Sales Meets Social Media

Sales Spam at a New Level

Barbara Giamanco — Tue, 15 May 2012 22:12:50 +0000

Wow, just when you thought that salespeople couldn’t get more desperate or sink any lower…along comes this spam mail through our website contact page. Forget how crazy time consuming this must be jumping around to people’s websites, but what is truly ironic is that this unenlightened salesperson (and I’m being nice here) apparently didn’t bother to notice that...

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Enough Sales Spam Already

Barbara Giamanco — Wed, 09 May 2012 18:13:07 +0000

Over on Paul Castain’s sales blog, there was a lively discussion yesterday about “cold calling” and it’s place in today’s sales process. You already know that I don’t do cold calling, and I shared my reasons why on Paul’s blog. It is always interesting to see how others respond to a differing point of view. For example,...

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Sometimes its the Little Things

Barbara Giamanco — Wed, 09 May 2012 12:01:09 +0000

If you’ve ever heard me speak, you know that I have some strong opinions on things related to social media and what I would call “right sales behavior”. It isn’t that my way is the only way, because of course, it is not. Having sold professionally for close to 30-years, I do have just a bit...

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Managing Your Social Time

Barbara Giamanco — Mon, 30 Apr 2012 12:03:22 +0000

As long as I’ve got the subject of time on the brain, I thought I’d write a post about the biggest objection that I hear from salespeople with respect to using social media as part of their sales routine. “I don’t have time”. That always gets me a little riled, because it says to me three...

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My Time Has Value

Barbara Giamanco — Sat, 28 Apr 2012 18:19:12 +0000

At the beginning of 2012, I cut out my horoscope for the year. In case you are wondering, I’m a Capricorn. As long as I can remember, I’ve always believed that messages we need to heed can come from a multitude of sources. It could be a book passage, something another person says in passing, a sign you...

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Build a “Commissions Community” to Achieve Revenue Growth

Barbara Giamanco — Sat, 28 Apr 2012 16:09:03 +0000

This was originally a guest blog post for Selling Power Magazine. I received some really positive feedback about the post, so thought we’d share it with the Social Centered Selling community also. ************************************************************************************************* Here’s a question for all the sales leaders out there: Why it is so darn difficult to capture, leverage, and pass on the...

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Time for Spring Cleaning

Barbara Giamanco — Sun, 15 Apr 2012 18:47:39 +0000

Lately, I’m on a mission to clear out things that are gathering dust and that I don’t need. Several weekends ago, I went through this process, and I was elated after unloading the back of my very full Tahoe at Goodwill. Today, a friend’s Facebook post inspired me to do even more. After three hours,...

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Social Media Marketing is Not Selling!

Barbara Giamanco — Thu, 12 Apr 2012 18:56:12 +0000

On a conference call recently, I was reminded of how often people confuse social media marketing with how to use social media over on the sales side of the business. I can understand why this happens. Just yesterday, I received an email from a company who is selling social media training and their blurb says that...

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How Social Fits the Sales Funnel

Barbara Giamanco — Tue, 20 Mar 2012 13:33:27 +0000

Business partner, Kent Gregoire shared a blog post with me that was written by Greg Alexander over at Sales Benchmark Index. By now, many companies understand the concept of creating content that is compelling to move opportunities from awareness, interest and desire into action that turns into a tangible result. The blog post focused on...

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Sometimes It is Better to Say No

Barbara Giamanco — Wed, 14 Mar 2012 16:56:50 +0000

I had the pleasure of speaking to room full of female entrepreneurs on Friday about how to best leverage social media and social networking to increase their pool of sales opportunities. It was a good discussion that I kicked off with the idea that selling is marketing but marketing IS NOT selling. Sharp crowd who...

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