-you I am profiling Tom and sharing with you one of his many entertaining and helpful videos he produces at ThinkTom.com. You can follow Tom on Twitter @thinktomdotcom. About Tom Everitt: To is a Medallion Club [...]

Vancouver’s Blogathon 2009 Participants 28 bloggers with 22 Causes

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 19:30:03 +0000

Just for the record I’m one of 26 Vancouver area bloggers that are blogging for 24 hours for charity. Globally according to http://blogathon.org there’s 161 bloggers and over $30,000 already raised in the first 6.5 hours of blogging! Here’s a list of my friends and fellow Metro Vancouver Bloggers. What to go guys! Blogger and Supported [...]

Guest Blogger Cindy King on International Sales from Social Media

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 19:00:37 +0000

This blog entry was submitted in support of my 24 hour blogathon for the Vancouver Food Bank (donate here to help feed hunger and poverty). Thank-you Cindy King for all of your support. What an eye opening and incredible blog entry and video. Thanks! Here it is: Can You Use Social Media To Get International Sales For [...]

Mom and FaceBook Greg Kettner Comedy Video

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 18:33:51 +0000

A bit of a warning: there is some profanity in this video. This is Greg Kettner’s (@gregkettner) stand-up comedy segment on FaceBook. I know he’s working on a Twitter one as well. Although comedic in nature this bit does bring to light some of the challenges of Facebook, friends, drinking, and of course having your [...]

18 Social Media Tips Under 140 Characters

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 17:57:56 +0000

18 Social Media Tips Under 140 Characters 1. Use http://www.backtype.com/ to search blog comments about you, your blog or a topic. 2. Social media is too new for Gurus. We’re all amateurs! That’s what makes it fun and open. 3. Social Media Phases: Adoption, Population, Pollination, Aggregation, Splintering, Commercializing, and Globalizing. 4. Social media is here to stay and [...]

Dave Kahle Sales Blog Guest Entry on Keeping Track of Names

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 17:35:40 +0000

Sales Best Practices: Keeps track of all the names, titles, and positions of all the key contact people within every account. This is so basic, you would think everyone would be doing it. Not so. I was sitting across the desk from the operations manager of the company for which I had worked a number of years [...]

My First Business and Lessons Learned

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 17:07:07 +0000

This blogathon entry is from @smuttysteff and here was her question: @shanegibson What was your first childhood entrepreneurial attempt, and what did it teach you? To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

The Seven Habits of Highly Defective Leaders

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 16:27:40 +0000

For my 7th charity Blogathon entry I’m taking a topic suggestion from Twitter. This podcast is about “The Seven Habits of Highly Defective Leaders.” It came from, @ganga_narayanan. Here was his suggestion: @shanegibson how “about seven habits of highly defective leaders”? So here it is: Seven Habits of Highly Defective Leaders: #1) They Enable not Equip #2) They’re [...]

Dave Kahle Guest Blog Entry – Sales Best Practices: Asking questions

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 15:56:14 +0000

Sales Best Practices: Asking questions as a means of facilitating every step in the sales process. The single most powerful tool that a salesperson has is a well-phrased, appropriately asked question. Nothing else compares to the impact that a good question can have on the customer and the sales [...]

Dave MacDonald CMA on Corporate Social Responsibility

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 15:19:08 +0000

Dave Macdonald (@davemacdonald on Twitter) sent me this great guest blog entry this morning in support of my drive to raise funds for the Vancouver Food Bank today by blogging for 24 hours. Here’s Dave’s blog entry on CSR: It’s an honour to guest-post on closingbigger.net during the 2009 Edition of Blogathon – best of luck [...]

22 Types of Updates You Can Post on Twitter

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 14:51:56 +0000

Following is an excerpt from Sociable! a book about how social media is turning sales and marketing upside down. 22 Types of Updates You Can Post on Twitter: Where you are physically located at that moment. A link to a picture of an event you are at (using Twitpic.com) A question about a business challenge A question about a popular [...]

Ignore Everybody and 39 Other Keys to Creativity Book by Hugh MacLeod book Review

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 14:28:32 +0000

This is Blogathon 2009 entry #3. I’m blogging for 24 hours to raise funds for the Vancouver Food Bank. You can make a donation below. Ignore Everybody by Hugh Macleod is a fantastic book on tapping into your creative potential and stepping out from the crowd. Following is a video book review of “Ignore Everybody [...]

20 Leadership Tips in 140 characters or Less

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 13:57:56 +0000

This is my 2nd blog entry today for Blogathon 2009. I’m blogging for 24 hours to raise funds for the Vancouver Food Bank. You can make a donation below. Here are a collection of Leadership Tips that I have posted on Twitter over the past week. Enjoy! 20 Leadership tips Under 140 Characters: 1. When [...]

Blogathon 2009 Blog Entry #1 What is a Blogathon? Video

shane@kbitraining.com (Shane Gibson) — Sat, 25 Jul 2009 13:31:30 +0000

This video outlines what the 2009 Blogathon is about and why I’m blogging for 24 hours (48 entries). To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Click here to Tweet this Sales Blog Post to Twitter

I’m Blogging for Charity Blogathon 2009 Vancouver Food Bank

shane@kbitraining.com (Shane Gibson) — Tue, 21 Jul 2009 02:38:29 +0000

Last year I blogged for 24 hours (49 blog entries) for the MSMF foundation and raised over $1400.00 to help build school in a destitute part of rural India. Presently there are over 140 bloggers already registered to blog for 24 hours (one blog post every 30 minutes) to raise money for the charity of their [...]

Techcrunch Uses Image without attribution in Ethics Blog Entry Irony

shane@kbitraining.com (Shane Gibson) — Fri, 17 Jul 2009 03:05:47 +0000

One of my favorite books period, an easy read yet with deep consequences is the book “Ethics 101″ by John C. Maxwell. Here is an image of the book cover from Amazon.com ( and no this is not an affiliate link): - - - Now lets look at a screen cap of the following this Techcrunch Entry titled Our [...]

20 Social Media Tips Under 140 Characters Part 3

shane@kbitraining.com (Shane Gibson) — Wed, 15 Jul 2009 18:38:36 +0000

II have been saving my weekly Twitter updates on Social Media and posting them on my blog as a weekly digest. This has become a bit of a social media meme for me. It’s also there for those people that don’t want to scroll through all my Twitter updates to get to my Social Media [...]

Developing a Social Media Calendar and Implementation Plan Podcast

shane@kbitraining.com (Shane Gibson) — Mon, 13 Jul 2009 21:34:43 +0000

Last week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.” Today I would like to talk about what a social media roll-out plan could look like for your company or department. If you’re a lone ranger, don’t worry, this will work for you too. Based upon sections from our [...]

What You Should Know About The Power of Association

shane@kbitraining.com (Shane Gibson) — Sun, 12 Jul 2009 07:22:55 +0000

Association simply put is “who you hang out with.” This will impact us more than most other things on our road to success. Here’s my thoughts on why association is important: You attract what you are not what you want. Who we have on our team says a lot about us. If you want to associate [...]

Hootsuite 2.0 Interview with Ryan Holmes

shane@kbitraining.com (Shane Gibson) — Wed, 08 Jul 2009 00:28:33 +0000

I have been involved in the beta for Hootsuite 2.0 and had the opportunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit [...]

Free the Future of a Radical Price MP3 Downloads

shane@kbitraining.com (Shane Gibson) — Tue, 07 Jul 2009 16:20:33 +0000

Free the Future of a Radical Price Downloads and Versions. In my seminars I often refer to the fact that the best tools on the internet are free. So is some of the best content, lessons, and guidance. So when I heard Chris Anderson (author of The Longtail) on the Managing the Gray Podcast talking about [...]

Integrating Social Media Into Your Sales and Marketing Process

shane@kbitraining.com (Shane Gibson) — Mon, 06 Jul 2009 19:00:32 +0000

Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are: Identify Your Goal Identify Your Target Audience Pick the Right Platforms Map out Social Etiquette Implement Listening [...]

22 Social Media Tips Under 140 Characters

shane@kbitraining.com (Shane Gibson) — Sun, 05 Jul 2009 08:18:20 +0000

This is a collection of Tweets (posts I put out on twitter via @shanegibson) from the past couple of weeks . They are social media tips under 140 characters in length. (last weeks social media tips can be found here) Some of these tips have been passed on dozens of times but I wanted to make [...]

Twitter Power Book by Joel Comm and Ken Burge Book Review

shane@kbitraining.com (Shane Gibson) — Sat, 04 Jul 2009 21:25:49 +0000

I recently got sent a copy of Twitter Power to review by the Publisher John Wiley & Sons. The book was written by best selling author Joel Comm (@joelcomm) with Ken Burge. Overall I thought it was a great book on Twitter especially for those who are new to social media. Here’s my video review: [...]

Twitter and Tweeting From the Bathroom Business Case Video

shane@kbitraining.com (Shane Gibson) — Thu, 02 Jul 2009 01:40:12 +0000

This is a short clip from a seminar I did recently on Integrating Social Media into Your Sales Process. This clip is about the merits of tweeting from the bathroom. Here’s the Poll: Click here to Tweet this Sales Blog Post to Twitter

5 Ways to Build a Twitter Following Organically

shane@kbitraining.com (Shane Gibson) — Mon, 29 Jun 2009 18:31:59 +0000

Many people ask me how I keep managing to grow my twitter following on my @shanegibson account. I don’t and have never used any type of auto-follow software or participated in any type of Twitter Ponzi scheme. I avoid the get rich quick crowd like the plague, in fact some of my tweets have offended [...]

20 Leadership Tips Under 140 Characters

shane@kbitraining.com (Shane Gibson) — Thu, 25 Jun 2009 06:21:21 +0000

Daily I do Twitter updates on leadership, sales and social media. Last week I did a post on 20 Social Media Tips Under 140 Characters and so I thought this week I would do one on some of my leadership thoughts and principles. These tips have been inspired by John C. Maxwell, Dr. Terry Anderson, [...]

20 Social Media Tips Under 140 Characters

shane@kbitraining.com (Shane Gibson) — Wed, 17 Jun 2009 04:56:02 +0000

Daily I post social media tips on Twitter, I thought I would post the most recent 20 for you. Have any to share? Post them in comments below. 20 Social Media Tips Under 140 Characters: Spend at least as much time listening as you do broadcasting. It’s called “social media” for a reason. Be prepared to interact consistently. You [...]

Guerrilla Social Media Marketing Secrets Part 7

shane@kbitraining.com (Shane Gibson) — Tue, 16 Jun 2009 18:14:00 +0000

This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 2 Guerrilla Social Media Marketing Tips: 18. Experiment – You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates [...]

Operationalizing Your Sales Process Day 28 to the 28 Days of Better Selling

shane@kbitraining.com (Shane Gibson) — Tue, 16 Jun 2009 08:07:55 +0000

Following are the five key elements of Operationalizing sales (Full explanation in text is here): 1. Tools 2. Measurement 3. Processes and Knowledge 4. Maximize Selling Time 5. Support and Accountability Structure After you listen to today’s podcast your assignment is to: List the 5 headings for operationalizing sales discussed Fill in under each heading what actions or steps you are going to [...]

15 Ways to Close a Sale Day 27 of the 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Mon, 15 Jun 2009 04:10:07 +0000

Today for day 27 of the 28 Days to Better Selling we are covering 15 ways to close a sale. After you listen to the podcast identify how many of the closes listed below that you could apply to your sales process. The Alternative Close The Assumed Close The Minor Decision Close The Courtesy Close – “silent principle” The Direct [...]

Reducing Anxiety and Worry Day 26 of the 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Sun, 14 Jun 2009 06:05:09 +0000

Energy management in sales is just as important as time management. Worry and anxiety can be big energy drainers. Your assignment today is to implement as many of the strategies outlined in today’s podcast as possible. The following are some ideas, strategies, and tips to proactively help reduce your worry and anxiety: Set a Specific Time for [...]

Key Skills and Strengths for Selling Intangibles Day 25 of The 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Fri, 12 Jun 2009 22:01:01 +0000

Yesterday we talked about the importance of proving or selling inangible results related to your products or services. Today we are going to focus on some of the key attributes needed to do so. The following provides a brief overview of some of the skills and strengths needed to be great at selling intangibles. Personal Brand [...]

3 Guerrilla Social Media Marketing Tips Part 6

shane@kbitraining.com (Shane Gibson) — Thu, 11 Jun 2009 23:44:43 +0000

This is part part 6 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 15. Content – “Substance wins over style” Give real value, unique content and do it often with multiple social media weapons. If you want to [...]

Influencing Top Level Decision Makers Day 24 to the 28 Days of Better Selling

shane@kbitraining.com (Shane Gibson) — Thu, 11 Jun 2009 23:20:21 +0000

Top level decision makers are results-orientated. Both tangible results and intangible results appeal to them. In order to be seen as a resource and potential supplier you must tap into their desire to produce results. The kind of tangible results that appeal to them are: Raising Revenues: Show them how their overall volume can be increased; in other [...]

Doing it alone Sucks. Day 23 of the 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Thu, 11 Jun 2009 06:06:09 +0000

Here we are 23 Days in. We are almost there. I’ve done programs with bloggers and marketers very similar to this. The difference is they collaborate, maybe it’s geek DNA that make us want to share. Reading through the list of participants and checking out through Twitter, Linkedin and FaceBook who is following along, I can [...]

Team Players Make Efficient Sellers Day 22 of the 28 days of Better Selling

shane@kbitraining.com (Shane Gibson) — Tue, 09 Jun 2009 20:15:43 +0000

Too often salespeople even when surrounded by a large corporation do things all on their own. They have been selected because of their personal drive and focus, but this can also be a downfall. This podcast is focused on the importance of connecting with and collaborating with internal and external stakeholders. Who knows, maybe the marketing [...]

Just Thinking About You Day 21 to the 28 Days of Better Selling

shane@kbitraining.com (Shane Gibson) — Tue, 09 Jun 2009 07:02:03 +0000

Today’s assignment is pretty straight forward. Mindshare = Walletshare. With that said mindshare is gained through adding value in multiple contexts with clients. Your assingment today is to add value by letting five of your key accounts know you are thinking about them and care about their success. Click here to Tweet this Sales Blog [...]

Team Selling Day 20 of the 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Mon, 08 Jun 2009 03:34:42 +0000

Team selling is a whole new dynamic for a lot of new sales people, even tenured sales people and executives can often miss in a team environment. Sales people are measured by their individual contribution to the bottom-line but in team selling they need to take a look at the bigger picture and engage and [...]

Preparing for a sales call Day 19 of the 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Sun, 07 Jun 2009 06:34:28 +0000

We work hard to target the right companies, get past the gatekeeper, and get a commitment from the client to meet with us. But are we prepared? This is a two part podcast on getting ready for meetings. Today we will focus on individual sales calls and tomorrow we will talk about how to plan [...]

Vital Signs Day 18 to The 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Fri, 05 Jun 2009 20:47:15 +0000

Revenues are not a measurement, neither are deals closed, they are results. They are a result of core habits and behaviors driven into practice over time with discipline. With any sales goal, you first have to start with an annual dollar figure that is broken down quarterly, monthly and even the daily. Achieving that goal [...]

Sell the Price Difference Not the Total Cost Day 17 of The 28 Days To Better Selling

shane@kbitraining.com (Shane Gibson) — Thu, 04 Jun 2009 19:53:48 +0000

We will often get objections that our product or service costs more money in comparison to a competitor. There are two main questions you need answered before proceeding: Question 1: “Mr. Client, when you say the price is too high, how high is it? And compared to what do you feel it is too high? When the client [...]

How Hard is it to Video Blog?

shane@kbitraining.com (Shane Gibson) — Thu, 04 Jun 2009 18:52:28 +0000

Click here to Tweet this Sales Blog Post to Twitter

The Meetups of all Meetups Vancouver Networking June

shane@kbitraining.com (Shane Gibson) — Wed, 03 Jun 2009 20:14:05 +0000

This is it! In December 2008 we had a combined Meetup event with hundreds of people showing up during a snow storm to network, share insights and meet some of their virtual friends in person. It was a combined effort from four major Meetup’s here in Vancouver (Third Tuesday, Sales, Real Estate Tech and Young [...]

Preemptive Objection Handling Day 16 to the 28 Days to Better Selling

shane@kbitraining.com (Shane Gibson) — Wed, 03 Jun 2009 06:30:52 +0000

Preempting objections is an important strategy that most successful sales people apply. Often we will have several obejctions that come up about our product, service or company on a regular basis. There are also things that lose deals that prospects will not tell us they are worried about. Your assignment today is to listen to the [...]

3 Guerrilla Social Media Marketing Secrets Part 5

shane@kbitraining.com (Shane Gibson) — Wed, 03 Jun 2009 03:57:03 +0000

This is part part 5 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips: 12. Dependent – “The guerrilla’s job is not to compete but to cooperate with other businesses. Market them in return for them marketing you. Set [...]