1. Marketing
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   One of the top ways money are wasted each year is through bad marketing! Marketing can be your best friend or your sales people’s worst enemy. Finding out what type of marketing campaign to run and the right marketing mix that work for your business is mandatory in any business; Otherwise you will either send the wrong message to the right people or the right message will reach the wrong people. Marketing requires specifics, this is one area of business where you cannot afford to be cheap at ( d0n’t try to kill 5 birds with 1 stone here).  Find out what is the purpose of your marketing and the intended results before running it.
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   Often times when I ask business owners why do they do marketing, most answered “To generate more sales”. It’s true that the ultimate goal is to generate more sales but you have got to be more specific than that especially if you are not a big name such as Coca-Cola or Apple. If what you need is for people to visit your store to check out your great products, simply do that plus make it fascinating (e.g. your offer, their reward, etc..) while keeping it simple. If you need to collect contact details so that your sales people can call them and sell them, you need to do just that again! The wonderful part of marketing if it’s done right you will be able to measure it’s success and pin-point troubles so that you can focus on what works and make it work harder.
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2. Sales People
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   The invisible way you are loosing money is through your sales people. I even may add you entire payroll, I will get to that later. Almost all of businesses rely on sales people and their managers when it comes to sales, some almost entirely. The sad truth about sales people is that they account for a large amount of your overhead and costs, the larger the sales team you have the bigger the hole in your pocket shall they not produce more than average results. How do you make sure that hiring sales people does not rob you of your revenue and profits? The common mistake I encounter is businesses and managers hiring sales people,  give them a basic product training and be at the mercy of their selling skills. Sales system and sales process implemented might solve this problem but it still leaves a loophole where your sales people does not execute processes effectively or worst does not execute them at all. Most of the time sales people are yearning to close more sales, I mean tell me, won’t any of your staff love to take extra pay at the end of the month? Those who don’t either has limited resources, skills and knowledge which translate to drive (for the reward). I bet that even a coffee lady who is given just enough resources, skills and knowledge would want a shot at the reward.
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   Now this brings me to what I said earlier about your entire payroll; Wouldn’t you be loosing money if every member of your staff could be generating revenue and yet they are not doing so? Here is what I mean, let’s say you have a sales team of 5 people and they are generating RM100,000 a month, and lets say you have 5 other staff on the administration including the coffee lady and after you have trained them to sell they could generate only 10% of what your sales team achieved. What would this mean to your revenue? An instant increase of RM10,000 of sales by just taking a simple step. Now if you didn’t take this step you would be loosing RM10,000 a month instead. If your sales team is currently generating only 20-30% in revenue (which most businesses are facing today), give them the resources, skills and knowledge they need so that they can start to generate the revenue to skyrocket your business. SEEK PROFESSIONAL HELP! It will be the best investment you ever made! A successful sales team = Successful Business.
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3. Customer Service
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   When it comes to customer service there are a lot of people who are mistaken of it’s function. Almost 8/10 people I interviewed said that they understood customer service as “fix the problem” squad that only comes into action to handle unhappy customers or handling complaints. In today’s market place, customer service are the front lines of a business, it either will make or break your business. The good news is that there are a huge amount of money to be made through customer service and if you are not taking this advantage, you’d be loosing more customers and ultimately more money. Customer service no longer play the role of the pacifier. They play an important role in the sales process; and sometimes are the fuel that feed the sales pipeline. How often do you use customer service to build relationships that lead to more sales?Big businesses all over the world are investing more on customer service and CRM lately because more and more businesses are coming to realize how much money they have been leaving on the table by taking customer service for granted. If you are a small business and think that this don’t apply to you; you would be dead wrong! Buyers are getting pickier and demanding these days, if you don’t keep up with the marketplace not only you will be loosing money, pretty soon you will find yourself out of business.
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   Before you start investing time, resources and money in customer service you first got to ask yourself a question, “Why are you doing it?” If you are doing it just to increase sales, chances are you will do just the opposite. Customer service and sales almost alike, you have got to put in the right intention. A common similarity that I find in businesses that succeeded in generating more revenue through customer service are: efficient, reliable, genuine, solves problem, adds more value and they are happy doing it! On the other hand, the common similarity that I find in businesses that failed or on their way down are: just looking after their own interests;not their customers, playing dirty tricks, create hassle to customers, breaking promises, does not respect privacy and not happy doing it. Customer Service could be the gold mine that you are searching for; just as long as you do it right!

It would surprise you to know how much money you are loosing each month by taking these 3 areas of your business lightly and how much money you could have been making. It is not too late. The faster you realize, the faster you take actions to make these adjustments, you will soon find your revenue start to climb! Don’t know how to start or too occupied with other core areas of your business? We understand your challenges.Call us at +60195076769 or simply fill up the request form below and we’ll do the assessment and create your action plan for FREE! No obligation, No hidden charges, No bullshit attached!  (Available for Peninsular Malaysia Only)

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Most people worry about their products, their business premise, their signboards, their suppliers, their illegibility for credit, their website or the economy, plus many more distractions rather than the very core of any business; generating sales! That is why in this economy only 10% of businesses and sales people are making 90% of the money. Yes, you are right! The golden 20/80 rule has been broken in today’s economic climate. It’s a matter of time before you run out of money and steam in pursuit of your dream career, business and lifestyle.

In the past 10 years many sales professionals and businesses has been highly distracted and confused over marketing and sales. Most business owners spend and waste awful lot of money in the wrong places in hopes that it will generate more leads and sales. With internet marketing and advertising being the big buzz conventional marketing produces mediocre results; let us show you what the real scenario is and how you can use all of the marketing mixes to your advantage and build real success in your career or business.

Marketing Ka-boom™ is a power packed 1 day workshop that will enable you and your business to immediately skyrocket your sales using Tactical Guerrilla Marketing Systems and Sales Approach; Offline (In real world) and Online. It is guaranteed, what you will learn at this workshop is something that you will not find in conventional seminars and workshops.

Come and learn the secrets of today’s Sales Warfare! Here’s what you are in for the day :

• Learn the secrets they never taught you in Business School
• The first war you need to win before hitting the market place
• 12 ways you are loosing thousands to tens of thousands each year
• Marketing Remix for modern sales warfare
• Throw conventional Sales Process out the window
• Be a customer magnet, avoid the pain while prospecting
• Handle any objection, anytime, anywhere
• Market Intelligence; the world of business espionage
• Discover Free & Low Cost marketing tools that works
• Separate Myths from Facts about Internet Marketing & Social Media Marketing
• Start to increase 10% – 30% revenue immediately using Strategic Guerrilla Marketing and Tactical Sales System

They key to ultimate success in sales or business is to lead the market, being among the first few to adapt and evolve with current market guarantees that you and your business will be the authority figure in your field or business.

What we bring to you at this 1 day workshop is something that some has paid tremendous amount of time and money to acquire. This collection of unconventional systems and approach has helped sales beginners, professionals, entrepreneurs and business owners just like you worldwide to create massive wealth and success in any economic climate. Now it is your chance to experience it and seize control of your own turf!

29th June 2012, Penang
6th July 2012, Kuala Lumpur

“Second CRM OYB Workshop” are intensive short duration workshops, where we don’t just talk about CRM concepts but how they can be implemented usefully in day to day operations to Organise Your Business. Second CRM consultants share their knowledge and experience with SME’s and help in understanding the core benefits of implementing CRM through guided demonstrations of real software and also how you can reduce your initial investment by utilising MDEC Cloud Enablement incentive.

Objectives

By the end of the program, participants will be able to:

• Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
• Use CRM for improving marketing, sales, and customer service
• Use CRM for improving staff productivity and external image
• Recognize best practices in implementing a CRM strategy
• Hands on using Second CRM, for creating leads, customers, quotes & invoices
• Learn how to take advantage of MDEC’s Cloud Enablement incentive, for implementing CRM Solution

Who Should Attend

• Marketing, Sales and Service professionals
• Middle- and senior-level managers from marketing, sales and operations, strategic planning and general management
• Senior technology and information managers who support marketing, e-business and CRM programs
• Product, brand, e-marketing and advertising managers
• Finance managers responsible for customer profitability measurements and analysis

The Buzz Surrounding MSC Malaysia Cloud Initiative. Listen Now!

Bonus Program!!!

For First 30 Participants Who Sign Up For OYB Workshop and MDEC’s Cloud Enablement incentive before 31st May 2012 :

Marketing Kaboom™ :  Skyrocket Your Sales Guerrilla Style (Value : RM998.00)

Marketing Ka-boom™ is a power packed 1 day workshop that will enable you and your business to immediately skyrocket your sales using Tactical & Strategic Guerrilla Sales Approach; Offline (In real world) and Online. It is guaranteed, what you will learn at this workshop is something that you will not find in conventional seminars and workshops.

• Learn the secrets they never taught you in Business School
• The first war you need to win before hitting the market place
• Throw conventional Sales Process out the window
• Discover Free & Low Cost marketing tools that works
• Separate Myths from Facts about Internet Marketing & Social Media Marketing
• Start to increase 10% – 30% revenue immediately using Strategic Guerrilla Marketing and Tactical Sales System

What we bring to you at this 1 day workshop is something that many sales professionals, entrepreneurs and business owners has paid tremendous amount of time and money to acquire. This collection of unconventional systems and approach has helped sales beginners, professionals, entrepreneurs and business owners just like you worldwide to create massive wealth and success in any economic climate. Now it is your chance to experience it and seize control of your own turf!

Don’t Miss Out! Sign Up Now!
Choose One Of The Option Below. 

• Yes! I wan’t to secure OYB Workshop (FREE!) + Implement CRM System for my business using MDeC’s incentive* (Terms Apply)  + Marketing Kaboom™ one day workshop to increase my sales immediately (Bonus Program)!

Sign Up Now! (FULL Package)

* 1.Registered business with SSM. 2. Have a company bank account. 3. MDeC will fund RM1500.00/6months subscription of SecondCRM.

• Yes! I wan’t to secure OYB Workshop only!* (FREE!)

Sign Up Now! (CRM Workshop Only)

*No Show Deposit of RM100.00 Is Required.